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Looking into the Future of Event Tech

Velvet Chainsaw

Your guidepost for event-technology decisions should be to put your customer’s experience before your staff efficiency. As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. Which of these event tech predictions surprises you?

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Hybrid: Two Strategies, One Powerful Marketing Product

Smart Meetings

For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. Consider speakers for your hybrid event.

Marketing 291
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From Speakers to Influencers: Event Tech That Boosts Reach

EventMB

Skift Take: Using influencer marketing to promote events doesn't have to involve celebrities. These tools help turn speakers into the influencers that they are. Miguel Neves Read the Complete Story On Skift Meetings

Speakers 172
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Live From Las Vegas: Inside the 20th Annual Experiential Marketing Summit

Event Marketer

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

Marketing 348
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Is Event Software Worth It? How to Get Leadership Buy-In

Attendease

Planning and executing a corporate events program is no simple task. From managing registration lists and building an event website, to scheduling sessions and marketing the event… the logistics never end. Those fees really cut into your event’s budget. First, frame event tech as an investment, not a cost.

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How to Build an Event Marketing Channel—And Why Marketers Need Events

Event Farm

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Consumers, however, are inundated with online and digital marketing campaigns.

Marketing 231
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3 New Event Tech Tools to Bling Your General Session

Smart Meetings

Augmented reality, 3D Visualization and AI add branding, logistics and meaning to programs Could event tech end up being a meeting professional’s best friend after all? The new technology makes it easy to share information, videos and messages with attendees’ phones through event signage and products—without needing a QR code.