Event Marketer

OCTOBER 31, 2023

Over the last four decades, the brand has perfected a successful formula for the event held annually in Queens, NY, with core elements that resonate with attendees, including the Chase Lounge, an indoor hospitality area for Chase customers with tournament tickets, and the outdoor Chase Terrace, introduced last year. Schoff says.

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Event Marketer

NOVEMBER 25, 2024

Adding to the action was an LED truck that drove a popular circuit around Chicago to drive awareness of the partnership and intrigue in the event. To infinity and beyond… ( Partners: Event Strategy Group; Fivestone) THIS TRACK AND FIELD EVENT IS MORE GOOD NEWS FOR WOMEN’S SPORTS Step aside, New York City Marathon.

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Event Marketer

DECEMBER 20, 2024

Greg Wamsley, Mosaic North America, and Alyson Walker, Wasserman The Event Peeps Podcast returns with part two of our look back on one of the years biggest events, the Paris 2024 Olympic and Paralympic Games. Listen here: Have an idea for an episode of Event Peeps? Air Canada is a real connector of sport, culture and people.

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Event Marketer

FEBRUARY 10, 2025

16, National Almond Day, at a public pop-up event hosted at Blue Diamonds Sacramento, CA-based headquarters. the brand hosted a Prets Matcha Moment event on Jan. NOTHING BUT NETS: MODELO LAUNCHES A HOOPS-INSPIRED FASHION LINE Basketball and fashion go hand-in-hand, and on Jan. 23 at its Union Square store in New York.

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Event Marketer

OCTOBER 23, 2024

“We were very connected to on-premise accounts through our distributor partners and the local team on the ground to make sure that we surrounded the event with opportunities to go and sample the cocktails,” says Josh Dean, vp-Johnnie Walker at Diageo North America. “We

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Event Marketer

FEBRUARY 12, 2025

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. The booths main event was a purple pedal bar topped with a canopy in the shape of a football. One would have never guessed the event was staged on an empty parking lot.

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Event Marketer

JANUARY 14, 2025

In recent years, brand activations and events have also become essential to the upscale events ecosystem, and during Miami Art Week 2024 (Dec. CHASES CARDMEMBER PERKS Events hosted during Miami Art Week are often exclusive, invite-only affairs attended by celebs, artists and VIPs. 7 Food is Art event could interact with.

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Event Marketer

SEPTEMBER 9, 2024

Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. HALLMARK The leaves haven’t fallen off the trees yet, but in true brand fashion, the Hallmark Channel only has Christmas on its mind. Yourself figurine digitally.

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Event Marketer

SEPTEMBER 4, 2024

The brand scooped up some delish pre-event buzz with an ice cream truck pop-up across New York City, Aug. At IHG’s Grand Slam Social event on Aug. The event served as a nod toward the brand’s expanding luxury and lifestyle portfolio. has fashioned the US Open’s gleaming, silver championship trophies. Then beginning Aug.

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Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. But these days, many companies are leveraging augmented reality in events more intentionally to enhance their experiences and offer something of value to users. Check out eight ways to make it happen.

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Event Marketer

JUNE 6, 2024

With Gen Zers driving a 1,100-percent year-over-year increase in searches related to Coachella outfit inspiration on the platform and tens of millions of queries related to the festival at large, the brand was uniquely positioned to track festival trends, and use that data to build an impactful sponsorship program. says Pollack.

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Event Marketer

OCTOBER 3, 2022

Procter & Gamble’s My Black is Beautiful booth at Essence Festival is a much-anticipated attraction at the tentpole, which celebrates Black culture through fashion, food and music. Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. 1 Black culture event,” she says.

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Event Marketer

FEBRUARY 21, 2024

Five stylish activation ideas from New York Fashion Week New York Fashion Week (NYFW) is a biannual affair that typically overflows with exclusive runway shows and afterparties. But in recent years, it has also inspired innovative sponsorship tactics that reach beyond VIP soirees—and the winter 2024 edition was no exception.

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Event Marketer

DECEMBER 27, 2021

Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. The brand plans to grow the cleanup program into a larger, annual event benefitting local organizations. At each stop, a full event popped out of Save the Children’s tour vehicle.

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Event Marketer

APRIL 24, 2025

Photo credit: Jones Crow ANKER The official charging partner of the festival kept attendees devices juiced up throughout the event with its network of high-speed, solar-assisted charging stations across the festival. And get this: The whole visual identity of the space was designed by Chappell Roans creative director, Ramisha Sattar.

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Event Marketer

MAY 7, 2024

.'” –Lindsay Leaf, EVP-Experiential, BDG Media For BDG Media, and the array of publications under its umbrella, aligning with event tentpoles has become essential to positioning the company as the pinnacle of culture and nightlife. For New York Fashion Week, it’s fashion and nightlife.

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Endless Events

APRIL 14, 2020

Today we’re talking about sponsorships for virtual events! Because sponsorships and exhibitions are a huge source of revenue in the industry. But now that planners are trying to figure out how to turn in-person events into virtual ones , things get a little bit confusing. How can they replicate this?

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Event Farm

MAY 5, 2021

As pandemic conditions continue to change, do you feel that you must wade through wave after wave of information to seek answers and solutions to plan safe live events? Ryan Costello, co-founder of Event Farm, unveiled and walked us through the Playbook during the third event in our series on Pandemic Compliance and Safety at Live Events.

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Event Marketer

JULY 5, 2021

ComplexCon is a tentpole event for Complex Networks that attracts nearly 60,000 rabid streetwear fans each year, so when COVID shut down the in-person festival in 2020, cancelling altogether wasn’t an option. Attendees were represented by avatars and collected coins throughout the event to upgrade their digital outfits. THE EXPERIENCE.

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Event Marketer

NOVEMBER 22, 2022

From the installations to the panels to the sponsor activations to the fusion of art with music, fashion and film, SCOPE is slated to be an affair to remember, particularly as post-pandemic audiences become more comfortable attending live events. SPONSORSHIP. The show , taking place this year Nov. 29 to Dec. 29 to Dec.

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Eventmobi

JUNE 28, 2018

A common question we often get from our clients is, “What’s the best way to measure event ROI?” . You, along with all of your event stakeholders, likely itch for an answer to that integral question after each one of your events. . In today’s digital age, event data and analytics are readily available to event planners.

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Event Industry News

SEPTEMBER 21, 2018

Epson – the world’s leading projector manufacturer – provided stunning high lumen laser projection mapping to support the launch of Richard Quinn’s new 2019 fashion range at London Fashion Week earlier this week (18 September.) The design potential and impact on the fashion industry is very exciting.”.

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Event Marketer

FEBRUARY 7, 2022

Art Basel at the Miami Beach Convention Center is one of the more nationally recognized fairs that attracts sponsors during Miami Art Week, but Scope Art Show, which celebrated its 20 th anniversary during the events this past November and December, has become a breeding ground for experimental brand installations on the beach. Sponsor: Abra.

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Event Marketer

APRIL 11, 2024

The Power Play platform officially launched March 18-19 with Marie Claire’s reimagined women’s summit at the Santa Monica Proper Hotel, where 100 local business leaders and up-and-coming entrepreneurs were immersed in the brand’s “New Ambition” event theme. We need those in-person touchpoints. And this was our response to that.”

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GEVME

JANUARY 26, 2021

The event management industry is one of them, in fact, one of the most affected ones. . Well, the very essence of an event is when people accumulate at a place for a purpose, interact, network, learn and have a good time. But, what is a hybrid event then? In simple words – A mix of both virtual and in-person events.

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Event Marketer

JULY 3, 2023

Reddit’s future-forward b-to-b-to-c event campaign attracts brand partners with a strategy steeped in discovery and connection that lets its communities do the talking At Cannes, the Reddit Explorers Club enticed creatives with consumer-style engagements that showcased Reddit’s unique storytelling and collaboration opportunities.

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Event Marketer

MAY 13, 2024

PORSCHE’S ELECTRIC GARDEN PUTS THE PETAL TO THE METAL The 2024 Met Gala’s “Garden of Time” theme, celebrating the new “Sleeping Beauties: Reawakening Fashion” exhibit, paved the way for some enchanting red-carpet looks and experience design moments at the May 6 affair at New York’s Metropolitan Museum of Art. 28 in Tucson.

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Event Marketer

MARCH 15, 2024

The odor elimination brand (formerly Poo~Pourri) is partnering with Rolling Stone this week on three cheeky events that invite badgeholders and the public alike to “Get Funky. Then, with a quick tap, they can use the devices to unlock a series of fully decked-out, clean mobile bathrooms (a premium at any major event) around Austin.

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Event Marketer

MARCH 11, 2024

REDDIT Reddit is no stranger to tentpole events like CES and Cannes Lions, so it only makes sense that SXSW is also on the social media network’s agenda. The difference at South by, however, is that this year’s event marks the first time Reddit has launched a product as part of its activation. Agency: 15|40.

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PCMA Convene

FEBRUARY 6, 2025

When Kristin Mooney, senior vice president of events for Inc. The events speakers are really bringing their companys experience to life. Its a win for Fast Company to be able to pull these events together. The success of Fast Tracks also relies on a highly functional event app and a team of brand ambassadors, Mooney said.

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Prestige Events Magazine

JANUARY 23, 2024

Fiona Robinson, Newlife’s CEO, said: “We’re delighted to be partnering with Fast Forward 15 for the Beyond Labels boutique, where you will be able to buy brand new fashion from leading High Street names for a fraction of the price.

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Attendease

DECEMBER 13, 2023

Events are a critical channel for healthcare organizations to engage with their key audiences. From large-scale medical conferences to intimate seminars, events enable healthcare event planners to strengthen relationships, generate leads, and position their brands as thought leaders. What are your measurable goals?

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Event Marketer

MARCH 23, 2022

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. SXSW 2018: Brand Experiences From Austin’s Flagship Event. Commencing a three-year sponsorship with SXSW, Volkswagen revealed its new ID. ALLY FINANCIAL.

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Endless Events

FEBRUARY 7, 2018

It’s important to start your event off on the right foot. Your attendees first impression will set the tone for the rest of the event. With these grand entrances ideas, you can make that impression a great one and start your event off on the right foot! Always be sure your grand entrance matches the theme and tone of your event.

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Event Industry News

MARCH 12, 2019

The Warehouse x Barbican Inside Out campaign has won the 2019 European Sponsorship Arts and Culture Award at the European Sponsorship Association Awards. Amongst other activity, the Barbican Centre itself was used as a location for photo shoots and events created to support the partnership.

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Event Marketer

JUNE 14, 2023

As a sponsor of the FIFA Men’s World Cup for more than 30 years, Budweiser has a firm understanding of the contagious energy the quadrennial event inspires. More Scenes from BudX Doha: Photo credit: Ben Houdijk The post How Budweiser’s FIFA World Cup Influencer Campaign ‘Ruled the World’ appeared first on Event Marketer.

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Endless Events

FEBRUARY 28, 2023

If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. 60% of business leaders and 80% of marketers believe that events are critical for success.

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