Event Marketer

MAY 10, 2021

Three Ways Kendra Scott Masters Retail Events. Dick’s Sporting Goods. Following the launch of its Warehouse and Overtime concept stores, which share the objective of selling products at a discount, Dick’s Sporting Goods opened its first experiential-focused House of Sport store concept in Victor, NY, on April 9.

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Event Marketer

OCTOBER 24, 2023

In partnership with Framework and The Concourse Project, Sports Illustrated hosted the SI Circuit Series, the official COTA afterparty, where attendees danced all night to a live show by EDM producer Dom Dolla. Grand Prix in Austin appeared first on Event Marketer. and a Wagoneer display (more on that below).

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Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. Within its brand center at Billie Jean King, the automaker and tech partner Pavegen are inviting attendees to walk across a pathway of kinetic floor tiles that generate reusable clean energy with each step. WILSON SPORTING GOODS. MERCEDES-BENZ.

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Event Marketer

OCTOBER 11, 2021

DICK’S SPORTING GOODS. Dick’s Sporting Goods’ House of Sport inspires participation in active and wellness-based experiences. DICK’s Sporting Goods opened its first experiential retail-focused House of Sport store concept in Victor, NY, over the spring. WILSON SPORTING GOODS. percent more visits.

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Event Marketer

MARCH 28, 2024

As vp-global sponsorships and brand experience at Hewlett Packard Enterprise (HPE), Wang acquires, manages and activates a portfolio of marketing partnerships with the brand’s sports and entertainment customers, while also working on sponsorships, setting strategy, measuring and reporting on results, and collaborating with internal partners.

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Event Marketer

MARCH 14, 2025

The JBL Campus event, hosted at Victory Lap, a sports bar known as a hub for University of Texas at Austin students, was part concert, part hands-on product demo, and all crafted to entice the next generation. For 2025, a few new titles were added to the experience, including Happy Face, in addition to the return of fan favorites.

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Event Marketer

JUNE 13, 2022

Then it was on to explore a series of footprints themed around topics including news, sports, gaming, awards shows, and trending TV and music charts. More From Twitter’s Event Portfolio: Twitter Woos NewFronts Advertisers with Surprise, Delight and Design. Agency : DesignScene.

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Event Marketer

FEBRUARY 5, 2024

“We have a long history of developing innovative technology, and this was a great example of something that we did in real time that directly impacts the athletes, and a unique perspective on how our technology enhances sports and the experience of sports.”

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Event Marketer

OCTOBER 30, 2023

” –Tara Reilly, VP-Experiential and Partnerships, Vox Media A trio of tech journalists served as event co-hosts this year, replacing veteran Kara Swisher, who stepped down from the role. Taking the reins this year were three new tech journalists, who replaced veteran Code Conference host Kara Swisher.

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Event Marketer

JULY 26, 2024

Here, we round up scenes and recaps from brands investing in the league and engaging fans with female-centric activations, access-focused programming and immersive tech. AMERICAN EXPRESS American Express’s The Amex Experience was an activation designed to celebrate “W” fandom and women’s sports.

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Event Marketer

DECEMBER 14, 2021

Popular brand personality Jake from State Farm made appearances at two live tailgating events. Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. The post State Farm Sends NFL Fans on a Treasure Hunt for Footballs and NFTs appeared first on Event Marketer.

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Event Marketer

SEPTEMBER 23, 2024

19-21, bringing its unique blend of style, tech, and bold looks. This year, the show introduced the Sun and Sport area focusing on the sport-related products and research around them, so it made sense to anchor it with a pickle ball court and get some team action going. Want us to cover your booth?

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Event Marketer

DECEMBER 18, 2023

They actually don’t even have the opportunity to engage with their own team members within their organizations that often, and so AfroTech events serve as an opportunity for the larger community and for employees to see each other. A lot of times, it’s a kind of homecoming for the tech folks.” The media company, under Blavity Inc.,

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Event Marketer

APRIL 21, 2021

After announcing, then detracting, plans for a physical show in 2021, CES organizers say the event is back in action for 2022 with a hybrid format. Confirmed brands attending the in-person world’s largest tech conference include Amazon, AT&T, Dell and Google. Read more here. GoPro Mountain Games: June 10-13, Vail, CO.

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Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. With this approach, it’s critical to remember that consumers have different mindsets depending on the event location or venue, she said.

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Event Marketer

OCTOBER 9, 2023

Event profs discuss how they’re leveraging GenAI, risks and responsibilities, and the tech’s current limitations When we polled the experiential marketing community in March on how artificial intelligence is impacting the industry, 75 percent of respondents said they believed AI will change the course of events.

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Event Marketer

NOVEMBER 14, 2022

As a nod to its tech prowess and recent acquisitions of companies like E-Trade and Parametric, the brand also invited visitors to pose for an augmented reality-powered photo op that transformed them into astronauts. In the galaxy room, projected images from the James Webb Space Telescope enveloped attendees.

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Event Industry News

JULY 8, 2019

Type of events served: Awards Brand activations Concerts Conferences Exhibitions Festivals Incentive programmes Meetings Sporting events. Tech provided: iPaaS – integration of events, marketing and sales cloud tools. If you would like to be featured in one of our Event Tech spotlights, please see here.

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Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. But these days, many companies are leveraging augmented reality in events more intentionally to enhance their experiences and offer something of value to users. Agencies: Infinity Marketing Team ; Zeno.

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Event Industry News

SEPTEMBER 2, 2019

Event Tech Live (ETL) – Europe’s only free-to-attend show dedicated to the world of #EventTech – has today announced that registration in now open. Sessions announced today include; The ultimate guide to free tech tools for your events, 5 Ways to increase revenue through technology and Is facial recognition right for you?

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Event Marketer

MARCH 21, 2023

But for a brand like White Claw, which was “born out of culture,” according to Kevin Brady, vp-integrated marketing and creative, activating during the music festival portion was a no-brainer (G7 Entertainment Marketing handled). You’ve got the winter culture and winter sports, whereas in Austin, typically it’s a little bit larger.

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Event Marketer

FEBRUARY 20, 2023

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. We’ve been doing ‘The Dozen’ for over three years, but this was the first time doing it as a live show, so we had to provide a more elevated guest experience,” says Lisa Litvack, vp-live events at Barstool Sports.

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Event Marketer

OCTOBER 4, 2023

The city’s challenges related to homelessness, crime and drugs are part of a combination of factors that are impacting the city’s event business, with a number of big tech conferences announcing historic moves out of the city and to Las Vegas. We also have Snowflake, a tech conference that had been in Las Vegas previously.

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Endless Events

FEBRUARY 3, 2020

?? The Best of the Best: Event Marketing: How to Measure Event Marketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for event marketing? Download our Event Budget Spreadsheet Template! . ???? Upcoming events.

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Event Marketer

SEPTEMBER 25, 2023

For more than just packing travel essentials, luggage has become its own fashion statement, with the features and tech to match. Step inside The BÉIS Hotel: Photo credit: Flannery Underwood, Underwood Studios The post Luggage Brand BÉIS Activates a Shoppable Three-city Hotel Pop-up Tour appeared first on Event Marketer.

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InGo

MARCH 22, 2022

From the fashion industry to sports , it seems like everyone is jumping on this digital trend bandwagon. But should event marketers join? The upsides of the metaverse for event marketers So, should you run to your boss and ask for VR glasses? The post Should Event Marketers Care About the Metaverse?

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IMG

AUGUST 31, 2022

EventUp formed out of our desire to help others gain insight into the current happenings within the events industry , but it truly blossomed into having guests from a multitude of industries such as events, public relations, marketing, tech, and entertainment.

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GEVME

AUGUST 15, 2019

It’s impressive when tickets to an event sell in the first few minutes after the online ticket office opens, but the trend of 2019 will be slow sales. The top 5 event tech trends of 2019–2020. You should also tune in to the tech event trends or technology trends in event management that may be exceptionally hot in 2019–2020.

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Hubilo Blog

DECEMBER 17, 2018

Events are now quite a tech-driven affair. Event technology has developed leaps and bounds in past years. Certain event-tech trends are bound to stay while some technologies will see major updates. Here are our predictions for event-tech trends in 2019 : 1. Wearable tech is all the rage these days.

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Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

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Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. Agency: 15|40.

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Event Marketer

JULY 3, 2024

Agency: Design Scene) LINKEDIN’S NETWORKING TECH For LinkedIn and its clients, the famed Carlton Hotel was “The Place to B2B” at Cannes. Daytime content included panels and sessions around topics like GenAI and women’s sports.

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Event Industry News

NOVEMBER 29, 2019

It is aimed at large sporting and cultural events and was unofficially tested at this year’s Glastonbury Festival. It will allow organisers of large-scale events to monitor attendance. Brand Events. Event Tech. Sporting Events. Areas of interest. Concerts & Tours. Conferences. Exhibitions.

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Event Marketer

DECEMBER 20, 2023

I proudly stand at the forefront of experiential marketing with Interactive Entertainment Group. From seamlessly integrating next-gen holograms into brand activations to bringing sports enthusiasts closer to the action with our immersive simulators, we provide cutting-edge interactive experiences to our clients on a national scale.

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Event Industry News

NOVEMBER 21, 2019

Type of events served: Awards Brand activations Conferences Exhibitions Experiential Meetings. Type of tech provided: Attendee management Audience participation & real time polling Data capture Lead generation / data-capture Networking Real time polling Registration Ticketing. Brand Events. Event Tech.

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Eventsforce

DECEMBER 12, 2019

Want the lowdown on all things event tech? In this month’s round up of top tech stories, we look at the latest trends in social media and what event professionals can do to boost their marketing activities in 2020. Related reading: How to Choose the Right Influencers for Your Event Marketing Activities.

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Event Geek

JANUARY 18, 2018

Meanwhile the media circus surrounding the event was truly out of this world. That's enough mentions to approach the biggest sporting events in the world, such as Superbowl LI and Olympics 2016. CES 2018 had nearly 4,000 exhibitors or 10x as many as Dreamforce (see the The Best Event Marketing at Dreamforce 2017 ).

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