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Drayton Manor Resort joins Venues of Excellence Drayton Manor Resort in Tamworth, West Midlands is the latest member to join Venues of Excellence (VOE) in 2025. Theyll also stay ahead of the curve with insightful industry updates and trends in the ever-evolving MICE market.
Seemingly overnight, event professionals were required to learn brand-new skills and disciplines, from high-caliber virtual event production to influencer marketing to keeping up with COVID-19 safety protocols that vary by region, and even venue. Ready to flex those post-pandemic marketing chops?
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Trends PCMA and CEMA announced enhancements to Spark , a generative AI tool for event professionals, including the ability to identify viable destinations and venues.
The Atlanta event kicked things off in style at the historic Pullman Yards, which formerly operated as a repair site for cargo and luxury passenger railcars. The venue offered a distinctive backdrop, with a few authentic elements still in place, like real train cars and a repair transfer table.
Then there was the line to the “Delta gift shop” that snaked through every level of the venue (the anniversary sweatshirts were a hot ticket item). Scenes from in and around the keynote: EventMarketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025. Learn more here.
Verizon is launching a nationwide FanFest that will offer free celebrations on Super Bowl Sunday at stadiums and venues across all 30 NFL markets. The brand plans to hit 30 cities across the U.S.
THIS YEAR’S LEADING EVENT PARTNER & CLIENT FAVORITES EventMarketers have a lot of choices when it comes to finding the best event partners. Fave Event Tech: The most essential, game-changing technologies of 2024 and 2025. CROWD CONNECTED Fave Venues: It’s a whole vibe.
Head of Agency Sales of LGH Hotels Management, Lydia Cunningham, commented: “We’re absolutely thrilled with the success of Summer Pops, which enabled us to showcase our fantastic venues with lots of engagement and fun along the way. We love to reward our agency partners for their hard work and loyalty.
In addition to discussing the long lead times and procurement issues that come with working on a global, landmark event, Wamsley offers his take on the Paris 2024 experience, including its sustainability innovations and integration into historical venues.
It’s important for us to still as marketers push that narrative and ensure equity and equality all across the board.” Listen here: Have an idea for an episode of Event Peeps? The post Podcast: Looking Back on the Paris 2024 Olympics and Paralympics, with GMR’s Jeff Handler and Dennis Jenders appeared first on EventMarketer.
HOW SHOULD EVENTMARKETERS BE LOOKING AT PRODUCTION BUDGETS IN 2025? We all know that it is harder for eventmarketers to get their brand messaging and experience to resonate with their target audience without framing the event in an elevated amount of production value. They absolutely can.
To help kick off this movement, Nelson drew from her 15 years of experience as a professional speaker within the dental industry to pen the guide, The Inclusive Event Planner: A Quick Start Guide to Planning Sober-friendly Conferences that Boost Attendance. So, we sat down with Nelson to dig into the why, and the how, for event planners.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? What Is EventMarketing? Why Does EventMarketing Work? Ready to get started?
Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.
‘Tis the season for giving, and digital financial services brand Ally pulled out all the stops to brighten New Yorkers’ spirits by anonymously picking up their tabs at various venues around the city on Nov. The post Ally Anonymously Picks up Consumers’ Tabs at Venues Across New York City appeared first on EventMarketer.
The world, and the event industry, entered a new reality last year when the U.N. In an era of climate and pandemic disruption, eventmarketers are embracing a new chapter that addresses consumer and corporate expectations surrounding sustainability and safety. VENUE PERSPECTIVES.
Destinations that support conference bids with travel incentives are positioning themselves as more accessible and desirable, particularly in today’s competitive eventsmarket.” By choosing accessible destinations, PCOs can enhance the appeal of their events and support higher attendance and satisfaction,” concludes Leanne.
Located in South London, Ministry Venues offers two distinctive venues, each with its own character and atmosphere. Ministry of Sound and The Ministry blend rich history, cutting-edge technology, and creative potential, making them the ultimate destinations for a diverse range of events.
Halloween 2021 may be hurtling towards us but there’s still time to throw a spooktacular shindig. People in the UK spent £474 million celebrating Halloween in 2019, making it the nation’s top profit-generating holiday after Christmas and Easter. This is welcome news.
For lessons on activating overnight events, and a peek behind the scenes of CBS’s successful “Tracker” experiences, we asked Ariel Parker, evp-marketing at CBS, for her top takeaways. The first season of the show was aired throughout the trip to the venue.
For Roku City at SXSW, we transformed an empty venue into a vibrant, multi-world experience. One of our most memorable projects involved transforming a corporate-feeling venue into a space where guests met Jay Gatsby himself in a Madrid penthouse. Immersive storytelling is about creating meaningful and lasting connections.
Among the driving factors of memorable experiences the respondents noted three content (38 percent), venue (27 percent), and destination (25 percent). Venue Updates The New Orleans Ernest N. Image Credit: iStock/kbeis The post Trade Show Industry Updates: News, Data, Trends appeared first on EventMarketer.
WHY IT MATTERS NOW Millennials and Gen Zers are bringing a new level of advocacy and self-awareness for what event audiences need and want from a live experience. For many eventmarketers, these changing demands require a fresh understanding of what truly inclusive events look like.
For an F1 event, where families are out there for three days and the race is only a small percentage of that, it’s really important for venues like COTA to have activations that are experiential to give those families a reason to stay out there for the entire weekend instead of just trying to go in and out for a race.”
Your monthly event sustainability update In our April Industry Pulse Survey , 72 percent of eventmarketers said sustainability plays a role in vendor and/or material sourcing and selection, and half of the survey’s respondents said they are eliminating single-use plastic at their events and activations. Bon appétit.
EventMarketer has partnered with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The collaboration provides experiential marketers with important tools and resources designed to help them track and measure the success of their events.
Angie Smith, CEO of InVision Communications, explained that the idea for Brand Experience Summit started at EventMarketing Summit in May when a hallway conversation around involving event planners’ bosses’ bosses gained traction as a way of expanding the conversation about the role of live events to the top of the marketing pipeline.
The corporate eventmarketing world is ready to take the Las Vegas Sphere and reimagine the general session experience for the industry in the process. and Hewlett Packard Enterprise (HPE) announced that Sphere will host its first keynote for a corporate event on June 18 as part of the HPE Discover conference. “At
Organizers cited the need for more venues to accommodate the festivals myriad screenings and robust range of event programming. So, why relocate a tentpole show? Well, its been real, Park City.
Red Bull Technology Group predicts that luxury experiences will continue to be a key driver in the 2025 eventsmarket, as the F1 brand maintains focus on its infrastructure and state-of-the-art facilities. Last year the team launched the latest upgrade to its Milton Keynes Technology Campus, as it unveiled a new 46.25
The post Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin appeared first on EventMarketer. Plenty of Coca-Cola Zero Sugar cans were available for sampling.
As part of its FYC campaign on April 5, Apple leveraged the New Jersey venue that serves as the setting of Lumon Industries in the series to surprise thousands of fans with an Outdoor Retreat Team-Building Occurrence (ORTBO) experience.
We at Salica Investments are pleased to support this next stage of expansion and look forward to seeing the impact they will make in new markets.” This robust start underscores the platform’s appeal and potential in the competitive US market. Im incredibly excited about what lies ahead.”
Experts across the board have pointed to the lower risk of virus transmission in outdoor settings, prompting eventmarketers to tap into a fresh variety of outdoor venues and programming that allows for social distancing while keeping attendees engaged. How Brands are Leveraging Outdoor Venues to Safely Engage Consumers.
Not to be outdoneby itselfDaiya followed up its Crustbuster pop-up, the next day , with a Fromage Forgery event that turned dupe culture on its head. DEWALT BLASTS THROUGH A DRONE-ACTIVATED SPHERE TAKEOVER As far as coveted venues go, Sphere Las Vegas has been the industry darling since its launch in late 2023. We say: one to watch.
That means access to our iconic seaside venues, fuss-free tech setups, and even the option to add a dash of proper fun – like team-building on our fairground rides; brainstorming sessions with a side of fish and chips or brand-new indoor activity centre, PLAYXPERIENCE, in Bognor. Why not give them the Butlins treatment?
Last week, on March 19, following a two-year renovation and restoration process, the venue reopened its doors as part of the Marriott Autograph Collection. In 1931, Henry Ford launched the Dearborn Inn, one of the countrys first dedicated airport hotels, in Dearborn, MI.
Georgina Porter (Georgie) has joined Lime Venue Portfolio as Business Development Manager as the brand reports another positive trading year and continues to service increasing volumes of enquiries. The Lime Venue Portfolio Agency Partner Programme and Agency Development Programme have seen significant growth over the last 12 months.
The following insights were derived from the EventMarketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. But the continued desire for virtual events can’t be downplayed.
Within every type of venue or footprint the city offered were brand experiences special events, one-of-a-kind photo ops, invite-only parties, one-night-only concerts and multiday activations that had people moving across the Strip. HPE Delivers the First-ever Corporate Event Keynote at Sphere Step aside, U2.
DELTA WILL SOAR INTO CES HISTORY WITH THE FIRST KEYNOTE HOSTED AT SPHERE CES 2025 is rapidly approaching, and Delta ceo Ed Bastian is prepared to deliver a showstopping keynote during the event (Jan. 7-10) using the biggest LED screen on the planet as his backdrop.
Todays brands and artists know that the action outside the concert venue is prime real estate for community and connections, too. Toward the end of the tour, cities got even more experiential, decking out everything from their concert venues to their police horses to their historic statues in oversized friendship bracelets.
But transportive experiences and venues continue to transform the show floor at CES. The post Recap: The Biggest Exhibit Design Trends from CES 2025 appeared first on EventMarketer. Experiences that fulfilled the promise of CES. Everyone was talking about BMWs secret lockbox , and of course, that Delta keynote at Sphere.
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