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Eastside Rooms survey highlights importance of financial travel incentives to PCOs

Prestige Events Magazine

A recent survey conducted by The Eastside Rooms clearly shows that travel-based financial incentives play a significant role in international and domestic destination selection for PCOs. When asked if “ travel-based financial incentives from destinations impact choice of destination?”:

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Three Corporate Business Travel Trends That Could Impact Events in 2025

Event Marketer

As event marketers can attest, travel costs are up. But companies appear to be accepting this new cost of doing business as corporate travel spending is making a modest comeback this year. Positive news for event marketers. Companies continue to leverage AI tools for smart travel planning in 2025.

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Tanqueray Leans into Experiential with a Traveling Diner and ‘Adult Happy Meals’

Event Marketer

This year, the experience will continue to travel to pop culture events to deliver a fusion of classics: the quintessential American diner and time-honored Tanqueray cocktails.

Travel 230
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Four Business Travel Trends and Forecasts Impacting Events in 2024

Event Marketer

Your attendee travelers are eager to hit the road, but thanks in part to economic challenges like inflation, companies are cutting back on T&E. Those able to travel freely are combining remote work with longer leisure trips. Corporate travel policies may start including air emissions tracking.

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End Game: How Event Marketers are Keeping Attendees from Leaving Early

Event Marketer

Over the years, event marketers have relied on traditional tactics to sustain event engagement, like wrapping the event with a concert by a Grammy Award-winning artist or offering major incentives like free travel. Event marketers often operate under the assumption that attendees need more to see value.

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8 Tips for Your Hybrid or Virtual Event Marketing Strategy

Attendease

The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual event marketing strategy. Without the need for travel and lodging costs, digital events open up valuable networking, learning, and partnership opportunities.

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How the Final U.S. Leg of Taylor Swift’s Eras Tour is Sparking In-market Engagement Strategies

Event Marketer

would have been nice, but Brightline’s Sing-Along Train was like traveling Swiftie first class.” Taylor Swift heads to Toronto where the city is already preparing for “Toronto’s Version: Taylgate ’24,” a citywide experience of happenings and activations captured in an Event Map designed by local artist Alysha Dawn.

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