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In the Spotlight: How Tech is Mastering Influencer Events

IMG

In recent years, the Tech industry is turning to influencer events to connect brands to culture. Top brands like TikTok, Meta, Google, Apple and Amazon are leaning into these types of events to take the brand to the next level and drive business.

Tech 195
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Guest Blog: What is Event Tech?

Event Industry News

The Three Main Categories of Event Technology. Event Marketing, with examples. Event Apps, with examples. Event Management, with examples. How To Choose the Best Tool For Your Event. Conclusion: Your Next Steps with Event Tech. A Short Introduction to Event Technology. So, let’s go!

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Enough Clickbait: Here's Why Event Marketers Need Data

Event Farm

Businesses and organizations that once existed exclusively online—retail stores like Warby Parker and media sites like Mashable —have created real-life experiences by either opening brick-and-mortar stores or by fully embracing events and experiential as part of their business strategy. So, what’s the future of tech?

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How One Trade Show Fixed an Outdated Registration Process

Picatic by Eventbrite

This nightmare was a reality for the Western Retail Lumber Association (WRLA), […]. If you host a trade show, you’d probably be horrified to learn that attendees find your check-in process so cumbersome that they created their own.

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In-house, SaaS, or API: Choosing the Right Event Tech

Eventtia

In today’s competitive business landscape, event tech has become indispensable for big retail companies looking to drive growth, engage customers, and strengthen brand presence. Gone are the days when event planning was limited to Excel and Google Forms.

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4 Predictions for Event Tech in 2019

PCMA Convene

Event organizers have been slowly catching up to the consumer-facing world in terms of building intuitive websites, and in 2019, Haas expects to see more meetings and conferences add the convenience of chatbots to the pre-registration experience. Retail brands, insurance companies, and banks have been using chatbots for years,” Haas said.

2019 104
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Doing Hybrid Events Right Is Hard: Top CES Official

EventMB

asked Sean Perkins, Vice President, Marketing, Consumer Technology Association (CTA), producer of CES, during Skift Meetings’ recent Event Tech Innovation Summit. As a result of the Covid pandemic and subsequent shutdown, CES 2021 was forced to adapt, and it was held completely online, with this year’s show hybrid.

2021 172