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Event Tech Industry Forecasters: Q&A with Interactive Entertainment Group

Event Marketer

THE ROLE OF DATA FOR EVENT MARKETERS Data has become essential for event marketers, offering insights into what truly engages and drives audiences. By putting attendees closer to their favorite teams and players, brands can align themselves with the excitement of the experience, deepening the connection with the audience.

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Event Tech Industry Forecasters: Q&A with Byrne Production Services

Event Marketer

HOW SHOULD EVENT MARKETERS BE LOOKING AT PRODUCTION BUDGETS IN 2025? We all know that it is harder for event marketers to get their brand messaging and experience to resonate with their target audience without framing the event in an elevated amount of production value. BIGGEST EVENT TECH MISTAKES YOU STILL SEE?

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Event Tech Industry Forecasters: Q&A with SensoryCo

Event Marketer

CONTACT INFORMATION: BRYAN ROE PRESIDENT/CEO EXPERIENCE@SENSORYCO.COM 760.385.3939 SENSORYCO.COM The post Event Tech Industry Forecasters: Q&A with SensoryCo appeared first on Event Marketer. Our client eventually settled in on a dirty, slightly fishy reptilian experience.

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Looking into the Future of Event Tech

Velvet Chainsaw

Your guidepost for event-technology decisions should be to put your customer’s experience before your staff efficiency. As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. Which of these event tech predictions surprises you?

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CEO Insights: The Event Tech Trends to Watch in 2025

Prestige Events Magazine

By Yaron Lipshitz, CEO of Prismm (previously Allseated) This time last year, the Meetings Industry PULSE Survey (Jan 2024) showed a surge in event tech investment with 46% of planners intending to increase their tech spending, despite a cost-conscious environment.

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Troubled Event Tech Sector Revives Its Marketing Pitch

EventMB

Skift Take: Event tech has been on a roller coaster ride since the start of the Covid pandemic. Now companies have to adapt to new realities and find their unique space in the market in order to survive and thrive. Miguel Neves Read the Complete Story On Skift Meetings.

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Event Tech Lingo: 100 Event Tech Terms You Need to Know

EventMB

Virtual and hybrid events present new opportunities for event planners and marketers, but they also bring with them a lot of terminology that may be unfamiliar to many. Here are 100 terms that you should know when planning digital events or sourcing platforms.