Event Farm

JULY 25, 2017

And would you feel as confident in your ability to track the event’s performance? Event marketing campaigns are much more complex than most online campaigns, and event marketing technology is relatively new compared to other martech solutions. That’s understandable—events are complex and difficult to measure.

Marketing 231

Marketing Event Marketing Event Tech Tech 231

Smart Meetings

FEBRUARY 15, 2022

The last two years served as a chance to learn the ins and outs of virtual events. So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? In the study, hybrid events were found to be the least effective event form.

Event Marketing 246

Event Marketing Marketing Healthcare 2019 246

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Social Tables

OCTOBER 20, 2022

The most successful webinars are specific, interesting, and engaging. But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow? Pre-webinar planning tips.

Advertising 158

Advertising Social Media Marketing Speakers 158

SpotMe Blog

JUNE 28, 2023

But have you tried webinar marketing? 92% of professionals believe webinars are the best way to engage a large remote audience – Source. Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. Wide reach.

Marketing 147

Marketing Social Media Education Technology 147

Event Industry News

MARCH 7, 2025

Event Footprints has announced the second instalment in its Best Foot Forward event measurement webinar series, bringing together industry experts to explore the psychology behind attendee behaviour. This latest webinar will […]

Events 66

Events Event Tech Event Design Tech 66

Smart Meetings

DECEMBER 29, 2021

Throughout the year, Smart Meetings has invited professionals from different corners of the event planning world to impart their knowledge. While there are many more webinars from the year you can watch, here are six (and their respective summarized stories) that we’ve curated that sums up the year quite well.

2021 130

2021 Negotiating Medical Meetings Contracts 130

Event Marketer

OCTOBER 18, 2022

Data-driven insights, top trends, best practices, and action items to craft a winning event and webinar strategy…. The post Benchmark Data: 2023 Webinar and Event Strategy appeared first on Event Marketer.

2023 130

2023 Event Marketing Events Marketing 130

SpotMe Blog

JANUARY 26, 2022

And, should you run your next virtual event with Zoom? Are there Zoom Webinar alternatives? Is Zoom Webinar for you? Zoom Meeting and Zoom Webinar. Zoom Webinar. Zoom Webinar is a Zoom Meeting spin-off. It aims to facilitate virtual events of up to 10,000 attendees. Why is Zoom that popular?

B2B 130

B2B Event Apps Government Events 130

EventMB

MARCH 7, 2018

Join us for this free webinar to find new ideas and technologies to help meet objectives for your events while keeping your attendees engaged. The post 10 Experiential Marketing Trends Shaping Effective Events in 2018 [Webinar] by EventMB Team appeared first on [link].

2018 154

2018 Marketing Technology Events 154

Attendease

NOVEMBER 1, 2022

The Virtual Studio is an add-on of the Attendease Events Platform – which offers the foundational tools for managing meetings and events. The core platform covers all you need to plan and manage your event including event registration, agenda management, website builder, event marketing, reporting, and more.

Management 368

Management Speakers Event Technology Meetings 368

Event Marketer

NOVEMBER 22, 2023

However, staying current with these tools and practices can pose a challenge for event marketers striving to craft strategies that yield maximum impact and ROI. Join us for a hands-on webinar where a panel of industry experts will delve into the most pressing use cases and growth prospects associated with these hot topics.

Sustainability 130

Sustainability 2024 Event Marketing Marketing 130

SpotMe Blog

SEPTEMBER 21, 2021

SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. SpotMe customers can now host unlimited webinars powered by SpotMe’s Studio technology. Create : Custom branded webinars with interactivity in a modern web and mobile experience.

B2B 130

B2B 2021 Speakers Technology 130

SpotMe Blog

DECEMBER 20, 2021

The new normal of corporate gatherings, industry events, and live conferences is through virtual offerings. On any scale, webinars have begun to dominate as an effective way to streamline real time communications, and provide evergreen materials for all types of businesses. Webinar/Webcast Best Practices. Webinar Examples.

2021 130

2021 Tech Fashion Social Media 130

Attendease

NOVEMBER 1, 2024

Get supporters excited about attending your event and giving to your cause with stories about what previous events have accomplished and your mission-related plans for the near future that you’ll use the funds from this event to achieve. Infuse storytelling into all of your event marketing materials, including: Your website.

Social Media 195

Social Media Events Entertainment Marketing 195

Expo Pass

SEPTEMBER 7, 2022

That’s just one of the many insights from our recent webinar, Don’t Lose Attendees Between Event, featuring two of our favorite event marketing experts: Melissa Park ( Melissa Park Events ) and Channing Muller ( DCM Communications ). Check out the replay of our webinar: Don’t Lose Your Attendees Between Events!

Marketing 145

Marketing Event Marketing Events Social Media 145

Event Industry News

JANUARY 24, 2025

Event tech consultancy, Event Footprints, has launched a series of six webinars titled Best Foot Forward, hosted by event industry tech specialist Vanessa Lovatt and Event Footprints founder Rob Curtis.

Consulting 64

Consulting Event Tech Tech Events 64

Expo Pass

FEBRUARY 1, 2023

Welcome to the wonderful world of webinars! So, grab a microphone, pour yourself a cup of virtual coffee, and let’s get ready to rock the webinar world! So, grab a microphone, pour yourself a cup of virtual coffee, and let’s get ready to rock the webinar world! This kind of webinar can be hosted internally as well.

2023 148

2023 2001 Sustainability Trade Shows 148

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Expo Pass

JANUARY 9, 2024

In the age of machines, the Human touch is more important than ever to event marketing. 2023 changed the game for event marketing. To learn more about marketing trends and insider strategies for elevating your reach, sign up for our upcoming webinar: Decoding Event Marketing: What Works, What Doesn’t.

2024 158

2024 Event Marketing Marketing Social Media 158

Endless Events

OCTOBER 18, 2022

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENT MARKETING? Organizations use event marketing to: Promote the brand to a larger audience.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Smart Meetings

APRIL 4, 2025

This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.

Hotels 130

Hotels Sustainability Social Media Advertising 130

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

B2B 147

B2B Event Marketing Marketing Social Media 147

Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing.

Social Media 127

Social Media Event Marketing Marketing Trade Shows 127

Event Marketer

SEPTEMBER 22, 2023

INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. The post Take a Tour of INBOUND 2023: Wearable Tech, Accessibility and Communities appeared first on Event Marketer. Agency : Agency EA.

2023 298

2023 Tech Education Entertainment 298

Smart Meetings

JUNE 15, 2021

This is the name of the game in the latest Smart Meetings webinar, “ Backstage Pass: Producing Compelling Content That Drives Engagement ,” which was also part of Cvent’s Bigger Future Ready webinar series. Peltier began the webinar by asking what the word “content” even means. “It’s Defining the Ambiguous.

2020 248

2020 Management Marketing Meetings 248

e2m.live

MAY 20, 2020

Many have looked to the traditional Webinar platforms or Video Meeting solutions to meet their needs. However, are they enough, or do they need a dedicated Virtual Event platform? Virtual Event Apps Scale Up. Free webinar software and video conferencing tools seem to work perfectly when the number of attendees is low.

Event Apps 98

Event Apps Meetings Trade Shows Social Media 98

Event Farm

JULY 5, 2017

This is a guest post by Amelia Ibarra , Demand Generation and Customer Marketing Manager at BrightFunnel. Earlier this year, MarketingProfs and the Content Marketing Institute published their 2017 B2B Content Marketing report that said 68% of B2B Marketers will use event marketing as a tactic this year.

Marketing 180

Marketing B2B Trade Shows Event Marketing 180

PCMA Convene

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. It might not have been easy, but it helped me expand my skills and made me a stronger marketer. “I I will see change as opportunity.” — Sheree Whiteley, copywriter.

Event Marketing 98

Event Marketing Marketing Social Media 2022 98

Attendease

MARCH 20, 2019

To ensure each event is executed smoothly, you need an event management platform to simplify everything from scheduling and marketing to registration and measuring attendee experience. Marketing events requires a multidisciplinary approach. Streamline the registration process.

Event Management 284

Event Management Management Speakers Marketing 284

Event Marketer

AUGUST 15, 2024

“I think the true power and promise of AI, when we’re talking about events, is in the ability for it to expand brand worlds, inviting attendees into a brand environment and then allowing them to expand on it, build on it—within it and around it—to play with it, and to question it,” Megan Cross, executive creative director-U.S.

Trade Shows 306

Trade Shows 2024 2023 Technology 306

Nunify

JANUARY 4, 2022

Virtual Event Engagement. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. Forrester , 2021 ). Eventmarketer , 2021).

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Expo Logic

JULY 28, 2024

Types of Event Marketing & Event Marketing Strategies No matter what your industry, engaging with your audience through compelling experiences is more crucial than ever. Join us as we navigate the vibrant world of event marketing and discover the keys to successful event-driven campaigns.

Event Marketing 64

Event Marketing Marketing Trade Shows Events 64

Marketo Events

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. Shelve the Presentations.

Marketing 213

Marketing Trade Shows Speakers Technology 213

Eventmobi

SEPTEMBER 21, 2023

Experiential marketing is a promotional strategy that engages consumers through creating experiences. From pop-up shops to webinars, experiential marketing campaigns ensure a closer bond between the consumer and the brand by engaging them in memorable interactions. Webinars can even be recorded for future use!

Marketing 195

Marketing B2C Ecommerce Social Media 195

Eventtia

NOVEMBER 12, 2024

Email Marketing Integration : Tools for sending personalized emails to attendees. Virtual Event Capabilities : Support for webinars and integrations with streaming platforms. Knowledge Base : Access to tutorials, webinars, and FAQs to help navigate the platform. Event Calendar : Manage multiple events with ease.

2024 62

2024 Social Media Trade Shows B2B 62