EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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Event Marketer

MAY 20, 2024

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Event Marketer: What trade show industry trends have your attention?

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Event Marketer

DECEMBER 12, 2024

7, during the first-ever CES keynote to be hosted at the groundbreaking venue, Bastian will unveil the brands plans to disrupt how we travel by leveraging technology to deepen human experiences and redefine customer engagement and experience at scale. Were talking, of course, about the industrys shiniest new object, Sphere Las Vegas.

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Event Marketer

MARCH 18, 2024

Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. Plushies were a premium giveaway item that attendees scoured the show floor for. The marketing team behind Stoltenberg Consulting Inc.

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Event Marketer

JANUARY 15, 2025

Think: taking in the views from the Top of the Rock observatory, grabbing morning bagels at Katz’s Deli and browsing for travel books on Scotland (where the series is filmed) at The Strand. Throughout the day, the crew of Traitors elicited double takes as they popped up at iconic locations.

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Event Marketer

SEPTEMBER 12, 2024

Held biannually in Central Florida in September and January, Surf Expo was unlike any trade show we’ve been to before. While booths at trade shows usually include meeting rooms in the back to arrange deals behind closed doors, almost every booth on the Surf Expo floor had tables or counters set up out in the open ready to do business.

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Event Marketer

DECEMBER 30, 2024

EM was fortunate enough to secure a press pass for the exclusive once in a lifetime opportunity, so we traveled to Augusta, GA, to explore a customer-centric sponsorship strategy around the tradition-rich mens golf tournament on the PGA Tour. HPE Delivers the First-ever Corporate Event Keynote at Sphere Step aside, U2.

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Event Marketer

AUGUST 18, 2024

Dubbed the “marketplace at the crossroads of pet culture and business,” the trade show was a launchpad for over 800 products, with some of the busiest categories on the show floor including natural, fashion, growing, and small animal and aquatic. Have a story idea? Want us to cover your booth?

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Smart Meetings

JUNE 15, 2024

AI Event Tools Ruled The conference kicked off with announcements of new AI integrations—acquisition of Reposite AI sourcing, integration with FeedomPay for hotel reservation tokenization and a partnership with AMGiNE for automated business travel management. “AI

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Event Marketer

OCTOBER 9, 2024

Only 27% of Event Organizers Say They are Making ‘Dramatic Audience-Centric’ Changes from One Event to the Next. Event marketers point to long established programs and organizations resistant to change as pain points getting in the way of new thinking. Event marketers need to adjust their budgets accordingly.

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Event Marketer

JANUARY 10, 2024

Build: MC2) Travel Themes We’re digging Canon’s imaginative airport-themed booth, complete with check-in, directional signage and then a portal that had attendees “traveling” into a new era for the brand. Additional reporting by Event Marketer correspondent, Anna Huddleston. More on this booth soon.

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MeetingsNet

FEBRUARY 6, 2023

A focus on current customers, smaller regional gatherings, and well-timed virtual events are among the most important findings from 670 event marketers. The recent survey of 670 event marketers from organizations in the U.S.

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EventMB

JULY 31, 2019

More information about the Event Manager Blog’s sponsored posts. Events, conferences, and trade shows are huge investments for businesses that can have a significant impact on business opportunities and revenue growth.

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Bizzabo

MAY 15, 2019

Have you considered exhibiting at a trade show? This list of 30 trade show ideas from brands like GE, Amazon, and more will help your company successfully attract visitors. Trade shows have been around for quite a long while and just about every industry has at least one worth attending. 30 Trade Show Ideas.

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Smart Meetings

AUGUST 23, 2023

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

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Event Marketer

JUNE 30, 2023

The demand has since softened in some sectors, leading to excess inventories, and the OR organizers saw this as an opportunity to evolve several aspects of the show and open up new avenues to deliver value. The post Outdoor Retailer Summer’s Redesigned Show Floor Encourages Community and Connection appeared first on Event Marketer.

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Event Marketer

JANUARY 16, 2024

Lead Partner: LEO Events) Netflix Word traveled fast around the floor to check out Netflix’s “3 Body Problem” immersive experience, promoting the upcoming mystery series, and the line was so long they had to periodically cap it. A hydrogen ecosystem is all around as you travel through an LED tunnel.

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Ins'Tent

OCTOBER 22, 2019

Trade shows are one of the most lucrative ways to launch new products, increase brand visibility, and move customers through your marketing and sales funnels. However, the costs of organizing a trade show exhibit adds up quickly. These are the fees trade show organizers charge to register space at a venue.

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Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing. Creating the buzz.

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Maritz Global Events

JANUARY 8, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. It throws a wrench in their trade show marketing routine.

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Event Marketer

FEBRUARY 21, 2024

“We had many conversations about what IP we were going to have and representation from across all the brands that didn’t feel like a trade show, but really like an experience. The brand brought its cozy slope-side Paramount+ The Lodge pop-up (which has traveled to ski resorts and festivals like SXSW over the past year) to Vegas.

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Event Marketer

APRIL 17, 2023

Attendees who once complained of digital fatigue are happily still working remotely, and as such, are expecting to gain a lot of value—and networking time—from the in-person experiences they travel to. It’s an adjustment period for all, whether you’re a restless extrovert or a misunderstood introvert. Am I feeling really overstimulated?”

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Event Industry News

MARCH 15, 2017

Virtual Trade Shows are quickly gaining popularity among exhibitors and event marketing professionals due to their relatively low cost and high rate of return. The post Guest blog: Why organisations are increasingly moving to virtual trade shows appeared first on Event Industry News.

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SpotMe Blog

JUNE 29, 2022

With the right virtual event software , you can turn conferences, trade shows, company-wide events, sales events, and product launches into successful hybrid experiences. . Why should enterprise companies host a hybrid event? Hybrid events are the future — especially for enterprise companies.

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Bizzabo

AUGUST 10, 2018

Planning on attending an upcoming trade show? We’ve come up with a eight-step checklist ensuring you are fully prepared before attending your next trade show. The trade show has withstood the test of time as an effective marketing tactic. But, trade shows require extensive preparation.

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Event Marketer

OCTOBER 6, 2021

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Best Trade Show Activation. GOLD WINNER.

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Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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Bizzabo

NOVEMBER 13, 2018

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. A relaxed mind is a receptive mind.

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Event Marketer

AUGUST 21, 2023

And we leaned in hard with creators and influencers, so we wanted to make sure that it had that immersive feeling so when the influencers were on the carpet, they were able to capture and create content that would travel and was perfect for their particular channels.” Wendy Robino, SVP-Marketing Events and Regional Publicity, Warner Bros.

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Eventmobi

APRIL 14, 2020

A flexible, intuitive virtual events platform will give you the most latitude when designing your event experience. You should also be able to use the same platform to pivot to a hybrid or in-person format as travel and health restrictions change. Virtual Event Type: Public Conference. You’re planning….

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Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Why is event marketing important? Ensuring registered attendees show up to your event.

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Event Marketer

JULY 2, 2024

The traveling, winter chalet-themed Paramount+ activation has drawn hundreds of thousands of consumers since launching in early 2023, enticing fans with a series of sprawling vignettes and multisensory experiences that bring to life the “Mountain of Entertainment” available on the streaming service.

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Event Industry News

JUNE 19, 2019

IBTM, part of Reed Travel Exhibitions, has announced the launch of a new business event, IBTM Asia Pacific. It’s a market we know very well, and our research has shown that there’s genuine demand for a regionally-focused event, both from our existing customer base, but also from the industry in general.

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Event Marketer

JULY 3, 2024

As Stephen Martell, head of innovation at creative agency DE-YAN, puts it: “This is a festival, so treat the festival like a celebration, not a trade show or conference. Then in the evening, the activation was abuzz with various client and partner events, and culminated in a late-night party featuring a performance by The Chainsmokers.

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CadmiumCD

AUGUST 28, 2019

Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your event marketing strategies. Mobilize your speakers as event marketing partners. Get exhibitors in on your event marketing strategies. Think of all your speakers.

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Eventmobi

OCTOBER 10, 2023

When are they most likely to be available for an event? High-end networking events can be expensive to attend but offer the opportunity to network with some of the most successful, high-profile people within a specific industry. Trade shows Trade shows are industry-specific events where companies showcase their products and services.

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Event Marketer

JANUARY 21, 2024

The experience promoted Canon’s upcoming travel show, “Now Boarding: Argentina,” as well as visual storytelling equipment, including the 100 Canon Cinema EOS-based 4K camera and lenses via a cool 3D photo activation; and a Kokomo virtual reality demonstration of face-to-face immersive calling. QR codes offered an even deeper dive.

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