Events Fashion Marketing 
Event Marketer
MARCH 17, 2025
Millennials and Gen Z , in particular, are craving a trip down memory lane, and marketers are responding with events that evoke the warm-and-fuzzies, and as a result, foster personal, and memorable, connections. With 90s- and Y2K-era activations leading the waysometimes with a newstalgia twist nostalgia marketing is having a moment.
Event Marketer
OCTOBER 24, 2024
But in promoting its new fashion collections and convenient online shopping experience, the brand wanted to engage consumers where they are—anywhere—and offer a trendy, luxe and convenient experience. There are more than 4,600 Walmart brick-and-mortar stores spread across the U.S.
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Event Marketer
OCTOBER 18, 2021
New York Fashion Week looked different this year, and that was good news for consumers. The high-profile event typically draws 230,000 VIPs, but amid the pandemic, the size of the show was cut in half. YSL timed the launch of its NU collection of minimalist skincare products to Fashion Week with its sights set on courting Gen Z.
Picatic by Eventbrite
NOVEMBER 26, 2019
If you’re putting together a new fashion event, chances are, it’s because you’re passionate about style and culture. The reality is, you could orchestrate the fashion event of the century. Your vision conjures up words like sophisticated, dazzling, cutting-edge, and vogue. But Technology? Admin tasks? Maybe not so much.
Event Marketer
FEBRUARY 19, 2025
Pink recycled leather jackets and feather clutches were just some of the trending pieces at MAGIC, Project and Sourcing at MAGIC, organized by Informa Markets, that brought the fab fashion and lifestyle vibes Feb. The post Provocative Sets, Mirrors and Community Building at MAGIC / Project Shows appeared first on Event Marketer.
Event Marketer
FEBRUARY 16, 2024
Ad infinitum: a circular fashion showcase by PROJECT featured an outdoor winter scene complete with a clear igloo dome that added an element of connection with nature. The post Ideas from Fashion Trade Shows: Five Exhibit Style Touches appeared first on Event Marketer.
Event Marketer
OCTOBER 24, 2024
New York Comic Con is a bustling fandom event, but outside the walls of the Javits Center in New York City is a landscape and people not so easily surprised—unless it involves 20 unique “Deadpool” variants galavanting about, that is.
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