Event Marketer

JUNE 28, 2021

In addition to cheeky social posts and bold retail initiatives , several brands delivered in-person experiences to mark the occasion this year. The retailer claims the image recognition technology is the first of its kind to recognize color.). And it wasn’t just rainbows and glitter.

Apparel 331

Apparel Retail Sponsorships 2021 331

Eventtia

JULY 20, 2023

The increasing competition and ever-changing consumer demands require retail companies to develop robust growth strategies. One focuses on creating exceptional retail customer experiences for cultivating and nurturing strong connections with consumers.

Retail 62

Retail Event Technology Technology Event Management 62

Event Marketer

FEBRUARY 7, 2022

The brand’s presence at the tentpole event has evolved from a tiny footprint located next to an e-cigarette booth in a small corner of the Las Vegas Convention Center, to a large, interactive space prominently positioned on the show floor. The post Five Ways Sleep Number Crushes Booth Engagement at CES appeared first on Event Marketer.

Trade Shows 331

Trade Shows Technology Tech Retail 331

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

Food and Beverage 210

Food and Beverage Retail Social Media Technology 210

Eventmobi

OCTOBER 6, 2022

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Pop-up events are very popular in the UK and interest is spreading to North America. Pop-up events can be: Face-to-face. Event Technology.

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

Smart Meetings

OCTOBER 17, 2023

Operated by Magdaleena Nikolov, former general manager of spa, wellness and retail at Fairmont Century Plaza in Los Angeles, and Patricija Miklusiene, spa, beauty and wellness consultant and coach, the experience includes a leg and shoulder massage, and scented, purified oxygen that induces a sense of calm. Break Free. ” 4:00 p.m.:

Consulting 279

Consulting Retail Technology 2023 279

Event Marketer

FEBRUARY 1, 2022

8, the estate of the iconic performer activated two retail pop-up activations in New York City’s SoHo neighborhood and London’s Regent Street, two locales where the late singer resided for a time. The post Experiential Hubs for Cultural Legends: Inside ‘Bowie 75’ appeared first on Event Marketer.

Retail 279

Retail Technology 2021 Tech 279

Event Marketer

OCTOBER 6, 2021

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Agency: LEO Events. Agency: Next Marketing.

2021 325

2021 2020 Entertainment Technology 325

Event Marketer

SEPTEMBER 11, 2023

But as criticism grows over the potential of advertising “swarms” taking over precious skyline views, event marketers are returning to the foundation of authentic brand experiences for drone show performances worthy of this most epic of venues. We had our sales force in Santa Monica come to the event.” It’s not just a spectacle.

Social Media 312

Social Media Marketing Retail Advertising 312

Event Marketer

DECEMBER 6, 2021

Among the flagship’s attractions is a 3,400-square-foot retail center and customization space. The post Johnnie Walker Princes Street: Inside an Eight-Story Brand Home Designed to Shake up the Scotch Industry appeared first on Event Marketer. TOURS AND TOUCHPOINTS.

Sustainability 299

Sustainability Tourism Retail 2030 299

Eventtia

JULY 20, 2023

The increasing competition and ever-changing consumer demands require retail companies to develop robust growth strategies. One focuses on creating exceptional retail customer experiences for cultivating and nurturing strong connections with consumers.

Retail 48

Retail Event Technology Technology Event Management 48

Event Farm

DECEMBER 27, 2016

, we're happy to welcome them to Event Farm and to introduce both of them to you! Keep reading to learn more about what drove them to the Farm and what excites them about the future of the event marketing industry. RYAN SPEAKER 1) What drove you to Event Farm? 3) What is your Event Farm nickname?

Speakers 185

Speakers Retail Meetings Social Media 185

Event Marketer

DECEMBER 1, 2021

And while the personal appeal is evident, event marketers are beginning to capitalize on the platform for its variety of uses on-site at events. How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival. Join us for a quick overview of fives ways to incorporate Cameo into your experiential programming.

Retail 299

Retail Social Media 2022 2021 299

Event Marketer

MARCH 27, 2023

Pet parents could create custom “trading cards” online and on-site at retail activations. The post PetSmart Fuses Football and Furballs Along the 30-Stop MVPets TAILgate Tour appeared first on Event Marketer. We all think our pets are the best in the world—and we’re all right. Agency: Activent.

Sponsorships 246

Sponsorships Retail Sports Social Media 246

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

Food and Beverage 150

Food and Beverage Retail Social Media Technology 150

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. While in its infancy, AR was often used by brands as part of a gimmick that included the technology for the sake of the buzzword. Agencies: Infinity Marketing Team ; Zeno.

Fashion 312

Fashion 2023 Sponsorships Technology 312

Event Industry News

NOVEMBER 19, 2020

The 12th edition of Globex – the global exhibition organising market: assessment and outlook to 2022 – released today by AMR International, details the devastating impact of COVID-19 on 2020 and looks ahead at the likely fallout of the crisis over the coming years. Highlights: COVID impact assessment on 2020.

2022 99

2022 2019 Marketing 2020 99

GEVME

APRIL 25, 2022

From homes, healthcare, retail to education – the list is endless. But, a decade ago, if someone said that events too would be powered by AI in the near future, very few would have believed it to be true. In the events world, AI is relatively new, yet common. How Artificial Intelligence can help event marketers?

Healthcare 156

Healthcare Retail Social Media Event Marketing 156

Eventtia

OCTOBER 30, 2024

Industry Niche and Scope: What Types of Event Organizers Use Hopin? Hopin and RingCentral serve various industries, including technology, healthcare, finance, manufacturing, education, government, retail, and hospitality. Main Features: What Are the Main Features Provided by Hopin?

2024 62

2024 Healthcare Trade Shows Retail 62

EventMB

AUGUST 14, 2017

Amazon wants a slice of the event ticketing market and there’s only one firm standing in the way. Here we look at how that will affect the event industry. Online retail giant Amazon is in talks with US venues in an attempt to take on the world of event ticketing. Ultimately, this means taking on […].

Retail 124

Retail Events Venues Marketing 124

Eventtia

NOVEMBER 12, 2024

Renowned in the event technology sector, EventMobi supports a wide range of industries and event types, ensuring efficient planning and execution. Industry Niche and Scope: What Types of Event Organizers Use EventMobi? Event Marketing and Email Campaigns: Tools for promoting events and managing email outreach.

2024 62

2024 Healthcare Event Apps B2B 62

Event Industry News

JANUARY 16, 2025

The Abu Dhabi Investment Office (ADIO) and Hyve have announced a strategic partnership to launch Shoptalk Luxe, marking the first luxury-focussed retail event in the Shoptalk series, with Abu Dhabi as the events Host City Partner.

2026 59

2026 Retail Events Event Design 59

Event Marketer

JULY 5, 2021

Complex Networks Upgrades its Virtual Event Strategy to Better Engage Fans—and Brands appeared first on Event Marketer. “We’ve learned from ComplexCon that shopping is something that is very, very important,” says Wright. “At At ComplexCon, we’ve created the most ideal shopping mall for our attendee.

Apparel 264

Apparel Sponsorships Retail Social Media 264

Eventtia

JULY 6, 2023

In the fast-paced and highly competitive retail market, improving the customer experience became the main factor in achieving predictable revenue results. Delivering a fully-personalized and seamless retail customer experience is critical for ensuring long-term growth.

Retail 48

Retail Technology Social Media 2029 48

Event Marketer

MARCH 23, 2022

Premium merch from retailer TIER rounded out the touchpoints. Agency: MTW Agency, multicultural marketing strategy). The post Brands Celebrate the In-Person Return of SXSW with a Flurry of Experiential Activity appeared first on Event Marketer. FOUNDERS HOUSE. Magazine returned to the festival this year with its Inc.

2022 340

2022 Entertainment Tech 2001 340

GEVME

MARCH 15, 2019

The ADMEI Annual Conference’s best event management conferences offer targeted programs for sales reps, DMC owners, and operations staff. Social Media Marketing World 2019. Acclaimed as the biggest tech meeting in Asia, RISE is certainly one of the must-attend events for experts in the event technology field.

2019 179

2019 Event Management Conference Management 179

Smart Meetings

NOVEMBER 2, 2023

“When attendees return to the office, they feel rejuvenated rather than burnt out because their individual needs were taken into consideration,” explains Jessica Shea, Hilton vice president of wellness, retail and leisure operations. We want to join the planner journey.” Meetings create an ecosystem that serves the community,” she explained.

2023 242

2023 Tourism Trade Shows Entertainment 242

Event Industry News

AUGUST 7, 2023

The collaboration sees M&S Food become the first food retailer to operate inside the stadium. M&S Food and Wembley Stadium connected by EE have teamed up to open not one, but TWO, Foodhalls within the venue.

Retail 52

Retail Venues Sports Event Design 52

Eventtia

NOVEMBER 13, 2024

Task Management: Assigns and monitors tasks to ensure all aspects of event planning and execution are covered. Email Marketing: Enables targeted email campaigns to promote events and engage with potential clients. Event Ticketing and Payments: Secure processing with integrations like Stripe and PayPal.

2024 62

2024 Healthcare B2B Event Management 62

Event Industry News

FEBRUARY 11, 2019

Have you caught on to the buzz surrounding event technology but not sure what all it entails? We can’t deny that our century is a digital one, and the event industry can’t be excused from entering the era of technology. Here’s an overview of what we’ll look at in this guide: A Short Introduction to Event Technology.

Event Tech 96

Event Tech Tech Event Apps Event Technology 96

Eventtia

JULY 24, 2023

Event technology has become critical for big retail companies looking to drive growth, engage customers, and strengthen brand presence. Gone are the days when event planning was limited to Excel and Google Forms. A future-proof platform ensures that their events strategy remains relevant and competitive in the long run.

Event Technology 48

Event Technology Technology Retail Event Tech 48

Event Industry News

NOVEMBER 8, 2024

A pioneering new B2B running show, the first of its kind in Europe, is coming in 2025, offering an unparalleled platform for brands, retailers, industry professionals, influencers and media to connect, collaborate and drive business forward.

B2B 59

B2B 2025 Retail Sports 59

Eventbrite UK

DECEMBER 18, 2017

Savvy retailers have been leveraging distributed commerce for a few years now. The post Distributed Commerce: The Future of Event Marketing? But what exactly is distributed commerce? Our webinar explores the concept. appeared first on Eventbrite UK Blog.

Event Marketing 60

Event Marketing Marketing Retail Events 60

SpotMe Blog

JULY 6, 2021

Keep reading to find out how today’s event specialists are making events work for them from planning and organizing, to design and production. Want more event industry insights straight from the source? Catch the latest episodes of The Event Marketing Show ! 7 Event Planning Tips to Host Successful Events in 2021.

2021 179

2021 Event Planning Fashion Events 179

Smart Meetings

FEBRUARY 7, 2022

Hoffman brings 28 years of experience in senior hospitality and business development sales, marketing, finance and operations to her new role. Van Workum is market general manager at The St. Wirkler joined Boulder’s tourism bureau in 2014 as group sales manager and most recently was senior sales manager at the organization.

Food and Beverage 130

Food and Beverage Hospitality 2014 Hotels 130

Smart Meetings

FEBRUARY 7, 2022

Hoffman brings 28 years of experience in senior hospitality and business development sales, marketing, finance and operations to her new role. Van Workum is market general manager at The St. Wirkler joined Boulder’s tourism bureau in 2014 as group sales manager and most recently was senior sales manager at the organization.

Food and Beverage 130

Food and Beverage Hospitality 2014 Hotels 130

Event Industry News

MAY 9, 2022

As international pandemic-related restrictions ease and large-scale events like festivals, international football and rugby tournaments are set to take place, event marketers are eager to get restarted but they will need to justify their budgets. . Marketers are divided on how they want to see data.

Marketing 64

Marketing Retail Social Media Tech 64