Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS.

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Event Marketer

SEPTEMBER 11, 2024

MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. Bring it on! Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

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Event Industry News

OCTOBER 10, 2024

While many other industries have embraced sustainable practices, event organisers must navigate varying regulations, regional requirements and growing demands from sponsors and attendees for environmentally responsible solutions. Live events such as festivals, sporting events, trade shows and concerts have a significant […]

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Event Marketer

MARCH 26, 2025

We can attest to seeing attendees sporting a variety of branded totes on the floor. We saw lots of passports, as participants made their way around booth stations, collecting stamps or tokens. Insiders told us tote bags are always the No. 1 most-sought-after swag item at VMX, and exhibitors came prepared.

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Event Marketer

SEPTEMBER 12, 2024

5-7 at the Orange County Convention Center in Orlando, and the exhibitor community proved very friendly and welcoming, eager to show off their products and beach-inspired booths. Surf Expo’s expansive show floor was divided into seven categories: surf, shoreline, swim, boutique, footwear, resort and coastal gift.

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Apparel Trade Shows Sports 2024 289

Event Marketer

DECEMBER 26, 2023

As they often do, the biggest pop culture trends and business shifts trickled down into live experiences, yielding some of the year’s most impactful event marketing campaigns—and leading us to our top 10 stories. And brands like Canon are delivering with exhibits that feel more like attractions than trade show demos.

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Event Marketer

FEBRUARY 21, 2024

“We had many conversations about what IP we were going to have and representation from across all the brands that didn’t feel like a trade show, but really like an experience. Not to mention the blue perimeter fencing covered in Paramount, CBS Sports and Super Bowl branding that secured the footprint and helped lure curious consumers.

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Event Marketer

FEBRUARY 27, 2025

SWISH CULTURES As a sponsor of WNBA Live, Swish Cultures, a basketball media platform, went beyond the convention center to host the All-Star Break , a two-day wellness festival from Latino-led mental health media company Mente and women-athlete-founded sports brand TOGETHXR at the Lylo Swim Club (Rise Uptown).

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Event Marketer

FEBRUARY 9, 2024

From master classes offering access to experts, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles and creative challenges, there are more than 60 opportunities to explore everything that matters to you in this industry throughout this year’s program. Nike will then dig into its partnership with U.S.

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Event Marketer

SEPTEMBER 12, 2024

Held biannually in Central Florida in September and January, Surf Expo was unlike any trade show we’ve been to before. While booths at trade shows usually include meeting rooms in the back to arrange deals behind closed doors, almost every booth on the Surf Expo floor had tables or counters set up out in the open ready to do business.

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Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

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Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

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Event Marketer

APRIL 25, 2024

1 conference for creators of the brand experience immersed a global audience of b-to-b and b-to-c marketers, trade show organizers, agency executives, meeting planners, event strategists and tech specialists in hands-on workshops, creative group work, panel sessions, booth exhibits and a festival-themed Ex Awards ceremony.

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Event Marketer

OCTOBER 6, 2021

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Best Buzz Marketing/Influencer Program. Client: FX.

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Event Marketer

JUNE 14, 2024

Legendary Entertainment (Anna Huddleston/Event Marketer) Hasbro How is it that Dungeons & Dragons is turning 50 and Peppa Pig could be in college at 20? To enter its dazzling exhibit, Hasbro invited attendees to walk between two massive LED screens and through a smile-shaped tunnel, flanked by mannequins sporting branded apparel.

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Event Marketer

JANUARY 27, 2025

On top of demonstrations, Intel provided charging stations, and hosted coffee breaks, meetings, and receptions in the space, allowing it to be a hub of special events and comfort, on top of an immersive product showcase. The post Watch: Three Minutes in Intels CES 2025 Technology Showcase appeared first on Event Marketer.

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Event Marketer

APRIL 11, 2024

We loved the crosswalk effects on the floor, the March Madness bracket content that rotated on the extra-large LED screen, chain link fencing, and the Live Large Kicks Cam 360 video experience that had consumer stepping into a miniature street scape and showing off their moves (and their kicks) in a video clip for social media.

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Event Marketer

SEPTEMBER 23, 2024

This year, the show introduced the Sun and Sport area focusing on the sport-related products and research around them, so it made sense to anchor it with a pickle ball court and get some team action going. The post Field Report: Five Design and Activation Trends from Vision Expo West 2024 appeared first on Event Marketer.

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Event Industry News

MAY 1, 2025

Leading spatial analytics specialist, Meshh, has announced the launch of Vantage, its powerful, next-generation spatial analytics platform created with agencies, event organisers, brands, OOH, and the experiential market in mind. The new […]

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Event Marketer

JULY 2, 2024

When we, as a streaming service, launched in 2021, our brand platform was this idea that Paramount+ has live sports, breaking news and a mountain of entertainment. At trade shows, we’re smarter about how we register and allot time,” Cullen says. “So The result? A well-oiled engagement machine.

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Event Marketer

JULY 3, 2024

As Stephen Martell, head of innovation at creative agency DE-YAN, puts it: “This is a festival, so treat the festival like a celebration, not a trade show or conference. Daytime content included panels and sessions around topics like GenAI and women’s sports.

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Event Marketer

MARCH 15, 2024

This year’s show takes place April 24-26 at the MGM Grand Las Vegas, and will bring together the entire experiential marketing ecosystem—b-to-b and b-to-c brand-side marketers, trade show organizers, executives from leading event agencies, meeting planners, event strategists, experience designers, technology mavens, and more.

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TicketBud

JANUARY 11, 2024

However, running hybrid events requires crafting two distinct, yet synchronized, event experiences under the guise of one cohesive event. Characteristics of Hybrid Events Hybrid events have been around for decades – think, televised sports, award shows, political events, or concerts.

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Sponsorships Trade Shows Events Sustainability 126

Eventsforce

MARCH 26, 2019

Event Marketer: The Dos and Don’ts of AR in EventTech. For example, if you run high-demand events or ones with strong ticket resale potential (like music and sporting events), then blockchain will offer a lot of benefits – mostly around security and control. They’re quick to set-up too.

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Eventbrite UK

AUGUST 2, 2017

There is a lot of information that if used correctly, can really boost sales for your event. The post Why Event Marketers Should Lean on Their Ticketing Partners appeared first on Eventbrite UK Blog. So is your ticketing partner coming to the party with insights?

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Event Industry News

MARCH 20, 2019

Successful deployment of Crowd Connected’s Colocator platform at London’s ExCeL showcase marks a step-change in attendee movement data available to organisers of exhibitions, trade shows and conventions. To date, Crowd Connected has focused on large-scale outdoor events through its visitor tracking solution, Colocator.

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Endless Events

NOVEMBER 16, 2018

Much like a team captain in sports has the job of rallying his teammates and pumping them up to win the game, an event team captain also rallies the team. They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. Then, share that vision with the rest of your team.

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Bizzabo

DECEMBER 19, 2018

We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. 360 Destination Group.

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Planning Pod

JULY 25, 2019

Studies and individual use cases have shown that event management software saves users considerable time and resources and can improve revenues through more efficient billing and registration processes. An impressive enterprise-level solution, Cvent is a standby for meeting planners who manage large conventions and trade shows.

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Event Industry News

AUGUST 12, 2019

We stock items to suit a whole host of marketing needs, from event marketing to promotional displays which can be utilised inside or outside your establishment. . Brand Events. Event Tech. Sporting Events. Display Wizard Ltd. Our non-hired products come under three categories: Portable Display Stands.

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Event Industry News

JULY 9, 2019

Emerald Expositions (NYSE:EEX), one of the leading operators of B2B trade shows in the US, is the latest stateside organiser to join the Explori research platform. In a push to further develop their 60+ shows, Emerald will be using Explori to benchmark and monitor customer experience through event analytics. Event Tech.

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Event Industry News

MARCH 4, 2019

Whether you’re organising a small intimate event or a large trade show, PDC BIG have the Event ID solution for you. With over 30 years’ experience providing high-quality ID solutions to the conference and event markets, we understand your event needs. Contact Details: PDC BIG. +44 44 (0)20 3056 8987.

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Bizzabo

SEPTEMBER 10, 2020

Virtual Trade Shows and Expos. Similar to their in-person counterparts, virtual trade shows and expos are all about showcasing products and services — but at a fraction of the cost of an in-person event since exhibitors don’t have to worry about travel, lodging and shipping expenses. Source: SMWOne.com.

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Grenadine

AUGUST 6, 2018

Technology is progressively changing the way events are planned and executed, what guests do on-site, and even how they are evaluated. Amidst the sea of music festivals, trade shows, and sporting events this season, event marketers have incorporated technology trends in some of the most unique ways to date.

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Event Leadership Institute

MARCH 17, 2021

Look at Apple’s November 2020 launch event or the 2020 Democratic National Convention to get an idea of what’s possible (albeit with a big budget, for now anyway). This will be of particular importance in the remote viewer experience for hybrid events. Academy Awards viewers get to see a red carpet show before the actual program.

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Momencio

OCTOBER 27, 2016

And yes, this even goes for you, the suave marketing and sales professional that can shake hands and kiss babies with the best of them. But you know as well as us that you have also walked away from a trade show or networking event and realized it wasn’t your best performance. How can you improve your event game?

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Eventsforce

DECEMBER 12, 2019

Research cited in the article shows that 59% of marketers plan on increasing their influencer budget in 2020 – with many SMBs with smaller budgets focusing on micro-influencers in the new year. Related reading: How to Choose the Right Influencers for Your Event Marketing Activities.

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