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Enough Clickbait: Here's Why Event Marketers Need Data

Event Farm

Businesses and organizations that once existed exclusively online—retail stores like Warby Parker and media sites like Mashable —have created real-life experiences by either opening brick-and-mortar stores or by fully embracing events and experiential as part of their business strategy. So, what’s the future of tech?

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Guest Blog: What is Event Tech?

Event Industry News

Choosing an Event Platform Vs. Creating an Event Technology Deck. The Three Main Categories of Event Technology. Event Marketing, with examples. Event Apps, with examples. Event Management, with examples. How To Choose the Best Tool For Your Event. Conclusion: Your Next Steps with Event Tech.

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Doing Hybrid Events Right Is Hard: Top CES Official

EventMB

asked Sean Perkins, Vice President, Marketing, Consumer Technology Association (CTA), producer of CES, during Skift Meetings’ recent Event Tech Innovation Summit. As a result of the Covid pandemic and subsequent shutdown, CES 2021 was forced to adapt, and it was held completely online, with this year’s show hybrid.

2021 172
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In-house, SaaS, or API: Choosing the Right Event Tech

Eventtia

In today’s competitive business landscape, event tech has become indispensable for big retail companies looking to drive growth, engage customers, and strengthen brand presence. Gone are the days when event planning was limited to Excel and Google Forms. Scalability extends beyond just the number of events and attendees.

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Event Professionals Share Creative Inspirations

EventMB

.” But to create inspiring events, planners need to feel inspired themselves. Inspiration can, at times, feel in short supply when working on multiple deadline-driven projects while under pressure to adapt to new market needs and expectations. Here, four event professionals share their event inspiration idea generators.

B2B 172
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4 Predictions for Event Tech in 2019

PCMA Convene

To get a sense of what to expect in the new year, I caught up with David Haas, director of digital marketing services at Freeman. As costs come down for some of the most exciting digital technologies, Haas says he believes that meetings and events will welcome some of the tools that have matured over the last few years.

2019 104
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In the Spotlight: How Tech is Mastering Influencer Events

IMG

. ¨( Bizbash ) 2) Amazon’s First Creator Summit Other brands like Meta, Google, Apple, and Amazon are organizing numerous influencer event experiences to foster connectivity and engage with their creator/influencer community.

Tech 195