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New and Renovated: Downtown Destinations and Old-Fashioned Glamour

Smart Meetings

have been upgraded with new event technologies. Outside hosts two more large event spaces. The post New and Renovated: Downtown Destinations and Old-Fashioned Glamour appeared first on Smart Meetings. The interiors are decorated with custom finishes and furnishings that work together to balance history and modern luxury.

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Digital London Fashion Week: The Show Must Go Online

Event Industry News

Forced to adapt its usual physical event, last month, London Fashion Week did something it’s never done before. The coronavirus pandemic left the British Fashion Council with the unforeseen challenge of adapting LFW and hosting it as a digital-only event for the very first time. It went digital.

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Barcelona Bridal Fashion Week, socially and environmentally committed

Event Industry News

Barcelona Bridal Fashion Week (BBFW) is making this motto its own by doing its bit to ensure that its celebration, from April 19 to 23, has a positive impact on the environment. True to its manifesto, Fira de Barcelona’s leading international bridal fashion show is committed to creating social value and […]

Fashion 119
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How Klarna Leveraged the Hype Around NBA All-Star Weekend to Activate its Chicago Bulls Sponsorship

Event Marketer

18-20 at Cleveland Public Square, Klarna officially made its first foray into the sports arena with the pop-up “Klarna All-Star Vault” experience that showcased the crossover between fashion and basketball throughout the league’s 75-year history.

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The Event Technology Awards Dazzle at ExCeL London for Event Tech Live’s 10th Anniversary

Event Industry News

The Event Technology Awards (ETA) 2023 wrapped the first day of Event Tech Live (ETL) London in raucous fashion.

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Scavenger Hunts, Mobile, Metaverse: Event Trends for 2022

Event Marketer

Fans can enter the mystical space centered around technology, art, fashion, music, sustainability and culture, and take a journey to discover exclusive NFTs. Even fast fashion retailers are thinking forward. There is even a live, mixed reality dance party for kicks.

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From Storytelling to Fan Engagement, Eight Ways to Use Augmented Reality in Events

Event Marketer

As part of the release of MGA’s Kylie Jenner-inspired Bratz “Fashion Dolls,” the brand is popping up exclusively at U.S. One way the organization did it: Recruiting an Academy Award-nominated costume designer to fashion 1920s-era Army and Navy uniforms, then standing up an AR kiosk that allowed fans to “try on” the 1922 Army or Navy uniform.

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