Event Technology Retail Sponsorships 
Event Marketer
MARCH 21, 2022
The brand wasn’t an official NBA All-Star sponsor, but its recently-inked, multi-year experiential partnership with the Chicago Bulls as the team’s Official Shopping Partner validated its presence in Cleveland, and presented the perfect platform for activating the new sponsorship. marketing at Klarna. The engagement didn’t stop there.
Event Marketer
JUNE 28, 2021
In addition to cheeky social posts and bold retail initiatives , several brands delivered in-person experiences to mark the occasion this year. The retailer claims the image recognition technology is the first of its kind to recognize color.). Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.”
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Eventmobi
OCTOBER 6, 2022
Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Pop-up events are very popular in the UK and interest is spreading to North America. Pop-up events can be: Face-to-face. Event Technology.
Event Marketer
JULY 5, 2021
The new feature helped amplify Farfetch’s sponsorship by showcasing its apparel not just within the confines of the ComplexLand platform, but all across social media. See the environment in action: SPONSORSHIP. When it comes to selecting sponsors for its events, credibility is paramount for Complex Networks. For ComplexLand 2.0,
Event Marketer
MARCH 27, 2023
Pet parents could create custom “trading cards” online and on-site at retail activations. We all think our pets are the best in the world—and we’re all right.
Event Marketer
OCTOBER 16, 2023
Walmart stores with a Bratz World retail activation designed to showcase cross-category merchandise and immerse consumers in MGA products. As part of the release of MGA’s Kylie Jenner-inspired Bratz “Fashion Dolls,” the brand is popping up exclusively at U.S. The experience includes a geo-gated augmented reality “runway to the toy aisle.”
Event Marketer
MARCH 23, 2022
Premium merch from retailer TIER rounded out the touchpoints. The interactive experience prompted visitors to scan QR codes and learn the stories behind various light and sound-embedded art installations powered by Spatial technology. Commencing a three-year sponsorship with SXSW, Volkswagen revealed its new ID. FOUNDERS HOUSE.
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