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Thorben Grosser serves as VP of Partnerships and Channel at EventMobi, bringing 15+ years of expertise in strategic eventplanning and industry leadership. In his current role, he collaborates with event agencies and AMCs to enhance their strategic capabilities while sharing practical insights on emerging trends and best practices.
Eventplanning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual eventplanning. Feeling unsure about common hybrid and virtual event terms? Eventplanning terms: A. Accessibility. Attendance tracking.
A corporate eventmarketer’s purview often includes a wide spectrum of events across the enterprise, with assorted attendee profiles, scale and objectives. The marketing and management strategy for a webinar differs, in some ways significantly, from the strategies for launching a multi-day user conference, for example.
Before Since registration is likely one of your main priorities before your events, the main place to tell stories is in your marketing content. Infuse storytelling into all of your eventmarketing materials, including: Your website.
New to hybrid eventplanning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. What is a hybrid event?
Many eventplanning conferences were canceled or postponed, and most of those that weren’t took place virtually. Read on to learn more about some of the top eventplanning conferences that 2021 has to offer. Discover some of 2021’s top eventplanning conferences: 1.
Before the arrival of modern eventplanning tools, planning great events was no easy feat. The development of today’s tools has allowed organizations and teams alike to unlock their creative potential, maximize resources, and deliver exceptional events with ease. Let’s get started!
Being a leader for your clients, your eventplanning team, and even your eventplanning community can begin with this deceptively simple exercise. Writing an eventplanning mission statement won’t just define and communicate “ your purpose, whether that’s in the office or simply in life.”
After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .
Competition analysis for eventplanning allows you to identify event opportunities and take into account the dangers associated with a particular business activity. That’s why event organisers analyse the market and their competitors before planning and event organisation. What to analyse.
When you start planning an event, one of the first things you should do is figure out your eventplanning timeline. The next time you start to plan an event, consider using this helpful guide to create an eventplanning schedule that works for you. What is a long-term eventplanning timeline?
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Are you thinking of starting your own eventplanning business this year? This is a great time to enter the industry, as the demand for event planners continues to grow (especially post-pandemic). However, one of the biggest challenges new companies face is finding a niche market to focus on. If so, you’re in luck!
Getting people to commit to an event is no easy task. It requires strategic planning, clear communication and marketing, and a way to capture early interest. By allowing potential attendees to show early interest, the pre-registration process can help optimize your marketing strategy and enhance the attendee experience.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.
So in the spirit of continued growth for all of us in the crazy world of eventplanning, we’ve rounded up slideshares of the 12 event management powerpoints (which we’ll abbreviate ppt) that every pro can learn a little something from. Looking for an eventplanning ppt?
There is no question that referrals are an essential part of any successful eventplanning business. While advertising, social media, and marketing are all extremely valuable assets, boosting your referral business could be the solution for taking your company to the next level. Click To Tweet. Embrace Your Expertise.
If you’re reading this article, you’ve likely completed your eventplanning certification training. Now, you’re ready to start your very own eventplanning company and take the industry by storm. You never want to launch an eventplanning business without having a clear set of objectives in mind.
The right tools can track and consolidate event data, adapt to members’ needs and preferences, and use automation to eliminate administrative tasks. CRMs, association management software, and eventplanning platforms go beyond managing member data and eventplanning.
You could use this activity toward the end of an event to ask them what they learned, or might use, or how they might implement the session ideas at their organization. Your participants will learn from each other and you’ll have the chat transcript as a source of rich data to refer to as well. What can I do? Make friends/have fun.
Editor’s note : This guest article is excerpted from the book, Event Success: Maximizing the Business Impact of In-Person, Virtual, and Hybrid Experiences by Alon Alroy, Eran Ben-Shushan and Boaz Katz, which will be published by Wiley March 29. Event planners will refer to event venues not as ‘online’ or ‘in-person’ but as hybrid.
Here is a comprehensive corporate planning checklist that you can refer to when building events of any size and format: Pick a strategic location. This rule applies to any corporate event format. No matter who your audience is, people want to feel comfortable at your event’s location. Business dinners.
Moving away from “one event to rule them all” Hosting “one big event” is often seen as the pinnacle of corporate eventplanning. Splashy annual events generate immense excitement and engagement, often bringing a short-term economic and publicity boost to the city they’re hosting in.
As an eventmarketer, the impact of using video around your events can be significant. Businesses are using it too as the importance of video content in marketing campaigns becomes more and more evident over the last couple of years. Read: 3 Content Marketing Tips for Event Planners.
As she approached graduation and began looking for jobs, she remembers, a male professor told her not to set her goals too high—Chicago was a major market, and he said she should search for starting television jobs in smaller cities. She wanted to be a TV anchor in the Chicago area. She wasn’t convinced.
Even if your 2018 events made an incredible impression, in 2019–2020, you should learn how to make these experiences even more memorable and impressive. The most important goal remains to consider everything—absolutely all modern tips and tactics to improve your event with our current event trends. Engaging technology.
If you're responsible for event organizing or marketing, you are probably over-stressed, constantly busy and lacking the resources you need to learn and grow as a professional. We have a solution for you — this guide to awesome and free eventplanning resources. For more information, check out our event resources home.
Explore the client’s interests, discuss the conference vision with the client, and start planning accordingly. Catering to each event stage, we’ve developed a conference eventplanning checklist template that you can use and can customise based on your requirements: Before a conference. Create a dedicated conference page.
According to Abla Doku , Events and Marketing Professional and Visionary behind The A Pulse , the top items to discuss when interviewing event planners for hire are: What is their scope of services? Prior to posing this question, know the details of your event’s Scope of Work.
Finalize and use event details, such as partnerships or novel experiences, to pique interest and build interest in your event. Tease your audiences with news about what they can expect and encourage those who have already committed to refer others to your event.
Corporate eventplanning is a challenging task that requires a considerable amount of effort. Even the most experienced event organizers need a team of professionals and experts to help them pull it off seamlessly. These events can range in size and include anywhere from 50 attendees to thousands.
You need to understand the values, goals, habits, and pain points of Gen Z if you want them to be engaged with your event experiences. Read our guide to eventplanning for Gen Z to get the inside scoop on the youngest attendees. Gen Z is unique in the history of event attendees. Create digital-first events.
I always try to reach out to 1 existing client to see how their eventplanning is going. Marketing Specialist and Event Planner. Get the staff excited about our incredible events. Remind them that eventplanning is a constant learning experience. then take a photo for reference. KRISTEN PARENT.
Hybrid events can work for many types of meetings and programs, including internal and external company events. Consider how hybrid aspects can work for these types of events for your organization: Conferences. Marketing and sales events. Check out 12 Event Metrics to Measure your Success. Trade shows.
Knowing from where they will be connecting is crucial to understand online eventplanning. Today you can find a number of reputable technical suppliers to help you with the software to market the event, conduct registrations online, host and orchestrate the event online. Create a shared source of reference.
Managing events is stressful. You need an eventplanning checklist to support you from beginning to end. From picking a venue and speakers to ensuring you’ve sent out thank you notes and running a post-event debrief, there’s a lot to think about. We suggest tailoring your checklist to fit your event.
Managing events is stressful. You need an eventplanning checklist to support you from beginning to end. From picking a venue and speakers to ensuring you’ve sent out thank you notes and running a post-event debrief, there’s a lot to think about. We suggest tailoring your checklist to fit your event.
If you’re an event professional, it’s likely you’re not the latter as managing events is anything but stress-free. In fact, CareerCast’s 2019 survey found that eventplanning is the 6 th most stressful job – after policemen, firefighters, pilots and military personnel! And there are those who don’t.
This blog post will guide you through what questions to ask, the importance of user experience, and the benefits of easy-to-use event management tools. Defining the user experience User experience (UX) refers to the overall experience a user has when interacting with a product or service. ticketing platforms, CRM, email marketing)?
Non dues revenue refers to the income generated by organizations through sources other than membership fees. Start by building an event budget around ROI, setting goals for the amount of revenue you want to drive per dollar spent, and finding opportunities to drive revenue without spending anything at all. It’s all connected.
Just like any other event, the promotion for your concert will directly correlate to its success. You’ll need a marketingplan that takes into account your event concept, audience, and the musical talent that you’ve brought on board. Now you know how to plan a concert!
Want to learn how to plan an outdoor event that attendees will love? Below, we cover all the essentials of how to plan an outdoor event. We include tips, tricks, expert advice, and some of the top eventplanning tools needed to make everything go off without a hitch. Find a great outdoor event venue.
Events tend to make up a large portion of marketing spend—after all, they’re a quick and efficient way to get facetime with a large audience in a short period of time. To get the most ROI out of your events, drive more qualified prospects, and support an account based approach, you must change your strategy.
Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology.
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