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Podcast: Looking Back on the Paris 2024 Olympics and Paralympics, with GMR’s Jeff Handler and Dennis Jenders

Event Marketer

For the first of two episodes, we spoke with Jeff Handler, vp-Olympic and Paralympic clients, and Dennis Jenders, executive strategy director, from GMR, an experience agency headquartered in Wisconsin. Paris 2024 marked GMR’s 19 th Olympic Games, where the agency represented 11 clients with 250 global and local staff on the ground.

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

5 at the University of Wisconsin-Madison game against Purdue University. Agency: Momentum Worldwide NINJA KITCHEN Cookware and kitchen appliance brand Ninja Kitchen embarked on the first-ever College Tailgate Tour powered by Ninja on Oct.

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Five Ways to Nurture a Dedicated Brand Community

Event Marketer

When Wisconsin Cheese made the decision to activate at this year’s virtual SXSW festival, members of its brand community, Cheeselandia, were the first to know. As brand VIPs, they’re given special access to all kinds of events, promotions and products in return for their fervent devotion. Create a Rallying Cry.

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Brands are Carving Out a New Staffing Position: Chief Brand Ambassador

Event Marketer

Miller sought to fix that by submitting a petition to the Milwaukee Common Council to create its own territory, called The Champagne of Beers region, around its brewery in Wisconsin—and then hiring an official brand ambassador to represent it on the ground. Photo credits: Miller High Life, Anheuser-Busch.

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A Welcoming Booth Vibe Helps Kohler Celebrate 150 Years and Earn Top Honors at KBIS

Event Marketer

TRADE SHOW TRENDS: Tech Trends from CES 2023: Metaverse Showrooms, Robots and Simulators CES 2023 Recap: 18 Brand Experiences from Across the Show Floor For family-owned Kohler, which owns a five-diamond resort, Destination Kohler, in its hometown of Kohler, Wisconsin, hospitality is a differentiator.

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12 Takeaways from the Spring and Summer Virtual Editions of the Experiential Marketing Summit

Event Marketer

This year divided into a three-part event series, the spring and summer editions of the Summit were held virtually March 30-31 and May 18-19, respectively. The pandemic also inspired event marketers to embrace agility and be comfortable with real-time adjustments. INTEGRATED MARKETING FTW. DATA-DRIVEN DE&I.

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Event Tech Live Vegas partners with Implecho

Event Industry News

Implecho will be Audio Partner for Event Tech Live (ETL) Las Vegas, organizer Event Industry News has announced. The arrangement sees Brookfield, Wisconsin-based, Implecho providing the show with a two-way radio system for event logistics and 300 audio communications headsets for the live sessions.