Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. This surge in mind-boggling tech seems to have happened overnight. But experts agree that two years of living life virtually during the pandemic has played a major role in accelerating the adoption of emerging technologies.

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Event Marketer

JANUARY 16, 2025

At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinventionand trustthrough experiences that broke through even at the largest tech show of the year. Wed take the themes and bring them to life through the use of technology. Want us to cover your booth?

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Event Marketer

JANUARY 9, 2025

Amelia Hay, VP-Startup Programming & Investments, AARP AARP has returned to CES to spotlight the explosive trends in AgeTech and showcase the latest innovations, including the startups and companies in its AgeTech Collaborative from AARP, an ecosystem of investors and other stakeholders working to bring groundbreaking AgeTech to market.

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Event Marketer

APRIL 29, 2021

As the number of Americans vaccinated for COVID-19 increases and the country begins to reopen businesses, more marketers are beginning to consider producing live, in-person events again. But in terms of logistics, budgets, technology and safety, events post-COVID will differ in key ways from those held before the pandemic.

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Event Marketer

MARCH 17, 2025

The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health. Nostalgia definitely met whats next in tech here.

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Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. More on Event Technology: Extreme Personalization: 10 Ideas to Customize Engagement for Attendees.

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Prestige Events Magazine

NOVEMBER 13, 2024

Pickett will be speaking to event organisers, in house event professionals, and event marketers from across public and private organisations, both in the UK and internationally. Just a day later, Stephen will be delivering both a presentation at Event Tech Live, and a smaller focus group.

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Event Marketer

JULY 1, 2024

THIS YEAR’S LEADING EVENT PARTNER & CLIENT FAVORITES Event Marketers have a lot of choices when it comes to finding the best event partners. In this special section, we highlight a few of the names you should keep on your radar as you explore the market and fire up those RFPs.

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Prestige Events Magazine

NOVEMBER 27, 2024

The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of event marketing? Have you got the handle on hybrid?

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Event Marketer

OCTOBER 18, 2024

While many offerings on display focused on the future of retail with the use of AI and technology, product sampling remained a key part of this show, with brands going all out to impress the retailers with bold flavors, innovative packaging, and engaging retail experiences.

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Event Marketer

MARCH 15, 2022

In actuality, it was a forward-thinking dinner, gallery and performance experience activated by Hygienic Dress League (HDL) during Vox Media’s inaugural Pivot MIA conference, an event based on its “Pivot” podcast that addressed the intersection of technology with nearly all aspects of life.

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Event Farm

SEPTEMBER 20, 2017

Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future.

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Event Marketer

JANUARY 10, 2022

The key to event marketing in the year ahead is to be flexible and fully prepared to adjust to varying consumer preferences, needs and comfort levels. Embrace the widespread adoption of event technology. You Might Also Like: Year in Review: The Top 10 Stories of 2021, Plus Our 2022 Futurecast. Brands must offer choice.

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Event Marketer

JANUARY 27, 2025

Bose , for example, opened the doors of the T-Mobile Arena in Las Vegas for invited guests to explore automotive audio technology in collaboration with McIntosh and Sonus faber (recent acquisitions of the brand). The post Recap: The Biggest Exhibit Design Trends from CES 2025 appeared first on Event Marketer.

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Smart Meetings

OCTOBER 7, 2021

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era Event Marketing Plan. An Adrenaline-Filled Future.

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Event Marketer

JANUARY 31, 2022

It was an eventful end to 2021 for Bombay Sapphire, a brand that is embracing the emerging artist and creative community through its Stir Creativity platform. Leverage emerging technology. The future of experiential marketing is driven by new technology, and Bombay Sapphire continues to distinguish itself from the crowd in this realm.

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Event Marketer

MARCH 15, 2024

“We’re really expanding more and more into that experiential marketing zone,” says Shawn Patel, cmo at ~Pourri. The feel to SXSW isn’t just music, it’s tech, right? And we’re incorporating a new tech into the festival with our NFC technology.

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Smart Meetings

JANUARY 6, 2022

Event platform MeetingPlay and meeting management SaaS provider Aventri announced today that they will merge to create a full-service event software company. See also: Tech Mergers Could Simplify Virtual Meeting Management. based MeetingPlay has been developing its virtual and hybrid technology for more 10 years.

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Event Marketer

MARCH 14, 2022

The high-tech projections featured historic NBA highlights from four decades across four cities. The program took place at NBA Crossover, a tentpole fan event highlighting the intersection of the NBA, pop culture and technology that attracted an array of sponsors as part of NBA All-Star Weekend, Feb. 18-20, in Cleveland.

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Event Marketer

FEBRUARY 21, 2025

The exhibits were designed to effectively showcase how technologies like industrial artificial intelligence, digital twins, and the industrial metaverse are driving innovation and reshaping everyday experiences. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on Event Marketer.

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Guidebook

JANUARY 3, 2025

The events industry is evolving rapidly and as we enter 2025, event registration technology continues to play a vital role in creating smooth, attendee-focused, in-person experiences. In this article, well explore the latest trends, challenges, and benefits of event registration technology. In fact, 80.4%

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Guidebook

DECEMBER 31, 2024

In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of Event Marketing report, 78.5% Moving away from these outdated methods frees up time and resources, allowing organizers to focus on event quality and experience.

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Event Marketer

MARCH 6, 2023

CES is a hot bed of consumer technology, of course. But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. British tech company HYPERVSN stood out with its holographic displays, including a 16-foot-tall SmartV Holographic Human. This year’s show, Jan.

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EventTechBrief

OCTOBER 25, 2018

A little more than six years ago, Adam Parry, a self-proclaimed “tech guy,” noticed a void in his industry. While technology was completely transforming other industries in the UK, the events industry seemed mostly to be living in the dark ages. Attendance at Event Tech Live is free.

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Smart Meetings

APRIL 15, 2022

Capturing the content produced at an event and leveraging for ongoing communication was one of the marketing strategies being stressed in many of the sessions. Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced Event Marketing and Management Heart. David Quattrone. capabilities. Brian Ludwig.

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Event Marketer

FEBRUARY 25, 2025

7 at CES 2025, one of the most high-profile keynote stages in the world, with brands selected based on how their story of innovation will contribute to the global conversation that the Consumer Technology Association aims to create that year at its show. It was the official kickoff moment for Panasonics opening keynote on Jan.

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Event Marketer

OCTOBER 20, 2024

The system is driven by two key tech components: Immersion , created by neuroscientist Dr. Paul Zak, measures changes in attendees’ heart rates using attendees’ own smartwatches or fitness trackers. Image Credit: iStock/kbeis The post Trade Show Industry Updates: News, Data, Trends appeared first on Event Marketer.

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Event Marketer

JANUARY 23, 2023

More often than not, technology and experiential marketing are partners in crime, working hand-in-hand to personalize engagement, alleviate pain points, deliver moments of surprise and delight and create a more seamless attendee experience overall. 6-9, in Los Angeles. 6-9, in Los Angeles. Is life a story ’bout the lives of thugs?”

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Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketer

NOVEMBER 20, 2024

Agency: In-house) LOOKS LIKE BARBIE IS IN HER SMART HOME ERA Barbie is tightening her grip on the technology era through a new partnership with Verizon that promises to yield a “magical holiday experience.” This season, forget the DreamHouse and welcome to Barbie’s StreamHouse , powered by Verizon. The best part?

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IMG

JANUARY 16, 2024

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events.

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Event Marketer

MARCH 14, 2025

Agency: Allied Global Marketing) Photos: Courtesy of Hulu JBLS SOUND BODEGA From March 11-13, as the Official Audio Partner of SXSW 2025, JBL offered up a series of audio-centric experiences designed to showcase its technology. Rivian additionally teamed up with Dolby on a series of events and experiences.

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Event Marketer

MARCH 24, 2025

As event marketers can attest, travel costs are up. Positive news for event marketers. Nearly 30 percent of business travelers are actively choosing to travel on leisure trips with colleagues (which could make off-site experiences during corporate events all the more important).

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EventMB

MAY 26, 2022

London and New York-based event tech company Glisser raised $4.9 Australian events management software provider EventsAIR has received a significant private equity investment, believed to be over $100 million, led by The Riverside Company. as a $1 trillion market opportunity. Glisser Raises $4.9M May 17, 2022.

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Event Marketer

OCTOBER 30, 2024

Photo: Courtesy of 626 Night Market INTEL X NRG Earlier this month, Intel and esports company NRG marked the launch of a new collaboration aimed at “pushing the boundaries of gaming” and showcasing new Intel Core Ultra desktop processor technology with the Intel x NRG Night Market. 11, the brands transformed L.A.’s

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Event Marketer

OCTOBER 22, 2024

The “dumb” flip phone was introduced in April to encourage people to live in the present, but the brand has taken its messaging a few steps further this month by implementing infrared technology at two massive music festivals—Live Out Festival in Mexico, followed by Amsterdam Dance Event (ADE).

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Event Marketer

OCTOBER 19, 2021

Staff met daily with an epidemiologist before the event, and every Dreamforce attendee, employee and vendor were required to show both proof of vaccination and a negative test for the virus, with testing available on-site. Salesforce also launched Dreampass, a technology powered by Health Cloud 2.0 Agency: George P.

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