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A recent survey conducted by The Eastside Rooms clearly shows that travel-based financial incentives play a significant role in international and domestic destination selection for PCOs. When asked if “ travel-based financial incentives from destinations impact choice of destination?”:
As eventmarketers can attest, travel costs are up. But companies appear to be accepting this new cost of doing business as corporate travel spending is making a modest comeback this year. Positive news for eventmarketers. Companies continue to leverage AI tools for smart travel planning in 2025.
This year, the experience will continue to travel to pop culture events to deliver a fusion of classics: the quintessential American diner and time-honored Tanqueray cocktails.
Your attendee travelers are eager to hit the road, but thanks in part to economic challenges like inflation, companies are cutting back on T&E. Those able to travel freely are combining remote work with longer leisure trips. Corporate travel policies may start including air emissions tracking.
Over the years, eventmarketers have relied on traditional tactics to sustain event engagement, like wrapping the event with a concert by a Grammy Award-winning artist or offering major incentives like free travel. Eventmarketers often operate under the assumption that attendees need more to see value.
The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual eventmarketing strategy. Without the need for travel and lodging costs, digital events open up valuable networking, learning, and partnership opportunities.
would have been nice, but Brightline’s Sing-Along Train was like traveling Swiftie first class.” Taylor Swift heads to Toronto where the city is already preparing for “Toronto’s Version: Taylgate ’24,” a citywide experience of happenings and activations captured in an Event Map designed by local artist Alysha Dawn.
Italian liqueur brand Amaro Montenegro is bringing international travel to consumers in America with a traveling pop-up bar experience, “Bar Monte,” that is targeting food and wine festivals across the country. The post Amaro Montenegro’s Traveling Pop-up Bar is a ‘Flexible’ European Escape appeared first on EventMarketer.
Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. 27-28, the brand welcomed fans, influencers, brand founders and its own leadership to celebrate all things beauty and explore industry trends and innovations.
Samsung’s Artful Approach The companys AI for All vision came to life in a futuristic exhibit showcasing the unified AI ecosystem, linking home, work and travel, with some immersive surprises inside. EventMarketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025. Learn more here.
But in this era, event safety and attendee perceptions are critical to the success and continued growth of events that weathered the pandemic recovery period. Nicole Rogers, Executive VP, Chief Sales Officer, San Francisco Travel NICOLE ROGERS: I think there’s no other city that offers as much diversity and selection.
Whether this be older people looking for a new career or people travelling around the world for a new opportunity, the industry is looking at every area of society to find innovative and creative talent. It is this skill for adaptability that is driving growth in the global eventsmarket.
The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of eventmarketing? Have you got the handle on hybrid?
We’ve been lucky enough to explore tour stops in person this season and chat with eventmarketers who are working diligently behind the scenes and on the ground. Uber is traveling to 13 college campuses this fall with a bodega-inspired pop-up. Partners: 160over90; Lime Media) –K.S.
Attendees could travel between the two environments through the “refrigerator” doors, sample pumpkin cheesecake and mango sorbet popsicles, drop a 3D-printed coin into a wall-sized custom-made Plinko game and win valuable prizes, including swag, gift cards and Instacart+ membership, all while learning about the business end of the products.
Potential speakers and panellists looking to share their expertise with a global audience of corporate, agency and event planners, now have until Friday 24 January to submit their ideas for the show, which takes place at Excel London on 25-26 June. To submit your speaker idea visit here.
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EventMarketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. Welcome to the Dream Team.
The post Company Rock Stars appeared first on EventMarketer. What better way to facilitate that connection than spotlighting, recognizing and gathering the talent and team members who make products, services and experiences happen? Now thats leading like a rock star. The Trend of the Week is coproduced with the support of Proscenium.
Next, they transition to the second mansion to travel down the “dark side of the street.” Agency: Edelman) More From The Brief: The Brief: Fast Food Dupes and Train Takeovers The Brief: Golden Porta Potties and Boozy ‘Sailgates’ The post The Brief: Trade-In Trucks and Skate Thrus appeared first on EventMarketer.
7, during the first-ever CES keynote to be hosted at the groundbreaking venue, Bastian will unveil the brands plans to disrupt how we travel by leveraging technology to deepen human experiences and redefine customer engagement and experience at scale. Were talking, of course, about the industrys shiniest new object, Sphere Las Vegas.
A spinning Gucci Winter Dream snow globe installation brought the brands travel-inspired heritage to life with scenes meticulously crafted to reflect its storied locales, from Palazzo Gucci in Florence to the Wooster Street boutique in New York City. Then on the morning of Dec.
No7 took over a Walgreens parking lot in the heart of the Orlando Entertainment District with its Derm Solutions Skin Rehab Tour bus, which is traveling around the country to introduce U.S. From March 7-8, skincare brand No7 stopped traffic on International Drive, one of the busiest roads in Orlando, with a bright green, double-decker bus.
Each zone featured a crayon character with its own geographically inspired storyline about traveling while in retirement, along with activities based on their journey. Or Mulberry, who traveled in Asia, and offered mindful meditation experiences. To that end, each zone included an interactive engagement.
Welcome to the latest eventmarketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Trends American Express Global Business Travel , a software and services company for travel and expense, has launched integrated emissions-based carbon pricing. Submit your news here.
Attendees could personalize their journey by taking the Vibe Quiz to discover their ideal travel style and destination, enjoy mocktails and desserts, hear live dj sets, engage with flight attendants, snag custom-printed boarding passes and walk away with exclusive swag.
Emotional Impact Eventmarketers are in the business of making people feel something, which makes crafting emotionally impactful experiences crucial to long-term engagement. Every aspect of an event or experience, from the invitation to the final farewell, should capture the essence of the brand and foster genuine connections.
Travel kit and vacation voucher. Send attendees on a trip to remember with a travel pillow, sleep mask, and a voucher for a reduced-price vacation to a destination of their choice. Now that you have inspiration, its time to launch your own event gifting program! Gift ideas: Wellness kit and personal training session.
Think: taking in the views from the Top of the Rock observatory, grabbing morning bagels at Katz’s Deli and browsing for travel books on Scotland (where the series is filmed) at The Strand. Throughout the day, the crew of Traitors elicited double takes as they popped up at iconic locations.
At the time, the automotive icon sought to provide travelers with a convenient place to stay after a long flight. More from The Brief: The Brief: Glam-ergency Boxes and Pretzelria Services The Brief: Blizzard Banks and GlowUp Studios The post The Brief: FBI Raids and a 29Rooms Revival appeared first on EventMarketer.
Now that most Covid testing requirements for international travel have been lifted, cruise experts predict the floodgates will soon open. The company’s ships are currently being purpose-built to accommodate the needs of business events meeting. Transcend Cruises is one company making waves in the corporate river cruise industry.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
In early September, the network debuted its Transcontinental Tailgate, a social media campaign featuring seven content creators that traveled 10,000 miles over four days to attend three NFL games that took place on two continents. NBCUNIVERSAL NBCUniversal took a content-forward approach to fan engagement to kick off football season.
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Throughout the day, the Traitors took in the views from the Top of the Rock observatory, grabbed morning bagels at Katzs Deli and browsed for travel books on Scotland (where the series is filmed) at The Strand. The post Strange Encounters appeared first on EventMarketer. Talk about doing a double take.
2 at Madison Square Park in New York City, and will travel to Atlanta, Nashville and Toronto, before heading to Europe and then Asia. The tour kicked off ahead of Valentines Day Jan. 31 through Feb. In addition, select LEGO stores across the AMS and AMEA regions are hosting Valentines Day-themed Make & Take experiences leading up to Feb.
Across two weekends this year, April 25 to May 5, the festival dedicated the Cultural Exchange to Colombia, welcoming close to 200 participating Colombian artists who filled the air with cumbia, salsa and Afro-Caribbean rhythms, making it the event’s largest country celebration to date. Sitali says. “We
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Build: MC2) Travel Themes We’re digging Canon’s imaginative airport-themed booth, complete with check-in, directional signage and then a portal that had attendees “traveling” into a new era for the brand. Additional reporting by EventMarketer correspondent, Anna Huddleston. More on this booth soon.
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At a time when hotels are still recovering from the increase in living wage, employer National Insurance contributions and grappling with rising operational costs, an added tax on overnight stays risks discouraging both domestic and international travellers.
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EM was fortunate enough to secure a press pass for the exclusive once in a lifetime opportunity, so we traveled to Augusta, GA, to explore a customer-centric sponsorship strategy around the tradition-rich mens golf tournament on the PGA Tour. HPE Delivers the First-ever Corporate Event Keynote at Sphere Step aside, U2.
The world, and the event industry, entered a new reality last year when the U.N. In an era of climate and pandemic disruption, eventmarketers are embracing a new chapter that addresses consumer and corporate expectations surrounding sustainability and safety.
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