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For the first of two episodes, we spoke with Jeff Handler, vp-Olympic and Paralympic clients, and Dennis Jenders, executive strategy director, from GMR, an experience agency headquartered in Wisconsin. Paris 2024 marked GMR’s 19 th Olympic Games, where the agency represented 11 clients with 250 global and local staff on the ground.
5 at the University of Wisconsin-Madison game against Purdue University. Agency: Momentum Worldwide NINJA KITCHEN Cookware and kitchen appliance brand Ninja Kitchen embarked on the first-ever College Tailgate Tour powered by Ninja on Oct.
When Wisconsin Cheese made the decision to activate at this year’s virtual SXSW festival, members of its brand community, Cheeselandia, were the first to know. As brand VIPs, they’re given special access to all kinds of events, promotions and products in return for their fervent devotion. Create a Rallying Cry.
Miller sought to fix that by submitting a petition to the Milwaukee Common Council to create its own territory, called The Champagne of Beers region, around its brewery in Wisconsin—and then hiring an official brand ambassador to represent it on the ground. Photo credits: Miller High Life, Anheuser-Busch.
TRADE SHOW TRENDS: Tech Trends from CES 2023: Metaverse Showrooms, Robots and Simulators CES 2023 Recap: 18 Brand Experiences from Across the Show Floor For family-owned Kohler, which owns a five-diamond resort, Destination Kohler, in its hometown of Kohler, Wisconsin, hospitality is a differentiator.
This year divided into a three-part event series, the spring and summer editions of the Summit were held virtually March 30-31 and May 18-19, respectively. The pandemic also inspired eventmarketers to embrace agility and be comfortable with real-time adjustments. INTEGRATED MARKETING FTW. DATA-DRIVEN DE&I.
Implecho will be Audio Partner for Event Tech Live (ETL) Las Vegas, organizer Event Industry News has announced. The arrangement sees Brookfield, Wisconsin-based, Implecho providing the show with a two-way radio system for event logistics and 300 audio communications headsets for the live sessions.
Stephanie Klett, Wisconsin’s secretary of tourism for the past eight years, has been named president and chief executive officer of VISIT Lake Geneva, effective April 8. For 18 years, Klett was host of the Discover Wisconsin Television and Radio series, where she has continued to host on occasion.
As a Wisconsin Cheesehead my entire life, I’m always going to high five others wearing titles like Wisconsin or #hereforthebeer. I’m always blown away by how passionate attendees are when it comes to their badge ribbons. Which they should be! Ribbons are part of their billboard and signage, showing who the attendee is.
Madison, Wisconsin , is making planners’ lives easier with an innovative initiative like no other. A connection to the renowned University of Wisconsin-Madison grants access to intellectual capital you can leverage. One City, One Contract is designed to simplify the planning process by streamlining negotiations.
Event Producer – Freelance | NVE Experience Agency | Los Angeles, CA. Event Production Intern | NVE Experience Agency | Los Angeles, CA. Manager, Experiential Events – Originals Publicity | Netflix | Los Angeles, CA. EventsMarketing Manager, Google Cloud | Google | Mountain View, CA. Washington.
Manager, Experiential Events – Originals Publicity | Netflix | Los Angeles, CA. Technical Program Manager, Executive and Event Production | Google | Mountain View, CA. EventsMarketing Manager, Google Cloud | Google | Mountain View, CA. Event Coordinator | AlliedPRA | San Diego, CA. Westminster, CO.
Manager, Experiential Events – Originals Publicity | Netflix | Los Angeles, CA. Technical Program Manager, Executive and Event Production | Google | Mountain View, CA. EventsMarketing Manager, Google Cloud | Google | Mountain View, CA. Events Assistant (Part-time) | The Kapor Center | Oakland, CA.
Check out Using EventMarketing to Drive Growth in 2021. August 2021 Virtual Conferences and Events. University of Wisconsin-Madison. Anyone who develops or uses Modeling and Simulation methods and tools is invited to participate or present their original contributions during the conference. Looking for more inspiration?
If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023. Hear from industry experts and adopt new strategies while connecting with like-minded planners who are solving everyday challenges similar to yours.
Key Takeaway: Looking for new eventmarketing ideas. So use great stories in your B2C and B2B eventmarketing efforts to help humanize your brand and explain the benefits of attending your events. This is a great way to boost event ROI , by the way! Source: Wisconsin Public Radio.
Still, stationing hosts in these two iconic locations added to the excitement between interviews with Bob Bejan, corporate vice president of global events, production studios and marketing community with Microsoft, and Janae Henderson, director and head of conference and eventmarketing with RBC Capital Markets.
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