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Designed at a precise 17-degree angle to meet the gaze of CES 2025 attendees as they entered the Las Vegas Convention Centers West Hall, HERE Technologies 3,500-square-foot booth proclaimed in a banner overhead, Theres More in HERE. But between the design and the build, the brand took a major step forward around its sustainability goals, too.
More of Our Interviews: Q&A: 10 Minutes with John Blyth of Ricoh Q&A: 10 Minutes with John Vertin of Skout’s Honor Pet Supply EventMarketer: This exhibit is the result of 24 months of planning. Along with large equipment, you drive experience with different types of interactive technology. So, it means success.
Additionally, the report points to the industry’s growing focus on sustainability and technological innovation. With an increasing emphasis on carbon neutrality and integrating new technologies like AI, the UK is positioning itself to remain competitive in the global events landscape.
Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular. From there, attendees could explore specific AI and IoT technologies in various environments.
Recycling and Upcycling Many suppliers featured options billed as sustainable. Digital Passport Traceability Offering the next step in sustainability, several companies, including Goldstar, Numo and Gemline, showcased products with Aware traceability. Our wellness line is booming, said Heather Gaines with Numo. Is it reusable?
For a deep dive, check out EMs Event Measurement in the Age of AI report. Sustainability, Big and Small From reused to recycled to sustainably sourced, brands this year wove sustainability into the narrative. And Boehringer Ingelheim made sustainability the foundation (literally and figuratively) of its booth at ASCO.
At Groceryshop, we wanted to reimagine how people experience our technology by creating an environment that mirrors what we do best: making shopping more interactive and engaging,” says Stephanie Paturzo Swingle, senior director-B2B marketing at Instacart. “We Anna Huddleston Photo) Sustainability was also a key part of this project.
Over half (54 percent) consider sustainability highly important in their 2025 planning, with 47 percent having established clear sustainability goals and action plans and also focusing on DE&I practices, waste management, and eco-friendly food and beverage options. The audit revealed that 73.3
7 at CES 2025, one of the most high-profile keynote stages in the world, with brands selected based on how their story of innovation will contribute to the global conversation that the Consumer Technology Association aims to create that year at its show. It was the official kickoff moment for Panasonics opening keynote on Jan.
The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of eventmarketing? Have you got the handle on hybrid?
Questions about sustainability in booth design often trigger two responses: We’ve been doing it for a while (aluminum structures, rentals, recycling carpet) and Clients don’t want to pay for it. The resulting recommendations on sustainable booth design are due later this year. At the GCSAA Conference and Trade Show in Phoenix (Jan.
As corporations pledge to be more sustainable, the event industry seeks lasting solutions. The world, and the event industry, entered a new reality last year when the U.N. More on This Topic: 10 EventSustainability Ideas to Implement Right Now. THE PANDEMIC EFFECT. CORPORATE MESSAGING.
While these natural features created inviting environments for attendees, they also underscored brands’ sustainability messaging, eco-friendly products and solutions, and commitments to eco-conscious practices both on-site and back at HQ. What happens to old devices once new ones enter the market?
In this feature we showcase suppliers who are environmentally responsible and leading the way, check them out and be sure to contact them to help take your future events to the next level.
Ensuring the sustainability of events has risen to become the key challenge corporate organisers are looking to tackle between now and 2024, according to this year’s ICE Annual Benchmarking Research Report, sponsored by Cvent. ICE Launches Annual ICE Report 2021.
EventMarketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. Welcome to the Dream Team.
Theres also a greater need for staffers who are able to take on cross-functional positions, like handling both client services and event production under one role. And then theres the ever-increasing need for professionals who have a firm grasp on eventtechnology and platform integration. Want to contribute a column?
As sustainability becomes an increasing priority worldwide, the live event industry faces unique challenges. Live events such as festivals, sporting events, trade shows and concerts have a significant […]
The exhibits were designed to effectively showcase how technologies like industrial artificial intelligence, digital twins, and the industrial metaverse are driving innovation and reshaping everyday experiences. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on EventMarketer.
The events industry is evolving rapidly and as we enter 2025, event registration technology continues to play a vital role in creating smooth, attendee-focused, in-person experiences. In this article, well explore the latest trends, challenges, and benefits of event registration technology. In fact, 80.4%
CES is a hot bed of consumer technology, of course. But it’s also a bellwether of what’s to come in experiential technology across the eventmarketing landscape. The post What to Expect in Experiential Technology This Year appeared first on EventMarketer. This year’s show, Jan.
Siemens Digital Industries Software, which is celebrating 175 years, wove its technologies into a collection of four exhibit spaces at CES 2023, Jan. 5-8, in Las Vegas, that together showcased how its products drive sustainability and innovation today and how they will in the future. Powered by a new tagline—“Dream it.
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. From leveraging data analytics to embracing personalization, sustainability, and optimized campaign techniques, these approaches will help you capture more business while demonstrating clear value to stakeholders.
As eventmarketers can attest, travel costs are up. Planet-focused travel practices continue to gain steam, with 33 percent of corporate travelers reporting increased investment in sustainable travel practices , according to the Global Business Travel Association. Positive news for eventmarketers.
sea-to-sky innovations, beautiful and collaborative smart tech, AI for health care and sustainability in construction are among some of the hot topics being discussed this year. Consumer technology is entering a new era of design, and you might say the booth experiences on-site at this world’s largest expo for consumer technology are, too.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in eventtechnology and planner success. In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences.
Welcome to the latest eventmarketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. These fees can be visible to business travelers as they shop and can appear on their invoices, helping companies inform employees about their carbon impact and corporate sustainability initiatives.
While people love spending their time in such places, the organizers do not really place sustainability as the anchor of organizing such events. The concept of sustainability has been around for a long time but now it has become the need of the hour so that each one of us can do our bit in making an impact on the environment.
Your monthly eventsustainability update T he Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away. When it comes to our organization, sustainability is really important.
EventMarketer: What trade show industry trends have your attention? Keri Ibbitson: Eventsustainability. For many years, the thought process was that events are “turn and burn,” and people buy their carbon credits to make up for it, but in the past couple of years there’s been renewed conversation about sustainability.
THIS YEAR’S LEADING EVENT PARTNER & CLIENT FAVORITES EventMarketers have a lot of choices when it comes to finding the best event partners. Fave Event Tech: The most essential, game-changing technologies of 2024 and 2025. CROWD CONNECTED Fave Venues: It’s a whole vibe.
Welcome to the 2025 edition of the SustainableEvent Guide, brought to you by Event Industry News. Sustainability is no longer a trendits a necessity. This years guide is […]
In January 2020, Bloomberg Media launched Bloomberg Green, a multiplatform editorial brand focused on climate change news, analysis and solutions, with the first Bloomberg Green event at Davos 2020 and plans to continue incorporating programming into other Bloomberg Live events throughout the year—until they were put on pause due to COVID.
ADITUS, a leading provider of sustainableeventtechnology solutions, is proud to announce its role as the Official Sustainability Supplier Partner for Event Tech Live (ETL) and EventSustainability Live (ESL).
At a time when sustainability matters more than ever, venues, event professionals, and corporate leaders are committed to reducing their environmental footprint. Cue the drumroll) That’s where Prismm’s spatial design technology comes in.
EventMarketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. so she is focused on driving brand awareness with her team of three.
As environmental responsibility takes centre stage in the events industry, BMA House remains a top-tier, sustainable venue in London, blending historical charm with forward-thinking environmental practices.
This year saw new technologies and cultural values transform the marketing landscape. From AR to AI, it’s a whole new world for event planners. We’ve organized the major marketing trends for 2024 into a helpful guide, so you can be prepared for the world to come. 2023 changed the game for eventmarketing.
Personalization, accessibility and sustainable practices power the 70,000-square-foot visitor experience. Then, since everyone’s palate is different, attendees experience Diageo’s Flavor Print technology, which quizzes them on their likes and dislikes—a level of mass customization never before seen in a permanent brand home.
Held this year April 7-16 at New York City’s Javits Center, the 123-year-old event was rife with interactive activities, ride-and-drives, experience design inspiration, sustainable builds and inclusive programming. And EM was along for the ride.
Last week, Event Industry News (EIN) officially launched the 2025 edition of its SustainableEvent Guide at the annual Sustainable Breakfast Briefing, hosted at the iconic BMA House.
From the ripple effects of Las Vegas’ Sphere to the integration of AI-powered engagements, this year’s trade show floors are showcasing a blend of captivating immersive experiences, creative use of technology, and sustainable practices that are adding new dimensions to brand storytelling and setting new standards for exhibit design.
Among standout topics that came up in hours of conversations with our B-to-B Dream Team honorees this year was the evolving workforce, AI adoption and sustainability that’s actually actionable. Jeff Tsai, Senior Director-Field Experiential & Executive Briefing Program, Dell Technologies Program more hands-on learning experiences.
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