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Thorben Grosser serves as VP of Partnerships and Channel at EventMobi, bringing 15+ years of expertise in strategic eventplanning and industry leadership. In his current role, he collaborates with event agencies and AMCs to enhance their strategic capabilities while sharing practical insights on emerging trends and best practices.
With that in mind, I decided to search Amazon for eventplanning and management books with at least 100 reviews and a rating of 4 stars or higher. It covers everything you need to know about eventplanning, including finding venues, building a team, negotiating contracts, and even measuring success after the event is over.
These developments impacted event professionals, creating a period of adaptation and transformation within an industry valued at $1 trillion worldwide. As we step into 2024, the eventplanning industry is projected to experience a growth rate of 6.4% Because of the pandemic, events had to become more virtual.
Corporate eventplanning is notoriously labor-intensive, with planners often reinventing the wheel for each new event. Yet, putting on a seamless, branded event experience is essential for driving sales, cultivating relationships, and elevating your company’s profile. What is Corporate EventPlanning?
The Draw Before joining Visit San Antonio, Goodman worked with greater:SATX (formerly the San Antonio Economic Development Foundation), working with many business sectors in the city, such as aerospace, bioscience, cybersecurity, financial services, manufacturing and, lastly, hospitality, a sector that displayed a camaraderie she found appealing.
How do you manage your event team? Below, we’ve made a bold attempt to answer all of these questions and more in one comprehensive corporate eventplanning guide. Here’s what you’ll know after reading this post: What is a corporate event, and what are the main reasons for organising one?
Strong organizational, communication, and problem-solving skills, along with essential eventplanning skills, are key to managing these complex tasks effectively. In this guide, well explain eventplanning, provide steps to get started, outline the essential skills, and offer practical tips to keep everything running smoothly.
Establishing an event budget is a crucial step during the planning phase, right after setting your goals and objectives. A budget is a detailed forecast of what will be happening financially at your event. It helps control your expenses and revenues, and measures the success of your meeting or event performance.
Eventplanning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual eventplanning. Feeling unsure about common hybrid and virtual event terms? Eventplanning terms: A. Eventplanning terms: B.
Over the last decade, marketing has become increasingly dominated by impersonal channels like email and social media in favor of automation and frequency. And while this digital market shift has become an integral part of running a successful business many have forgotten about the unique power of in-person connection. Great lighting?
This type of help from businesses can provide crucial support in the following forms: Financial: The most widely-known type of sponsorship is a company donating money to fund an event. In exchange, the event organizer helps promote awareness of the sponsor by including their branding in marketing and event materials.
To better support planners in 2025, Smart Meetings chatted with Tyra Warner , associate professor and chair of the Department of Hospitality, Tourism and Culinary Arts at College of Coastal Georgia, to learn what they should consider when entering the contract negotiation phase of their eventplanning.
As a project coordinator or marketing manager, you’ve likely been tasked with planning company and product events —even though eventplanning isn’t a core function of your role. The trick is asking the right questions to find the best eventplanning software for your company’s needs.
This includes tools like project management solutions, marketing tools, association event management software , and complete AMS systems. Top Features: Customizable member database and portal Integrated email and marketing tools Secure payment processing Responsive support team Price: Free trial, then starts at $60/month.
Chad Tons, Founder and CEO, Infinity Marketing Team About half of Xpedition lives in the SoCal area, and several team members have been evacuated as a result of the fires, so many are physically and emotionally impacted. Chad Tons, Founder and CEO, Infinity Marketing Team Its been inspiring and heartwarming to see L.A. We believe L.A.
If youve planned and managed events already, youre probably familiar with at least some eventplanning problems and solutions. Meanwhile, if youre organizing your first event, its even easier to underestimate the workload. If one stage is carried out incorrectly, the whole event could go down the tubes.
It all comes down to the eventmarketing strategies behind them! A strong eventmarketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.
Eventplanning and management is still growing and evolving as an industry. Research and Market’s report on the global events management market projects that it will reach $1.76 This can help you keep track of the budget of different events to ensure finances are flowing correctly and being used efficiently.
Eventplanning and management is still growing and evolving as an industry. Research and Market’s report on the global events management market projects that it will reach $1.76 This can help you keep track of the budget of different events to ensure finances are flowing correctly and being used efficiently.
In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and EventMarketers,” nearly half of exhibitors expressed a mistrust of show organizers. The research shows that cost is the number one challenge for exhibitors.
However, without proper planning, fundraisers can fall flat, failing to reach their financial goals and leaving organizers feeling discouraged. Don’t worry, we’ve got you covered with 10 simple steps that’ll take the guesswork out of eventplanning. But fear not! Keep reading to explore each step in greater detail.
Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!
Eventplanning is like juggling ten tasks at once from logistics and budgets to last-minute changes all while staying calm under pressure. Thats why having an eventplanning checklist and a clear plan is key. Download the EventPlanning Checklist as an Excel file to customize and share with your team.
Competition analysis for eventplanning allows you to identify event opportunities and take into account the dangers associated with a particular business activity. That’s why event organisers analyse the market and their competitors before planning and event organisation. What to analyse.
Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI.
Sponsorships are the lifeline that keeps the events industry sustainable. An important aspect of event management is finding the right sponsors who can provide the right financial assistance needed to pull off a big event, in exchange for brand exposure. What's an event planner to do? How Secure Event Sponsors.
Virtual eventplanning is taking the stage as the next big thing in the industry. Ponder this – in a world where technology develops and improves at an impressive speed, it’s our job as events profs to keep up with the motions. So to help you, we put together the ultimate virtual eventplanning checklist!
In early July, financial technology company nCino made an explosive return to in-person events in collaboration with The Special Event Company (TSEC). To pull off the biggest nSight event to date, TSEC worked closely with nCino to turn their vision into a reality. There is always a place for the virtual market.”
When you start planning an event, one of the first things you should do is figure out your eventplanning timeline. The next time you start to plan an event, consider using this helpful guide to create an eventplanning schedule that works for you. What is a long-term eventplanning timeline?
, the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. Discover 5 event planner marketing strategies you need to know: 1. This is the starting point for all of your marketing efforts. .
Due to the ever-greater need for customization, responsiveness and excellence, planners need to be on top of their game more than ever before, said Mike Dietrich, senior director of platform marketing at Cvent. We still see a lot of event programs that are being planned and executed with sticky notes, Excel and Google Docs,” Dietrich said.
Even the most successful events have no-shows. But for free events, there’s no financial consequence to skipping the event. So free events tend to […]. The post 7 Ways to Increase Turnout at Your Free Event appeared first on Eventbrite US Blog. Lots of people, it turns out.
In this role, he will lead all sales efforts, including oversight of market and channel strategy, customer identification and key account development, partnerships and tradeshow management. Violaine Diogene Violane Diogene, Hotel Granada Atlanta’s newly renovated Hotel Granada appoints Diogene to the role of director of sales and marketing.
So, you’re thinking of a career as an event planner. Now the question is: should you start an eventplanning business? More to the point – is eventplanning the right career for you in the first place? Is EventPlanning Hard? What Does an Event Planner Do? That’s great!
It lets you: Diversify revenue streams Increase financial stability Grow your program offerings Attract new members (with non-member/blended events) Diversify revenue streams Say you have 2,000 writers each paying $150 in dues every year. Non dues revenue is more than a temporary financial boost. a sense of security.
Koleen Roach, director of meetings and conference management at Securian Financial Group, led a panel of veteran explainers during Financial and Insurance Conference Professional ’s 2022 Annual Conference at Omni Boston Hotel at the Seaport. By the Numbers. Jeff Calmus. Tell a Story.
Furthermore, CSR is a critical piece of cause marketing , which is outreach conducted to both increase visibility and better society. Finally, donating to nonprofits has direct financial advantages in the form of tax deductions. Marketing a nonprofit’s cause to your supporters. Renee holds a B.S.
Conference organizers can select the right conference type by choosing an event format, a specific content type, or a combination of the two. Eventplanning is never easy. But if you’ve been in the event management space for a while, you know that planning a successful conference takes work. Absolutely!
If you’ve been organising your mom’s birthday parties since you were seven and always wanted to be an entertainment leader at school, an eventplanning career might really be your thing. There are many dynamic eventplanning jobs that can be both stress-free and interesting if you embrace the right attitude.
Do you find yourself dreaming up the intricacies of perfectly executed events? If so, starting an eventplanning business might be the career for you. Let’s be honest…the event industry is a passionate but sometimes anxiety-filled one. Planning Pod is your ultimate event management toolkit. But never fear!
At Innovate Marketing Group, giving back isnt just something we do; its woven into the fabric of who we are. While weve organized some remarkable events, what fills us with the most pride is using our expertise to benefit causes that make a difference.
When pursuing an eventplanning career, one thing you’ll NEED to become a master of is working with budgets. Nicole is a QC Event School Student Ambassador and the owner of Willow North Events. The Importance of Budgets in Your EventPlanning Career. Start by doing some market research.
Starting a new business in eventplanning can be a very profitable venture. In this blog post, we’ll teach you how to start an eventplanning business from scratch in 6 easy steps! So, if you’re ready to start planning some amazing events, keep reading!
If you’re looking to start or grow a business as an event planner, you’re in luck! In this article, we’ll discuss 25 of the best tools to grow your eventplanning business and find success in this exciting industry. PRO TIP: Is eventplanning your DREAM job? “How Do I Make My EventPlanning Company Stand Out?”
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