Event Marketer

JANUARY 9, 2025

First-time CES exhibitor Scout Motors made its announcements under the theme, The right balance of touch, tech and connection brings people together. Attendees could explore the chips, radars and other tech inside buildings before seeing some of them in action in the autonomous vehicles. Learn more here. Learn more here.

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Event Marketer

JANUARY 9, 2025

As vp of startup programming and investments, she oversees the AgeTech Collaborative from AARP trade show and events program, among other aspects. Event Marketer: How has the exhibit experience evolved for this years CES? Were seeing hologram tech gaining ground. Im always looking for unusual startups.

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Event Marketer

JULY 15, 2024

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.

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Event Marketer

FEBRUARY 21, 2024

A staple of European trade shows, coffee bars have made strong inroads onto U.S. show floors, much to the delight of the attendees needing that afternoon “hit.” Coffee is hot right now,” says Tracy Stuckrath, a food & beverage expert and founder of Thrive Meetings and Events. Frothy brand logos? Signature flavors?

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Event Marketer

AUGUST 15, 2024

On the heels of Open AI’s release of ChatGPT, marketers everywhere began to dabble in its potential for smarter, more personalized campaigns. Fast forward to today, and brands have made serious strides in unlocking new brand engagement frontiers with this tech. “I Have a story idea? Want us to cover your booth?

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Event Marketer

JANUARY 27, 2025

And for all our coverage from the show this year, click here. Additional reporting by Anna Huddleston, EM trade shows editor.) But transportive experiences and venues continue to transform the show floor at CES. The post Recap: The Biggest Exhibit Design Trends from CES 2025 appeared first on Event Marketer.

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2025 Automotive Trade Shows Transportation 262

Event Marketer

APRIL 29, 2021

The Centers for Disease Control and Prevention regularly updates its “ Guidance for Organizing Large Events and Gatherings ” page on its website, and supplementing that information is a planning tool for event marketers. 2) Event Planning Guide for COVID & Social Distancing. 4) COVID-19 Indoor Safety Guide.

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Event Marketer

MARCH 5, 2025

The shop-inspired setting featured tangible touchpoints that showed how merchant partners use Adyens payment tech to bridge the gap between online and offline retail with tools like tap-to-pay solutions and AI-powered payment platforms.

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Event Marketer

FEBRUARY 21, 2025

How can data transform a trade show exhibit into a powerful driver of brand awareness, engagement, and ROI? EM sat down with Stacey Gromlich , senior director-audience engagement and global events at Siemens, for a deeper dive into the brands robust approach to measurement and the insights that informed its exhibit program.

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Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. HIGH-TECH SANITIZATION. HEALTH SCREENING. Highmark TechSystems’ hand-washing Modulbox).

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Tech Food and Beverage Retail Technology 363

Event Marketer

DECEMBER 14, 2023

Intel orchestrated unexpected moments of joy while showcasing the company’s deep tech expertise by tapping into the power of music and AI image animation in its booth at AWS re:Invent, Nov. The post Exhibit Design: Intel Wows a Tech Crowd at AWS by Merging AI and Live Music appeared first on Event Marketer.

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Event Marketer

NOVEMBER 25, 2024

Partner: Avenge Creative, fabrication) Photo credit: Line 8 Photography TECH WORLD ATTENDEES MEET AN ‘AI JOURNEY ACCELERATOR’ “Smarter AI for All” was the event theme at the Lenovo Tech World ’24 user conference in Seattle last month, but the host didn’t just want attendees to learn more about AI, it wanted them to interact with it.

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Event Marketer

JANUARY 16, 2025

At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinventionand trustthrough experiences that broke through even at the largest tech show of the year. The post Deepfakes and Trust: Inside Accentures Experience at CES 2025 appeared first on Event Marketer.

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Event Marketer

MARCH 18, 2024

Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. The flashing cups are always such a hit that the Service Express team brings them to every trade show. Enter: Café Cisco.

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EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketer

FEBRUARY 25, 2025

Enter: Well in the Future, a message the brand presented at CES encompassing products and solutions supporting environmental and family wellbeing that paved the way for the introduction of Panasonics new venture and business incubator, Panasonic Well, which will leverage AI and advanced tech to enable healthier lives.

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Event Marketer

DECEMBER 12, 2023

At Shutterstock, she oversees the execution of all the brand’s events in the U.S. and in Europe, and is responsible for determining which trade shows the brand should participate in annually based on show demographics and how they match up against key corporate objectives. I really love the immersive tech that’s out now.

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Event Marketer

JUNE 16, 2024

The newest audiovisual solutions dazzled at InfoComm 2024, the trade show for the pro a/v industry that brought almost 37,000 attendees to the Las Vegas Convention Center, June 12-14. All tech was integrated into the structure, so other than furniture, it was all content, everywhere. Next on EM’s bucket list?

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2024 Trade Shows 2025 Tech 296

Event Marketer

FEBRUARY 8, 2024

Mobileye’s exhibit strategy at CES for years focused solely on market awareness. But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive trade show to stimulate excitement and intrigue. market in 2024). “The

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Trade Shows 2024 Tech Marketing 296

Event Marketer

MAY 20, 2024

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Companies show up playing to win with many impressive exhibit experiences.

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Trade Shows Healthcare Sustainability Sponsorships 305

Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. AI could help companies analyze T&E on a ‘much more granular level.’ percent increase in hotel rates.

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Event Marketer

JANUARY 9, 2025

Between the build, the program, the tech, and the chill vibes outside, we call this experience a CES showstopper. Partner : Czarnowski) Take a look inside: The post BMW Shrinks Product Experts (and Tim Meadows) in its CES 2025 Experience appeared first on Event Marketer.

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Event Marketer

FEBRUARY 7, 2022

When you’re a sleep wellness brand vying for attention at a global technology trade show, sometimes you’ve got to make your own dreams come true. Now we’re a pretty key part of the [show’s] health and wellness experience.”. For Sleep Number, leveraging the HoloLens at this year’s show wasn’t about using tech for the sake of it.

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Event Marketer

MAY 16, 2024

For MODEX 2024, the premier supply chain trade show that took place in Atlanta in March, Dematic, a company that designs, builds and supports intelligent automated solutions, looked to find a showstopping way to present the company’s innovative solutions that help supply chain companies solve their business challenges.

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Smart Meetings

APRIL 14, 2022

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Read More : Survey: Many Event Marketers Say Orgs Not Effective at Virtual Events.

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EventMB

MAY 26, 2022

London and New York-based event tech company Glisser raised $4.9 Australian events management software provider EventsAIR has received a significant private equity investment, believed to be over $100 million, led by The Riverside Company. A massive valuation of one of the largest event tech (and venue finding) vendors.

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Event Marketer

DECEMBER 14, 2021

But EM is here to shine a well-deserved spotlight on the event architects that help power some of the world’s most impactful experiential builds. On top of a stalled trade show industry, builders have been battling supply and labor shortages, the rising cost of materials and transportation, drawn-out production timelines and shipping delays.

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Trade Shows Transportation Tech Event Marketing 246

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

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Event Industry News

DECEMBER 10, 2024

Event content creator, First Sight Media, has accomplished a content production feat at the recent co-located trade shows, Event Tech Live and Event Sustainability Live, held at ExCeL London, 20-21 November. This included over 80 sessions recorded […]

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Event Tech Sustainability Tech Trade Shows 64

Event Marketer

JANUARY 18, 2022

In the end, the global trade show, which according to organizers was cut a day short as “an additional safety measure,” drew 40,000 attendees. It was a far cry from the 171,000 who showed up in 2020, making it a disappointing turn of events for a show that tends to serve as an industry health-check.

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Wireless Trade Shows Automotive 2030 333

Smart Meetings

MARCH 25, 2024

The annual customer gathering and user conference for the largest event tech company on the planet, Cvent Connect, is moving to Henry B. We asked Rachel Andrews, senior director of meetings and events, what 3,500 anticipated attendees can expect in the new location and expanded agenda.

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2024 Trade Shows Education 2023 243

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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Event Marketer

MAY 16, 2022

More Event Sustainability Strategies: The State of Sustainability: From Venue Perspectives to the ‘Pandemic Effect’ World of Concrete’s Director Offers Five Tips on Building a More Sustainable Event. And marketers agree it’s time to be more prudent about those freebies. Provide Eco-friendly Swag.

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Sustainability Transportation Trade Shows Event Apps 362

Smart Meetings

JUNE 15, 2024

Event Tech Gets Personal Refreshing fun at Grand Hyatt San Antonio River Walk Bespoke moments that speak to individual attendees are the ones that are remembered. We are solving a need for our customers and bringing smart AI concepts to the broader Cvent ecosystem,” said Ludwig.

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Event Marketer

AUGUST 18, 2024

Dubbed the “marketplace at the crossroads of pet culture and business,” the trade show was a launchpad for over 800 products, with some of the busiest categories on the show floor including natural, fashion, growing, and small animal and aquatic. Have a story idea? Want us to cover your booth?

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2024 Trade Shows Fashion Retail 284

Event Marketer

SEPTEMBER 29, 2022

Whether their forte is trade show booths, museum installations, consumer pop-ups, virtual environments or something in between, many shops are offering a new arsenal of tools, tech and services designed to give them an edge amid a competitive climate. Literally. . Congratulations to all of the 2022 honorees.

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