EventMB

JANUARY 10, 2022

Event tech investment records tumbled in 2021, with major players making moves while riding high from massive valuations. As the year went on, mergers and acquisitions started to consolidate the market, something we expect to see more of in 2022.

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EventMB

MAY 12, 2021

The EventTech 800 infographic features 832 companies operating in the event technology space across 11 categories. The graphic was inspired by Scott Brinker’s MarTech 8000, a well-known marketing technology landscape infographic that has […]. It also shows a 400% increase of vendors in just one year.

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EventMB

JULY 9, 2024

Skift Take: Last month saw plenty of AI-related event tech news. But it wasn't all about AI, integrations and customizable event website builders also made the cut. Miguel Neves Read the Complete Story On Skift Meetings

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EventMB

FEBRUARY 1, 2024

Skift Take: The event tech sector has been busy in January. If you want to stay up-to-date on the latest news, you've come to the right place. Miguel Neves Read the Complete Story On Skift Meetings

Event Tech 203

Event Tech Tech 2024 Events 203

EventTechBrief

OCTOBER 25, 2018

They solicited content from a number of tech providers, some of which were Event Technology Awards participants, and launched an event featuring educational presentations on three stages. The response to the event, which they named Event Tech Live , was surprising. Attendance at Event Tech Live is free.

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EventMB

MAY 26, 2022

London and New York-based event tech company Glisser raised $4.9 Australian events management software provider EventsAIR has received a significant private equity investment, believed to be over $100 million, led by The Riverside Company. as a $1 trillion market opportunity. Glisser Raises $4.9M May 17, 2022.

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EventMB

OCTOBER 6, 2021

Bizzabo’s latest press release made waves by claiming their product has evolved into a full-blown operating system named “Event Experience OS”. Is this just marketing spin, or is there substance behind the bold statement? The post Bizzabo Boldly Claims Its Event Tech Is an Operating System by Angela Tupper appeared first on [link].

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Event Tech Tech Events Marketing 209

Event Farm

SEPTEMBER 20, 2017

Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future.

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EventMB

MAY 27, 2022

Needless to say, Tony is well placed to discuss the state of the virtual event tech world. . It’s interesting to note that for Kula and his company, event planners were never the main client, instead the focus was on enterprises and their HR, communications or Marketing department, for example.

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Event Tech Tech Sustainability Events 172

Eventmobi

MAY 1, 2024

Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Want more tips on how to evaluate event tech providers? Get the Guide 1.

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Event Industry News

MAY 23, 2024

Event Industry News | Event Tech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. You would work closely with our Sales & Marketing […] You would work closely with our Sales & Marketing […]

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Marketing Management Sponsorships Sustainability 129

Picatic by Eventbrite

FEBRUARY 26, 2019

According to a recent MarketingCharts study, 80% of marketing leaders believe events are crucial to their business’s success. But only 60% of marketers say they’re satisfied with their event ROI. But the problem usually isn’t with the event itself. Events can be […]. Events can be […].

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Picatic by Eventbrite

OCTOBER 17, 2019

Elise is the Marketing & Communications Manager for event-tech company Entegy. Innovative technology has transformed the onsite experience at conferences and similar events. But what if your event tech could pay for itself? This is a guest post from Elise Hanslip.

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Event Tech Tech Events Technology 282

EventMB

JULY 18, 2023

Skift Take: Using influencer marketing to promote events doesn't have to involve celebrities. These tools help turn speakers into the influencers that they are. Miguel Neves Read the Complete Story On Skift Meetings

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Speakers Event Tech Tech Marketing 172

Event Industry News

NOVEMBER 19, 2021

Winning most creative agency in event technology at this years Event Tech Awards was a great moment for 2Heads Global Design. Well-known in the events space, people have been less aware of 2Heads digital and content work, but the agency has been changing it up for brands for years.

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Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

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Marketing Social Media Sponsorships Advertising 195

Endless Events

JANUARY 24, 2022

Last week, the Event Tech Podcast hosted Kyle Kocinski as a guest of honor and went over event technology trends and predictions for 2022. Today, the dynamic tech duo picks up where they left off last week, focusing on one 2022 event trend in particular: mergers and acquisitions in the event technology world.

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Event Tech Tech 2022 2020 126

Endless Events

JANUARY 10, 2022

And what better way to kick off a new year than with an event tech predictions episode? As our most loyal listeners know, Will and Brandt love to make educated guesses about the events industry. Will and Brandt are joined by a regular guest on the Event Tech Podcast: Endless’ very own Kyle Kocinski.

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2022 Event Tech Tech Events 126

Event Marketer

JULY 1, 2024

THIS YEAR’S LEADING EVENT PARTNER & CLIENT FAVORITES Event Marketers have a lot of choices when it comes to finding the best event partners. In this special section, we highlight a few of the names you should keep on your radar as you explore the market and fire up those RFPs.

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EventMB

AUGUST 27, 2020

Like the rest of the industry, event tech company Aventri had to quickly shift its focus to virtual when the pandemic struck. During our recent virtual event, The Future of the Event Industry, we spoke with CEO Jim Sharpe about the next phase in the event tech market.

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Event Tech Tech Marketing Events 225

MeetingsNet

NOVEMBER 8, 2022

Here are 22 ideas to consider—some basic, some unconventional— that could bring down your event technology and production costs. Creative AV/Event-Tech Cost Cuts. • “I have my [in-house] network engineer review my internet order. Consider your needs before purchasing an event-management software platform. . Want more?

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Event Tech Tech Food and Beverage Contracts 122

EventMB

MAY 4, 2021

“Artificial intelligence” is a popular marketing buzzword that's made its way to the event industry as event tech providers add and promote more AI features. Is the term overused? What is artificial intelligence, and when should you care?

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Event Tech Tech Technology Marketing 254

Attendease

AUGUST 28, 2022

Many organizations start managing their events using multiple tools that fulfill very specific needs. For example, using a platform just to manage email marketing communications, another tool to manage ticket sales and registrations, and so on. Such newfound visibility will draw even more event tech solutions into the market.

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Event Management Management Tech Event Tech 332

Event Marketer

OCTOBER 28, 2024

THE ROLE OF DATA FOR EVENT MARKETERS Data has become essential for event marketers, offering insights into what truly engages and drives audiences. By putting attendees closer to their favorite teams and players, brands can align themselves with the excitement of the experience, deepening the connection with the audience.

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Entertainment Tech Event Tech 2025 103

SpotMe Blog

FEBRUARY 2, 2022

Event tech experts rate the platform highly for its extensive flexibility and navigation options. Integration exist for CRM, marketing automation systems, and other event registration systems. See our virtual event platform page. SpotMe virtual event platform. Image by ON24. Zoom Video Webinar.

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SmartMeetings

JUNE 16, 2022

Because once again, you can’t buy engagement, and the most amazing online event platform in the world can’t overcome a poorly designed event agenda. In many ways, I look back fondly on the days when I first met Ruud, when there were only a handful of players in the online events market.

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Event Tech Tech Technology Consulting 126

EventMB

DECEMBER 4, 2023

Skift Take: Delve into the visionary mind of Colja Dams, CEO of VOK DAMS, as he unpacks the transformative intersection of technological innovation, sustainability, and the enduring magic of live events destined to thrive in a post-pandemic world hungry for authentic connections. Miguel Neves Read the Complete Story On Skift Meetings

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Marketing Sustainability Technology Meetings 209

EventMB

MARCH 22, 2023

Skift Take: With Generative AI tools evolving rapidly, now is the time for planners to grasp their potential. Those who delay in embracing this technology will be left behind. Miguel Neves Read the Complete Story On Skift Meetings

Event Marketing 214

Event Marketing Marketing Technology Events 214

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach. Nurture leads.

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Marketing Social Media Education Technology 147

EventMB

APRIL 24, 2023

Skift Take: AI-powered editing tools can now repurpose event videos to create channel-specific content at scale. The latest platforms promise to save resources and deliver video content that delivers tangible results. Miguel Neves Read the Complete Story On Skift Meetings

Event Marketing 209

Event Marketing Marketing Events Meetings 209

Smart Meetings

JUNE 2, 2023

6 steps to finding the right event tech vendors and product Finding the right event tech can be a long, tedious process. Understand Your Goals Having a firm grasp on your vision grounds planning and simplifies the prioritization of must-have tech necessities. What is the purpose of your event?

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Event Tech Tech Meetings Negotiating 98

SpotMe Blog

OCTOBER 27, 2022

Corporate event trend #2 Events are becoming part of the omnichannel experience. Omnichannel marketing campaigns using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” ( Omnisend ) . So, just think about how powerful an omnichannel event strategy could be.

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Corporate Events 2023 Event Apps Sustainability 246

Attendease

FEBRUARY 4, 2020

For them, these events serve as an extremely specialized branch of promotion and marketing, bringing together brands and potential customers/business leaders on a face to face basis. The event marketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences.

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EventMB

DECEMBER 17, 2021

Engagement is a vital element in creating successful events, but this requires an effective strategy. To meet event objectives, planners must understand their goals, target audience, and how to make the most of their event tech. Ask any event planner for […].

Event Tech 230

Event Tech Tech Events Marketing 230

EventMB

MAY 20, 2021

Zoom just announced that it will be launching a new event platform, Zoom Events, over the summer in an already saturated event tech market. Zoom quickly became the go-to video conferencing platform during Covid-imposed quarantines and work from home orders last year, but event professionals just […].

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Event Tech Tech Marketing Events 230

Event Marketer

OCTOBER 28, 2024

HOW SHOULD EVENT MARKETERS BE LOOKING AT PRODUCTION BUDGETS IN 2025? We all know that it is harder for event marketers to get their brand messaging and experience to resonate with their target audience without framing the event in an elevated amount of production value. BIGGEST EVENT TECH MISTAKES YOU STILL SEE?

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EventMB

AUGUST 8, 2023

It’s time to reframe the exhibition experience as a force that can push the marketing flywheel faster. Skift Take: The old tunnel-vision focus on the traditional sales funnel is now too narrow. Find out how the right show floor strategy can help companies connect with new customers, nurture existing ones, and accelerate growth.

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Marketing Meetings Event Tech Tech 169