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The State of Sustainability: From Venue Perspectives to the ‘Pandemic Effect’

Event Marketer

As corporations pledge to be more sustainable, the event industry seeks lasting solutions. The world, and the event industry, entered a new reality last year when the U.N. More on This Topic: 10 Event Sustainability Ideas to Implement Right Now. THE PANDEMIC EFFECT. CORPORATE MESSAGING.

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The Brief: FBI Raids and a 29Rooms Revival

Event Marketer

On March 18, the beer brand, which has a long history of sustainable practices tied to the natural ingredients used in its products, unlocked the doors to its eco-protected property. Question everything. Four years later, Corona Island and its pristine beaches are open to the public.

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Pre-Spring Budget: beam urges government to support growth in the UK’s business events, accommodation and meetings industry

Prestige Events Magazine

Voices from across our membership highlight the need for measures that unlock long-term investment, ease operational costs and strengthen the UKs competitiveness as a global destination for business events and tourism. Together, we can work towards solutions that support our industry’s sustainability and growth.”

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Johnnie Walker Princes Street: Inside an Eight-Story Brand Home Designed to Shake up the Scotch Industry

Event Marketer

Personalization, accessibility and sustainable practices power the 70,000-square-foot visitor experience. It’s fitting that the crown jewel of the single biggest investment in Scotch whisky tourism is located on Princes Street. SUSTAINABILITY. So it’s definitely something that we keep within our focus. ACCESSIBILITY.

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Why A Sustained Events Program Outweighs One Big Event

Attendease

That’s why more event planners are shifting their strategy to sustained events programs. A sustained events program refers to hosting multiple smaller events throughout the year rather than putting all your resources into one major event. Let’s explore the benefits!

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Steal These Destination Marketing Tactics: Seven Ideas for Event Profs

Event Marketer

Much like event professionals, destination marketers are in the business of brand-building, content creation and engaging targets face-to-face to showcase the value proposition of a particular city, state or country. So we rounded up seven ideas to add to your experiential strategy, each inspired by destination marketing tactics.

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Kimpton Rowan Merges Hospitality and High-end Retail with a Curated Showroom in Palm Springs

Event Marketer

Even the ticket prices, which ranged from $75 to $1,600, allowed attendees to choose how they experienced the event. More Tourism Strategies: VisitLEX Leans on ‘The Queen’s Gambit’ and a Local Experiential Campaign to Boost Travel and Revenue. Agency : A Non-Agency (campaign platform, event execution).

Retail 278