Event Marketer

DECEMBER 17, 2024

Each moment transported them into a new world. The post 5 Lessons in Immersive Storytelling from DesignScene and Secret Theatre appeared first on Event Marketer. At an activation for citizenM in Austin, we worked with the hotel to create stories inspired by the city itself and local artists. The lesson?

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Transportation 2023 Venues Hotels 204

Prestige Events Magazine

MARCH 4, 2024

Blackpool Transport , which operates the town’s bus, electric rail and Heritage Trams network, has been keeping the Lancashire coast moving on a day-to-day basis for the past century. The public transport operator currently has some ‘revolutionary’ plans in the pipeline, according to Danny.

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Transportation Travel Hotels Events 130

Event Marketer

MARCH 17, 2025

Think transportive, color-rich setting and comfort-first design that created an elevated, on-brand experience. The post Five Ways Exhibitors Leveled Up Core Booth Engagement at HIMSS25 appeared first on Event Marketer. Want us to cover your booth? Reach out to EMs editor-at-large Anna Huddleston.

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Healthcare Tech 2025 Transportation 248

Event Marketer

MARCH 26, 2025

NAVC even set up a shuttle service of golf cart trolleys that roamed the main aisles, stopping at designated bus stops to speedily transport attendees from one end of the hall to the other. And the aisles had names: Main Street, Midway, Discovery Drive, Community Way and Inspiration Lane. Talk about a work of art.

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Conference Trade Shows 2025 Transportation 185

Event Marketer

MARCH 7, 2025

Mercedes-Benz arranges transports with its fleet of vehicles and drivers to and from the airport, accommodations and the Augusta National Golf Club throughout the stay, and attendees are granted tickets to the tournament, as well as access to a private cabin just off the course.

Sponsorships 207

Sponsorships Tech 2024 Apparel 207

Event Marketer

MAY 6, 2021

Watch the Activation in Action: “The drive-thru component elevated the whole event and differentiated the experience from other drive-ins in the market,” says Leslie Shair, director of events at Paramount+. Agencies: 15|40 Productions, Los Angeles (production); MoZeus, Conyers, GA (digital activations).

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Transportation Tech Marketing Event Marketing 351

Event Marketer

JUNE 28, 2024

The team ensured all the materials were delivered, stored, and transported efficiently. We custom fabricated and decorated the interior and exterior, including printed wallpaper, vinyl decals, countertops, and painted finishes. We also handled the installation of elements and staged the space to create a cohesive experience.

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2024 Transportation Event Marketing Marketing 264

Event Marketer

APRIL 30, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Gaudio joins Imagination from experiential marketing agency Superfly. Roy’s experience spans more than 30 transportation brands. Submit your news here.

Sports 257

Sports Transportation 2021 Event Marketing 257

Event Marketer

AUGUST 16, 2024

Sparkling Ice additionally worked with the Hampton Jitney to extend its presence by incorporating branded buses to transport New Yorkers to the Hamptons throughout July, and chartering a branded bus to transport approximately 50 NYC locals out to Montauk to attend the July event.

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Fashion Sports 2006 Transportation 306

Event Marketer

MARCH 17, 2025

pizza capitals (New York City, Detroit and Chicago) are in for an extra treat, tooa custom box of Pepperoni Nuggets with Hidden Valley Ranch transported directly to their doorstep by the Pretzelria service. But grand prize winners who live in three U.S.

Sports 169

Sports Banking Tourism Transportation 169

Event Marketer

MAY 3, 2021

More Reverse Activation Strategies: Reverse Activations: Events in Your Audiences’ Living Rooms and Backyards. See the Tip-Off experience in action: The post Corona’s Mobile Locker Room Experience Engages Pacers Fans in Their Backyards appeared first on Event Marketer. Agency: Cogent World, New York City.

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Wireless Sports Sponsorships Transportation 360

Event Marketer

FEBRUARY 19, 2025

Together, the artist and tequila maker unveiled an 1800 Cristalino Court installation designed to transport consumers to the blue agave fields of Jalisco, Mexico. Flower Fantastic Agave All-Stars Pop-Up, which marked the launch of multidisciplinary artist Mr. Flower Fantastics limited-edition luxury basketball sneaker decanter.

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2025 Apparel Sports Sponsorships 225

Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Corporate travel policies may start including air emissions tracking. degrees Celsius,” Reuters reported.

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2024 Travel Trade Shows 2023 324

Endless Events

OCTOBER 1, 2018

Event Transportation is the key to the success of your event. Event transportation often is overlooked, strategy and logistics go on behind the scenes but is a must to execute well when planning. To make transportation a success you need to be proactive in the planning. Where do you even start?

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Transportation Advertising Sponsorships Events 83

Event Marketer

AUGUST 23, 2021

In addition to the room installation and futuristic welcome, attendees experienced vignettes that transported them to typical Latinx haunts. Step Inside the House of Bachata: The post HBO Max’s Week-Long House of Bachata Pop-up Strikes a Chord with Latinx Consumers appeared first on Event Marketer.

Food and Beverage 317

Food and Beverage Transportation Consulting Technology 317

Event Marketer

APRIL 11, 2022

Themed photo opportunities transported consumers back in time to the show’s magazine cover shoot, as did the music and brand ambassadors clad in ’70s ensembles and roller skates. “We for its ‘Minx’ Series appeared first on Event Marketer. HBO popped up in L.A.

Social Media 333

Social Media Transportation Travel Hotels 333

Event Industry News

MAY 3, 2023

KB Event was established in 1992 to offer the corporate, music, live-event and entertainment industries a logistics service unlike any other available on the market.

Transportation 105

Transportation Entertainment Marketing Events 105

Event Marketer

JUNE 13, 2022

One was a photo op that invited attendees to sit on a real, blossom-covered Vespa within the booth and snap a photo with an Instagram filter that showed them wearing a virtual floral crown and being transported to a field of flowers as the Paul Mitchell dove flew overhead. Or as Bonhomme puts it, “We’re not just thinking Ulta.

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Sustainability Transportation 2022 Education 290

Event Industry News

MAY 19, 2022

Taking your car or public transport and skipping dinner with your kids is a whole other commitment. Besides the obvious of having a hot topic and great speakers, here are 4 event marketing tactics that will boost your event attendance: Contents.

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Event Marketing Marketing Speakers Transportation 128

Event Marketer

JANUARY 18, 2022

Dome structures are not only eye-catching from a distance, they’re an easily transportable shelter to erect (or inflate) in a cold environment, as Under Armour did at a Notre Dame and Northwestern University college football matchup to promote and offer a hands-on testing ground of its UA ColdGear apparel. Go Under the Dome.

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Apparel Education 2017 Transportation 349

Event Marketer

SEPTEMBER 13, 2024

Event Marketer: What’s changed in the last four years as far as portfolio strategy or exhibit design? Yes, we expect excellent transport, and especially flight, links to ensure it is easily accessible to overseas visitors. The post Q&A: 10 Minutes with John Blyth of Rico appeared first on Event Marketer.

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Trade Shows 2008 Transportation Marketing 262

Event Marketer

MARCH 11, 2025

Resolving to remodel in browns and earth tones to stay grounded, EM walked the floor for brand experiences that transport, inform, and delight. The post Field Report: Top Exhibits at Design & Construction Week 2025 appeared first on Event Marketer. Want us to cover your booth?

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2025 Trade Shows Sustainability Social Media 159

Event Marketer

OCTOBER 5, 2023

The LINE Hotel nearby served as a staging area for each session (one in the morning and one in the afternoon) and where the seven vintage cars, like a Chevy Impala and Ford Mustang, transported attendees to the activation. As they arrived, they had their skin tone matched while comfortably seated in the back of the car.

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Fashion Social Media Entertainment Transportation 310

Event Marketer

MAY 5, 2021

A 70-foot screen and ’90s nostalgia transport guests at the socially distant viewing event. The hottest event space is no longer the ballroom, it’s the balcony. The post Next-Level Screening: Attendees Watch Freeform’s ‘Cruel Summer’ Premiere From Their Hotel Balconies appeared first on Event Marketer.

Hotels 354

Hotels Food and Beverage Transportation Marketing 354

Event Marketer

APRIL 11, 2022

The Coca-Cola Ice House experience will return to the rodeo in 2023 and beyond, and Coke plans to transport the activation to other regional events where it can connect with consumers around a major passion point, whether it’s something community-oriented, music or sports. RODEOHOUSTON ? original sound – RODEOHOUSTON.

Sponsorships 353

Sponsorships Apparel Sustainability Sports 353

Event Marketer

APRIL 25, 2022

Those intrigued enough to scan one of the codes were transported to a microsite where they discovered that it was TBS that had set the “traps.”. The post TBS Sets ‘Traps’ in New York City to Tease ‘Rat in the Kitchen’ appeared first on Event Marketer. between 8 th and 9 th avenues March 29 through April 1.

Social Media 336

Social Media Transportation Marketing Event Marketing 336

Event Marketer

SEPTEMBER 13, 2021

It can be difficult to envision a future where electric vertical takeoff and landing (eVTOL) aircraft are an everyday form of transportation, so to showcase how it will help usher in the era of urban air mobility, eVTOL company Archer hosted a hybrid launch event for its Maker aircraft.

Transportation 273

Transportation Airlines Technology Sustainability 273

Event Marketer

OCTOBER 16, 2023

Fall is in full swing, but as an event marketer, you’re already on to the next season. From stunning peaks to sunsets and après-ski, the event was designed to appeal to outdoor enthusiasts, as well as those who have never ventured to a summit, potentially encouraging a future adventure.

Apparel 301

Apparel 2023 2022 Sports 301

Event Marketer

MAY 27, 2024

VERIZON TRANSPORTS FANS FROM THE COUCH TO THE JUMBOTRON Hockey fans have a shot at their 15 minutes of fame thanks to Verizon’s new CouchCam initiative, which was introduced in time for the NHL Playoffs. Airheads is selling a limited number of the units for $7,000, each of which comes with a lifetime supply of the candy.

Apparel 312

Apparel Banking Transportation Entertainment 312

Event Marketer

SEPTEMBER 27, 2021

This is like being there,” says Cosm president and ceo Jeb Terry of the transportive setting. The post No Spectators: How Four Brands Altered Their Game Plans for the Tokyo Olympics appeared first on Event Marketer. You’re not looking up, you’re looking out, looking in.”.

Airlines 287

Airlines 2020 Sponsorships Sports 287

Event Marketer

JANUARY 16, 2023

A digital crystal ball installation positioned at the center of the space offered predictions on topics from gaming to transportation. The post How Community Data Informed Reddit’s First Experiential Space at CES appeared first on Event Marketer. Agency: Giant Spoon. Photo credit: Reddit.

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2009 2010 Transportation Fashion 246

Event Marketer

MARCH 6, 2023

But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. Night Shyamalan on four interactive experiences that transported attendees into the story of his recently released thriller, “Knock at the Cabin.” CES is a hot bed of consumer technology, of course.

Technology 258

Technology Automotive 2023 Transportation 258

Event Marketer

AUGUST 29, 2024

To remind fans that Nat Geo offers a diverse collection of content and that it all falls under the Disney umbrella, the brand built a spherical theater installation that enveloped viewers in its top series and transported them around the planet with the help of six massive screens and 52 speakers.

Entertainment 287

Entertainment 2024 Transportation Speakers 287

Event Marketer

OCTOBER 24, 2023

18, the team transported its RB19 race vehicle (to be driven by Verstappen) to a private event at Oracle’s Austin-based headquarters—via helicopter. Grand Prix in Austin appeared first on Event Marketer. The car floated over the city in its new custom livery, partially designed by the winner of a “Make Your Mark” U.S.

Sports 297

Sports Apparel Automotive Retail 297

Event Marketer

MARCH 15, 2024

Both of those are true—sometimes—but as companies of all sizes adopt the 2050 net zero climate goals to cut greenhouse gas emissions, they’re starting to take real steps across their events and exhibits. Travel and transport continue to be the highest cause of event emissions globally. Priceless, indeed.

Trade Shows 289

Trade Shows Sustainability 2024 Transportation 289

Event Marketer

SEPTEMBER 18, 2023

Next, talent, press and influencers alike were invited to an afterparty at the Mars Bar, where wine, cocktails and small plates were designed to transport them to another dimension. Photo credit: FOX The post FOX Hypes ‘Stars on Mars’ with a Tasting Experience on the ‘Red (Wine) Planet’ appeared first on Event Marketer.

Entertainment 320

Entertainment Transportation Marketing Event Marketing 320

Event Marketer

MAY 7, 2024

More Festival Strategies: Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’ The Full SXSW 2024 Recap: 11 Experiential Marketing Trends Spotted in Austin Event Marketer: Tell us about BDG Media’s refreshed approach to experiential. Music to any marketer’s ears.

Fashion 296

Fashion 2024 Transportation 2023 296