Event Marketer

JUNE 28, 2021

In addition to cheeky social posts and bold retail initiatives , several brands delivered in-person experiences to mark the occasion this year. The retailer claims the image recognition technology is the first of its kind to recognize color.). And it wasn’t just rainbows and glitter.

Apparel 330

Apparel Retail Sponsorships 2021 330

Event Marketer

MARCH 21, 2022

More From Klarna’s Event Portfolio: Consumers Battle for Gaming Gear at Klarna’s Shoppable Livestream Events. Mystery Bartenders, Floating Dessert: Klarna Introduces Retailers to its Brand. The Klarna All-Star Vault encompassed a number of touchpoints. The engagement didn’t stop there.

Sponsorships 320

Sponsorships Fashion Retail Sports 320

Attendease

JANUARY 28, 2019

Of course, beacon usage at events is quite different than retail usage. But reading through event blogs, I’m still seeing a number of articles continuing to introduce the benefits of beacon usage – such as Event’s April 2018 article, “ Is Proximity Beacon Technology the Missing Piece to Your Event?

2019 333

2019 Technology 2015 Event Apps 333

Eventtia

JULY 20, 2023

The increasing competition and ever-changing consumer demands require retail companies to develop robust growth strategies. One focuses on creating exceptional retail customer experiences for cultivating and nurturing strong connections with consumers.

Retail 48

Retail Event Technology Technology Event Management 48

Smart Meetings

OCTOBER 17, 2023

Operated by Magdaleena Nikolov, former general manager of spa, wellness and retail at Fairmont Century Plaza in Los Angeles, and Patricija Miklusiene, spa, beauty and wellness consultant and coach, the experience includes a leg and shoulder massage, and scented, purified oxygen that induces a sense of calm. Break Free.

Consulting 279

Consulting Retail Technology 2023 279

Event Marketer

FEBRUARY 7, 2022

The brand’s presence at the tentpole event has evolved from a tiny footprint located next to an e-cigarette booth in a small corner of the Las Vegas Convention Center, to a large, interactive space prominently positioned on the show floor.

Trade Shows 330

Trade Shows Technology Tech Retail 330

Eventmobi

OCTOBER 6, 2022

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Pop-up events are very popular in the UK and interest is spreading to North America. Pop-up events can be: Face-to-face. Event Technology.

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

Event Marketer

FEBRUARY 1, 2022

8, the estate of the iconic performer activated two retail pop-up activations in New York City’s SoHo neighborhood and London’s Regent Street, two locales where the late singer resided for a time. In celebration of David Bowie’s 75 th birthday on Jan. Visitors to the “Bowie 75” pop-ups, which ran from Oct. 25, 2021, through Jan.

Retail 276

Retail Technology 2021 Tech 276

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

Food and Beverage 210

Food and Beverage Retail Social Media Technology 210

Event Farm

DECEMBER 27, 2016

I'm fascinated by the concept of layering the virtual world and the real world to create better events and more memorable experiences. I'm a futurist nerd at heart and spent the past seven years in technology hardware development and retail. I'm also fascinated by how event technology can disrupt the retail space.

Speakers 185

Speakers Retail Meetings Social Media 185

Event Marketer

DECEMBER 6, 2021

Among the flagship’s attractions is a 3,400-square-foot retail center and customization space. TOURS AND TOUCHPOINTS. Princes Street offers a vast range of ways to experience the Johnnie Walker brand, and it has 160 employees (who speak 23 different languages) to make it happen.

Sustainability 296

Sustainability Tourism Retail 2030 296

Event Industry News

JUNE 14, 2018

Returning to the Event Technology Awards judging panel 2018 is Swarm Founder & Director Tim Manning. Company: Swarm (Founder & Director) Scoop Retail (Consultant) Unpri (Digital Strategy Lead). 3) What type of event technology would you like to see improved or developed and why? Full Name: Tim Manning.

Event Technology 60

Event Technology Technology Consulting 2018 60

Event Marketer

DECEMBER 1, 2021

How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival. Join us for a quick overview of fives ways to incorporate Cameo into your experiential programming. More Personalization Strategies: Extreme Personalization: 10 Ideas to Customize Engagement for Attendees. CURATE PERSONALIZED MOMENTS.

Retail 296

Retail Social Media 2022 2021 296

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

Food and Beverage 150

Food and Beverage Retail Social Media Technology 150

Event Industry News

JANUARY 16, 2025

The Abu Dhabi Investment Office (ADIO) and Hyve have announced a strategic partnership to launch Shoptalk Luxe, marking the first luxury-focussed retail event in the Shoptalk series, with Abu Dhabi as the events Host City Partner.

2026 59

2026 Retail Events Event Design 59

Event Industry News

AUGUST 7, 2023

The collaboration sees M&S Food become the first food retailer to operate inside the stadium. M&S Food and Wembley Stadium connected by EE have teamed up to open not one, but TWO, Foodhalls within the venue.

Retail 52

Retail Venues Sports Event Design 52

Eventtia

JULY 6, 2023

In the fast-paced and highly competitive retail market, improving the customer experience became the main factor in achieving predictable revenue results. Delivering a fully-personalized and seamless retail customer experience is critical for ensuring long-term growth.

Retail 48

Retail Technology Social Media 2029 48

Event Marketer

OCTOBER 6, 2021

2021 EXPERIENCE DESIGN & TECHNOLOGY AWARDS. Best Combination of Event Technologies. Agencies: Lacy Maxwell Experiential, TK Events. Agencies: Pulse Studio LLC, McVeigh Global Meetings and Events. Best Permanent or Pop-up Retail Experience . Best Use of Pandemic-Era Event Technology.

2021 324

2021 2020 Entertainment Technology 324

Event Marketer

MARCH 27, 2023

Pet parents could create custom “trading cards” online and on-site at retail activations. We all think our pets are the best in the world—and we’re all right.

Sponsorships 245

Sponsorships Retail Sports Social Media 245

Event Industry News

NOVEMBER 8, 2024

A pioneering new B2B running show, the first of its kind in Europe, is coming in 2025, offering an unparalleled platform for brands, retailers, industry professionals, influencers and media to connect, collaborate and drive business forward.

B2B 59

B2B 2025 Retail Sports 59

Event Farm

SEPTEMBER 5, 2017

Businesses and organizations that once existed exclusively online—retail stores like Warby Parker and media sites like Mashable —have created real-life experiences by either opening brick-and-mortar stores or by fully embracing events and experiential as part of their business strategy. The more data, the better.

Event Marketing 213

Event Marketing Marketing Tech Technology 213

Eventtia

JULY 24, 2023

Event technology has become critical for big retail companies looking to drive growth, engage customers, and strengthen brand presence. Gone are the days when event planning was limited to Excel and Google Forms. A future-proof platform ensures that their events strategy remains relevant and competitive in the long run.

Event Technology 48

Event Technology Technology Retail Event Tech 48

GEVME

APRIL 25, 2022

From homes, healthcare, retail to education – the list is endless. But, a decade ago, if someone said that events too would be powered by AI in the near future, very few would have believed it to be true. In the events world, AI is relatively new, yet common. The role of AI in events is evolving.

Healthcare 156

Healthcare Retail Social Media Event Marketing 156

Event Marketer

OCTOBER 16, 2023

Walmart stores with a Bratz World retail activation designed to showcase cross-category merchandise and immerse consumers in MGA products. As part of the release of MGA’s Kylie Jenner-inspired Bratz “Fashion Dolls,” the brand is popping up exclusively at U.S. The experience includes a geo-gated augmented reality “runway to the toy aisle.”

Fashion 310

Fashion 2023 Sponsorships Technology 310

Event Marketer

SEPTEMBER 11, 2023

More Drone Show Strategies: How Dell Technologies Took Attendees out of the Ballroom and onto a Movie Set Kimpton Rowan Merges Hospitality and High-end Retail with a Curated Showroom in Palm Springs The show starts long before the launch.

Social Media 309

Social Media Marketing Retail Advertising 309

EventMB

AUGUST 14, 2017

Amazon wants a slice of the event ticketing market and there’s only one firm standing in the way. Here we look at how that will affect the event industry. Online retail giant Amazon is in talks with US venues in an attempt to take on the world of event ticketing. Ultimately, this means taking on […].

Retail 124

Retail Events Venues Marketing 124

Event Marketer

JULY 5, 2021

“We’ve learned from ComplexCon that shopping is something that is very, very important,” says Wright. “At At ComplexCon, we’ve created the most ideal shopping mall for our attendee.

Apparel 263

Apparel Sponsorships Retail Social Media 263

Event Industry News

FEBRUARY 11, 2019

Have you caught on to the buzz surrounding event technology but not sure what all it entails? We can’t deny that our century is a digital one, and the event industry can’t be excused from entering the era of technology. Here’s an overview of what we’ll look at in this guide: A Short Introduction to Event Technology.

Event Tech 96

Event Tech Tech Event Apps Event Technology 96

GEVME

MARCH 15, 2019

Acclaimed as the biggest tech meeting in Asia, RISE is certainly one of the must-attend events for experts in the event technology field. We’ll include some more insights regarding the top conference for event planners in 2019 when we have more details about them. Conclusion.

2019 179

2019 Event Management Conference Management 179

Eventtia

OCTOBER 30, 2024

Industry Niche and Scope: What Types of Event Organizers Use Hopin? Hopin and RingCentral serve various industries, including technology, healthcare, finance, manufacturing, education, government, retail, and hospitality. Main Features: What Are the Main Features Provided by Hopin?

2024 62

2024 Healthcare Trade Shows Retail 62

Smart Meetings

NOVEMBER 2, 2023

“When attendees return to the office, they feel rejuvenated rather than burnt out because their individual needs were taken into consideration,” explains Jessica Shea, Hilton vice president of wellness, retail and leisure operations.

2023 242

2023 Tourism Trade Shows Entertainment 242

Event Marketer

MARCH 23, 2022

Premium merch from retailer TIER rounded out the touchpoints. There was also vibrant street art by NYC-based artist TOOFLY to check out, and, for the braver souls, an opportunity to get inked on-site by tattoo artist Karina Figueroa. Agency: MTW Agency, multicultural marketing strategy). FOUNDERS HOUSE.

2022 340

2022 Entertainment Tech 2001 340

Event Industry News

SEPTEMBER 6, 2023

The O2, the world’s most popular live entertainment, leisure and retail destination, has announced that it will be hosting the world’s first carbon-removed arena events at The 1975’s headline shows in February 2024.

Retail 103

Retail 2024 Entertainment Events 103

Eventtia

NOVEMBER 12, 2024

We encourage you to conduct your own extensive research before choosing the best event management software. EventMobi Analysis EventMobi is a versatile event management platform tailored to enhance both virtual and hybrid events. Industry Niche and Scope: What Types of Event Organizers Use EventMobi?

2024 62

2024 Healthcare Event Apps B2B 62

Momencio

OCTOBER 14, 2016

There’s no reason to spring for a snow blower if you live in Florida, and there’s no reason to invest in interactive event technologies that don’t fit your brand’s personality, needs, or clients. Tech in event marketing. Then think about what technology will actually display everything in the clearest and most attractive manner.

Event Technology 52

Event Technology Technology Tech Insurance 52

Event Industry News

AUGUST 10, 2021

Today sees the launch of Xi (Experience Interactivity) following the merge of experiential technology brand We Are Interact and technology platform EventsTag, which were acquired in February 2021 by the inurface group, global AV solutions provider.

Retail 52

Retail 2021 Sports Technology 52

Eventtia

NOVEMBER 13, 2024

Eventtia’s analytics suite provides in-depth insights from registration to post-event feedback, enabling data-driven decisions that maximize ROI and refine future events. Partnerships with prestigious consumer and luxury brands like Nike, Dior, and Cartier highlight Eventtia’s expertise in solving complex event management challenges.

2024 62

2024 Healthcare B2B Event Management 62