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Your guidepost for event-technology decisions should be to put your customer’s experience before your staff efficiency. As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. Which of these eventtech predictions surprises you?
For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. Consider speakers for your hybrid event.
Skift Take: Using influencer marketing to promote events doesn't have to involve celebrities. These tools help turn speakers into the influencers that they are. Miguel Neves Read the Complete Story On Skift Meetings
From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.
Planning and executing a corporate events program is no simple task. From managing registration lists and building an event website, to scheduling sessions and marketing the event… the logistics never end. Those fees really cut into your event’s budget. First, frame eventtech as an investment, not a cost.
As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Consumers, however, are inundated with online and digital marketing campaigns.
Augmented reality, 3D Visualization and AI add branding, logistics and meaning to programs Could eventtech end up being a meeting professional’s best friend after all? The new technology makes it easy to share information, videos and messages with attendees’ phones through event signage and products—without needing a QR code.
Are you attending EventTech Live (ETL) in London next week? What the Event Offers EventTech Live has been the industry’s primary source of education and innovation in all things event technology for over 8 years, and with over 100 exhibitors and 100 sessions, this iteration promises to be one of its best.
The first EventTech Live USA & Canada – a content rich virtual show – opens on Tuesday June 8th and organiser Event Industry News is calling for speakers to join an already illustrious line-up. Speakers applications are open now and close March the 31 st.
In addition to asking about the venue, the food and the speaker on a scale of one to five, ask, “Did you feel that you belonged?” True value of AI: The whole promise of AI for events is that it will take away the drudgery and free up organizers to be far more strategic. and “Did you meet anyone new?” That is powerful,” Ludwig said.
Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Want more tips on how to evaluate eventtech providers? Get the Guide 1.
“I love seeing speakers that change the way we think […] They are experts, they have thought about something, they bring their own view of the world – to you – and it changes how you think about the world.”. Innovation Women also works to create more diversity at events, and remake the “all-male, pale, and stale” panels we so often see.
Key 2024 EventTech Trends Unveiled at Strata’s Insight Event Attendees at the Strata Insights event, at The Ned in London before Christmas, were treated to a preview of some of the most important tech trends which will shape the events industry in 2024 and beyond. Two examples were presented.
Many organizations start managing their events using multiple tools that fulfill very specific needs. For example, using a platform just to manage email marketing communications, another tool to manage ticket sales and registrations, and so on. That includes change in schedule, speaker, date and time, and more.
Conferences, exhibitions, brand activations, seminars, workshops – we employ speakers for a wide selection of events. They can also be invaluable for getting your audience to your event in the first place. Speakers can present you with a broader reach and wider engagement. Brand Events. EventTech.
This is a guest post by Courtney Spero , a Marketing Communication Specialist at the Creative Group. The role of technology in meetings and events has moved beyond its initial purpose of simply providing convenience.
CHECK OUT : 9 Key Factors for Choosing Event Management Software 10 Event Planning Trends to Follow in 2025 Lets explore the top event planning trends not to miss this year: Trend #1 – First-party data from events With the demise of third-party cookies , first-party data captured at events has become marketing gold.
Eventtech trends are evolving faster than ever before. These giant leaps forward impact and shape the way we execute and plan events. The eventtech trends we are listing today are being used everywhere at events and behind the scenes in planning. And that’s not all event automation does!
Event apps have become extremely popular: more and more organizations are investing in these apps because they create a better event experience by making it easier to manage event updates and communication for attendees. When promoted properly during the build-up to an event, the app can also be a powerful marketing tool.
A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?
“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it.
EventTech Brief is a proud media sponsor of EventTech Live. Boasting five stages, 150 exhibitors and more than 70 educational sessions, the event is brimming with all the ideas, solutions and contacts essential for the modern event organizer.
And what better way to kick off a new year than with an eventtech predictions episode? As our most loyal listeners know, Will and Brandt love to make educated guesses about the events industry. Will and Brandt are joined by a regular guest on the EventTech Podcast: Endless’ very own Kyle Kocinski.
This year, Smart Meetings experts, including eventtech correspondent Brandt Krueger, shared the real story behind the hype. Bizzabo Chief Marketing officer Alon Alroy predicted steady growth of virtual events. My EventTech Checklist. State of Virtual Meeting Tools. Ultimately, exclusivity is key.
The world’s leading event technology expo, EventTech Live, will be back at the Old Truman Brewery for its seventh edition in November 2020. Adam Parry, co-founder of EventTech Live, comments: “To develop and deliver a show like this one we rely on input from the people we work with; sponsors, exhibitors, speakers and visitors.
For them, these events serve as an extremely specialized branch of promotion and marketing, bringing together brands and potential customers/business leaders on a face to face basis. The eventmarketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences.
Here are 22 ideas to consider—some basic, some unconventional— that could bring down your event technology and production costs. Creative AV/Event-Tech Cost Cuts. • “I have my [in-house] network engineer review my internet order. Consider your needs before purchasing an event-management software platform. . Want more?
Ladies and gentlemen, it’s time to talk eventtech on a budget! And if the EventTech Podcast is your Bible on all things technology related to the industry, today we bring a brand new gospel. Not to mention the sort of technology you’d want for a large scale event! EventTech: The Landscape.
Welcome to another episode of #EventIcons, and this time around we’re talking 2020 eventtech trends! If you know Endless, you know we love talking about eventtech. In recent past episodes, we covered several 202o trends in the industry, including marketing and design. Starting Off With The Big Questions.
Here are some of the top tips for hosting the best Fortune 500 investor meetings: Preparation Before the Event Get marketing involved in investor meetings. Sometimes these meetings are run purely by the IR team or an events team, and they’re missing a great opportunity if not involving their own marketing experts.
“Events should move from 3 days to 365 days, and from a week activation into a year-long activation with technology being a part of that solution,” said Giberti. Plus visitors and speakers want a different way to engage with the event.”. Read More : Survey: Many EventMarketers Say Orgs Not Effective at Virtual Events.
There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era EventMarketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.
That’s because the most effective websites for events aren’t just online brochures. Instead, they act as virtual handshakes that welcome attendees, sponsors, and speakers, leaving them eager to experience the real deal. But here’s the thing: The best event websites are more than just informational resources!
It’s Monday, so you know it’s time to talk eventtech! And today, we’re diving headfirst into the topic of accessibility of eventtech. But what happens when we bring forth the issue of accessibility of eventtech? Press play and join us on today’s tech journey!
Corporate event trend #2 Events are becoming part of the omnichannel experience. Omnichannel marketing campaigns using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” ( Omnisend ) . So, just think about how powerful an omnichannel event strategy could be.
CadmiumCD –a meeting room scheduling, resource management system and event logistic management platform. Radario –an AI eventmarketing and analytics platform. EventTech Tribe –group marketing of cloud-based eventtech products, including an appointment management system and a venue sourcing site.
You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach. Nurture leads.
When I set out to write this blog post on eventtech, my mind was living in the “during” phase of the event life cycle. Think virtual event spaces, live streaming, virtual reality…all of which are obvious hot topics and play a huge role in the direction of the events industry. Projection mapping.
We’ll cover everything from budgeting and marketing to finding sponsors and speakers to reporting and analytics. An eventtech stack Whether you’re hosting an in-person, virtual, or hybrid conference, tech’s going to play a crucial role. SpeakersSpeakers are one of the biggest draws for attendees!
These are events where all speakers are physically present at the event venue. Large events where participants are local but may not be able to attend in person. Marketingevents with various participant tiers. Hybrid events with on-demand engagement. Others watch a recording of the event online.
Want the lowdown on all things eventtech? In this month’s round up of top eventtech stories, we look at a new registration and ticketing platform that is set to transform the way organizers manage groups at meetings and events today. NEW eBOOK – The Event Planner’s Guide to Stress Management.
Rachel Stephan, senior eventmarketing strategist at sensov/ eventmarketing, has spent the last 17 years helping event professionals and associations promote their conferences and congresses. Besides increasing reach and buzz, influencer marketing boosts returns too. How influencer marketingtech works.
EventTech Brief is proud to be a media sponsor for EventTech Live (November 6-7) and the Event Technology Awards (November 6) in 2019. EventTech Live, scheduled for The Old Truman Brewery in London, UK, showcases technologies from over 100 exhibitors. Event Technology Awards.
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