Event Marketer

APRIL 16, 2025

Emotional Impact Event marketers are in the business of making people feel something, which makes crafting emotionally impactful experiences crucial to long-term engagement. Every aspect of an event or experience, from the invitation to the final farewell, should capture the essence of the brand and foster genuine connections.

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Event Marketer

JANUARY 15, 2024

Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help.

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Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Eventmobi

JANUARY 7, 2025

In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences. Whether youre running a members-only workshop or hosting a conference, events are a core part of your outreach strategy.

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Event Marketer

OCTOBER 28, 2024

This is an advantage for temporary pop-up environments, art installations, experiential workshops, and other activations requiring flexible implementation. In 2025 we are also releasing a battery option for the SMX2 for those who desire mobility. WHAT IS THE CRAZIEST SCENT THAT YOU HAVE PRODUCED?

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Picatic by Eventbrite

APRIL 20, 2020

Since the beginning of worldwide shelter in place orders due to coronavirus (COVID-19), we’ve admired the global event marketing community’s heart and ingenuity. Whether you promote multi-day festivals, cozy club shows, or yoga workshops, no event has been untouched during this crisis.

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Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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Event Marketer

FEBRUARY 27, 2025

There, the brand played host to various events and workshops, including breathwork sessions, fireside chats, acoustic sets, tea meditation, sunset yoga and beyond. So in addition to the core footprint, One Golden Thread built The Oasis, an outdoor Zen lounge.

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Picatic by Eventbrite

JUNE 9, 2021

The virtual networking and skillsharing event featured more than 20 talks and workshops from some of the most dynamic thinkers in the event world. We’re recapping the two-day event’s key takeaways on the blog. Eventbrite hosted the first-ever RECONVENE summit in May. Watch recordings of every session here.

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Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

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Event Marketer

JUNE 21, 2024

Consider rounding up the team for a day of serving at the soup kitchen, bringing holiday dinners to Meals on Wheels recipients, buying and decorating a Christmas tree for a family in need, visiting with the elderly at nursing homes or standing up a workshop where the team builds hand-crafted items that are then sold for charity. “We

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Event Marketer

JUNE 16, 2024

Samsung (Anna Huddleston/Event Marketer) Epson The theatrical ingenuity of Cirque du Soleil and powerful new projector technology from Epson came together in several showstopping performances at the Epson booth. When the storm waves came crashing down, it felt like you’re about to get hit by ocean spray. Next on EM’s bucket list?

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Attendease

FEBRUARY 29, 2024

The digital engagement coordinator will send live polls, conduct Q&As, and manage the chat room during your event. Marketing and Communications Manager. Promoting your upcoming event is vital to securing as many event registrations as possible. Therefore, it’s crucial to have dedicated strategies to keep them engaged.

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Social Media Sustainability Sponsorships Management 381

Event Marketer

FEBRUARY 23, 2023

The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next. Speaking of budgets, our editors asked six event marketers how they’re making the most of event budgets in 2023.

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Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. But the continued desire for virtual events can’t be downplayed.

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Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing.

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Guidebook

DECEMBER 31, 2024

In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of Event Marketing report, 78.5% Event registration technology allows you to create a cohesive brand experience from registration through to event day.

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Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. all took the stage to discuss accessibility and offer actionable steps event marketers can take to make their events more inclusive.

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Event Marketer

FEBRUARY 9, 2022

The three-day experience, which offered workshops, panels, networking opportunities, keynotes and celebrity performances, was designed to engage and support future Black leaders. “We Agencies: 5WPR; Superfly (experiential); AT&T (365 marketing).

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Event Marketer

AUGUST 9, 2024

We sat down with Webber to go behind the scenes on how Bloomberg Green Festival came together and find out about the event’s experiences, sustainability practices and learnings. Event Marketer: What were some of the sessions, panels and entertainment opportunities available over the four-day event?

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Event Marketer

SEPTEMBER 27, 2024

The action was also in full swing around the LED whiteboards, where attendees could join their peers in collaborative workshops. Accenture decked out its doubledecker here with a wine theme and offered a wine-making workshop with Futo Estate. on a card and pin them to the cork board, which was nearly filled by day two.

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Prestige Events Magazine

OCTOBER 7, 2024

Since its opening in 2021 The Parkgate Hotel, part of The Celtic Collection , has rapidly become a popular choice for conferences and events including the Welsh Sports Association Sports Industry Awards, the International Association of Language Centres Workshop, and the Wales Screen Summit.

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Event Marketer

APRIL 24, 2025

Attendees personalized select merch with festival-themed charms at the Workshop, snapped photos in glimmer-themed environments, and played dart games to score prizes from small business Cake Monkey Bakery, as well as festival partners Hi-Chew and Coca-Cola.

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SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

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Expo Logic

JULY 28, 2024

Types of Event Marketing & Event Marketing Strategies No matter what your industry, engaging with your audience through compelling experiences is more crucial than ever. Join us as we navigate the vibrant world of event marketing and discover the keys to successful event-driven campaigns.

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Event Marketer

OCTOBER 11, 2021

The “family reunion,” in-person for the first time since the 2019 event, offered education, discussion forums, networking experiences, a Hall of Ideas featuring solutions providers and the 2021 combined Ex Awards + Experience Design & Technology Awards ceremony. BREAKOUT SESSIONS.

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Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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Event Industry News

JULY 19, 2024

Business leaders will be given practical tips for implementing or improving their company’s Environmental, Social and Governance (ESG) policy in a dedicated workshop facilitated by The Meeting Industry Association (MIA) next month.

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Event Marketer

OCTOBER 2, 2023

clubs to give kids ages 13-17 access to design workshops led by local agency Project Create. More from Beats, Cleats & Eats: The post Sports Sponsorship: Coke Aims to Build its ‘Legacy’ in Soccer with a ‘Beats, Cleats & Eats’ MLS All-Star Activation appeared first on Event Marketer.

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Event Marketer

JUNE 3, 2024

There was a workshop led by guest speaker Dr. Peter Attia, author of “Outlive: The Science and Art of Longevity,” a renowned longevity researcher. The post Amway’s Founders Council Incentive Event: Five Ideas for Your ‘Top Tier’ Attendees appeared first on Event Marketer.

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Event Marketer

JUNE 21, 2024

When opportunities arose, we prioritized promoting from within, and improved managerial skills with development workshops and education sessions by external experts. The post Lessons in Longevity: Agency EA Reveals Five Business Insights from the Past 25 Years appeared first on Event Marketer.

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Event Marketer

JULY 9, 2024

The festival promises to showcase new cinematic voices, lesser-known archival finds and complex storytelling through a dozen screenings that will be supported by panels, expert workshops and social events designed to cultivate dialogue and community engagement.

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Event Marketer

SEPTEMBER 22, 2023

INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. For many talks and workshops, attendees were required to pre-register to be guaranteed a seat in the room. Agency : Agency EA.

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Event Marketer

JULY 25, 2024

EVENT MARKETER: What are some initial findings or results from the event this year? They got to hear from experts and have workshops, coaching and speed mentoring. We sat down with Barclay for this year’s recap on new features, community engagement and giving host cities some love.

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Smart Meetings

JULY 12, 2022

Event marketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Offering on-demand content allows virtual attendees access to all the information offered at an event. Offer Content On-demand.

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Event Marketer

AUGUST 8, 2022

For the 10 th installment on July 20 at the Javits Center in Manhattan, Amex was particularly focused on ensuring the event was livestreamed to expand access and grow its attendee base, and balancing big-picture content themes, like inspiration, with workshops and breakouts designed to hone more tactical skills.

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Eventbrite UK

JUNE 5, 2019

It would be great if you could plan your event advertising strategy based on what you wish would happen with your ticket sales — but you know that wishes don’t always come true! Instead, base your strategy on real results from events like yours. The experts at ToneDen have worked with countless events to refine […].

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