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Do you know how to plan a tradeshow? Use our guide to tradeshow planning and achieve memorable exhibitions that are organised in a highly successful way. About tradeshows & exhibitions. Tradeshows are a time-honored tradition among business-to-business (B2B) marketers and event organisers.
Included below are several key takeaways from pandemic-era events that meeting organizers will want to strongly consider as they plan the remainder of their 2022 events. Just because you’re hosting a tradeshow in an exciting new hybrid format doesn’t mean you can’t rely on traditional virtual event elements.
Socialmedia marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing. Choosing a socialmedia platform.
From ARS to chatbots, beacons, and heat maps, the event industry has a distinctive language of its own – especially when it comes to digital and eventtechnology. Bookmark this page as your go-to guide for the most common eventtechnology terms.
Having a rich attendee profile allows organizers to personalize the attendee journey (imagine Amazon being in control) throughout the event life cycle through emails, suggestions, invitations, and programming. In a recent white paper, AMR International refers to the necessary evolution of tradeshows as Exhibition 2.0.
Socialmedia glasses? How will all these new developments shape the events industry? This is the tantalizing topic Brian Ludwig, senior vice president of sales for Cvent , tackles in Smart Meetings’ most recent webinar, “One Step Ahead, Predicting the Future of EventTechnology.”. “It’s Teleportation?
Creating Content Coming up with a quick socialmedia post seems like an easy job. AI tools can help create an entire month’s socialmedia calendar without any hassle, and the success of a well-planned and executed content strategy can lead to increased engagement with an audience or customers. Make the most out of it!
Online TradeShows and Exhibitions – The equivalent of traditional tradeshows that can incorporate webinars, virtual demos and virtual booths etc. Live Streaming – These are events or video content that is transmitted over the internet in real-time. What are some good virtual event ideas?
The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. It takes some extra planning and the right eventtechnology to do the same in the virtual space. Tradeshows. Training seminars.
In this roundup, we explore some of those services as well as other tools and tactics designed to bolster hybrid and in-person event programs in the future. More on EventTechnology: Extreme Personalization: 10 Ideas to Customize Engagement for Attendees. LIVE VIRTUAL GUIDES. HEALTH SCREENING.
In other words, you need to make the most of your company’s presence at every event–which is something planner Alistair Fernandes has quite the knack for, honed over 16 years at events including IMEX America , BCTECHSummit , and DiscoveryX Conference and TradeShow. This thoughtful touch will resonate with your audience.
There’s a new digital marketplace in the global exhibition & tradeshow industry, aiming to find a simple solution to the problem of excess waste which has become a topic of particular attention in recent years.
Some job titles to look out for include: PR contact Socialmedia manager Media/press team Influencer manager Collaborations Talent and brand agent You could look into the company’s website to see if there’s any contact information there. Your mobile event apps Psst—EventMobi sponsors some associations every year.
Exhibiting at tradeshows is a fantastic way to connect with potential customers, try out new products, and network with industry leaders. Luckily, there are tons of eventtechnology solutions that savvy event planners can use to help stand out from the crowd. Create a Game Show in Your Booth.
Virtual events offer convenience, cost savings, flexibility, and far fewer overheads and logistics to manage. They are a great option for various types of events, from conferences and tradeshows to networking sessions and webinars. With the right technology, the organization process can be easy and hassle-free.
Want the lowdown on all things event tech? In this month’s round up of top tech stories, we look at the latest trends in socialmedia and what event professionals can do to boost their marketing activities in 2020. We take a more in-depth look at Uber’s event service and how it can benefit corporate event organisers.
Event Tech Live is Europe’s only show dedicated to eventtechnology. Boasting a packed educational programme across five sector-specific stages, here you can catch up with content that you may have missed from 2018’s event. From the Expo and Engage Stage at Event Tech Live 2018.
The oldest Gen-Zers are nearing 30, which means they’ve entered the professional world and are attending tradeshows, conferences, and other events. While millennials and Gen X still make up most of your event attendance, Gen Z is quickly joining the ranks—they currently comprise 27% of the global population.
With event attendee expectations shifting, event organizers are on the lookout for fresh ways to create memorable experiences—and that’s where eventtechnology can be a game-changer. Here’s everything you need to know about eventtechnology solutions to leave a lasting impression on your attendees.
And yet technology is indispensable for modern event management, from registration to sound and lighting, digital displays, interactive games, security, data collection, socialmedia engagement, and collecting attendee feedback. Technology should support that focus, not supplant it. Keep It Simple / Back to Basics.
An extension of this is if the virtual event software has a bunch of automated messages that you can schedule to broadcast to your audience at the appropriate times. The automated messages could be reminders about the event, urges to follow socialmedia handles or more. Check-in During The Event.
And yet technology is indispensible for modern event management, from registration to sound and lighting, digital displays, interactive games, security, data collection, socialmedia engagement, and collecting attendee feedback. Technology should support that focus, not supplant it. Keep It Simple / Back to Basics.
The best event management software will act as your partner throughout the event management process. Whether you need an all-in-one solution or a tool for specific event needs, you can use event software for any aspect of managing your next conference, tradeshow, association meeting, workshop, or fundraising event.
Though eventtechnology has changed drastically in the last decade, there’s no denying that in-person interactions remain the most impactful way for marketers to forge, build and nurture meaningful relationships with prospects and customers. That’s why focusing on tradeshow ROI is incredibly important.
The Special Event 1/8–1/1,0 San Diego, CA. Over 5,000 event colleagues, exhibitors, and mentors connected with one another at the Special Event (TSE), the industry’s largest tradeshow and conference for event professionals. SocialMedia Marketing World 2019. March 2019.
Flat and passive tradeshows tips are boring enough to put their own organizers to sleep! If your own crews can’t stay focused throughout the entire presentation, then how can you expect your potential clients to show any interest? Optimize Your EventTechnology. Find ways to leverage socialmedia channels.
In the not too distant future, eventtechnology will automate the analysis and consolidation of consumer data and predict when, where and how live experiences should occur to maximize personalization for both buyer and brand. Formalized predictive eventtechnology is certainly on the industry’s roadmap, but it’s not here quite yet.
According to a report, many events companies aren’t using the newest tools to make projects more efficient. Despite advances in eventtechnology and event apps, the behind-the-scenes of the industry is still filled with old practices. Planning an event never ceases to be a challenge. Click To Tweet.
It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, tradeshow, or event; it’s about compelling your audience to take notice and take action by registering and attending.
Flat and passive tradeshows are boring enough to put their own organizers to sleep! If your own crews can’t stay focused throughout the entire presentation, then how can you expect your potential clients to show any interest? Optimize Your EventTechnology. Find ways to leverage socialmedia channels.
.” For these reasons, millennials value networking over almost any other aspect of events. For the Post-Masters (aka Instagram-savvy socialmedia mavens), the team rounded up recommendations of local entertainment and provided picturesque backdrops that screamed photo-op. Eventtechnology can increase productivity by 27%.
For example, event signage can be used to: Advertise sponsorships Display product information Drive brand awareness Interact with event attendees Guide customers to a location Promote products and events Encourage attendees to share content on socialmedia . 10 event signage ideas that stand out.
.” For these reasons, millennials value networking over almost any other aspect of events. As a demographic, they also value experiences over material goods, want to share those experiences (usually via socialmedia), have higher technological literacy, and are 62% more likely to travel then their generation X counterparts.
We have compiled a list of event marketing statistics—covering topics such as event budgets, eventtechnology and event promotion—that you can use in your next event marketing presentation, conference, or call. Plus, we've added industry-specific insights into live event marketing for 2019.
People who cannot attend the event due to location restrictions can attend the event as long as there is one device to stream the event with an excellent internet connection. The most basic means to stream a hybrid event can be done over socialmedia platforms like Instagram and Facebook live.
People who cannot attend the event due to location restrictions can attend the event as long as there is one device to stream the event with an excellent internet connection. The most basic means to stream a hybrid event can be done over socialmedia platforms like Instagram and Facebook live.
People who cannot attend the event due to location restrictions can attend the event as long as there is one device to stream the event with an excellent internet connection. The most basic means to stream a hybrid event can be done over socialmedia platforms like Instagram and Facebook live.
Exhibiting at tradeshows is a fantastic way to connect with potential customers, try out new products, and network with industry leaders. Luckily, there are tons of eventtechnology solutions that savvy event planners can use to help stand out from the crowd. Create a Game Show in Your Booth.
Speaker profile Detailed profiles of speakers, including their background, session information, and links to socialmedia profiles. With that in mind, find an app that integrates with the platforms you want and has analytics capabilities to monitor engagement, measure event impact, and collect valuable insights.
“This is a crucial moment in the campaign’s lifecycle,” said Simon Hughes, chair of the Business Visits and Events Partnership (BVEP), the organisation fronting the campaign. “We We have had overwhelming support from the industry, and to date our socialmedia clips from our high-profile personalities have seen more than 12,000 views.
And although this surge in interest will probably wane a bit when in-person events are again safe, virtual events are now a permanent part of the conversation when people consider their event mix, goals and audience needs. Who will be on your virtual event planning team? Or are they somewhere in between? Live video.
This exciting event trend has been around for ages, but thanks to the speedy development of eventtechnology solutions, it has now reached brand new heights. Gamified challenges typically live on event platforms and can be translated well into virtual, hybrid, and in-person environments. Gamification Ideas.
Flat and passive tradeshows are boring enough to put their own organizers to sleep! If your own crews can’t stay focused throughout the entire presentation, then how can you expect your potential clients to show any interest? Optimize Your EventTechnology. Find ways to leverage socialmedia channels.
Flat and passive tradeshows are boring enough to put their own organizers to sleep! If your own crews can’t stay focused throughout the entire presentation, then how can you expect your potential clients to show any interest? Optimize Your EventTechnology. Find ways to leverage socialmedia channels.
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