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But in promoting its new fashion collections and convenient online shopping experience, the brand wanted to engage consumers where they are—anywhere—and offer a trendy, luxe and convenient experience. There are more than 4,600 Walmart brick-and-mortar stores spread across the U.S.
New York Fashion Week looked different this year, and that was good news for consumers. The high-profile event typically draws 230,000 VIPs, but amid the pandemic, the size of the show was cut in half. YSL timed the launch of its NU collection of minimalist skincare products to Fashion Week with its sights set on courting Gen Z.
If you’re putting together a new fashionevent, chances are, it’s because you’re passionate about style and culture. The reality is, you could orchestrate the fashionevent of the century. Your vision conjures up words like sophisticated, dazzling, cutting-edge, and vogue. But Technology? Admin tasks? Maybe not so much.
The Centre is famous for its architectural brilliance and cultural offerings, but the creativity it has employed when it comes to space utilisation for its conferencing and business events offer has opened the door to new ventures, attracting an increasingly diverse range of clients to the venue.
Ad infinitum: a circular fashion showcase by PROJECT featured an outdoor winter scene complete with a clear igloo dome that added an element of connection with nature. The post Ideas from Fashion Trade Shows: Five Exhibit Style Touches appeared first on Event Marketer.
With each Wes Anderson picture plunging the viewer into a world with its own codes, motifs, references and instantly recognisable sets and costumes, there’s a real opportunity to create unique event experiences that take inspiration from his films. Immersive, thought-provoking and fun are our watchwords for events in 2025!”
BMA House, one of London’s leading sustainable event venues, will proudly showcase its innovative, eco-friendly practices at the Sustainable Events Show on 31 st October. Delegates will have the opportunity to discover innovative sustainable event solutions and network with like-minded individuals. “We
Pink recycled leather jackets and feather clutches were just some of the trending pieces at MAGIC, Project and Sourcing at MAGIC, organized by Informa Markets, that brought the fab fashion and lifestyle vibes Feb. The post Provocative Sets, Mirrors and Community Building at MAGIC / Project Shows appeared first on Event Marketer.
New York Comic Con is a bustling fandom event, but outside the walls of the Javits Center in New York City is a landscape and people not so easily surprised—unless it involves 20 unique “Deadpool” variants galavanting about, that is.
Youwen looked dashing in Zegna menswear, while Qiushi wowed in her gorgeous look by Tang Makeup Studio and wedding dresses from Magnolia Fashion Group , Saiid Kobeisy Fashion House , and Zebra Bridal Couture. The day kicked off with Youwen and Qiushi getting ready for their most-awaited celebration.
Greg Wamsley, Mosaic North America, and Alyson Walker, Wasserman The Event Peeps Podcast returns with part two of our look back on one of the years biggest events, the Paris 2024 Olympic and Paralympic Games. Listen here: Have an idea for an episode of Event Peeps? Air Canada is a real connector of sport, culture and people.
The food and fashion worlds continue to collide , and American Eagle on March 21 and 22 activated its own spin on the concept with the Denim Deli, a pop-up in Nashville that highlighted the brands signature denim collection while feeding consumers a complimentary signature sandwich from Music Citys iconic Mitchells Deli.
Both are former Davis Events Agency clients who loved the teams work so much they joined the agency. Clyde Carroll In his 13 years at DublinTown he was integral to growing Dine in Dublin, The DublinTown Food and Drink Festival, the Dublin Fashion Festival and Dublin at Christmas, the city’s Christmas campaign each year.
Millennials and Gen Z , in particular, are craving a trip down memory lane, and marketers are responding with events that evoke the warm-and-fuzzies, and as a result, foster personal, and memorable, connections. The revival of old-school fashion trends is powering nostalgic experiences, too.
Four years into an experiment to replace an annual spring event in Washington, D.C. with a collaborative concentration of events organizations all gathering in the same place, Business Events Industry Week (BEIW) has built some popular must-attend features and announced that other pieces will shake off, either going away altogether or moving.
It’s been incredible to host events with stand out shows including the Kennedy Fashionevent promoting H&M’s recent collection with stars like Charli XCX to Matchroom Boxing bouts with Jonny Fisher and Alen Babic with the electric atmosphere at Copper Box Arena.
16, National Almond Day, at a public pop-up event hosted at Blue Diamonds Sacramento, CA-based headquarters. the brand hosted a Prets Matcha Moment event on Jan. NOTHING BUT NETS: MODELO LAUNCHES A HOOPS-INSPIRED FASHION LINE Basketball and fashion go hand-in-hand, and on Jan. 23 at its Union Square store in New York.
Skift Take: Sofia Crokos discusses her love of fashion, food and the value of building personal connections. Skift Meetings Studio Team Read the Complete Story On Skift Meetings.
Downtown’s The Langham, Boston has expanded its meeting and event spaces with the addition of the Wilson Ballroom and Promenade to the historic property. With 312 recently renovated guest rooms, the new spaces allow The Langham to accommodate up to 575 more event guests. for meetings and events. of event space.
Unique London events venue, Church House, Westminster , has had a record-breaking year for Christmas party bookings, with eight taking place this festive season and one already confirmed for Christmas 2025. Such confidence in Church House is reflected in the abundance of award wins and nominations it achieved in 2024. and 12 within the UK.
Why not celebrate GMID with some good old-fashioned learning? Tyra Dyson, CMP, DES Chief Events Strategist, TCD Events & Hospitality See her speak in Smart Start: Better Together: Championing Women in Events. What makes the meetings and events industry special? What does GMID mean to you?
20-24 during the 2025 World Economic Forum (WEF) in Davos, Switzerland, the event included multiple panel discussions featuring a range of voices who shared their neurodivergent perspectives on some of this years core WEF themes. You (OK, we) might call the event the balm diggity. Hosted by NODI and held Jan.
The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. Samples were placed on stands fashioned out of tires. 8-10, setting a new record with attendance up 8.5 percent compared to last year and 3.8
“We were very connected to on-premise accounts through our distributor partners and the local team on the ground to make sure that we surrounded the event with opportunities to go and sample the cocktails,” says Josh Dean, vp-Johnnie Walker at Diageo North America. “We
For early movers in the event community, its an exciting time to align and activate with a growth industry and support the sports figures and franchises who have been there all along, but are finally getting the kind of visibility they deserve. The post The Rise of Women’s Sports Activations appeared first on Event Marketer.
For semi-formal events, strike a balance between formal and relaxed. We love a chic navy suit in the shoulder seasons, and for more formal winter events you can’t go wrong in a classic black or charcoal suit or tux. We also love a fun sock for a pop of colour or print at a cocktail event!
For a deeper dive into the event strategy, we asked Lozano for her insider tips on harnessing nostalgia and delivering family-friendly experiences that pack a punch. Among them: a travel-charting activity, Polaroid photography, chalk art, a dance floor and, of course, some good-old fashioned coloring stations. Agency: Golin.
Image credit: American Express LEVI’S x MCLAREN RACING For the second Levi’s x McLaren Racing fashion collection, “The Modern Era,” the brands teamed up for a few activations during the U.S. The event also included on-site customization from visual artist Jacob Rochester. Grand Prix weekend. Presented by Complex, a pop-up on Oct.
Central Hall Westminster morphed into a mystical world inspired by Indian and Nigerian folklore for the 40th anniversary of London Fashion Week (16-20 February 2024) as the venue showcased Ahluwalia’s Autumn / Winter 2024 collection. White Light’s support with backstage video relay, lighting and power also aided the smooth delivery.
Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. Early results showed that 3,500 people stopped by during the two-day event. Also on tap at the event: interactive elements, like custom embroidery and live fashion sketches.
The Barbican continues to grow its offering as an exciting and inspiring event space for the creative industries including leading brands in the fashion sector. “The Barbican’s one-of-a-kind architecture provides a striking backdrop for fashion brands to stage their creative vision. .
Bose has a way of turning launch events into content engines that drive hype for its latest and greatest product offerings with the right people at the right moment. The result was a technology-infused, music-centric launch event that cranked up the volume on shareable content and product immersion.
Here, we round up the brands that have leveraged TikTok to draw in consumers, amplify their campaigns and showcase their events to a wider audiencebefore we potentially see the app go away for good. Duolingo Leads the Way We cant talk about TikTok without Duolingo. It certainly could have fooled us.(
Following the symphony’s release, two dining events dubbed “The Feast” will be hosted by FX, one in L.A. 8 during New York Fashion Week, things got weirder when Tommy Hilfiger hosted a spring 2025 runway show aboard the vessel. British media and events company Informa has swooped in to take over the flagship event in Anaheim, CA.
Exhibitor Dana Long said that the product is popular not just for birthdays but for company anniversaries, onboarding, store openings, an invitations to events. In apparel, new embellishment techniques allow for creative personalization and decoration, taking cues from fashion with digital transfers, patches, and unique logo placements.
MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. Fresh Takes on Wellness Lounges are not a new idea, but there are different ways to go about them.
With lead times now getting longer and demand for events at the museum increasing, the Design Museum in Kensington has opened its 2026 diary for commercial hire events. Next year will once again feature a major exhibition programme so clients can be assured there will be some blockbuster events to add to their experience!
But you know that’s not how everyone feels about some good old-fashioned exercise. So how do you get people to join you and sign up for your running or walking event? The post 5 Tips for Selling Out Your First (or Hundredth) Run or Walk Event appeared first on Eventbrite US Blog.
In recent years, brand activations and events have also become essential to the upscale events ecosystem, and during Miami Art Week 2024 (Dec. CHASES CARDMEMBER PERKS Events hosted during Miami Art Week are often exclusive, invite-only affairs attended by celebs, artists and VIPs. 7 Food is Art event could interact with.
We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. Presenting its fall fashion collection, the Walmart Style Tour is visiting more than 40 locations across the country from New York to L.A. million views and counting.
Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. The booths main event was a purple pedal bar topped with a canopy in the shape of a football. One would have never guessed the event was staged on an empty parking lot.
After a multi-year hiatus, it feels great to have live industry events officially back in all of their swanky downtown grandeur! By the time I arrived, the room was already buzzing with hundreds of fashionable attendees enjoying themselves.
More Influencer Event Strategies: Benefit Cosmetics Shares 10 Tips for a Lucrative Influencer Event. New York Fashion Week: Bose Uses Sensorial Touchpoints to Bring its ‘Sound is Power’ Mantra to Life. More Scenes From the Event: Photo credit: Luis Ruiz.
Concise communication and teamwork heralds a successful event Editor’s Note: Putting an event together is a lot of work. Putting on a multi-day annual event is a higher level undertaking. Oakland Style, took a cue from New York Fashion Week, and looked towards The Town’s own creative community to help orchestrate the event.
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