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CES 2025: Booth Designs and Insights from Day One in Las Vegas

Event Marketer

Look out for even more coverage as well as exclusive interviews with corporate event trade show marketers on the show floor. Additional reporting by Anna Huddleston, Event Marketer trade shows editor. Event Marketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025.

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The Brief: Foldable Buses and the Stayman Islands

Event Marketer

Agency: 160over90) Photo credit: PWP Studio STRAIGHT TALK WIRELESS IS DIALING IN A NASCAR TOUR As part of the July 25 announcement of a multiyear partnership between Verizon-owned Straight Talk Wireless and NASCAR, the organizations revealed a new “NASCAR on Tour” event series taking place in select Walmart parking lots from Aug.

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

From there, the experience was activated over 14 weeks, traveling to campuses around the country and offering fans a free pregame experience that showcased beverage, CPG, personal care and wireless brands through booths, photo ops, sampling and giveaways. Agency: NFuse 360 Marketing J.C.A. Read the full case study here.

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Corona’s Mobile Locker Room Experience Engages Pacers Fans in Their Backyards

Event Marketer

The swag inside included a 70-inch big screen TV, a wireless surround-sound system, a Corona x Pacers branded leather lounge chair, a sneaker storage trunk (many hoops fans are also sneakerheads), a sports locker filled with a personalized jersey and other gameday gear, a tabletop cooler and a basketball hoop.

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Tales from The Tailgate Tour: Tips for Popping up at College Football Game Day

Event Marketer

31 at the University of Florida and over 14 weeks will travel to campuses around the country, offers fans a free pregame experience that showcases beverage, CPG, personal care and wireless brands through booths, photo ops, sampling and giveaways. Now in its 25 th year, The Tailgate Tour , which kicked off Aug. That world has shifted a lot.”

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Exhibit Case Study: Inside Dematic’s Use of Immersive Media at MODEX 2024

Event Marketer

We’ve found that people might be hesitant about putting on actual VR headsets,” says Josh Frisbie, vp-creative at Hamilton, “which is why we chose to go with wireless controllers. The post Exhibit Case Study: Inside Dematic’s Use of Immersive Media at MODEX 2024 appeared first on Event Marketer.

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The Brief: Denim Cafés and First Class for Dogs

Event Marketer

THIS CRICKET WIRELESS INVENTION IS OFF THE HOOK WWE matches are famous for their props, particularly “the chair.” So longtime WWE partner Cricket Wireless flipped the concept on its head this month with the unveiling of its foldable 5G Chair Phone. Happy tails. That’s a program with heart.

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