Event Tech Marketing Social Media 
Smart Meetings
DECEMBER 28, 2018
From smart apps to the Internet of Things (IoT), event professionals must either master programming along with spreadsheets and CRM database building—or hire someone who does. Smart Meetings covered all the must-have tech advances this year to help you stay at the top of your game.
Attendease
DECEMBER 3, 2024
Planning and executing a corporate events program is no simple task. From managing registration lists and building an event website, to scheduling sessions and marketing the event… the logistics never end. Those fees really cut into your event’s budget. First, frame event tech as an investment, not a cost.
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Eventmobi
MAY 17, 2018
It might seem daunting with everything else you’re managing, but with social media, it’s a lot easier than you think. Driving engagement and buzz around your event will ultimately drive registrations, so let’s go through some best practices on how to use social media in your promotional marketing strategy.
Event Marketer
MAY 5, 2022
From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.
Event Farm
JULY 25, 2017
As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Consumers, however, are inundated with online and digital marketing campaigns.
Smart Meetings
JANUARY 7, 2019
Marketing and promotion. Surprisingly enough, social media isn’t the main driver. A solid majority (63 percent) of respondents said that word of mouth was the best way to reach potential attendees, while social media marketing came in second place, at 49 percent. Event tech continues to grow rapidly.
Eventmobi
JULY 5, 2023
A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?
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