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People want to consume from companies that are treating their people well and any public-facing showing of that is great, not just for the employees themselves to incentivize them, but it also shows that the company has good ethics, Henry Evans, senior creative director, Proscenium, reflected in a recent webinar on b-to-b trends.
INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. The post Take a Tour of INBOUND 2023: Wearable Tech, Accessibility and Communities appeared first on EventMarketer.
And would you feel as confident in your ability to track the event’s performance? Eventmarketing campaigns are much more complex than most online campaigns, and eventmarketing technology is relatively new compared to other martech solutions. That’s understandable—events are complex and difficult to measure.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
The most successful webinars are specific, interesting, and engaging. But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow? Pre-webinar planning tips.
Eventtech consultancy, Event Footprints, has launched a series of six webinars titled Best Foot Forward, hosted by event industry tech specialist Vanessa Lovatt and Event Footprints founder Rob Curtis.
But have you tried webinarmarketing? 92% of professionals believe webinars are the best way to engage a large remote audience – Source. Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. Wide reach.
The new normal of corporate gatherings, industry events, and live conferences is through virtual offerings. On any scale, webinars have begun to dominate as an effective way to streamline real time communications, and provide evergreen materials for all types of businesses. Webinar/Webcast Best Practices. Webinar Examples.
Event Footprints has announced the second instalment in its Best Foot Forward event measurement webinar series, bringing together industry experts to explore the psychology behind attendee behaviour. This latest webinar will […]
Throughout the year, Smart Meetings has invited professionals from different corners of the event planning world to impart their knowledge. While there are many more webinars from the year you can watch, here are six (and their respective summarized stories) that we’ve curated that sums up the year quite well.
And, should you run your next virtual event with Zoom? Are there Zoom Webinar alternatives? Is Zoom Webinar for you? Zoom Meeting and Zoom Webinar. Zoom Webinar. Zoom Webinar is a Zoom Meeting spin-off. It aims to facilitate virtual events of up to 10,000 attendees. Why is Zoom that popular?
That’s just one of the many insights from our recent webinar, Don’t Lose Attendees Between Event, featuring two of our favorite eventmarketing experts: Melissa Park ( Melissa Park Events ) and Channing Muller ( DCM Communications ). Check out the replay of our webinar: Don’t Lose Your Attendees Between Events!
Welcome to the wonderful world of webinars! So, grab a microphone, pour yourself a cup of virtual coffee, and let’s get ready to rock the webinar world! So, grab a microphone, pour yourself a cup of virtual coffee, and let’s get ready to rock the webinar world! This kind of webinar can be hosted internally as well.
In this special-edition trend chat, we dive into data, sentiment, tech and more for 2025… The post Watch On Demand: Six Trends to Bet on for B-to-B Events appeared first on EventMarketer.
Keep reading to learn our top four tips for using technology to engage prospects , collect valuable event data, and integrate your event channel with the rest of your marketing strategy. Plan your on-site engagement, and use tech to help you execute. Get attendees through the door with a check-in app.
On the heels of Open AI’s release of ChatGPT, marketers everywhere began to dabble in its potential for smarter, more personalized campaigns. Fast forward to today, and brands have made serious strides in unlocking new brand engagement frontiers with this tech. “I Want us to cover your booth?
Eventmarketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Offering on-demand content allows virtual attendees access to all the information offered at an event.
Virtual Event Engagement. Event Industry Trends. By 2028 global virtual eventmarket could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. Virtual Event Platform & Feature Usage. Forrester , 2021 ).
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Three Event Trends to Boom This 2018.
While brainstorming your B2B eventmarketing ideas, these types of questions should be at the top of your mind. Your best B2B eventmarketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B EventMarketing Strategy.
Webb suggests recording as many sessions as possible, with the idea that the content offerings could be converted into digital-first on-demand education offerings or post-eventwebinars—both solving the FOMO problem and making the education offerings last beyond the event itself. Or so they thought!)
Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in eventmarketing.
Eventtech trends are evolving faster than ever before. These giant leaps forward impact and shape the way we execute and plan events. The eventtech trends we are listing today are being used everywhere at events and behind the scenes in planning. So how does tech play into this?
Many have looked to the traditional Webinar platforms or Video Meeting solutions to meet their needs. However, are they enough, or do they need a dedicated Virtual Event platform? Virtual Event Apps Scale Up. Free webinar software and video conferencing tools seem to work perfectly when the number of attendees is low.
The EventUp podcast was formed two years ago out of our desire to help others gain insight into the current happenings within the events industry but it truly blossomed into having guests from many different industries such as communications, public relations, marketing, tech, and entertainment.
Email Marketing Integration : Tools for sending personalized emails to attendees. Virtual Event Capabilities : Support for webinars and integrations with streaming platforms. Developers can access Swoogo’s API documentation to create custom integrations, ensuring the platform fits seamlessly into existing tech stacks.
Importantly, interactive marketing channels don’t just have to be about prospects and customers creating experiences with you—they can also encourage your audience to help create your product.
Event planning terms are nothing new. But throw in eventtech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Eventmarketers use it to communicate with and track communication with event participants. . Event planning terms: D.
When I set out to write this blog post on eventtech, my mind was living in the “during” phase of the event life cycle. Think virtual event spaces, live streaming, virtual reality…all of which are obvious hot topics and play a huge role in the direction of the events industry. Projection mapping.
Want the lowdown on all things eventtech? China has been one of the first countries to bring back live events since the pandemic took hold of the global economy – and many are watching closely to see what kind of new preventative measures future events will need to put in place to protect attendees and keep them safe.
Richard Belcher is director of streaming/production company First Sight Media, a key partner in delivering EventTech Live (ETL) across its in-person, hybrid and virtual incarnations. To keep up to date with all the news, subscribe for free here.
Learn About Expo's Virtual Event Solution. Virtual Event Platform. Introducing a more powerful way to bring your event to life with virtual technology. Fun tech tools to one-up your next virtual presentation! Is it actually going to be more fun than planning, hosting, or watching a virtual event all from the couch?
While your event goals and objectives will remain the same, you’ll need new tools and tactics to achieve them. In a virtual format, your eventtech will take center stage. Your event flow and interaction between attendees, speakers, and sponsors will be dictated by the capabilities of the virtual event platform you choose. .
5 Quick Tech Tips to Upgrade Your Exhibitor Packages. (3 Technology changes constantly, so what better way to upgrade your event’s exhibitor packages than through tech? Post EventWebinars. Your attendees are most receptive immediately following an event. Event Registration. Event Execution.
ICE has begun a series of research and focus group initiatives, within the corporate event community, that will look to understand what the future of the meetings and eventsmarket could look like post Covid-19. The first took place last week with DRP Group talking about how webinars have evolved to create immersive experiences.
That was back in the day when the streaming tech neighborhood of IMEX America sprawled across the middle of the show floor, and VCs were throwing money at companies with names like TeeVid, Eventory and ShoFlo. billion was invested in virtual and hybrid event companies. RingCentral sees itself as an AI-first communication platform.
Despite the rapid growth of online events in recent years, many organisers still face significant challenges. Virtual events have become essential but often fail to deliver meaningful engagement or lasting impact. For attendees, this leads to passive experiences rather than active engagements.
See how marketing leaders from InsightSquared and Bizzabo fit events into their account-based marketing (ABM) strategy. What is account-based marketing? How can it make your event campaigns more targeted and in turn more profitable? How ABM goes Hand-in-hand with Events. The Challenges of ABM.
From pre-event registration and promotion to post-event reporting and analytics, our technology enables event planners to easily create a custom blend of in-person , hybrid, and virtual events and webinars that deliver a unique experience to event attendees worldwide.
Based on industry research and many conversations with our customers, we have been focused on creating and providing software solutions that are of utmost relevance and value when it comes to your immediate eventmarketing and management goals. Attend by Event Farm. Let us know in the comments below, or tweet us. eventfarm !
Choosing an eventtech partner saves your agency time, money, and stress when it comes to planning successful virtual and hybrid events for your clients. As virtual and hybrid events become the norm, investing in eventtech is an increasingly savvy move for the profit-minded agency. Cross-Event Analytics.
Want the lowdown on all things eventtech? In this month’s round-up of top eventtech stories, we take a look at LinkedIn’s new video meeting tool along with some cool features that help organisers drive more casual conversations around their events. TechCrunch: Zoom Launches Its Own Events Platform.
The Consumer Electronics Show (CES) is a launchpad of tech innovation, and it’s hosted annually in Vegas in early January. To make the most of CES as a marketing and sales opportunity, however, you should start planning for the event now —and we’re going to give you some actionable items to jumpstart your planning process.
Get your passports and pencils ready, planners, because today, we’re diving into the globe-trotting world of destination event planning! Our recent webinar, Smart Planning for Destination Events , was hosted by our spectacular team and featured two experts in destination events. appeared first on Expo, Inc.
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