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New Year, New Approach: Four Ways AT&T is Upgrading its Event Marketing Tactics in 2022

Event Marketer

So we sat down with Harley Ward, national creative director-retail innovation and store environment at AT&T, who revealed how the brand, with help from agency partner Twenty Four 7, will leverage three key flagship retail stores and a strategic online presence to grow deeper personal connections that last well beyond a moment in time.

2022 348
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Five Ways Sleep Number Crushes Booth Engagement at CES

Event Marketer

As its strategy has progressed, Sleep Number says the right application of event technology, scientific data and human elements have advanced its reputation at the event from “why are you here” to “will you help lead the conversation.”. Integrate technology that paints the broader picture.

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Experiential Hubs for Cultural Legends: Inside ‘Bowie 75’

Event Marketer

8, the estate of the iconic performer activated two retail pop-up activations in New York City’s SoHo neighborhood and London’s Regent Street, two locales where the late singer resided for a time. After leaving the room, attendees could listen—through headphones—to a collection of albums that were remastered using the technology.

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Enough Clickbait: Here's Why Event Marketers Need Data

Event Farm

Businesses and organizations that once existed exclusively online—retail stores like Warby Parker and media sites like Mashable —have created real-life experiences by either opening brick-and-mortar stores or by fully embracing events and experiential as part of their business strategy. So, what’s the future of tech?

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Guest Blog: What is Event Tech?

Event Industry News

Have you caught on to the buzz surrounding event technology but not sure what all it entails? We can’t deny that our century is a digital one, and the event industry can’t be excused from entering the era of technology. Here’s an overview of what we’ll look at in this guide: A Short Introduction to Event Technology.

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Organizing a Pop-up Event: 4 Keys to Success

Eventmobi

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Pop-up events are very popular in the UK and interest is spreading to North America. Pop-up events can be: Face-to-face. Event Technology.

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Winners Announced: The 2021 Ex Awards and EDTAs

Event Marketer

Best Production of an Event (B-to-B) . Campaign: Tech Summit Digital 2020. Agency: LEO Events. Best Production of an Event (Consumer). Best Combination of Event Technologies. Best High-Tech Audience Interaction. Best Live Streamed Event. Campaign: SAP TechEd. Campaign: SAP TechEd.

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