Event Marketer

MARCH 14, 2025

Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. Early results showed that 3,500 people stopped by during the two-day event. Also on tap at the event: interactive elements, like custom embroidery and live fashion sketches.

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Event Marketer

NOVEMBER 1, 2021

There were also beauty demos, panels, fireside chats and guest appearances by beauty brand leaders, celebrity makeup artists and social media personalities. More Beauty Event Strategies: How YSL Beauty Charmed Gen Z at New York Fashion Week. VH1’s Glam N Go Beauty Truck Drives Touch-Ups and Tune-In.

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Event Marketer

FEBRUARY 7, 2022

3-4 at historic Harlem Parish and offered content programming, murals, fashion displays, local vendors and refreshments. We partnered with local Harlem fashion, art and culinary Black-owned brands and gave people the opportunity to come out to meet some of these visionaries and sample their products. Agency: Allied Experiential.

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Attendease

FEBRUARY 28, 2022

Manufacturing and supply chain delays remain a challenge for many industries, including automotive, fashion, and electronics. This often involves communicating with retail partners, event planning, and scheduling product availability dates long before the launch. Don’t forget product-specific or event hashtags to help you go viral!

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Endless Events

JANUARY 9, 2020

We’re opening the new year of Event Brew with the topic of social media. The past decade saw an insane increase in the widespread use of social media. Amongst many other things, social media became a true pillar of the way human beings communicate with each other. Thuy’s POV.

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Event Marketer

NOVEMBER 1, 2021

In partnership with events platform Black Restaurant Week and dating app BLK, the “Love Life” Date Night activations took place Oct. More From HBO’s Event Portfolio: Grand Ex 2019: HBO, Giant Spoon and the Experiential Campaign of the Year. HBO Max Targets Gen Z with an ‘Un-Fashion’ Installation.

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Event Marketer

OCTOBER 10, 2022

Bose strutted into New York Fashion Week (NYFW) with a new “Sound is Power” mantra and a blend of art and technology experiences that introduced its QuietComfort Earbuds II and reinforced the idea that audio is more powerful when it’s personalized. Agency : Mirrored Media. At New York City’s Glasshouse on Sept.

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Event Marketer

OCTOBER 4, 2022

Our main objective always with any event that we are mounting is to drive consumer awareness, which ultimately translates to viewership,” says Jill Hudson, svp-publicity at FOX Entertainment. Monarch’ is rooted in country music; there’s glitz and glamour and fashion. 11] aligned perfectly with New York Fashion Week.”.

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Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Eventmobi

AUGUST 5, 2020

As event planners continue to make the shift to virtual and hybrid events, maintaining a high level of attendee engagement has become an even more pressing topic. Alicia Jenelle, Alicia Jenelle Events, Toronto, ON. There are a few key ways I find to be most effective to ramp up attendee engagement during an event.

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Event Marketer

SEPTEMBER 9, 2024

HALLMARK The leaves haven’t fallen off the trees yet, but in true brand fashion, the Hallmark Channel only has Christmas on its mind. Yourself figurine digitally. As part of its 15th annual Countdown to Christmas lineup, the brand will be releasing “Holiday Touchdown: A Chiefs Love Story” on Nov.

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Event Marketer

APRIL 10, 2023

“I always say about event marketing and experiential, it’s not so much about what you do there for the thousand people who go through the activation, it’s about how you turn your fans into your ambassadors.” –Amy We do a lot on social media and on our site.

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Canadian Special Events

OCTOBER 10, 2024

The Concierge Club produced and designed an exclusive, invite-only preview event last month for Dynamite at their new flagship store in Montreal’s luxurious Royalmount Shopping Centre. The event, featuring a speakeasy theme in collaboration with Cloakroom Bar , celebrated the brand’s evolution and offered a glimpse into its stylish future.

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EventSource

JANUARY 25, 2021

When you first get engaged there is a flurry of activity, from congratulations flooding in on social media, to family celebrations and of course, actually planning the wedding. People See Your Relationship Differently As old-fashioned as it is – when you get engaged, your relationship somehow becomes more valid to society at large.

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Event Marketer

FEBRUARY 21, 2024

Five stylish activation ideas from New York Fashion Week New York Fashion Week (NYFW) is a biannual affair that typically overflows with exclusive runway shows and afterparties. Whether acting as official NYFW 2024 partners or simply seizing on the event’s hype, a select group of brands brought fresh thinking to the Big Apple.

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Event Marketer

NOVEMBER 8, 2021

The experiential pop-ups invite guests to discover the music, fashion, art and other influences of Bowie and his artistry through video, photography and audio experiences in partnership with Sony 360 Reality Audio. The post How Artist-Centric Music Experiences Are Amplifying Experiential Opportunities appeared first on Event Marketer.

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Event Marketer

OCTOBER 5, 2023

shop in Koreatown, Los Angeles, creating a branded drive-thru and pop-up environment for 300 social media influencers to sample and promote the new Eaze Drop Blur and Smooth Tint Stick products designed for on-the-go touchups. –Nanette Wong, VP-Global Brand Marketing, Fenty Beauty Fenty Beauty by Rihanna on Sept.

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Event Marketer

DECEMBER 20, 2021

Events Built to Engage Gen Z: Amazon Prime Video Scores Big with Gen Z On The Tailgate Tour. In addition to platforms like The Tailgate Tour, Ellsworth says the brand is focused on innovative, digital-first experiences and small, curated events, which she says are working well now in post-pandemic times.

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Event Marketer

JUNE 1, 2022

In April, the brand partnered with select Ritz-Carlton properties to give traditional presidential suites highly-curated First Lady makeovers, and invited the public to open house events where they could immerse themselves in the worlds of the women portrayed. Social media amplification was another essential piece of the strategy.

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Smart Meetings

JUNE 8, 2023

Canadian CVBs say skies still clear for meeting planners While an orange haze of toxic smoke from wildfires in Canada hovered over New York City, Canadian CVBs say that Québec City and Toronto remain relatively smoke-free and no events have been canceled in those cities. She added, “We are monitoring the situation closely.”

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Maritz Global Events

APRIL 2, 2019

Post authored by Emily Richmond, Social Media Marketing Specialist. You grew up with social media, so it must come easy to you, right?”. That alone should tell you how much the social media landscape has changed in a short period of time. Do you post content repeatedly on all social media platforms?

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Smart Meetings

OCTOBER 5, 2018

Hermes has hiring power at Coastal Collection, which encompasses The Resort at Pelican Hill , Fashion Island Hotel and Hotel Irvine. When I began in sales and events, the educational component and networking were amazing,” he says. And if we deliver this well, they might tell a colleague or post on social media.

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Event Marketer

NOVEMBER 14, 2022

The content could be shared on participants’ social channel of choice and was broadcast across the external signage of the company’s Times Square headquarters, a social media strategy that was supported by Morgan Stanley’s first-ever influencer partnerships.

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Smart Meetings

JANUARY 4, 2024

Given the free time the WSWA team had, the association chose 2023 as the year to introduce a rebrand and additional changes to its event. The event’s name was redubbed “Access Live,” an extension of the association’s WSWA Access, a program that connects wine and spirits producers with wholesalers via education and mentorship.

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Event Marketer

JULY 9, 2024

During a meet-and-greet event at the Fort Bliss military base, Chestnut competed against four soldiers for charity, and ultimately put down 57 hot dogs in five minutes, while his competitors collectively ate 49 franks during that period. Fun fact: the 2024 winner of the Nathan’s competition ate 58 hot dogs in 10 minutes.)

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Smart Meetings

FEBRUARY 27, 2023

Jacqueline Whitmore As the frequency of business events continues to expand, many meeting professionals may find themselves in an uncertain social limbo navigating what is now acceptable to do at a cocktail party. How soon is too soon to reach out after an event ends? JW: The old-fashioned way still works with business cards.

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Smart Meetings

NOVEMBER 2, 2023

Burst With Color: Bright Event Furniture Ideas Learn more One of the biggest trends in fashion and design has been “dopamine dressing.” Designers and social media influencers have used this hot concept to incorporate bright colors into clothing styles and rooms. You may be asking the question, “What is dopamine dressing?”

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Event Marketer

OCTOBER 7, 2024

The one-day activation was hosted by Chain, a property that reimagines chain restaurant food, which hosted its second annual Chain Fest event over the weekend. Americans have been clamoring for the brand to bring its Chicken Big Mac to the States for years, so to tout the sandwich’s limited-edition debut in the U.S. dubbed “McDonnell’s.”

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Event Marketer

FEBRUARY 19, 2024

The brand, whose mission is to legalize weed for veterans nationwide, executed multiple activations throughout the event, including the Vibes Village presented by American Weed Co., Over the weekend, American Weed Co. made history as headline sponsor of the Cali Vibes Festival at Marina Green Park in Long Beach, CA.

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SmartMeetings

FEBRUARY 26, 2018

Everyone uses social media now for marketing events. But what about the feedback you get from attendees during an event? Heed these six tips to stay on top of your social media throughout the day. At Smart Meetings we talk a lot about the importance of a custom event hashtag—because it truly does matter.

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Event Marketer

OCTOBER 31, 2023

Over the last four decades, the brand has perfected a successful formula for the event held annually in Queens, NY, with core elements that resonate with attendees, including the Chase Lounge, an indoor hospitality area for Chase customers with tournament tickets, and the outdoor Chase Terrace, introduced last year. Schoff says.

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Event Marketer

OCTOBER 3, 2022

Procter & Gamble’s My Black is Beautiful booth at Essence Festival is a much-anticipated attraction at the tentpole, which celebrates Black culture through fashion, food and music. More Sponsorship Tactics: What We Learned About Hybrid Events From Two Weekends of Essence Fest. 1 Black culture event,” she says.

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Event Marketer

MARCH 11, 2024

REDDIT Reddit is no stranger to tentpole events like CES and Cannes Lions, so it only makes sense that SXSW is also on the social media network’s agenda. The difference at South by, however, is that this year’s event marks the first time Reddit has launched a product as part of its activation. Agency: 15|40.

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EventSource

SEPTEMBER 24, 2020

So, in true EventSource fashion, we reached out to a handful of caterers with delivery menus to find out! It’s a delicious (and very popular) option for any dietary preference and a guaranteed crowd pleaser for any social or corporate event! ” – Ma-Ro Catering Daniel et Daniel Catering & Events ( 1 ) EventSource.ca

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Event Farm

MAY 17, 2017

This is a guest post by Denayja Reese , a multi-city Event Production and Experiential Marketing Consultant who has worked with companies like Toyota, Airbnb, Spotify, and more. If you want some quick tips, though, keep reading to learn three important steps for building a great content team for your next event.

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Event Industry News

OCTOBER 10, 2018

There is no denying that social media is part and parcel of our modern-day society. Fully capitalising on the numerous opportunities it presents can make a huge amount of difference to the exposure and success of an event. Once you have ascertained this you then must choose which social media platform to use and how to use it.

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Attendease

FEBRUARY 28, 2022

Manufacturing and supply chain delays remain a challenge for many industries, including automotive, fashion, and electronics. This often involves communicating with retail partners, event planning, and scheduling product availability dates long before the launch. Don’t forget product-specific or event hashtags to help you go viral!

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