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The Brief: ‘Zero Bodegas’ and Tunnels of Love

Event Marketer

Beyond the dinner, attendees could participate in a sensory-friendly outdoor hiking activity, a curated lunch featuring deep dives into key WEF 2025 issues, ongoing group white paper discussions to capture perspectives on WEF themes, and a problem-solving think tank with allies. More of this, please.

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The 23 Best B2B Event Marketing and Lead Generation Ideas [+ Tips to Take Your Strategy Hybrid]

SpotMe Blog

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

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New white paper reveals Belfast’s rise to one of the world’s leading sustainable tourism destinations and provides blueprint for other cities to follow

Event Industry News

A new report released by Green Tourism, Visit Belfast and the Global Destination Sustainability Movement shows Belfast’s transition to become a premier sustainable tourism destination – and how other cities can learn from its approach A white paper released at the UKinbound Annual Convention in Belfast reveals how a pioneering partnership between Green (..)

Tourism 64
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63% of associations express concern at the ethics of using AI in event organising

Event Industry News

A white paper authored by The Hague & Partners Convention Bureau and Ottawa Tourism will reveal that 63% of global association buyers are either very concerned or slightly concerned about the ethical implications of using AI in event organising, when it launches next month.

Tourism 105
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Innovative B2B event marketing ideas

webMOBI

Content marketing has increasingly emphasized its focus upon the customer’s experience of the content and consumers have been seen to seek for more in-depth output material from a brand. The post Innovative B2B event marketing ideas appeared first on WebMobi.

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Event marketing explained: The complete guide on how to promote events

Planning Pod

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Why is event marketing important? Ensuring registered attendees show up to your event.

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4 Tactics for Hybrid Events

PCMA Convene

The Derse whitepaper “The Big Rethink” suggests that hybrid strategies are “the next frontier for event marketers.” The white paper cites Event Marketer’s 2021 Experiential Marketing Forecast report in which 70 percent of brands plan to offer hybrid experiences in 2021.

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