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Five Ways to Land the Event Marketing Jobs of the Future

Event Marketer

Seemingly overnight, event professionals were required to learn brand-new skills and disciplines, from high-caliber virtual event production to influencer marketing to keeping up with COVID-19 safety protocols that vary by region, and even venue. Ready to flex those post-pandemic marketing chops?

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Trade Show Industry Updates: News, Data, Trends

Event Marketer

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Trends PCMA and CEMA announced enhancements to Spark , a generative AI tool for event professionals, including the ability to identify viable destinations and venues.

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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

The Atlanta event kicked things off in style at the historic Pullman Yards, which formerly operated as a repair site for cargo and luxury passenger railcars. The venue offered a distinctive backdrop, with a few authentic elements still in place, like real train cars and a repair transfer table.

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CES 2025: Inside the Delta Keynote Experience at Sphere in Las Vegas

Event Marketer

Then there was the line to the “Delta gift shop” that snaked through every level of the venue (the anniversary sweatshirts were a hot ticket item). Scenes from in and around the keynote: Event Marketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025. Learn more here.

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2024 Industry Faves: Leading Organizations Share their Favorite Event Tech and Venues

Event Marketer

THIS YEAR’S LEADING EVENT PARTNER & CLIENT FAVORITES Event Marketers have a lot of choices when it comes to finding the best event partners. Fave Event Tech: The most essential, game-changing technologies of 2024 and 2025. CROWD CONNECTED Fave Venues: It’s a whole vibe.

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How Verizon’s First Super Bowl FanFest is Going Beyond NOLA

Event Marketer

Verizon is launching a nationwide FanFest that will offer free celebrations on Super Bowl Sunday at stadiums and venues across all 30 NFL markets. The brand plans to hit 30 cities across the U.S.

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Event Tech Industry Forecasters: Q&A with Byrne Production Services

Event Marketer

HOW SHOULD EVENT MARKETERS BE LOOKING AT PRODUCTION BUDGETS IN 2025? We all know that it is harder for event marketers to get their brand messaging and experience to resonate with their target audience without framing the event in an elevated amount of production value. They absolutely can.