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As an event planner, you’ve got a lot on your plate. From coming up with a theme, to securing standout keynote speakers and handling the budget and more… you’re practically a superhero! But let’s face it, even superheroes need a sidekick like a good corporate eventtechnology.
The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of eventmarketing? Have you got the handle on hybrid?
Selecting the best eventtechnology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Want more tips on how to evaluate event tech providers? Get the Guide 1.
More than 40 speakers and industry leaders were also expected to attend. Our role at TravelMarket was basically to produce the entire event turnkey,” says edgefactory President and CEO Brian Cole. “We Still, many attendees, exhibitors and speakers were still on site. What lessons does Cole draw from the experience?
For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. Consider speakers for your hybrid event.
From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.
Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in eventtechnology and planner success. But they only succeed if you get your target audience through the door, making effective eventmarketing particularly emailcrucial to your success. Action-oriented.
(This post and the slides are taken from my session at the UK Association Congress which took place in London in December and covered eventtechnology. I’ve amended it to make it more general and this post relates to every type of events business). Can you believe that the world of technology moves so quickly?
Ask for Specifics Dominique DeWitt, CMP, senior event planner, Wounded Warrior Project Dominique DeWitt Dominique DeWitt grew up thinking about the importance of accessible travel accommodations. AV requirements can get pricey fast, as some speakers might not be able to hold a microphone or need assistance. “If
Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in eventtechnology and planner success. For instance, you might gift a high-profile keynote speaker a tablet to thank them for their support, but that likely isnt feasible to give to all event attendees.
Your guidepost for event-technology decisions should be to put your customer’s experience before your staff efficiency. As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. Security is Expensive, but Critical.
As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Consumers, however, are inundated with online and digital marketing campaigns.
Think back: what do you remember about the eventspeakers from your most recent event? Getting the right speakers for your event can make or break the success of your conference, trade show, or seminar. But finding the perfect speakers can sometimes feel like searching for a needle in a haystack!
Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on eventmarketers’ radar. In fact, virtual events are shattering attendance records. The eventtechnology you need to succeed.
Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next. You can’t do everything.
The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. Event Goals. ” — Audrey Brown.
CHECK OUT : 9 Key Factors for Choosing Event Management Software 10 Event Planning Trends to Follow in 2025 Lets explore the top event planning trends not to miss this year: Trend #1 – First-party data from events With the demise of third-party cookies , first-party data captured at events has become marketing gold.
If the last year has shown anything, it’s that eventtechnology can help attendees stay connected, even when meeting in person isn’t possible. To meet this demand, event organizers need to balance carefully planned in-person meetings with year-round online engagement. Build Connections with Events & Meetings.
Your event registration platform of choice may also need to provide the flexibility to create separate, optional add-on sessions such as gala dinners or pre-conference education sessions. Communicating Your Event Registration. Track Your Marketing Efforts. Make Your Event Website Stand Out. Consider The Entire Experience.
It all comes down to the eventmarketing strategies behind them! A strong eventmarketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.
Leading virtual events and eventstechnology provider GEVME has announced the launch of GEVME Studios — an online media network dedicated entirely to virtual events. Virtual Experience Makers: Coming up with great ideas involves looking out of the box — and this applies to the events industry as well.
Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How EventMarketers Can Leverage the Short-Form Video App. They have the power to bring speakers “on stage,” as well as mute and remove speakers.
Whether some events may have gone completely virtual or are fully back to in-person, the common trend is that the event portfolio as whole is more diverse now with some meetings and events being hosted virtually, in-person, or hybrid – depending on the objectives in mind.
Oftentimes, conferences include keynote speakers and workshop sessions, each designed to educate attendees. This kind of conference often features multiple speakers, who each present information on related topics. There’s no lead speaker. Because of this, summits usually feature influential speakers.
It could be that shrinking budgets are occurring because events are being asked to compete against the greater number of channels in today’s marketing landscape. Regardless, it seems likely that planners will be asked to do more with less in 2019, which makes selecting the right eventtechnology tools even more important than before.
Here are some of the top tips for hosting the best Fortune 500 investor meetings: Preparation Before the Event Get marketing involved in investor meetings. Sometimes these meetings are run purely by the IR team or an events team, and they’re missing a great opportunity if not involving their own marketing experts.
EXPERIENCEit, the UKs leading celebration of experiential events, has unveiled speakers and global brand exhibitors for its 2025 event which aims to celebrate the rise in a desire for experiential, collaborative, and immersive events.
Virtual corporate event platforms like Attendease will allow you to keep your brand colors, fonts, images, and more, so you can keep control of your brand on a fully white-labeled experience. You can go an extra-mile and build a branded background for your speakers as well. Finding the Right Virtual Corporate Events Platform.
Your event registration platform of choice may also need to provide the flexibility to create separate, optional add-on sessions such as gala dinners or pre-conference education sessions. Communicating Your Event Registration. Track Your Marketing Efforts. Make Your Event Website Stand Out. Consider The Entire Experience.
Rather than having a regular conversation about eventtechnology, Will and Brandt are sharing the contents of a session they led at the FICP Annual Conference in Phoenix, Arizona back in November 2021. They go over several favorite event tech tools, future predictions, and general event planning tips.
Event apps have become extremely popular: more and more organizations are investing in these apps because they create a better event experience by making it easier to manage event updates and communication for attendees. When promoted properly during the build-up to an event, the app can also be a powerful marketing tool.
There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era EventMarketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.
This chart shows an overview of the most common expenses for meetings and events. Note that eventtechnology can be incorporated into all of these common expenses. For example, an event tech app can help with marketing and promotion by allowing event planners to push notifications about keynote speakers and registration.
If you can create great event websites, you’ll stand out from the crowd with engaging visuals, informative agendas, captivating speaker lineups, and eye-catching event themes. When done right, a great event website can really help hype up your event, turning a casual browser into a committed and loyal attendee!
More than 40 speakers and industry leaders were also expected to attend. Our role at TravelMarket was basically to produce the entire event turnkey,” says edgefactory President and CEO Brian Cole. “We Still, many attendees, exhibitors and speakers were still on site. What lessons does Cole draw from the experience?
Spanning two long tables, the surfaces’ “screens” (sealed under an acrylic layer to protect from food and drink) displayed curated animations and images that matched the speakers’ presentations throughout the evening. As the Barbadian-born, L.A.-based A second iteration of The Table will be hosted in New York later this year.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the eventtechnology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach. Nurture leads.
More than 40 speakers and industry leaders were also expected to attend. Our role at TravelMarket was basically to produce the entire event turnkey,” says edgefactory President and CEO Brian Cole. “We Still, many attendees, exhibitors and speakers were still on site. What lessons does Cole draw from the experience?
In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.
Because without e-marketing and omnichannel strategies, pharma is missing a golden opportunity to enhance HCP experiences across all channels at every stage of the marketing funnel. One of the main challenges was how to attract HCPs to events and how to keep them engaged once they get there. How can pharma do this? websites).”.
We sat down with Webber to go behind the scenes on how Bloomberg Green Festival came together and find out about the event’s experiences, sustainability practices and learnings. EventMarketer: What were some of the sessions, panels and entertainment opportunities available over the four-day event?
Why Event Registration Technology Matters Today In-person events are back, big time! of event organizers say in-person events are the most impactful marketing channel available. However, according to the State of EventMarketing 2024 report, 78.5% In fact, 80.4%
“We live in a hybrid world where almost every major event has a virtual component, even if we don’t call it that,” said Bizzabo Chief Marketing Officer Alon Alroy. When a speaker can hear the basic human gesture of clapping at the push of a button, it is beautiful to see,” he said. Plus, you can measure it.”.
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