Event Marketer

SEPTEMBER 11, 2024

MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. Bring it on! Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

Fashion 294

Fashion Apparel Trade Shows Sports 294

Event Industry News

OCTOBER 10, 2024

While many other industries have embraced sustainable practices, event organisers must navigate varying regulations, regional requirements and growing demands from sponsors and attendees for environmentally responsible solutions. Live events such as festivals, sporting events, trade shows and concerts have a significant […]

Sustainability 111

Sustainability Trade Shows Sports Events 111

Event Marketer

SEPTEMBER 12, 2024

5-7 at the Orange County Convention Center in Orlando, and the exhibitor community proved very friendly and welcoming, eager to show off their products and beach-inspired booths. Surf Expo’s expansive show floor was divided into seven categories: surf, shoreline, swim, boutique, footwear, resort and coastal gift.

Apparel 289

Apparel Trade Shows Sports 2024 289

Event Marketer

FEBRUARY 21, 2024

“We had many conversations about what IP we were going to have and representation from across all the brands that didn’t feel like a trade show, but really like an experience. Not to mention the blue perimeter fencing covered in Paramount, CBS Sports and Super Bowl branding that secured the footprint and helped lure curious consumers.

Sports 306

Sports Trade Shows Entertainment Travel 306

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

2024 317

2024 Marketing Trade Shows Sponsorships 317

Event Marketer

FEBRUARY 9, 2024

From master classes offering access to experts, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles and creative challenges, there are more than 60 opportunities to explore everything that matters to you in this industry throughout this year’s program. Nike will then dig into its partnership with U.S.

2024 264

2024 Marketing Trade Shows Sponsorships 264

Event Marketer

SEPTEMBER 12, 2024

Held biannually in Central Florida in September and January, Surf Expo was unlike any trade show we’ve been to before. While booths at trade shows usually include meeting rooms in the back to arrange deals behind closed doors, almost every booth on the Surf Expo floor had tables or counters set up out in the open ready to do business.

Apparel 306

Apparel Trade Shows Retail Sustainability 306

Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

Marketing 246

Marketing Sports Hospitality Tourism 246

Event Marketer

APRIL 21, 2021

Outdoor sports enthusiasts will return to Vail this year to compete in the GoPro Mountain Games after the event went virtual in 2020. There will be fewer athletic activities involved at the 2021 event, but attendees can still expect plenty of competitive action, in addition to live music performances and art experiences.

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2020 2022 2021 Insurance 331

Event Marketer

JUNE 14, 2024

Legendary Entertainment (Anna Huddleston/Event Marketer) Hasbro How is it that Dungeons & Dragons is turning 50 and Peppa Pig could be in college at 20? To enter its dazzling exhibit, Hasbro invited attendees to walk between two massive LED screens and through a smile-shaped tunnel, flanked by mannequins sporting branded apparel.

2024 305

2024 Apparel Entertainment Event Marketing 305

Event Marketer

JANUARY 27, 2025

On top of demonstrations, Intel provided charging stations, and hosted coffee breaks, meetings, and receptions in the space, allowing it to be a hub of special events and comfort, on top of an immersive product showcase. The post Watch: Three Minutes in Intels CES 2025 Technology Showcase appeared first on Event Marketer.

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2025 Technology Sports Entertainment 130

Event Marketer

SEPTEMBER 23, 2024

This year, the show introduced the Sun and Sport area focusing on the sport-related products and research around them, so it made sense to anchor it with a pickle ball court and get some team action going. The post Field Report: Five Design and Activation Trends from Vision Expo West 2024 appeared first on Event Marketer.

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2024 Sports Fashion Tech 279

Event Marketer

JULY 2, 2024

When we, as a streaming service, launched in 2021, our brand platform was this idea that Paramount+ has live sports, breaking news and a mountain of entertainment. At trade shows, we’re smarter about how we register and allot time,” Cullen says. “So The result? A well-oiled engagement machine.

2024 289

2024 2023 Entertainment Trade Shows 289

Event Marketer

MARCH 15, 2024

This year’s show takes place April 24-26 at the MGM Grand Las Vegas, and will bring together the entire experiential marketing ecosystem—b-to-b and b-to-c brand-side marketers, trade show organizers, executives from leading event agencies, meeting planners, event strategists, experience designers, technology mavens, and more.

2024 130

2024 Marketing Trade Shows Sponsorships 130

Event Marketer

JULY 3, 2024

As Stephen Martell, head of innovation at creative agency DE-YAN, puts it: “This is a festival, so treat the festival like a celebration, not a trade show or conference. Daytime content included panels and sessions around topics like GenAI and women’s sports.

2024 289

2024 Advertising 2023 Consulting 289

TicketBud

JANUARY 11, 2024

However, running hybrid events requires crafting two distinct, yet synchronized, event experiences under the guise of one cohesive event. Characteristics of Hybrid Events Hybrid events have been around for decades – think, televised sports, award shows, political events, or concerts.

Sponsorships 126

Sponsorships Trade Shows Events Sustainability 126

Eventsforce

MARCH 26, 2019

Event Marketer: The Dos and Don’ts of AR in EventTech. For example, if you run high-demand events or ones with strong ticket resale potential (like music and sporting events), then blockchain will offer a lot of benefits – mostly around security and control. They’re quick to set-up too.

Event Marketing 61

Event Marketing Tech Marketing 2007 61

Eventbrite UK

AUGUST 2, 2017

There is a lot of information that if used correctly, can really boost sales for your event. The post Why Event Marketers Should Lean on Their Ticketing Partners appeared first on Eventbrite UK Blog. So is your ticketing partner coming to the party with insights?

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Event Marketing Marketing Events Trade Shows 60

Event Industry News

MARCH 20, 2019

Successful deployment of Crowd Connected’s Colocator platform at London’s ExCeL showcase marks a step-change in attendee movement data available to organisers of exhibitions, trade shows and conventions. To date, Crowd Connected has focused on large-scale outdoor events through its visitor tracking solution, Colocator.

2019 74

2019 Trade Shows Sports Entertainment 74

Endless Events

NOVEMBER 16, 2018

Much like a team captain in sports has the job of rallying his teammates and pumping them up to win the game, an event team captain also rallies the team. They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. Then, share that vision with the rest of your team.

Event Planning 130

Event Planning Social Media Trade Shows Entertainment 130

Event Industry News

AUGUST 12, 2019

We stock items to suit a whole host of marketing needs, from event marketing to promotional displays which can be utilised inside or outside your establishment. . Brand Events. Event Tech. Sporting Events. Display Wizard Ltd. Our non-hired products come under three categories: Portable Display Stands.

Trade Shows 58

Trade Shows Retail Advertising Transportation 58

Planning Pod

JULY 25, 2019

Studies and individual use cases have shown that event management software saves users considerable time and resources and can improve revenues through more efficient billing and registration processes. An impressive enterprise-level solution, Cvent is a standby for meeting planners who manage large conventions and trade shows.

Event Management 112

Event Management Management 2019 Social Media 112

Event Industry News

JULY 9, 2019

Emerald Expositions (NYSE:EEX), one of the leading operators of B2B trade shows in the US, is the latest stateside organiser to join the Explori research platform. In a push to further develop their 60+ shows, Emerald will be using Explori to benchmark and monitor customer experience through event analytics. Event Tech.

Trade Shows 56

Trade Shows B2B Sports Event Tech 56

Event Industry News

MARCH 4, 2019

Whether you’re organising a small intimate event or a large trade show, PDC BIG have the Event ID solution for you. With over 30 years’ experience providing high-quality ID solutions to the conference and event markets, we understand your event needs. Contact Details: PDC BIG. +44 44 (0)20 3056 8987.

Trade Shows 56

Trade Shows Sports Hospitality Conference 56

Grenadine

AUGUST 6, 2018

Technology is progressively changing the way events are planned and executed, what guests do on-site, and even how they are evaluated. Amidst the sea of music festivals, trade shows, and sporting events this season, event marketers have incorporated technology trends in some of the most unique ways to date.

Event Technology 61

Event Technology Technology Food and Beverage Trade Shows 61

Planning Pod

AUGUST 16, 2022

You can also use your event registration form to solicit volunteers for the event. Meetings, conferences and trade shows. Online event registration for large conferences and trade shows can get tricky. First, you’ll need to customize forms for your different audiences. Tournaments and competitions.

Food and Beverage 103

Food and Beverage Insurance Apparel Trade Shows 103

Momencio

OCTOBER 27, 2016

And yes, this even goes for you, the suave marketing and sales professional that can shake hands and kiss babies with the best of them. But you know as well as us that you have also walked away from a trade show or networking event and realized it wasn’t your best performance. How can you improve your event game?

Trade Shows 52

Trade Shows Sports Marketing Events 52

Eventscase Blog

APRIL 5, 2024

Use of Drones The capture of aerial footage using drones is offering unique perspectives, especially at outdoor events such as festivals and sporting competitions. At educational events or exhibitions, for example, these advances can transform the way content is presented, making sessions more interactive and engaging.

Social Media 59

Social Media Sports Trade Shows Technology 59

Eventsforce

DECEMBER 12, 2019

Research cited in the article shows that 59% of marketers plan on increasing their influencer budget in 2020 – with many SMBs with smaller budgets focusing on micro-influencers in the new year. Related reading: How to Choose the Right Influencers for Your Event Marketing Activities.

Social Media 87

Social Media 2020 Tech Transportation 87

Event Industry News

JULY 23, 2019

At the recent trade show hosted in Manchester, Richard Waddington, chairman of Event Marketing Association, James Morgan, founder of Event Tech Lab, and Holly Moore, founder of Make Events, discussed the developments in advertising. Brand Events. Event Tech. Sporting Events.

Advertising 56

Advertising Trade Shows Event Tech Tech 56

Grenadine

AUGUST 6, 2018

Technology is progressively changing the way events are planned and executed, what guests do on-site, and even how they are evaluated. Amidst the sea of music festivals, trade shows, and sporting events this season, event marketers have incorporated technology trends in some of the most unique ways to date.

Event Technology 52

Event Technology Technology Food and Beverage Trade Shows 52

Bizzabo

JANUARY 7, 2019

Each month we interview an events professional who is breaking the mold. This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. So I set a very specific goal for myself.

Global Events 53

Global Events Trade Shows Events Marketing 53

Planning Pod

AUGUST 16, 2022

You can also use your event registration form to solicit volunteers for the event. Meetings, conferences and trade shows. Online event registration for large conferences and trade shows can get tricky. First, you’ll need to customize forms for your different audiences. Tournaments and competitions.

Food and Beverage 78

Food and Beverage Insurance Apparel Trade Shows 78

Event Industry News

MARCH 7, 2019

Irv – Recognised as one of the founding leaders of ‘Experiential’ Marketing, Irv is a strategic and creative thinker. Whether it’s for insight, strategy, advertising, branding, live events, or more. 17 years on, Kemosabe still run all of their European marketing. Case Study: Nippon Airways.

Airlines 63

Airlines Social Media Retail Automotive 63

Planning Pod

JULY 25, 2019

Studies and individual use cases have shown that event management software saves users considerable time and resources and can improve revenues through more efficient billing and registration processes. An impressive enterprise-level solution, Cvent is a standby for meeting planners who manage large conventions and trade shows.

Event Management 60

Event Management Management 2019 Social Media 60

Momencio

OCTOBER 14, 2016

There’s no reason to spring for a snow blower if you live in Florida, and there’s no reason to invest in interactive event technologies that don’t fit your brand’s personality, needs, or clients. Tech in event marketing. So, how do you choose?

Event Technology 52

Event Technology Technology Tech Insurance 52