Event Marketer

APRIL 27, 2025

Cant decide what your team should wear to a trade show? While some brands successfully lean into their core mission and established aesthetic for making choices about trade show attire, for many companies exhibiting at trade shows, its an ongoing struggle. Bundle X Joy booth staff at Natural Food Expo West.

Trade Shows 147

Trade Shows Apparel Sports Entertainment 147

Event Marketer

JANUARY 24, 2025

The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data. The partnership includes: EDPA @ Experiential Marketing Summit. EDPA + Event Marketer Content.

2025 244

2025 Event Marketing Trade Shows Marketing 244

Event Marketer

JANUARY 7, 2025

Look out for even more coverage as well as exclusive interviews with corporate event trade show marketers on the show floor. Additional reporting by Anna Huddleston, Event Marketer trade shows editor. Learn more here.

2025 334

2025 Trade Shows Wireless Event Marketing 334

Event Marketer

OCTOBER 14, 2024

EM caught up with Pustiglione to talk about this brand-new build, and what’s trending in trade shows. More of Our Interviews: Q&A: 10 Minutes with John Blyth of Ricoh Q&A: 10 Minutes with John Vertin of Skout’s Honor Pet Supply Event Marketer: This exhibit is the result of 24 months of planning.

Trade Shows 290

Trade Shows Sustainability 2024 Tech 290

PCMA Convene

APRIL 17, 2025

The experiential zone strategy for AIAs show floor followed the same path as an architectural project from start to end inspire, innovate, design, build, and prosper. Preston told Convene the guiding mantra for the trade-show journey was Go. Washington Convention Center.

Trade Shows 98

Trade Shows Education 2025 Social Media 98

Event Marketer

JANUARY 23, 2025

They call NRF Retails Big Show for a reason. For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. Dare we say the scene was whimsical?

2025 316

2025 Trade Shows Retail Marketing 316

Event Marketer

AUGUST 18, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. People profiles, story pitches and all other trade show coverage: Send us a note.

Trade Shows 264

Trade Shows 2024 Sustainability 2016 264

Event Marketer

FEBRUARY 16, 2024

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. The fact that business is done, and the shows were buzzing, is almost surprising. Here’s what we saw, and did, on the show floor. fill the air.

Trade Shows 318

Trade Shows Fashion Apparel Retail 318

Event Marketer

JANUARY 8, 2025

The much-anticipated live-streamed event was open to some 18,000 trade show attendees and Delta employees, and featured Ed Bastian, Delta ceo, as well as a cast of partners and employees, all helping to explore the apex of customer service and innovation in aviation. Learn more here.

2025 290

2025 Trade Shows Event Marketing Marketing 290

Event Marketer

JULY 21, 2024

From the ripple effects of Las Vegas’ Sphere to the integration of AI-powered engagements, this year’s trade show floors are showcasing a blend of captivating immersive experiences, creative use of technology, and sustainable practices that are adding new dimensions to brand storytelling and setting new standards for exhibit design.

Trade Shows 284

Trade Shows 2024 Sustainability Tech 284

Event Marketer

JULY 18, 2024

As companies get serious about reaching the 2050 Net Zero goals, trade show industry partners and organizations are also leveling up their practices and coming up with guidelines that help reduce the environmental impact and increase climate-related transparency, mandated by the recent rules from the Securities and Exchange Commission.

Trade Shows 270

Trade Shows Sustainability Sports Entertainment 270

Event Marketer

MAY 13, 2024

If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. Sustainability steps matter.

Trade Shows 263

Trade Shows 2024 Sustainability Global Events 263

Event Marketer

MARCH 15, 2024

Both of those are true—sometimes—but as companies of all sizes adopt the 2050 net zero climate goals to cut greenhouse gas emissions, they’re starting to take real steps across their events and exhibits. Cue in several wide-reaching initiatives and credible action on the show floor. 30 to Feb. Priceless, indeed.

Trade Shows 290

Trade Shows Sustainability 2024 Transportation 290

Event Marketer

JANUARY 16, 2025

EYES ON THE SKIES Large logos that dangle over trade show booths arent new, but we found that a number of NRF 2025 exhibitors went all in on crafting striking overhead installations that could be spotted from afar. While trade shows tend to be all business, it seemed that this touch of playfulness went a long way.

2025 279

2025 Retail Trade Shows Sports 279

Event Marketer

OCTOBER 24, 2024

Separate surveys were initiated to consumer event marketers, b-to-b event marketers, corporate trade show exhibitors—plus attendees at consumer events, b-to-b events and trade shows. Event and Trade Show Attendees. Fortune 1000 Insights.

2025 251

2025 Trade Shows Event Marketing Marketing 251

Event Marketer

JANUARY 24, 2025

The largest and longest-running promotional products trade show, its a great barometer of the industry as the tide shifts towards more personalization, transparency, and experiential gifting. The post Six Trending Swag Ideas from PPAI 2025: Exploding Cakes, Traceable Wear appeared first on Event Marketer.

2025 289

2025 Trade Shows Apparel Retail 289

Event Marketer

SEPTEMBER 12, 2023

–Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. The 40-year-old b-to-b outdoor sports trade show will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.

Trade Shows 317

Trade Shows Retail 2024 2023 317

Event Marketer

SEPTEMBER 23, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Show News Outdoor Retailer has discontinued its Nov. show and will hold only one annual show in June, rather than two each year.

Trade Shows 230

Trade Shows Retail 2024 2025 230

Smart Meetings

MARCH 18, 2022

Running a trade show both an art and a science. Aligning all aspects of your show from getting the right venue, to publicity, to staffing is a job for professionals. You may only get the chance to get an annual show right once a year, so it is essential that you get it right. Customer Service Enhancement. Team Morale.

Trade Shows 246

Trade Shows B2B B2C 2010 246

Event Marketer

NOVEMBER 7, 2024

The world of money is changing fast, and Money20/20 USA , the fintech trade show and conference that took place at the Venetian Expo in Las Vegas, Oct. Our theme this year is Human x Machine,” said Kathryn Frankson, global director-marketing, Money20/20. Want us to cover your booth?

2024 316

2024 Trade Shows Banking Sponsorships 316

Event Marketer

JULY 15, 2024

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.

Trade Shows 264

Trade Shows 2024 Retail Entertainment 264

Event Marketer

FEBRUARY 21, 2024

A staple of European trade shows, coffee bars have made strong inroads onto U.S. show floors, much to the delight of the attendees needing that afternoon “hit.” Coffee is hot right now,” says Tracy Stuckrath, a food & beverage expert and founder of Thrive Meetings and Events. Frothy brand logos? Signature flavors?

Trade Shows 255

Trade Shows Food and Beverage 2024 Contracts 255

Event Marketer

AUGUST 15, 2024

The touchpoint delivered a real-life validation of the company’s vision and a personal connection with the brand, which was the reason the attendees came to this event in the first place. * * * * * Moving forward, event marketers are now being extra cautious about AI fatigue and diminishing attendee interested in AI marketing messaging.

Trade Shows 306

Trade Shows 2024 2023 Technology 306

Event Marketer

DECEMBER 17, 2024

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Born from Maryland Productions and Revolution Events, teams are based in the Washington, D.C., Submit your news here. Cheerful Twentyfirst has announced the appointment of Joe Rivers as its new U.S.

Trade Shows 261

Trade Shows Entertainment Event Marketing Marketing 261

Event Marketer

NOVEMBER 24, 2024

At Groceryshop , a trade show for grocery and consumer packaged goods that took place Oct. The post Cast Study: How Instacart Leveled Up Booth Engagement with Gamification appeared first on Event Marketer. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

Trade Shows 278

Trade Shows Retail B2B Sustainability 278

Event Marketer

FEBRUARY 10, 2025

Event Marketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. As the official U.S.

Trade Shows 277

Trade Shows 2025 Education Event Marketing 277

Event Marketer

OCTOBER 18, 2024

At the conclusion of the NACS Show, exhibitors donated thousands of pounds of food to Three Square, a Las Vegas-based food bank.

2024 312

2024 Retail Trade Shows Fashion 312

Prestige Events Magazine

OCTOBER 30, 2024

Key findings from the report include: Corporate events such as conferences, trade shows, exhibitions and product launches, generating £33.6 Leisure and outdoor events including music festivals, sporting events, and cultural festivals, contributing £28.053 billion.

2024 264

2024 Government Trade Shows Sports 264

Event Marketer

JANUARY 9, 2025

As vp of startup programming and investments, she oversees the AgeTech Collaborative from AARP trade show and events program, among other aspects. Event Marketer: How has the exhibit experience evolved for this years CES? Want us to cover your booth? Reach out to EMs editor-at-large Anna Huddleston.

2025 290

2025 Trade Shows Technology Event Marketing 290

Event Marketer

FEBRUARY 21, 2025

How can data transform a trade show exhibit into a powerful driver of brand awareness, engagement, and ROI? EM sat down with Stacey Gromlich , senior director-audience engagement and global events at Siemens, for a deeper dive into the brands robust approach to measurement and the insights that informed its exhibit program.

Trade Shows 221

Trade Shows 2024 2025 2023 221

Event Marketer

JANUARY 30, 2025

Allison Fishman, VP-Marketing, Bosch Power Tools World of Concrete, the annual trade show for the concrete construction and masonry industries, brought over 57,000 attendees to the Las Vegas Convention Center, Jan. Its all about empowering people, Allison Fishman, vp-marketing at Bosch Power Tools, told EM.

2025 198

2025 Trade Shows Marketing Event Marketing 198

Event Marketer

APRIL 11, 2025

In light of the recommendation era and the acceleration of AI tools, b-to-b event marketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey.

Trade Shows 150

Trade Shows 2025 2024 Event Apps 150

Event Marketer

APRIL 27, 2025

More Trade Show Trends to Watch: Field Report: Things Weve Never Seen at Trade Shows Until Shoptalk 2025 As Trade Shows Embrace Influencers, Exhibitors are Leveling up Engagement The post Five Exhibit Trends from the 125th New York International Auto Show appeared first on Event Marketer.

Trade Shows 162

Trade Shows 2025 Apparel 2006 162

Event Marketer

MARCH 3, 2025

Event marketers are more conscious than ever about excessive waste, and that has led to all-new thinking, and engagement strategies, around a quintessential event and trade show activity: the giveaway. The post Swag-Tivities appeared first on Event Marketer.

Trade Shows 241

Trade Shows 2025 Speakers Event Marketing 241

Event Marketer

JANUARY 9, 2025

Event Marketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025. The post CES 2025: Newcomers, Block Parties and Heroes on the Show Floor appeared first on Event Marketer. Learn more here. Learn more here.

2025 278

2025 Automotive Trade Shows Transportation 278

Event Marketer

MARCH 7, 2025

Kitchen demos were table stakes at KBIS and IBS trade shows, part of the Design & Construction Week that took place at the Las Vegas Convention Center, Feb. Reach out to EMs trade shows editor Anna Huddleston. Photo credit: Anna Huddleston Have a story idea? Want us to cover your booth?

2025 198

2025 Trade Shows Banking 2024 198

Event Marketer

APRIL 16, 2025

Emotional Impact Event marketers are in the business of making people feel something, which makes crafting emotionally impactful experiences crucial to long-term engagement. Every aspect of an event or experience, from the invitation to the final farewell, should capture the essence of the brand and foster genuine connections.

2025 261

2025 Trade Shows Sustainability Negotiating 261