Event Marketer

OCTOBER 14, 2024

EM caught up with Pustiglione to talk about this brand-new build, and what’s trending in trade shows. More of Our Interviews: Q&A: 10 Minutes with John Blyth of Ricoh Q&A: 10 Minutes with John Vertin of Skout’s Honor Pet Supply Event Marketer: This exhibit is the result of 24 months of planning.

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Event Marketer

JANUARY 23, 2025

They call NRF Retails Big Show for a reason. For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. Dare we say the scene was whimsical?

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Event Marketer

AUGUST 18, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. People profiles, story pitches and all other trade show coverage: Send us a note.

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Event Marketer

FEBRUARY 16, 2024

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. The fact that business is done, and the shows were buzzing, is almost surprising. Here’s what we saw, and did, on the show floor. fill the air.

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Event Marketer

JANUARY 8, 2025

The much-anticipated live-streamed event was open to some 18,000 trade show attendees and Delta employees, and featured Ed Bastian, Delta ceo, as well as a cast of partners and employees, all helping to explore the apex of customer service and innovation in aviation. Learn more here.

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Event Marketer

JULY 18, 2024

As companies get serious about reaching the 2050 Net Zero goals, trade show industry partners and organizations are also leveling up their practices and coming up with guidelines that help reduce the environmental impact and increase climate-related transparency, mandated by the recent rules from the Securities and Exchange Commission.

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Event Marketer

MAY 13, 2024

If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. Sustainability steps matter.

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Event Marketer

MARCH 15, 2024

Both of those are true—sometimes—but as companies of all sizes adopt the 2050 net zero climate goals to cut greenhouse gas emissions, they’re starting to take real steps across their events and exhibits. Cue in several wide-reaching initiatives and credible action on the show floor. 30 to Feb. Priceless, indeed.

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Event Marketer

JANUARY 16, 2025

EYES ON THE SKIES Large logos that dangle over trade show booths arent new, but we found that a number of NRF 2025 exhibitors went all in on crafting striking overhead installations that could be spotted from afar. While trade shows tend to be all business, it seemed that this touch of playfulness went a long way.

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Event Marketer

OCTOBER 24, 2024

Separate surveys were initiated to consumer event marketers, b-to-b event marketers, corporate trade show exhibitors—plus attendees at consumer events, b-to-b events and trade shows. Event and Trade Show Attendees. Fortune 1000 Insights.

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Event Marketer

JANUARY 24, 2025

The largest and longest-running promotional products trade show, its a great barometer of the industry as the tide shifts towards more personalization, transparency, and experiential gifting. The post Six Trending Swag Ideas from PPAI 2025: Exploding Cakes, Traceable Wear appeared first on Event Marketer.

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Event Marketer

SEPTEMBER 12, 2023

–Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. The 40-year-old b-to-b outdoor sports trade show will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.

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Smart Meetings

MARCH 18, 2022

Running a trade show both an art and a science. Aligning all aspects of your show from getting the right venue, to publicity, to staffing is a job for professionals. You may only get the chance to get an annual show right once a year, so it is essential that you get it right. Customer Service Enhancement. Team Morale.

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Event Marketer

NOVEMBER 7, 2024

The world of money is changing fast, and Money20/20 USA , the fintech trade show and conference that took place at the Venetian Expo in Las Vegas, Oct. Our theme this year is Human x Machine,” said Kathryn Frankson, global director-marketing, Money20/20. Want us to cover your booth?

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Event Marketer

JULY 15, 2024

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.

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Event Marketer

FEBRUARY 21, 2024

A staple of European trade shows, coffee bars have made strong inroads onto U.S. show floors, much to the delight of the attendees needing that afternoon “hit.” Coffee is hot right now,” says Tracy Stuckrath, a food & beverage expert and founder of Thrive Meetings and Events. Frothy brand logos? Signature flavors?

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Event Marketer

MARCH 7, 2025

Kitchen demos were table stakes at KBIS and IBS trade shows, part of the Design & Construction Week that took place at the Las Vegas Convention Center, Feb. Reach out to EMs trade shows editor Anna Huddleston. Photo credit: Anna Huddleston Have a story idea? Want us to cover your booth?

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Event Marketer

AUGUST 15, 2024

The touchpoint delivered a real-life validation of the company’s vision and a personal connection with the brand, which was the reason the attendees came to this event in the first place. * * * * * Moving forward, event marketers are now being extra cautious about AI fatigue and diminishing attendee interested in AI marketing messaging.

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Event Marketer

DECEMBER 17, 2024

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Born from Maryland Productions and Revolution Events, teams are based in the Washington, D.C., Submit your news here. Cheerful Twentyfirst has announced the appointment of Joe Rivers as its new U.S.

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Event Marketer

MARCH 3, 2025

Event marketers are more conscious than ever about excessive waste, and that has led to all-new thinking, and engagement strategies, around a quintessential event and trade show activity: the giveaway. The post Swag-Tivities appeared first on Event Marketer.

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Event Marketer

FEBRUARY 21, 2025

How can data transform a trade show exhibit into a powerful driver of brand awareness, engagement, and ROI? EM sat down with Stacey Gromlich , senior director-audience engagement and global events at Siemens, for a deeper dive into the brands robust approach to measurement and the insights that informed its exhibit program.

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Event Marketer

JANUARY 30, 2025

Allison Fishman, VP-Marketing, Bosch Power Tools World of Concrete, the annual trade show for the concrete construction and masonry industries, brought over 57,000 attendees to the Las Vegas Convention Center, Jan. Its all about empowering people, Allison Fishman, vp-marketing at Bosch Power Tools, told EM.

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Event Marketer

NOVEMBER 24, 2024

At Groceryshop , a trade show for grocery and consumer packaged goods that took place Oct. The post Cast Study: How Instacart Leveled Up Booth Engagement with Gamification appeared first on Event Marketer. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

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Event Marketer

FEBRUARY 10, 2025

Event Marketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. As the official U.S.

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Event Marketer

OCTOBER 18, 2024

At the conclusion of the NACS Show, exhibitors donated thousands of pounds of food to Three Square, a Las Vegas-based food bank.

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Prestige Events Magazine

OCTOBER 30, 2024

Key findings from the report include: Corporate events such as conferences, trade shows, exhibitions and product launches, generating £33.6 Leisure and outdoor events including music festivals, sporting events, and cultural festivals, contributing £28.053 billion.

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Event Marketer

JANUARY 9, 2025

As vp of startup programming and investments, she oversees the AgeTech Collaborative from AARP trade show and events program, among other aspects. Event Marketer: How has the exhibit experience evolved for this years CES? Want us to cover your booth? Reach out to EMs editor-at-large Anna Huddleston.

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Event Marketer

JANUARY 9, 2025

Event Marketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025. The post CES 2025: Newcomers, Block Parties and Heroes on the Show Floor appeared first on Event Marketer. Learn more here. Learn more here.

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Event Marketer

APRIL 29, 2021

The Centers for Disease Control and Prevention regularly updates its “ Guidance for Organizing Large Events and Gatherings ” page on its website, and supplementing that information is a planning tool for event marketers. 2) Event Planning Guide for COVID & Social Distancing. 4) COVID-19 Indoor Safety Guide.

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Event Marketer

MARCH 25, 2025

Event Marketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. If you dont do the shows, you may as well be invisible.

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Event Marketer

DECEMBER 14, 2022

Juanita Chavarro Arias has joined Event Marketer as its new managing editor. Her experiences covering the world of attractions, theme parks and trade shows will no doubt serve her well as she digs into the world of experiential marketing—another fast-paced industry built on interactivity and engagement.

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Event Marketer

JANUARY 27, 2025

And for all our coverage from the show this year, click here. Additional reporting by Anna Huddleston, EM trade shows editor.) But transportive experiences and venues continue to transform the show floor at CES. The post Recap: The Biggest Exhibit Design Trends from CES 2025 appeared first on Event Marketer.

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Event Marketer

MARCH 5, 2025

Looking ahead, Adyen will take the same unified brand messaging and design motif to trade shows including the Merchant Risk Council, Shoptalk, NRF Europe and Money20/20, according to Uhlman.

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Event Marketer

JANUARY 24, 2025

MINI SPACES Photo: Kelsey Rose When Nespresso transformed an elevator at New Yorks One World Trade Center into the stylish, two-person Vertuo Pop Caf , the footprint may have been small, but the feat was not. Such is often the case when event marketers have tiny footprints to work with but big messages to deliver.

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Event Marketer

MARCH 11, 2025

From statement art pieces to new dimensions with bold use of overhead real estate to fully built-out showrooms that look like they could be featured on the cover of Architectural Digest, its a trade show like no other. The post Field Report: Top Exhibits at Design & Construction Week 2025 appeared first on Event Marketer.

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EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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Event Marketer

JANUARY 15, 2024

Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help.

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