Event Marketer

JANUARY 7, 2025

An Activation Feel for Abbott Laboratories Showcasing tech designed for health, from biowearables to diagnostics to nutrition, Abbotts athletic track booth design theme that circled the footprint above and below photographed well, leveraged bright lighting, offered sampling and an interactive game, and a variety of shapes and materials.

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Event Marketer

OCTOBER 14, 2024

Attendees started their journey at the information desks or went straight for areas of interest to explore massive trucks, dozers and shovels, among other equipment and tech, test them through VR experiences, and even operate some of these pieces remotely. Are you using measurement tech in this exhibit? It reminds us of our beginnings.

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Event Marketer

JANUARY 9, 2025

First-time CES exhibitor Scout Motors made its announcements under the theme, The right balance of touch, tech and connection brings people together. Attendees could explore the chips, radars and other tech inside buildings before seeing some of them in action in the autonomous vehicles. Learn more here. Learn more here.

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Event Marketer

MARCH 17, 2025

The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health. Nostalgia definitely met whats next in tech here.

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Event Marketer

JULY 1, 2024

THIS YEAR’S LEADING EVENT PARTNER & CLIENT FAVORITES Event Marketers have a lot of choices when it comes to finding the best event partners. In this special section, we highlight a few of the names you should keep on your radar as you explore the market and fire up those RFPs.

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Event Marketer

DECEMBER 20, 2024

and Los Angeles 2028 (a showcase of tech and sustainability?). The post Podcast: Inside Canada Olympic House and Air Canadas Paris 2024 Campaign, with Mosaic and Wasserman appeared first on Event Marketer. Itll be here before we know it.

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Event Marketer

DECEMBER 5, 2024

It’s important for us to still as marketers push that narrative and ensure equity and equality all across the board.” The post Podcast: Looking Back on the Paris 2024 Olympics and Paralympics, with GMR’s Jeff Handler and Dennis Jenders appeared first on Event Marketer. plus the 2026 FIFA World Cup.

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Event Marketer

OCTOBER 31, 2024

So to bridge the gap between consumers’ culinary aspirations and the final product, while giving its cake-baking mixes a boost, the century-old brand tapped into modern tech and whipped up an AI-powered Dream Bake Studio. They’re afraid they’ll fail.

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Event Marketer

APRIL 4, 2025

In this episode, Breton, who was featured in Event Marketers inaugural class of The Watchlist , delves into Walmarts virtual innovations and its expansion into emerging platforms and experiences. The post Podcast: Exploring Digital + Live Platforms, with Justin Breton of Walmart appeared first on Event Marketer.

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Event Marketer

JANUARY 21, 2025

Photo: Courtesy of the Baltimore Ravens THIS TECH BRAND SNIFFED OUT A NEW WAY TO DISTRIBUTE SCENT Este Lauder Companies is poised to shake up the luxury home fragrance game thanks to new scent technologyand the implications for the experiential marketing world look promising. Oh, and the Ravens made it (artificially) snow each day.

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Event Marketer

JANUARY 10, 2022

The key to event marketing in the year ahead is to be flexible and fully prepared to adjust to varying consumer preferences, needs and comfort levels. One of COVID’s silver linings is that it has accelerated consumers’ comfort level with an array of technologies, from QR codes to virtual event platforms.

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Event Marketer

OCTOBER 31, 2024

Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.

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Event Marketer

JANUARY 16, 2025

At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinventionand trustthrough experiences that broke through even at the largest tech show of the year. The post Deepfakes and Trust: Inside Accentures Experience at CES 2025 appeared first on Event Marketer.

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Event Marketer

JANUARY 9, 2025

As vp of startup programming and investments, she oversees the AgeTech Collaborative from AARP trade show and events program, among other aspects. Event Marketer: How has the exhibit experience evolved for this years CES? Were seeing hologram tech gaining ground. Im always looking for unusual startups.

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Event Marketer

MARCH 15, 2022

More Technology-Forward Event Strategies: Hot Property: Brand Experiences at Scope for Miami Art Week. Art, Emerging Tech: Five Insights on Bombay Sapphire’s Stir Creativity Platform. Holograms, a rare NFT offer and a gallery of objects from the future were part of the tech-forward event.

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Prestige Events Magazine

NOVEMBER 27, 2024

The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of event marketing? Have you got the handle on hybrid?

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Event Marketer

SEPTEMBER 22, 2023

INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. The post Take a Tour of INBOUND 2023: Wearable Tech, Accessibility and Communities appeared first on Event Marketer.

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Prestige Events Magazine

NOVEMBER 13, 2024

Envoku, the newly launched delegate engagement platform from Live Group, is collaborating across a series of international and domestic events to expand industry knowledge, understanding, and thought leadership around AI driven audience insight. As part of the product’s launch programme, Managing Director Stephen D.

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Event Marketer

JANUARY 16, 2025

Consider IBM, which showcased watsonxs latest AI tricks with the help of live ping-pong matches between attendees that underscored how its tech is used in pro tennis and golf tournaments. The post NRF 2025: Five Exhibit Design Trends from Retails Big Show appeared first on Event Marketer.

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Smart Meetings

JANUARY 6, 2022

“We have a strong opportunity to deepen the process of hosting in-person, hybrid and virtual events and are excited to be able to better support meeting planners and event organizers while offering a wider range of products and experiences,” he said in a statement. See also: Tech Mergers Could Simplify Virtual Meeting Management.

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Event Marketer

JANUARY 31, 2022

The post Art, Emerging Tech: Five Insights on Bombay Sapphire’s Stir Creativity Platform appeared first on Event Marketer. Agencies—window displays: Talenthouse; The Gathery; Nike. Photo credit: Hagop Kalaidjian.

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Event Marketer

OCTOBER 18, 2024

The icy-cold vibe of the exhibit did right by the cool tech, and pouring the samples into the ice sculpture to chill made for an engaging and delicious experience. At regular temp, the logo and the lines on the can are silver, but when chilled to a perfect drinking temp, they turn blue.

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2024 Retail Trade Shows Fashion 312

Event Marketer

DECEMBER 14, 2023

Intel orchestrated unexpected moments of joy while showcasing the company’s deep tech expertise by tapping into the power of music and AI image animation in its booth at AWS re:Invent, Nov. The post Exhibit Design: Intel Wows a Tech Crowd at AWS by Merging AI and Live Music appeared first on Event Marketer.

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Tech Trade Shows Sustainability 2023 290

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketer

FEBRUARY 10, 2025

At the foundation of Quests new event strategy was distinctive, artistic branding that immersed participants in a visual journey across the NXT FY25 experience , in addition to a high-energy, music festival-themed kickoff called X-Fest and a rage room, where employees could grab an NXT-branded baseball bat and smash old tech.

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Guidebook

DECEMBER 31, 2024

In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of Event Marketing report, 78.5% Moving away from these outdated methods frees up time and resources, allowing organizers to focus on event quality and experience.

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Event Marketer

JANUARY 27, 2025

Weve watched as holographic signage has come into its own on the show floor the last couple years, tech that is helping to personalize attendee journeys and provide interactions with executives or other key company figures that would be hard to deliver in person. Agency: NVE Experience Agency) Interactive holograms as guides.

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2025 Automotive Trade Shows Transportation 264

Smart Meetings

APRIL 15, 2022

Capturing the content produced at an event and leveraging for ongoing communication was one of the marketing strategies being stressed in many of the sessions. Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced Event Marketing and Management Heart.

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Event Tech Tech Meetings Insurance 264

EventMB

JULY 9, 2024

Skift Take: Last month saw plenty of AI-related event tech news. But it wasn't all about AI, integrations and customizable event website builders also made the cut. Miguel Neves Read the Complete Story On Skift Meetings

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Event Tech Tech 2024 Events 203

Event Marketer

NOVEMBER 25, 2024

Partner: Avenge Creative, fabrication) Photo credit: Line 8 Photography TECH WORLD ATTENDEES MEET AN ‘AI JOURNEY ACCELERATOR’ “Smarter AI for All” was the event theme at the Lenovo Tech World ’24 user conference in Seattle last month, but the host didn’t just want attendees to learn more about AI, it wanted them to interact with it.

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Event Marketer

JANUARY 9, 2025

Between the build, the program, the tech, and the chill vibes outside, we call this experience a CES showstopper. Partner : Czarnowski) Take a look inside: The post BMW Shrinks Product Experts (and Tim Meadows) in its CES 2025 Experience appeared first on Event Marketer.

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Event Marketer

JANUARY 23, 2023

As an official CFP sponsor for the last nine years, AT&T upped the ante in 2023 with a tech blitz executed across a variety of sponsored events and experiences. A highlight was the 360-degree XR scanning tech the brand brought to its sponsored Fan Bowl, a 4,000-square-foot activation zone. 6-9, in Los Angeles.

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EventMB

FEBRUARY 1, 2024

Skift Take: The event tech sector has been busy in January. If you want to stay up-to-date on the latest news, you've come to the right place. Miguel Neves Read the Complete Story On Skift Meetings

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Event Tech Tech 2024 Events 203

Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS.

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Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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Event Marketer

OCTOBER 20, 2024

The system is driven by two key tech components: Immersion , created by neuroscientist Dr. Paul Zak, measures changes in attendees’ heart rates using attendees’ own smartwatches or fitness trackers. Image Credit: iStock/kbeis The post Trade Show Industry Updates: News, Data, Trends appeared first on Event Marketer.

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Event Industry News

NOVEMBER 20, 2024

As technology continues to advance, this guide is designed to connect you with the latest tools, trends, and providers in event technology. Whether you’re an event organiser, supplier, or venue, this guide is packed with essential insights and resources for building memorable, innovative, and efficient events.

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