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THE ROLE OF DATA FOR EVENTMARKETERS Data has become essential for eventmarketers, offering insights into what truly engages and drives audiences. By putting attendees closer to their favorite teams and players, brands can align themselves with the excitement of the experience, deepening the connection with the audience.
HOW SHOULD EVENTMARKETERS BE LOOKING AT PRODUCTION BUDGETS IN 2025? We all know that it is harder for eventmarketers to get their brand messaging and experience to resonate with their target audience without framing the event in an elevated amount of production value. BIGGEST EVENTTECH MISTAKES YOU STILL SEE?
CONTACT INFORMATION: BRYAN ROE PRESIDENT/CEO EXPERIENCE@SENSORYCO.COM 760.385.3939 SENSORYCO.COM The post EventTech Industry Forecasters: Q&A with SensoryCo appeared first on EventMarketer. Our client eventually settled in on a dirty, slightly fishy reptilian experience.
Your guidepost for event-technology decisions should be to put your customer’s experience before your staff efficiency. As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. Which of these eventtech predictions surprises you?
By Yaron Lipshitz, CEO of Prismm (previously Allseated) This time last year, the Meetings Industry PULSE Survey (Jan 2024) showed a surge in eventtech investment with 46% of planners intending to increase their tech spending, despite a cost-conscious environment.
Skift Take: Eventtech has been on a roller coaster ride since the start of the Covid pandemic. Now companies have to adapt to new realities and find their unique space in the market in order to survive and thrive. Miguel Neves Read the Complete Story On Skift Meetings.
Virtual and hybrid events present new opportunities for event planners and marketers, but they also bring with them a lot of terminology that may be unfamiliar to many. Here are 100 terms that you should know when planning digital events or sourcing platforms.
THIS YEAR’S LEADING EVENT PARTNER & CLIENT FAVORITES EventMarketers have a lot of choices when it comes to finding the best event partners. In this special section, we highlight a few of the names you should keep on your radar as you explore the market and fire up those RFPs.
Skift Take: The eventtech boom took companies to Covid pandemic highs. Now, many of the same companies have settled into post-pandemic realities. Miguel Neves Read the Complete Story On Skift Meetings
6 steps to finding the right eventtech vendors and product Finding the right eventtech can be a long, tedious process. Understand Your Goals Having a firm grasp on your vision grounds planning and simplifies the prioritization of must-have tech necessities. What is the purpose of your event?
It’s tough to work in eventtech right now, especially compared to the all-time highs of 2020 and 2021. At the peak of virtual events some experts predicted a shift towards and permanently overtaking in-person events. Today, the narrative around eventtech has changed. In-person events are now common again.
From smart apps to the Internet of Things (IoT), event professionals must either master programming along with spreadsheets and CRM database building—or hire someone who does. Smart Meetings covered all the must-have tech advances this year to help you stay at the top of your game.
Skift Take: EventTech Live's 10th edition revealed a challenging landscape for innovation in the event technology sector. The calls for fresh, disruptive ideas are growing louder in a market hungry for true innovation. Miguel Neves Read the Complete Story On Skift Meetings
Aventri, which was founded in 2008, had grown into a global provider of data-driven solutions for event sourcing, marketing, registration, onsite technology, data security and reporting. Capabilities include: EventMarketing Website and Registration to create a seamless attendee journey from beginning to end. Inevitable?
Skift Take: Thorben Grosser, Vice President of Product Marketing at EventMobi, joins this episode to discuss eventtech, event design and how to run a successful eventtech business in Europe. Skift Meetings Studio Team Read the Complete Story On Skift Meetings.
Eventtech investment records tumbled in 2021, with major players making moves while riding high from massive valuations. As the year went on, mergers and acquisitions started to consolidate the market, something we expect to see more of in 2022.
Capturing the content produced at an event and leveraging for ongoing communication was one of the marketing strategies being stressed in many of the sessions. Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced EventMarketing and Management Heart.
From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.
The EventTech 800 infographic features 832 companies operating in the event technology space across 11 categories. The graphic was inspired by Scott Brinker’s MarTech 8000, a well-known marketing technology landscape infographic that has […]. It also shows a 400% increase of vendors in just one year.
For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. More : EventTech: Survive and Thrive Guide.
Skift Take: Last month saw plenty of AI-related eventtech news. But it wasn't all about AI, integrations and customizable event website builders also made the cut. Miguel Neves Read the Complete Story On Skift Meetings
Envoku, the newly launched delegate engagement platform from Live Group, is collaborating across a series of international and domestic events to expand industry knowledge, understanding, and thought leadership around AI driven audience insight. As part of the product’s launch programme, Managing Director Stephen D.
They solicited content from a number of tech providers, some of which were Event Technology Awards participants, and launched an event featuring educational presentations on three stages. The response to the event, which they named EventTech Live , was surprising. Attendance at EventTech Live is free.
London and New York-based eventtech company Glisser raised $4.9 Australian events management software provider EventsAIR has received a significant private equity investment, believed to be over $100 million, led by The Riverside Company. as a $1 trillion market opportunity. Glisser Raises $4.9M May 17, 2022.
Skift Take: The eventtech sector has been busy in January. If you want to stay up-to-date on the latest news, you've come to the right place. Miguel Neves Read the Complete Story On Skift Meetings
Augmented reality, 3D Visualization and AI add branding, logistics and meaning to programs Could eventtech end up being a meeting professional’s best friend after all? The new technology makes it easy to share information, videos and messages with attendees’ phones through event signage and products—without needing a QR code.
Bizzabo’s latest press release made waves by claiming their product has evolved into a full-blown operating system named “Event Experience OS”. Is this just marketing spin, or is there substance behind the bold statement? The post Bizzabo Boldly Claims Its EventTech Is an Operating System by Angela Tupper appeared first on [link].
Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series , eventmarketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future.
Planning and executing a corporate events program is no simple task. From managing registration lists and building an event website, to scheduling sessions and marketing the event… the logistics never end. Those fees really cut into your event’s budget. First, frame eventtech as an investment, not a cost.
Are you attending EventTech Live (ETL) in London next week? What the Event Offers EventTech Live has been the industry’s primary source of education and innovation in all things event technology for over 8 years, and with over 100 exhibitors and 100 sessions, this iteration promises to be one of its best.
A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on eventmarketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.
Needless to say, Tony is well placed to discuss the state of the virtual eventtech world. . It’s interesting to note that for Kula and his company, event planners were never the main client, instead the focus was on enterprises and their HR, communications or Marketing department, for example.
“It extends the value of the in-person event so it’s not a singular point in time and keeps the conversation going after everyone goes home.” The post The Future of EventTech Trends, According to Cvents’ Brian Ludwig appeared first on Smart Meetings. The reason no one’s doing it now is because they look ridiculous.
Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Want more tips on how to evaluate eventtech providers? Get the Guide 1.
Event Industry News | EventTech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. You would work closely with our Sales & Marketing […] You would work closely with our Sales & Marketing […]
According to a recent MarketingCharts study, 80% of marketing leaders believe events are crucial to their business’s success. But only 60% of marketers say they’re satisfied with their event ROI. But the problem usually isn’t with the event itself. Events can be […]. Events can be […].
Elise is the Marketing & Communications Manager for event-tech company Entegy. Innovative technology has transformed the onsite experience at conferences and similar events. But what if your eventtech could pay for itself? This is a guest post from Elise Hanslip.
Skift Take: Using influencer marketing to promote events doesn't have to involve celebrities. These tools help turn speakers into the influencers that they are. Miguel Neves Read the Complete Story On Skift Meetings
Winning most creative agency in event technology at this years EventTech Awards was a great moment for 2Heads Global Design. Well-known in the events space, people have been less aware of 2Heads digital and content work, but the agency has been changing it up for brands for years.
Key 2024 EventTech Trends Unveiled at Strata’s Insight Event Attendees at the Strata Insights event, at The Ned in London before Christmas, were treated to a preview of some of the most important tech trends which will shape the events industry in 2024 and beyond. Two examples were presented.
Event content creator, First Sight Media, has accomplished a content production feat at the recent co-located trade shows, EventTech Live and Event Sustainability Live, held at ExCeL London, 20-21 November. This included over 80 sessions recorded […]
A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?
At Jomablue, we empower event professionals to deliver seamless, impactful experiences through our end-to-end event technology platform. From pre-event setup, to onsite engagement, and post-event analysis, Jomablue’s tools cover every stage of the event journey.
Like the rest of the industry, eventtech company Aventri had to quickly shift its focus to virtual when the pandemic struck. During our recent virtual event, The Future of the Event Industry, we spoke with CEO Jim Sharpe about the next phase in the eventtechmarket.
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