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Walmart Taps into TikTok Trends and Fashionistas for its 40-city Style Tour

Event Marketer

But in promoting its new fashion collections and convenient online shopping experience, the brand wanted to engage consumers where they are—anywhere—and offer a trendy, luxe and convenient experience. There are more than 4,600 Walmart brick-and-mortar stores spread across the U.S.

Fashion 286
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Four Ways YSL Beauty Conquered New York Fashion Week

Event Marketer

New York Fashion Week looked different this year, and that was good news for consumers. The high-profile event typically draws 230,000 VIPs, but amid the pandemic, the size of the show was cut in half. YSL timed the launch of its NU collection of minimalist skincare products to Fashion Week with its sights set on courting Gen Z.

Fashion 342
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The Secret to Building an Iconic Fashion Event Series

Picatic by Eventbrite

If you’re putting together a new fashion event, chances are, it’s because you’re passionate about style and culture. The reality is, you could orchestrate the fashion event of the century. Your vision conjures up words like sophisticated, dazzling, cutting-edge, and vogue. But Technology? Admin tasks? Maybe not so much.

Fashion 284
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Reimagined spaces, radical impact: the Barbican drives growth with creative use of venue

Prestige Events Magazine

The Centre is famous for its architectural brilliance and cultural offerings, but the creativity it has employed when it comes to space utilisation for its conferencing and business events offer has opened the door to new ventures, attracting an increasingly diverse range of clients to the venue.

Venues 264
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Ideas from Fashion Trade Shows: Five Exhibit Style Touches

Event Marketer

Ad infinitum: a circular fashion showcase by PROJECT featured an outdoor winter scene complete with a clear igloo dome that added an element of connection with nature. The post Ideas from Fashion Trade Shows: Five Exhibit Style Touches appeared first on Event Marketer.

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Design Museum’s 2025 exhibition programme revealed Creative and immersive event experiences set to dominate

Prestige Events Magazine

With each Wes Anderson picture plunging the viewer into a world with its own codes, motifs, references and instantly recognisable sets and costumes, there’s a real opportunity to create unique event experiences that take inspiration from his films. Immersive, thought-provoking and fun are our watchwords for events in 2025!”

2025 261
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BMA House to showcase sustainability leadership at the Sustainable Events Show 2024

Prestige Events Magazine

BMA House, one of London’s leading sustainable event venues, will proudly showcase its innovative, eco-friendly practices at the Sustainable Events Show on 31 st October. Delegates will have the opportunity to discover innovative sustainable event solutions and network with like-minded individuals. “We