Event Marketer

OCTOBER 28, 2024

Our sports simulators also place attendees at the center of the action, transforming them from passive spectators into active participants. These realistic simulations let fans swing a bat, kick a ball, or drive a race car, immersing them in the thrill of the sport.

Entertainment 254

Entertainment Tech Event Tech Food and Beverage 254

Event Marketer

DECEMBER 11, 2023

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. A range of local food vendors, a pop-up FanDuel Sports Bar and Lounge, trophy photo ops and skills-based games were also in the mix. X CHICKS IN THE OFFICE E.l.f.

Sports 296

Sports Sponsorships Wireless 2023 296

Event Marketer

APRIL 10, 2023

Four insights on how women’s sports sponsors are working to level the playing field The phrase “a rising tide lifts all boats” isn’t often associated with competing brands. But when it comes to increasing visibility for women’s sports, sponsors are steadfast in their commitment to inspiring other brands to jump aboard.

Sports 246

Sports Sponsorships 2023 Social Media 246

Event Marketer

OCTOBER 2, 2023

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. I didn’t want it to just be a solo JLab activation within a Coke footprint,” says Bria Washington, manager-sports marketing at Coca-Cola. “It Agency: 160over90.

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Sports Sponsorships Retail 2023 327

Event Marketer

JUNE 28, 2024

When you’re resurrecting one of the biggest scandals in sports history, it’s a “go big or go home” kind of moment. And that was FX’s approach when it unveiled a “Courtside Club” fan exhibit to bring to life the real events behind its limited series “Clipped” about disgraced NBA coach Donald Sterling.

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Sports 2014 Event Marketing Venues 285

Event Marketer

APRIL 10, 2023

The quirky game, often described as a blend of tennis, Ping-Pong and badminton, is America’s fastest-growing sport. according to the Sports & Fitness Industry Association. There are a lot of opportunities and a lot of benefits to joining a sport early on,” says Makena Berchem, brand manager-partnerships at Carvana.

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Sponsorships Sports 2023 2021 246

Event Marketer

JANUARY 3, 2025

Super Bowl LIX is the most anticipated sporting event of the year, but few get to experience it in person; we wanted to bring that collective excitement and energy to fans across the country with once-in-a-lifetime access theyll never forget, Leslie Berland, evp and cmo at Verizon, said in a statement.

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Event Marketer

NOVEMBER 7, 2024

When Coca-Cola became the official soft drink, non-sparkling water and sports drink provider of Austin, TX-based Circuit of the Americas (COTA) in the summer of 2023 , the brand was on a three-month time crunch to prepare its trackside activation for the Formula 1 United States Grand Prix.

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Event Marketer

FEBRUARY 19, 2025

AMERICAN EXPRESS As part of its longstanding partnership with TNT Sports, American Express, the Official Card of the NBA, arrived in SF with a three-floor Amex Experience activation, along with another live edition of NBA on TNT American Express Road Show. Throughout NBA All-Star 2025, hosted Feb. Over at the Amex Experience on Powell St.,

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2025 Apparel Sports Sponsorships 230

Event Marketer

MARCH 10, 2025

CONTINUES ITS QUEST TO LEVEL THE PLAYING FIELD FOR FEMALE ATHLETES Sad fact: By the age of 14, girls drop out of sports at two times the rate of boys due to lack of access, social stigmas, a decreased quality of experience, the cost and a lack of positive role models, according to the Womens Sports Foundation. and amplify their voices.

Banking 218

Banking Sports Sponsorships Retail 218

Event Marketer

NOVEMBER 1, 2021

It’s just a unique way for us to think differently about how we can get people to watch the game,” says Kristin Hurst, director-consumer engagement at NBC Sports Group. “We Football fans in six markets will have the opportunity to watch artists create murals in real time. Photo credit: Drew Altizer Photography.

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Sports Marketing 2020 Hotels 276

Event Marketer

OCTOBER 11, 2024

The nationwide trek, activated in partnership with furniture brand Lovesac, has been rolling into fairs, festivals, sporting events and landmarks—and stopping traffic in between with a 20-foot-long by 8-foot-high blue sofa installation. Enter: The Comfy Blue Sofa Tour. Our team was looking for: What’s our pumpkin spice latte?

Sports 276

Sports Marketing Technology Event Marketing 276

Event Marketer

APRIL 11, 2025

While we were in Tampa, which was completely decked out in Final Four signage, we heard locals comment on how they happened upon the tournament events or just came out for a good time. Many stated they had no idea this was a thing and were surprised by the scale of the experiences available.

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Event Marketer

NOVEMBER 25, 2024

To infinity and beyond… ( Partners: Event Strategy Group; Fivestone) THIS TRACK AND FIELD EVENT IS MORE GOOD NEWS FOR WOMEN’S SPORTS Step aside, New York City Marathon. What’s more, the competitors were treated to a series of pre-race events that highlighted their accomplishments.

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Sponsorships Sports Trade Shows Tech 295

Eventmobi

JANUARY 15, 2025

Gift ideas: Sports game tickets. Regardless of the time of year, theres an active team ready to engage the sports aficionados at your event. Provide free or reduced-price tickets to the sports team of the attendees choice. Now that you have inspiration, its time to launch your own event gifting program!

Corporate Events 195

Corporate Events Sports 2014 Events 195

Event Marketer

FEBRUARY 12, 2025

5-8, which annually includes interactive football games and skills challenges, participating brands took their booths in a different direction that connected more to the city setting than the sporting event (more on that in a bit). Partners: Allied Sports, experiential; ASV Inc., Morial Convention Center, Feb. or Eli Manning.

Apparel 261

Apparel Sports Food and Beverage Fashion 261

Event Marketer

APRIL 11, 2025

For a record fourth time, Tampa, FL, hosted the NCAA Womens Final Four basketball tournament, and fans turned out, hitting the bay from April 3-6 to support their teams and enjoy all of the sporting events and brand activations that led into the big game at Amalie Arena, where UConn clinched the 2025 national title against South Carolina.

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2025 Sports Education Sponsorships 177

Event Marketer

MARCH 14, 2025

The JBL Campus event, hosted at Victory Lap, a sports bar known as a hub for University of Texas at Austin students, was part concert, part hands-on product demo, and all crafted to entice the next generation. For 2025, a few new titles were added to the experience, including Happy Face, in addition to the return of fan favorites.

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2025 Airlines Food and Beverage Sports 274

Event Marketer

APRIL 17, 2025

Photos: Courtesy of Wingstop MICHELOB ULTRA Balance is the name of Michelob Ultras game and the global beer sponsor of the NBA aimed to prove as much with recent window-display takeovers in multiple markets that focused on a social athlete persona. Things tipped off last week at the NBAs flagship store on 5 th Avenue in New York City.

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Apparel Retail Sports Marketing 233

Event Marketer

JUNE 13, 2024

the sponsorship connected all the right dots between its driver partnership, its mission to empower women in athletics and the need for a beauty brand to shake up a sport that is often viewed as male-dominated, but, in fact, attracts an audience that is 45-percent female, according to the brand. Setting the tone was Legge herself in an e.l.f.-branded

Sponsorships 336

Sponsorships Sports Education Marketing 336

Event Marketer

DECEMBER 2, 2024

Photos: Courtesy of CNC Agency Related: TV Fans Sink into CBS’s Comfy Blue Sofa Tour Sports Sponsorship: Inside Marriott’s Multi-day Super Bowl Sleepover Activation HomeAway’s Festival Sleepover Experience: VIP Access, a Stylish Lodge and ‘Survival’ Kits The post Anatomy of a Sleepover: Four Takeaways from CBS’s Overnight ‘Tracker’ Events appeared (..)

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Sponsorships Sports Events Entertainment 273

Event Marketer

NOVEMBER 25, 2024

Photo credit: Kadeem Olijah for NBC Related: NBC Sports Replicates an Iconic Golf Hole to Drive Tournament Tune-in How Paramount+ Hyped its ‘Frasier’ Reboot with a 60-Foot Crane and Food Trucks The post 25 Years of ‘SVU’: Five Ways NBC Uses Events to Keep Fans Tuned in appeared first on Event Marketer.

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Apparel Social Media Sports Events 263

Event Marketer

NOVEMBER 5, 2024

The Formula 1 United States Grand Prix is known for serving up a quintessential Texas experience, with cowboy hats and boots sported in the stands, barbecue cooking on the grill, drivers riding horses into the paddock and the Dallas Cowboys Cheerleaders performing on track ahead of the race start.

Apparel 315

Apparel 2009 2024 Sponsorships 315

Event Marketer

APRIL 16, 2025

Emotional Impact Event marketers are in the business of making people feel something, which makes crafting emotionally impactful experiences crucial to long-term engagement. Every aspect of an event or experience, from the invitation to the final farewell, should capture the essence of the brand and foster genuine connections.

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Event Marketer

JANUARY 27, 2025

21, newly instated ceo Jeremy Bloom laid out his plans to transform the action-sports property into two distinct leagues, summer and winter, along with what he says will include an array of related events to be hosted annually at iconic locations. Well played. The new arrangement is just one way the ceo is shaking up the platform.

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2025 2023 Sports Marketing 270

Event Marketer

MARCH 7, 2025

Golf stars Lexi Thompson, Cline Boutier and Gabi Ruffels sported the logos of local restaurants and boutiques on their equipment and apparel during the golf tournament to increase awareness of each small business. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.

Sponsorships 211

Sponsorships Tech 2024 Apparel 211

Event Marketer

MAY 3, 2021

In the absence of packed stadiums, engaging consumers on their own turf has become a fruitful strategy for sponsors in need of fresh ways to connect with sports fans. More Reverse Activation Strategies: Reverse Activations: Events in Your Audiences’ Living Rooms and Backyards. 22 through April 25. All of it was the fan’s to keep.

Wireless 360

Wireless Sports Sponsorships Transportation 360

Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS.

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2025 Trade Shows Sponsorships Marketing 207

Event Marketer

SEPTEMBER 19, 2024

No one has watched this tailgating evolution more closely than Jay Freedman, president of NFuse 360 Marketing, which produces The Tailgate Tour, billed as the largest and longest running fan experience in college sports. And Shapiro is conscious of that in the design of Fox Sports Radio’s activation. “We

Food and Beverage 287

Food and Beverage Sports Wireless Social Media 287

Event Marketer

APRIL 4, 2022

More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. Exclusive to the brand’s event in Austin, a Tito’s Bogey Boat floating activation lured passersby who did not have access to the tournament. Agency: Salem Sports Events. Photo credit: PGA Tour.

Apparel 330

Apparel Sponsorships Sports Entertainment 330

Event Marketer

OCTOBER 28, 2024

So to remind sports fans that attending live experiences can put them at risk for catching and spreading illnesses, Lysol activated The Germ Zone at the University of Alabama football game over the weekend.

Retail 274

Retail Transportation Financial 2025 274

Event Marketer

MARCH 7, 2024

Tonia Constable, VP-Global Marketing Partnerships: Sports, Entertainment and Brands, Marriott International Fresh off its 13th year partnering with the NFL as its Official Hotel Partner, Marriott continues to evolve its fan experiences around its brands Courtyard by Marriott and Marriott Bonvoy.

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Sports 2024 Sponsorships Entertainment 309

Event Marketer

JUNE 28, 2024

CAMPAIGN: ESPN Bet Tip Off CLIENT: ESPN Bet AGENCY: Mosaic North America ESPN Bet Launches Big in North Carolina The Challenge With gambling being legalized in North Carolina, ESPN Bet wanted to make a splash, announce their presence and launch the app in a way befitting the Worldwide Leader in Sports. The Hard Part?

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2024 Sports Event Marketing Marketing 260

Event Marketer

OCTOBER 24, 2023

In partnership with Framework and The Concourse Project, Sports Illustrated hosted the SI Circuit Series, the official COTA afterparty, where attendees danced all night to a live show by EDM producer Dom Dolla. Grand Prix in Austin appeared first on Event Marketer. and a Wagoneer display (more on that below).

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Sports Apparel Automotive Retail 298

Event Marketer

FEBRUARY 14, 2025

8, Nike and City Gears Super Sole Saturday community pep rally, supporting City Gears Sole Schools, included an NFL panel with players Spears, Quincy Williams and Kayvon Thibodeaux, as well as agent Coral Silverberg of Klutch Sports Group.

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Sports Apparel Sponsorships Hospitality 201

Event Marketer

MARCH 17, 2025

More from The Brief: The Brief: Blizzard Banks and GlowUp Studios The Brief: Lays Lights and Parking Lot Coffees The post The Brief: Glam-ergency Boxes and Pretzelria Services appeared first on Event Marketer.

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Sports Banking Tourism Transportation 168

Event Marketer

FEBRUARY 22, 2024

And we’re hoping that this experience, this arcade will give fans the opportunity to engage with the sport that they love and also make lasting memories.” “As the go-to ticket provider for the NBA, our goal of activating at Crossover is to drive awareness that Ticketmaster is the trusted marketplace for secure and verified NBA tickets.

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2024 Sports Sponsorships Marketing 286