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(This post and the slides are taken from my session at the UK Association Congress which took place in London in December and covered eventtechnology. I’ve amended it to make it more general and this post relates to every type of events business). Can you believe that the world of technology moves so quickly?
Knowing how to best use and keep up with socialmedia to amplify the reach of your event can be daunting for even the most experienced socialmedia managers or event marketers. SocialMedia Dashboard. How to Plan, Execute, and Measure Your SocialMedia Campaign.
Indeed, from NFTs to holograms to everyone’s favorite buzzword, the metaverse, new technologies are coming in hot, and event marketers across the board are scrambling to figure out how these platforms could impact their strategies—and their bottom lines. . This surge in mind-boggling tech seems to have happened overnight.
Socialmedia marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing. Choosing a socialmedia platform.
One of the fundamental shifts that is happening in the events industry today is a shift from passive to engaged experiences. This is largely due to the increased use of high-tech tools that enable attendance tracking, personalised check-in, and live interaction at events. Respond to their interests. Add a wow effect. Conclusion.
Read More : Tech Tips From the Top: Breaking Barriers and Defining Hybrid. Included below are several key takeaways from pandemic-era events that meeting organizers will want to strongly consider as they plan the remainder of their 2022 events. And speaking of socialmedia, don’t overlook this now-old friend.
Platforms including Photier and Premagic use AI facial recognition to snap and send photos at events without the pesky data collect experience, effectively making it easier and more fun to capture that socialmedia image and share the brand love.
Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Lastly, you’ll need to build out your tech stack to ensure seamless execution. Even with the best equipment, it’s always important to test your tech before the event day to avoid issues! Make sure your tech is on-point. Nothing is more distracting and disruptive than tech issues in the middle of your webinar.
Built around the big NFL matchup game in Kansas City, MO, the inaugural “Team State Farm Football Find” event took place Nov. 4-7 online as well as at physical locations in the Kansas City area. If 10 friends joined, the user received another chance at winning the top-level giveaways.
Want the lowdown on all things eventtech? In this month’s round up of top tech stories, we look at the latest trends in socialmedia and what event professionals can do to boost their marketing activities in 2020. Humans are after all, social animals. Skift: Uber has an Event Service – Who Knew?
A simple mail mentioning a detail like ‘7 days left for you to register for the best techevent of 2020’ can influence potential attendees to check out the event website. Update the event app and website. Start reaching out to socialmedia influencers to create hype around the event. Conclusion.
The role of technology in meetings and events has moved beyond its initial purpose of simply providing convenience. While convenience is important, there’s more room now to get creative with tech offerings that will leave lasting impressions and engage audiences.
It seems like every day there is a shiny new piece of eventtechnology touted as “the next best thing” for managing event details, increasing productivity, collecting registrations and RSVPs, connecting attendees, and so on. And how can you feel confident that the eventtech you choose is the best fit for your needs?
Socialmedia glasses? How will all these new developments shape the events industry? This is the tantalizing topic Brian Ludwig, senior vice president of sales for Cvent , tackles in Smart Meetings’ most recent webinar, “One Step Ahead, Predicting the Future of EventTechnology.”. “It’s Teleportation?
Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. Throughout the day there were built-in coffee breaks and speed networking meetings that could be arranged via the event app. ” -Todd Kaplan, Pepsi. EXPERIENCES & EXTRAS.
Fully virtual for the first time, EventTech Live 2020 (ETL20) will feature more than 100 sessions and 70 plus demos, from home and abroad, delivered by show partners First Sight Media, Glisser and Grip. EventTech Live 2020 runs from Monday 2 to Friday 6 of November, uncovering the secrets of what’s to come….
Returning as a judge for the 2018 EventTechnology Awards is James Morgan, Founder of EventTech Lab. Company: EventTech Lab. James Morgan is the founder of EventTech Lab; a marketing and communications incubator for EventTech Start Ups. That’s how EventTech Lab came about.
Best Production of an Event (B-to-B) . Campaign: Tech Summit Digital 2020. Agency: LEO Events. Best Production of an Event (Consumer). Best Use of Technology or SocialMedia. Best Combination of EventTechnologies. Best High-Tech Audience Interaction. Best Live Streamed Event.
They actually don’t even have the opportunity to engage with their own team members within their organizations that often, and so AfroTech events serve as an opportunity for the larger community and for employees to see each other. A lot of times, it’s a kind of homecoming for the tech folks.” The media company, under Blavity Inc.,
If the last year has shown anything, it’s that eventtechnology can help attendees stay connected, even when meeting in person isn’t possible. To meet this demand, event organizers need to balance carefully planned in-person meetings with year-round online engagement. Build Connections with Events & Meetings.
Convene editors used a hight tech process to ask tach experts at Convening Leaders what is trending in business eventstechnology. What are the top technology trends in the business events industry in the coming year? Eventtech meets digital marketing. “In Barbara Palmer). Data integration.
From initial event discovery to post-event follow-ups, attendees expect seamless digital experiences that enhance their journey before, during, and after an event. Technology should facilitate meaningful connections in the digital age—not hinder them.
Eventtech trends are evolving faster than ever before. We are seeing giant leaps forward in technology. These giant leaps forward impact and shape the way we execute and plan events. The eventtech trends we are listing today are being used everywhere at events and behind the scenes in planning.
But before we dive into the challenges and solutions of this tech, the ability to broadcast live video from your personal device to whomever is willing to watch raises the question: How do you police thousands of users live streaming? So do your due diligence and add another arm’s length to your socialmedia reach.
Do you consider yourself a tech-savvy event planner? A new research study from Eventsforce has found that 91% of event planners say eventtech is an important aspect of their job (46% say VERY important), yet only 48% see themselves as tech-savvy! TAKE QUIZ: Are YOU a Tech-Savvy Event Planner?
Regardless, it seems likely that planners will be asked to do more with less in 2019, which makes selecting the right eventtechnology tools even more important than before. Event Personalization. The Group explains, “Don’t overthink things – don’t overestimate what you need to offer to create a great event.
And yet technology is indispensable for modern event management, from registration to sound and lighting, digital displays, interactive games, security, data collection, socialmedia engagement, and collecting attendee feedback. Rachel Wimberly , President at Tarsus Media.
The festival’s RFID system enabled visitors to engage in a number of socialmedia-based activations placed around the festival site. While enhancing the fan experience, the use of wearable tech also helped generate millions of socialmedia impressions for the festival and its headline sponsor.
While a virtual component was offered, and a main stage presentation was still part of the mix, it was the series of interactive vignettes highlighting the biggest conversations on Twitter that served as the foundation of the socialmedia giant’s 2022 NewFronts strategy.
Have you caught on to the buzz surrounding eventtechnology but not sure what all it entails? We can’t deny that our century is a digital one, and the event industry can’t be excused from entering the era of technology. Here’s an overview of what we’ll look at in this guide: A Short Introduction to EventTechnology.
With event attendee expectations shifting, event organizers are on the lookout for fresh ways to create memorable experiences—and that’s where eventtechnology can be a game-changer. Here’s everything you need to know about eventtechnology solutions to leave a lasting impression on your attendees.
And yet technology is indispensible for modern event management, from registration to sound and lighting, digital displays, interactive games, security, data collection, socialmedia engagement, and collecting attendee feedback. The biggest eventtech trend is”augmented reality.
When I set out to write this blog post on eventtech, my mind was living in the “during” phase of the event life cycle. Think virtual event spaces, live streaming, virtual reality…all of which are obvious hot topics and play a huge role in the direction of the events industry. Live translation.
Favourite piece of tech for work and personal life? What’s your go-to piece of tech when working on an event and why? Of creating those experiences that are so engaging, they feel compelled to share them with their networks via socialmedia. From your experience, what’s the best way to utilise tech at an event?
Pop-up events can be: Face-to-face. In this post, we’ll explore the keys to a successful pop-up event: The Right Venue. EventTechnology. In fact, the right venue, decor, eventtechnology, and the element of surprise can create excitement for any product category. EventTechnology.
It is primarily a sales tool designed to improve conversion while attached to outgoing offers and used when meeting spaces are unavailable for viewing, but can just as well be used for marketing hotel spaces and in socialmedia. Type of events served: Conferences Meetings Weddings Hotels and venues. Brand Events.
Want the lowdown on all things eventtechnology? Eventtechnology has fast become a critical aspect of all event planning activities over the last few years. Knowing what technology to use and what value it should bring to events and attendees is something organisers can no longer ignore. Read more.
EventTech Podcast. This podcast, created by the founder of EventHero, is ideal for those who want to stay up to date with everything that happens in the world of eventtechnology. Conversations from this podcast are highly relevant today for all event managers. Savvy Event Planner Podcast. PlannersPod.
Before the event day arrives, a lot needs to happen. In this section we’ll examine tools for establishing and promoting your event. Building an On-Brand Event Website. Recommended Tech: Event Management Software. Your website is the digital home of your event. Recommended Tech: Event Management Software.
In a rapidly evolving digital landscape, eventtechnology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.
The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach. Agency: BMF).
CMOs earmark 24 percent of their annual budget to live events, so not understanding ROI is a major missed opportunity. With no clear line of sight into event activity, companies focus on the top of the sales funnel. They use basic metrics like number of attendees, leads generated and socialmedia mentions.
Tim Sutter, Cvent’s regional business development manager, made his predictions on the future of eventtechnology while reflecting on past equipment and services during Confex North. Each of these stages requires technology to market the event, enhance audience experience or create more efficiency. Brand Events.
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