Event Marketer

DECEMBER 20, 2024

In addition to discussing the long lead times and procurement issues that come with working on a global, landmark event, Wamsley offers his take on the Paris 2024 experience, including its sustainability innovations and integration into historical venues.

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Prestige Events Magazine

OCTOBER 24, 2024

Head of Agency Sales of LGH Hotels Management, Lydia Cunningham, commented: “We’re absolutely thrilled with the success of Summer Pops, which enabled us to showcase our fantastic venues with lots of engagement and fun along the way. We love to reward our agency partners for their hard work and loyalty.

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Event Marketer

DECEMBER 5, 2024

It’s important for us to still as marketers push that narrative and ensure equity and equality all across the board.” Listen here: Have an idea for an episode of Event Peeps? The post Podcast: Looking Back on the Paris 2024 Olympics and Paralympics, with GMR’s Jeff Handler and Dennis Jenders appeared first on Event Marketer.

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Event Marketer

JANUARY 17, 2025

To help kick off this movement, Nelson drew from her 15 years of experience as a professional speaker within the dental industry to pen the guide, The Inclusive Event Planner: A Quick Start Guide to Planning Sober-friendly Conferences that Boost Attendance. So, we sat down with Nelson to dig into the why, and the how, for event planners.

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Event Marketer

OCTOBER 31, 2024

Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.

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Food and Beverage Social Media Entertainment Tech 296

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? What Is Event Marketing? Why Does Event Marketing Work? Ready to get started?

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Event Marketing Marketing Social Media Fashion 62

Smart Meetings

FEBRUARY 15, 2022

The last two years served as a chance to learn the ins and outs of virtual events. So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? In the study, hybrid events were found to be the least effective event form.

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Event Marketer

MAY 16, 2022

The world, and the event industry, entered a new reality last year when the U.N. In an era of climate and pandemic disruption, event marketers are embracing a new chapter that addresses consumer and corporate expectations surrounding sustainability and safety. VENUE PERSPECTIVES.

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Event Marketer

DECEMBER 13, 2021

‘Tis the season for giving, and digital financial services brand Ally pulled out all the stops to brighten New Yorkers’ spirits by anonymously picking up their tabs at various venues around the city on Nov. The post Ally Anonymously Picks up Consumers’ Tabs at Venues Across New York City appeared first on Event Marketer.

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Venues Social Media Financial 2022 331

Prestige Events Magazine

DECEMBER 4, 2024

Destinations that support conference bids with travel incentives are positioning themselves as more accessible and desirable, particularly in today’s competitive events market.” By choosing accessible destinations, PCOs can enhance the appeal of their events and support higher attendance and satisfaction,” concludes Leanne.

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Event Marketer

DECEMBER 17, 2024

For Roku City at SXSW, we transformed an empty venue into a vibrant, multi-world experience. One of our most memorable projects involved transforming a corporate-feeling venue into a space where guests met Jay Gatsby himself in a Madrid penthouse. Immersive storytelling is about creating meaningful and lasting connections.

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Transportation 2023 Venues Hotels 233

IMG

JANUARY 16, 2024

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events.

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2024 Event Marketing Marketing Sustainability 195

Picatic by Eventbrite

OCTOBER 22, 2021

Halloween 2021 may be hurtling towards us but there’s still time to throw a spooktacular shindig. People in the UK spent £474 million celebrating Halloween in 2019, making it the nation’s top profit-generating holiday after Christmas and Easter. This is welcome news.

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Event Marketer

JANUARY 27, 2025

WHY IT MATTERS NOW Millennials and Gen Zers are bringing a new level of advocacy and self-awareness for what event audiences need and want from a live experience. For many event marketers, these changing demands require a fresh understanding of what truly inclusive events look like.

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Event Marketer

DECEMBER 2, 2024

For lessons on activating overnight events, and a peek behind the scenes of CBS’s successful “Tracker” experiences, we asked Ariel Parker, evp-marketing at CBS, for her top takeaways. The first season of the show was aired throughout the trip to the venue.

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Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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Event Marketer

DECEMBER 10, 2024

Event Marketer has partnered with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The collaboration provides experiential marketers with important tools and resources designed to help them track and measure the success of their events.

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Event Marketer

OCTOBER 20, 2024

Among the driving factors of memorable experiences the respondents noted three content (38 percent), venue (27 percent), and destination (25 percent). Venue Updates The New Orleans Ernest N. Image Credit: iStock/kbeis The post Trade Show Industry Updates: News, Data, Trends appeared first on Event Marketer.

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Event Marketer

MARCH 20, 2024

The corporate event marketing world is ready to take the Las Vegas Sphere and reimagine the general session experience for the industry in the process. and Hewlett Packard Enterprise (HPE) announced that Sphere will host its first keynote for a corporate event on June 18 as part of the HPE Discover conference. “At

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Event Marketer

NOVEMBER 7, 2024

For an F1 event, where families are out there for three days and the race is only a small percentage of that, it’s really important for venues like COTA to have activations that are experiential to give those families a reason to stay out there for the entire weekend instead of just trying to go in and out for a race.”

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Prestige Events Magazine

FEBRUARY 4, 2025

60 Great Queen Street has today been unveiled as the exciting new brand identity for commercial events at Londons iconic Freemasons Hall. Moving Venues experience of delivering exceptional catering across Londons iconic venues, together with Smart Groups sales and marketing know-how, will take our commercial events to new heights.

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Event Marketer

JULY 31, 2023

Your monthly event sustainability update In our April Industry Pulse Survey , 72 percent of event marketers said sustainability plays a role in vendor and/or material sourcing and selection, and half of the survey’s respondents said they are eliminating single-use plastic at their events and activations. Bon appétit.

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Event Marketer

OCTOBER 22, 2024

The brand transformed the Stanley Hotel in Estes Park, CO, into a chilling venue where scenes from Blumhouse horror films including “Insidious,” “The Purge,” “Freaky” and “Happy Death Day” were recreated around every eerie corner. Today, of course, they’ve been replaced by smartphones that can be spotted as far as the eye can see.

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Food and Beverage 2025 Hotels Social Media 299

Smart Meetings

OCTOBER 23, 2024

Angie Smith, CEO of InVision Communications, explained that the idea for Brand Experience Summit started at Event Marketing Summit in May when a hallway conversation around involving event planners’ bosses’ bosses gained traction as a way of expanding the conversation about the role of live events to the top of the marketing pipeline.

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Event Marketer

JANUARY 24, 2025

When Top Golf turned a product launch into a night club, it recruited brand partners for the event. Among them was DRIPS by Pepsi , which took over the venues outdoor lawn with an installation of colorful, metallic bubbles, all linked together, making for a wow-worthy entrance moment.

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Trade Shows 2025 2024 Fashion 278

Event Marketer

NOVEMBER 5, 2024

The post Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin appeared first on Event Marketer. Plenty of Coca-Cola Zero Sugar cans were available for sampling.

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Apparel 2009 2024 Sponsorships 317

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Event Marketer

MARCH 3, 2025

The animated character has shown up on the worlds largest LED screen since the venue opened in 2023, and garnered plenty of fans along the way. Along the Lays Crawl, the duos stopped at venues and asked one question: Do you have Lays? Introducing… Orbi. Messi and Surez did the same in Miami.

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Event Marketer

JANUARY 27, 2025

Not to be outdoneby itselfDaiya followed up its Crustbuster pop-up, the next day , with a Fromage Forgery event that turned dupe culture on its head. DEWALT BLASTS THROUGH A DRONE-ACTIVATED SPHERE TAKEOVER As far as coveted venues go, Sphere Las Vegas has been the industry darling since its launch in late 2023. We say: one to watch.

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Event Marketer

SEPTEMBER 20, 2021

Experts across the board have pointed to the lower risk of virus transmission in outdoor settings, prompting event marketers to tap into a fresh variety of outdoor venues and programming that allows for social distancing while keeping attendees engaged. How Brands are Leveraging Outdoor Venues to Safely Engage Consumers.

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Event Marketer

MARCH 7, 2025

Returning for this weeks tournament are the Orlando Health Family Care Suites, air-conditioned venues stocked with complimentary diapers, a changing table, private nursing area, phone charging station and comfy seating, as well as a putt-putt area and coloring mural wall in the Kids Zone.

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Event Marketer

JANUARY 27, 2025

But transportive experiences and venues continue to transform the show floor at CES. The post Recap: The Biggest Exhibit Design Trends from CES 2025 appeared first on Event Marketer. Experiences that fulfilled the promise of CES. Everyone was talking about BMWs secret lockbox , and of course, that Delta keynote at Sphere.

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Event Marketer

DECEMBER 11, 2023

From supporting environmental groups to organizing community cleanups to developing zero-waste dining programs, check out three events branching out with p.r.-worthy The post Green Lights: Three Ways Community Activities Can Bolster Event Marketing Campaigns appeared first on Event Marketer. worthy actions.

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Event Marketing Marketing Sustainability 2023 162

Prestige Events Magazine

OCTOBER 11, 2023

Venues of Excellence (VOE), the UK’s leading collection of exceptional venues has welcomed 4 new venues into the consortium. We have welcomed 16 new venues in the last eighteen months and have a growing prospect list. The venue is ideal for an exclusive use event, where privacy and attention to detail is key.

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Venues Social Media Hotels Conference 147

Prestige Events Magazine

OCTOBER 29, 2024

Georgina Porter (Georgie) has joined Lime Venue Portfolio as Business Development Manager as the brand reports another positive trading year and continues to service increasing volumes of enquiries. The Lime Venue Portfolio Agency Partner Programme and Agency Development Programme have seen significant growth over the last 12 months.

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Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. But the continued desire for virtual events can’t be downplayed.

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Event Marketer

DECEMBER 12, 2024

DELTA WILL SOAR INTO CES HISTORY WITH THE FIRST KEYNOTE HOSTED AT SPHERE CES 2025 is rapidly approaching, and Delta ceo Ed Bastian is prepared to deliver a showstopping keynote during the event (Jan. 7-10) using the biggest LED screen on the planet as his backdrop.

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