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Selecting the best eventtechnology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Want more tips on how to evaluate eventtech providers?
Your guidepost for event-technology decisions should be to put your customer’s experience before your staff efficiency. As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. Which of these eventtech predictions surprises you?
The rise of new-era digital platforms and tools offers eventmarketers a fresh engagement opportunity. This surge in mind-boggling tech seems to have happened overnight. But experts agree that two years of living life virtually during the pandemic has played a major role in accelerating the adoption of emerging technologies.
Consider that technology has come a long way, and there are many tech solutions available that are user-friendly and easy to learn. For example, some of Attendease enterprise customers were able to launch multiple events across the world within a month from signing up with the new platform. --.
As eventmarketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. More on EventTechnology: Extreme Personalization: 10 Ideas to Customize Engagement for Attendees.
Envoku, the newly launched delegate engagement platform from Live Group, is collaborating across a series of international and domestic events to expand industry knowledge, understanding, and thought leadership around AI driven audience insight. As part of the product’s launch programme, Managing Director Stephen D.
The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of eventmarketing? Have you got the handle on hybrid?
From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.
(This post and the slides are taken from my session at the UK Association Congress which took place in London in December and covered eventtechnology. I’ve amended it to make it more general and this post relates to every type of events business). Can you believe that the world of technology moves so quickly?
Skift Take: The eventtech boom took companies to Covid pandemic highs. Now, many of the same companies have settled into post-pandemic realities. Miguel Neves Read the Complete Story On Skift Meetings
For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. More : EventTech: Survive and Thrive Guide.
A new eventtechnology supergraphic reveals a booming vendor landscape. The EventTech 800 infographic features 832 companies operating in the eventtechnology space across 11 categories. The graphic was inspired by Scott Brinker’s MarTech 8000, a well-known marketingtechnology landscape infographic that has […].
The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. What we’ve seen is every market that we’ve gone in, there’s a different expectation,” says Ward.
Skift Take: EventTech Live's 10th edition revealed a challenging landscape for innovation in the eventtechnology sector. The calls for fresh, disruptive ideas are growing louder in a market hungry for true innovation. Miguel Neves Read the Complete Story On Skift Meetings
A little more than six years ago, Adam Parry, a self-proclaimed “tech guy,” noticed a void in his industry. While technology was completely transforming other industries in the UK, the events industry seemed mostly to be living in the dark ages. Attendance at EventTech Live is free.
Skift Take: According to research from the Events Industry Council, exhibitors generate an average of 38 new leads from each event. Stova Read the Complete Story On Skift Meetings
In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of EventMarketing report, 78.5% Moving away from these outdated methods frees up time and resources, allowing organizers to focus on event quality and experience.
More Technology-Forward Event Strategies: Hot Property: Brand Experiences at Scope for Miami Art Week. Art, Emerging Tech: Five Insights on Bombay Sapphire’s Stir Creativity Platform. Holograms, a rare NFT offer and a gallery of objects from the future were part of the tech-forward event.
Capturing the content produced at an event and leveraging for ongoing communication was one of the marketing strategies being stressed in many of the sessions. Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced EventMarketing and Management Heart.
6 steps to finding the right eventtech vendors and product Finding the right eventtech can be a long, tedious process. Understand Your Goals Having a firm grasp on your vision grounds planning and simplifies the prioritization of must-have tech necessities. What is the purpose of your event?
The high-tech projections featured historic NBA highlights from four decades across four cities. The program took place at NBA Crossover, a tentpole fan event highlighting the intersection of the NBA, pop culture and technology that attracted an array of sponsors as part of NBA All-Star Weekend, Feb. 18-20, in Cleveland.
After two years of testing streaming platforms, meeting professionals are asking for more comprehensive solutions and a number of eventtechnology companies have risen to the challenge. Read More : Cvent Connect Lays Out EventTech Roadmap to Meet Growing Hybrid Demand. Where to learn more: cvent.com.
London and New York-based eventtech company Glisser raised $4.9 Australian events management software provider EventsAIR has received a significant private equity investment, believed to be over $100 million, led by The Riverside Company. as a $1 trillion market opportunity. Glisser Raises $4.9M May 17, 2022.
Eventtech investment records tumbled in 2021, with major players making moves while riding high from massive valuations. As the year went on, mergers and acquisitions started to consolidate the market, something we expect to see more of in 2022.
No one in the event world likes to change their eventtechnology. We’ve talked to a lot of corporate event planners who’ve gotten stuck using clunky, outdated software. Consider that technology has come a long way, and there are many tech solutions available that are user-friendly and easy to learn.
Skift Take: Generative AI is set to revolutionize eventmarketing. This native integration with event management platform InEvent is the next step towards AI-written copy becoming commonplace across business events. Miguel Neves Read the Complete Story On Skift Meetings
More often than not, technology and experiential marketing are partners in crime, working hand-in-hand to personalize engagement, alleviate pain points, deliver moments of surprise and delight and create a more seamless attendee experience overall. 6-9, in Los Angeles. Are we suggesting that you trap your attendees inside a tempest?
Augmented reality, 3D Visualization and AI add branding, logistics and meaning to programs Could eventtech end up being a meeting professional’s best friend after all? The new technology makes it easy to share information, videos and messages with attendees’ phones through event signage and products—without needing a QR code.
We grabbed a few minutes on our Marketing Innovators Stage at CES 2025 to learn more about new event management tool XtendLive. We also talked digital events, the changing digital+live landscape, and tech trends impacting the evolution of eventtech. Simple to set up. Deep data and analytics.
Hey marketing leaders, buckle up because we’re about to dive into the exciting world of eventmarketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events.
Are you attending EventTech Live (ETL) in London next week? What the Event Offers EventTech Live has been the industry’s primary source of education and innovation in all things eventtechnology for over 8 years, and with over 100 exhibitors and 100 sessions, this iteration promises to be one of its best.
Bizzabo’s latest press release made waves by claiming their product has evolved into a full-blown operating system named “Event Experience OS”. Is this just marketing spin, or is there substance behind the bold statement? The post Bizzabo Boldly Claims Its EventTech Is an Operating System by Angela Tupper appeared first on [link].
Powering Unforgettable Event Experiences At Fenix EventTechnology, we specialise in delivering cutting-edge AV, production, and technical solutions for live events of all sizes. Why Choose Fenix?
At Jomablue, we empower event professionals to deliver seamless, impactful experiences through our end-to-end eventtechnology platform. From pre-event setup, to onsite engagement, and post-event analysis, Jomablue’s tools cover every stage of the event journey.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the eventtechnology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
That is why we cornered Cvent Senior Vice President of Sales Brian Ludwig at Cvent Connect in San Antonio to ask what he saw as the future of eventtechnology—and what meeting profs can do now to prepare for it. The post The Future of EventTech Trends, According to Cvents’ Brian Ludwig appeared first on Smart Meetings.
Today’s episode of the EventTech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten eventtechnology trends. Most of the trends have gotten their own standalone EventTech Podcast episode already. Tune in and find out. NFTs: Hype.
The finalists for the highly anticipated EventTechnology Awards 2024 (ETA) have been officially announced, celebrating the companies, products, and individuals pushing the boundaries of innovation in the eventtechnology industry. The wait is over!
Between the brain drain in the events industry and labor shortages, the eventtechnology labor has transformed dramatically. And not for the better: event planners are finding it increasingly hard to hire reliable and experienced vendors at a reasonable price. The Current State Of EventTechnology Labor.
The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. Event Goals. ” — Audrey Brown.
The industry is at the beginning of evaluating all the touchpoints from marketing and communications to the registration forms from an empathetic eye. Courtney Russell found that the practices advancing in the active adult community could both inform and benefit from fresh approaches happening in the events industry.
At least, according to a recent survey from the event management technology company Bizzabo that showed in-person conferences are once again the darling for attendees and organizers alike. Live events are the main crux and that has always been the case. We kind of pivoted when we had to, and now we’re getting back to it.”
It was time to say goodbye to the way you’d always done things, work within difficult restrictions and safety protocols, and step into completely new territory to keep your meetings and events alive. . The problem is that the market is inundated with eventtech solutions, leaving you overwhelmed by the sheer amount of options available.
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