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Strategy is the bedrock of large event planning

Prestige Events Magazine

This underscores just how important events have become in marketing, corporate communications and brand engagement strategies. Event planning is evolving to meet this new demand and expectation shifting from mere logistics to an all-encompassing process to create meaningful and interactive experiences that drive tangible outcomes.

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The PS Events Group Champions ‘Emotional Value’ in Event Planning

Prestige Events Magazine

The phrase has resonated with the companys clients and has become a key part of its growth strategy as businesses and brands increase investments across production, content and the length of events. Emotional value sits in this idea of escapism. Delegates don’t want to feel like theyre going to work and it’s just another day.

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Best of 2024: Event Tech

Smart Meetings

How event tech helped planners create better events in 2024 The secret sauce of any significant event is ultimately the event technology, which adds the finishing touch to the visual aesthetic. Whether it is the lighting, the video component or the AI app integration, every element shapes an events structure.

2024 130
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5 Ways to Streamline Your Corporate Event Planning

Attendease

Corporate event planning is notoriously labor-intensive, with planners often reinventing the wheel for each new event. Yet, putting on a seamless, branded event experience is essential for driving sales, cultivating relationships, and elevating your company’s profile. What is Corporate Event Planning?

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Five New Event Planning Trends to Watch in 2019

Attendease

The Group explains, “Don’t overthink things – don’t overestimate what you need to offer to create a great event. If you can get the visitor experience just right – which doesn’t need to include flashy tech and an over-amped budget – and delight delegates at every turn, you’re sure to succeed.”. A Look Back at My 2016 Predictions.

2019 375
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New Realms, New Ideas: Virtual Reality Tech Is Transforming Events, Experiences

Smart Meetings

The crux of merging VR media and technology with the event and hospitality industries is in their shared inclination and motivation to effect experiences. The evolving VR technology supports experiences that teach and connect people—a practice at the heart of event planning. VR was a key in the hand of Ford’s event planners.

Tech 279
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Simplify Event Planning with Seamless Registration and App Integration

Guidebook

In todays fast-paced, tech-savvy world, simplicity is the cornerstone of successful event planning. For busy organizers, i ntegrating registration with your app – via an Event Marketing Website – is an effective way to streamline the planning process. Heres why this works for event organizers : 1.