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Yahoo Sports Scores at NBA Crossover with a High-tech Retrospective

Event Marketer

The high-tech projections featured historic NBA highlights from four decades across four cities. Yahoo Sports gathered basketball fans on the court for “The First Bounce” retrospective experience highlighting heroes over four decades, from the ’60s to the ’90s. Yahoo Sports (@YahooSports) February 20, 2022. 18-20, in Cleveland.

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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. Within its brand center at Billie Jean King, the automaker and tech partner Pavegen are inviting attendees to walk across a pathway of kinetic floor tiles that generate reusable clean energy with each step. WILSON SPORTING GOODS. MERCEDES-BENZ.

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Twitter Prioritizes Interactive Exhibits Over Stage Time at its 2022 NewFronts Event

Event Marketer

Then it was on to explore a series of footprints themed around topics including news, sports, gaming, awards shows, and trending TV and music charts. More From Twitter’s Event Portfolio: Twitter Woos NewFronts Advertisers with Surprise, Delight and Design.

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Twin Event Technology Events Reflect Strength of The Market

EventTechBrief

Event Tech Brief is proud to be a media sponsor for Event Tech Live (November 6-7) and the Event Technology Awards (November 6) in 2019. Event Tech Live, scheduled for The Old Truman Brewery in London, UK, showcases technologies from over 100 exhibitors. Event Technology Awards.

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Intellitix shortlisted at Event Technology Awards

Event Industry News

The leading global provider of RFID, access control, and cashless payment technology, Intellitix is on board to help organisers improve security, eliminate fraud and increase their revenue (by up to 87%). Tom continued, “Every event needs to get people in, enabling them to purchase things and to engage them. Brand Events.

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Zerista shortlisted for 2 Event Technology Awards

Event Industry News

Looking for a go-to event technology solution that maximises pre- and post-event engagement gives personalised matchmaking and networking solutions and offers year-round marketing? Zerista’s event app encompasses all this and more. Brand Events. Event Tech. Sporting Events. Conferences.

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State Farm Sends NFL Fans on a Treasure Hunt for Footballs and NFTs

Event Marketer

Popular brand personality Jake from State Farm made appearances at two live tailgating events. Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. Incorporating NFTs into the prizes was part of a strategy to show up ‘in the wild,’ the places where our audience already is.