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Yes, the event business has officially entered the realm of high-tech. From smart apps to the Internet of Things (IoT), event professionals must either master programming along with spreadsheets and CRM database building—or hire someone who does. Here are the 11 eventtech trends you don’t want to miss.
Increased third-party fees Beyond that productivity loss, paying for multiple third-party tools like socialmedia and email marketing services, event website builders , and other one-off platforms can really add up. Those fees really cut into your event’s budget. First, frame eventtech as an investment, not a cost.
It might seem daunting with everything else you’re managing, but with socialmedia, it’s a lot easier than you think. Driving engagement and buzz around your event will ultimately drive registrations, so let’s go through some best practices on how to use socialmedia in your promotional marketing strategy.
One of the fundamental shifts that is happening in the events industry today is a shift from passive to engaged experiences. This is largely due to the increased use of high-tech tools that enable attendance tracking, personalised check-in, and live interaction at events. Respond to their interests. Add a wow effect.
Fully virtual for the first time, EventTech Live 2020 (ETL20) will feature more than 100 sessions and 70 plus demos, from home and abroad, delivered by show partners First Sight Media, Glisser and Grip. EventTech Live 2020 runs from Monday 2 to Friday 6 of November, uncovering the secrets of what’s to come….
The role of technology in meetings and events has moved beyond its initial purpose of simply providing convenience. While convenience is important, there’s more room now to get creative with tech offerings that will leave lasting impressions and engage audiences.
Eventtech trends are evolving faster than ever before. These giant leaps forward impact and shape the way we execute and plan events. The eventtech trends we are listing today are being used everywhere at events and behind the scenes in planning. So how does tech play into this?
Surprisingly enough, socialmedia isn’t the main driver. A solid majority (63 percent) of respondents said that word of mouth was the best way to reach potential attendees, while socialmedia marketing came in second place, at 49 percent. Eventtech continues to grow rapidly. percent used video.
In the first installment of this ongoing blog series, we are going to cover some extraordinary ideas that you can use in your events for low cost and with your existing eventtech. And that is just one of the ways you can use technology to drive the growth of your event! Do you have some great event ideas?
Welcome to another episode of #EventIcons, and this time around we’re talking 2020 eventtech trends! If you know Endless, you know we love talking about eventtech. So now it’s time for the 2020 eventtech trends to shine! So that tech consolidation, not over by any means.
It is primarily a sales tool designed to improve conversion while attached to outgoing offers and used when meeting spaces are unavailable for viewing, but can just as well be used for marketing hotel spaces and in socialmedia. Type of events served: Conferences Meetings Weddings Hotels and venues. Brand Events.
So, here are at the EventTech Podcast, we dedicate ourselves to exploring all things related to technology in our industry. From event hardware to facial recognition and data privacy , we’ve done it all. So, considering that the core of the podcast is eventtech, it’s only fitting that we look back.
Despite its importance, however, new research has found that only 48% of event planners see themselves as tech-savvy. The stats also show found that as well as limited tech skills, 75% of event planners struggle to keep up with new trends and offerings in the market. 2 How to Collect Valuable Data from Events.
When I set out to write this blog post on eventtech, my mind was living in the “during” phase of the event life cycle. Think virtual event spaces, live streaming, virtual reality…all of which are obvious hot topics and play a huge role in the direction of the events industry. Live translation.
Want the lowdown on all things eventtech? In this month’s round up of top tech stories, we look at the latest trends in socialmedia and what event professionals can do to boost their marketing activities in 2020. Humans are after all, social animals. Skift: Uber has an Event Service – Who Knew?
The Three Main Categories of Event Technology. Event Marketing, with examples. Event Apps, with examples. Event Management, with examples. How To Choose the Best Tool For Your Event. Conclusion: Your Next Steps with EventTech. A Short Introduction to Event Technology. Event marketing.
Want the lowdown on all things eventtech? In this month’s round up of top eventtech stories, we look at a new registration and ticketing platform that is set to transform the way organizers manage groups at meetings and events today. NEW eBOOK – The Event Planner’s Guide to Stress Management.
Returning for yet another year at EventTech Live is the much sought-after Launchpad initiative, sponsored by long-term supporter, Visit by GES. A public vote prior to EventTech Live ranks the top three entrants which are then unveiled on day one of the show.
We are bringing together arguably the best minds in the #eventtech and social spaces to talk all about the top eventtech trends in 2019. They will talk about what they have seen, where our industry is heading with tech and how we can continue to integrate more deeply and create better planner and participant experiences.
From the number of registrations to revenue generated, capacity limits per session, or attendee satisfaction, an event management platform will provide you with important data to help you make better decisions. Such newfound visibility will draw even more eventtech solutions into the market. Scalability at your fingertips.
But Microsoft’s LinkedIn is not alone in big tech companies moving into the space. Read more about eventtech consolidation in Tech Mergers Could Simplify Virtual Meeting Management. Or will a lack of choice force event designers to compromise to fit into the box? billion after raising $400 million in March.
So, to get the best of both worlds, hybrid events will take over as the event industry trend in 2023 (see corporate event trend #1). Corporate event trend #9 Intuitive eventtech & no-code solutions are increasing. And some already have no-code solutions to help you build your events.
Paid media agency Tag Digital is sponsoring EventTech Live (ETL) USA & Canada, which takes place in June. Tag Digital director, Laura Davidson, comments: “A show like EventTech Live lets you network, engage and share valuable knowledge with other experts in the industry.
Socialmedia glasses? How will all these new developments shape the events industry? This is the tantalizing topic Brian Ludwig, senior vice president of sales for Cvent , tackles in Smart Meetings’ most recent webinar, “One Step Ahead, Predicting the Future of Event Technology.”. What does the future look like to you?
Even if you have graphic designers creating a registration page and beautiful invites for your event, they might not have the time to create design assets to help market your event to a wider audience on socialmedia. Event pros, how do you market your events on socialmedia?
Want the lowdown on all things eventtech? China has been one of the first countries to bring back live events since the pandemic took hold of the global economy – and many are watching closely to see what kind of new preventative measures future events will need to put in place to protect attendees and keep them safe.
EventTech Live (ETL) London, the brand’s flagship show, moves to ExCel in November and its acclaimed Launchpad initiative will make the trip too. . Launchpad does the crucial introductions between next generation eventtech and industry buyers/investors, running alongside is the globally acclaimed Launchpad Competition.
Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. Throughout the day there were built-in coffee breaks and speed networking meetings that could be arranged via the event app. EXPERIENCES & EXTRAS.
When a hurricane strikes a coastal community, images of the destruction spread rapidly through socialmedia. Seeing the painful images, the sympathetic public acts fast to set up online fundraising campaigns and raise funds for the relief effort — all before the storm victims can register their shock.
Do you consider yourself a tech-savvy event planner? A new research study from Eventsforce has found that 91% of event planners say eventtech is an important aspect of their job (46% say VERY important), yet only 48% see themselves as tech-savvy! TAKE QUIZ: Are YOU a Tech-Savvy Event Planner?
Want the lowdown on all things eventtech? In this month’s round-up of top eventtech stories, we take a look at LinkedIn’s new video meeting tool along with some cool features that help organisers drive more casual conversations around their events. EventTech Talk: How to Choose a Virtual EventTech Platform.
If marketers are to remain on the cutting edge of their profession and retain the attention of their audience, they need to embrace events as an integrated channel in their overall strategy. Here’s why: Event marketing is extremely effective at driving business results. Use event marketing technology.
The EventTech Live (ETL) Launchpad is back for 2022 and alongside comes the globally acclaimed Launchpad Competition. To enter the competition, companies will need to be exhibiting within the EventTech Live London 2022 Launchpad feature and incorporation or trading start date must be less than 3 years.
EventTech Podcast. This podcast, created by the founder of EventHero, is ideal for those who want to stay up to date with everything that happens in the world of event technology. Conversations from this podcast are highly relevant today for all event managers. Savvy Event Planner Podcast. PlannersPod.
Leverage Social Proof Testimonials, reviews, and endorsements can boost your event’s reputation. Connect Your Website to Your EventTech Integrate your eventtech stack into your website. Dublin Tech Summit Dublin Tech Summit brings together global leaders in innovation, technology, and business.
From live streaming to virtual audio—perspectives on the virtual eventtech options available to event organizers from the CTO at a leading event agency. To be able to create a hub where meetings, round tables, conferences and masterclasses can all take place and be stored seems like such a practical solution to events.
Marketing Event marketing is what turns your carefully cultivated brand into a tool. Whether people explore your website, see your logo on socialmedia, or stumble on your viral video, you want to make an impression that earns you registrations. Chat with our team today!
But rather than limit the number of influencers to a select few people with large social followings, snöball lets many individuals associated with the event distribute influence. Socialmedia has shifted the balance of power between customers and brands. How influencer marketing tech works.
From real-time collection to log management, event software has capabilities for making the best use of huge data sets. When it comes to corporate events, there’s always a specific tech environment you can utilise to simplify the process of organisation. The most important part of any event is onsite registration.
Meanwhile, the Event Managers Association (EMA) Spain hosted an EMA Learn session focused on the ongoing debate: “High Tech vs. High Touch”, exploring how to strike the right balance between technology and human interaction at events. Session At Eventscase, we never stop innovating.
So that means he can offer you all the guidance on the topic of Zoom for virtual events! If you’re ready to learn more, then wait no further – press play and join us for another awesome edition of the EventTech Podcast! And that’s a wrap on this week’s EventTech Podcast! Not Zoom Newbies!
CMOs earmark 24 percent of their annual budget to live events, so not understanding ROI is a major missed opportunity. With no clear line of sight into event activity, companies focus on the top of the sales funnel. They use basic metrics like number of attendees, leads generated and socialmedia mentions.
While your event goals and objectives will remain the same, you’ll need new tools and tactics to achieve them. In a virtual format, your eventtech will take center stage. Your event flow and interaction between attendees, speakers, and sponsors will be dictated by the capabilities of the virtual event platform you choose.
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