Event Marketer

JULY 11, 2024

Still, Sundance isn’t the only festival (possibly) on the move; it joins a growing list of big events and conferences that are set to relocate or expand to new cities. Cargill Philanthropies. Collision will rebrand to Web Summit Vancouver and relocate to the city from Toronto in 2025.

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Event Marketer

FEBRUARY 15, 2024

Attendees are promised the “perfect mashup of 1957 and 2024” with a mix of theater, dance, tech and fashion that will take the shape of shops, flash mobs and an AI-generated Marilyn. The post Coca-Cola and Time Out Launch a ‘Foodmarks’ Campaign with Global Destinations and Activations appeared first on Event Marketer.

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Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. But these days, many companies are leveraging augmented reality in events more intentionally to enhance their experiences and offer something of value to users. billion mobile AR user devices worldwide.

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Smart Meetings

FEBRUARY 25, 2025

Thats what French car manufacturer Renault did when they partnered with European event producer Europalco at MH Atlantic Hotel in Peniche, Portugal, to display the companys cars in an engaging, immersive way for its annual Renault Group Convention 2024. Europalcos Event Tech The LED wall had two uses.

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Bizzabo

NOVEMBER 29, 2018

Ready for the most authoritative list of 2019 women in tech events on the internet? The number of women in tech events have been increasing year over year, further highlighting the importance of a more inclusive culture in tech. Don't see your 2019 women in tech event on this page? January Events.

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Event Marketer

JUNE 17, 2024

THE REALREAL MAKES A STATEMENT ON FAKEFAKE LUXURY GOODS New York City’s Canal Street has been a mecca for counterfeit designer handbags and other luxury goods for decades, but The RealReal, an online marketplace for authenticated luxury fashions, is giving swindlers a run for their money. Sounds like a RealReal good strategy to us.

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Smart Meetings

MAY 15, 2024

You may find it in an innovative, high-tech NYC venue; or, perhaps a characteristic boutique hotel in beautiful Boise. Baraboo Supper Club is named for Baraboo, Wisconsin, and is the ideal place to enjoy brandy old fashioneds, prime rib, relish trays and boozy ice cream. of meeting and event space. 491 guest rooms and 59,888 sq.

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Event Marketer

MARCH 15, 2024

The odor elimination brand (formerly Poo~Pourri) is partnering with Rolling Stone this week on three cheeky events that invite badgeholders and the public alike to “Get Funky. The feel to SXSW isn’t just music, it’s tech, right? And we’re incorporating a new tech into the festival with our NFC technology.

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Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Industry News

NOVEMBER 16, 2023

The Event Technology Awards (ETA) 2023 wrapped the first day of Event Tech Live (ETL) London in raucous fashion.

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Event Marketer

FEBRUARY 7, 2022

Art Basel at the Miami Beach Convention Center is one of the more nationally recognized fairs that attracts sponsors during Miami Art Week, but Scope Art Show, which celebrated its 20 th anniversary during the events this past November and December, has become a breeding ground for experimental brand installations on the beach. Sponsor: Abra.

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PCMA Convene

SEPTEMBER 22, 2022

Once Junk Kouture — a competition for students to create wearable fashion made from recycled materials — went on tour, team members realized they needed to create a world final, “an Olympics of creativity.”. Armour gave a stock answer — he just loved creativity and fashion. It’s a big event every two or three weeks,” he said.

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Event Marketer

JULY 25, 2024

The team interviewed the speakers ahead of the event to gather key points from their speeches and personal stories to translate them into corresponding moving graphics. What’s good about this event is that it doesn’t have to be done the same way every time. A second iteration of The Table will be hosted in New York later this year.

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Event Marketer

AUGUST 30, 2024

Lighting effects can greatly impact your mood and, thus, the moods of your event attendees. Let’s take a spin around 10 recent and wide-ranging uses of a/v effects, including lighting, at events. It may affect how they take in information, their energy levels and their overall happiness.

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Event Marketer

OCTOBER 11, 2023

Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo in Las Vegas Sept. The post Field Report: Steal-Worthy Activation Ideas from Vision Expo West 2023 appeared first on Event Marketer. Distilled details.

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Event Marketer

SEPTEMBER 23, 2024

19-21, bringing its unique blend of style, tech, and bold looks. Fashion eyewear brand OGI highlighted its commitment to independent thinking with a splashy space complete with thoughtful furniture pieces in eye-catching colors, a purple chessboard and cool details like a stack of LIFE magazines under a gramophone.

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Attendease

MAY 16, 2024

The event sector is no exception, as event planners and managers are starting to experiment with tech to enhance events and the planning process. In fact, many event trends for 2024 are skewing heavily toward the digital world. But can this new tool benefit the meticulous world of event planning?

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Conferences that Work

JULY 19, 2021

Ever since my first encounter with the hybrid hub and spoke meeting topology at Event Camp Twin Cities in 2011, I’ve been a big fan of the format. A hub and spoke meeting is one where there’s a central hub meeting or event that additional groups (aka “pods”) of people join remotely. But first…. Convenience.

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Event Marketer

JULY 9, 2024

During a meet-and-greet event at the Fort Bliss military base, Chestnut competed against four soldiers for charity, and ultimately put down 57 hot dogs in five minutes, while his competitors collectively ate 49 franks during that period. CONSUMERS ARE SHACKING UP WITH L.L.BEAN AT THREE BEACH LOCATIONS File this one under “worth the risk.”

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Event Marketer

NOVEMBER 14, 2022

As a nod to its tech prowess and recent acquisitions of companies like E-Trade and Parametric, the brand also invited visitors to pose for an augmented reality-powered photo op that transformed them into astronauts. This isn’t the first time in recent memory that Morgan Stanley has demonstrated its commitment to inclusivity.

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SevenEvents

JANUARY 20, 2025

As we venture into 2025, the event management landscape in the UK is evolving at an unprecedented pace. Driven by technological advancements, shifting attendee expectations, and an increased focus on sustainability, the way events are planned, executed, and experienced is undergoing a major transformation.

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BizBash

DECEMBER 6, 2017

Rather than passing along a traditional holiday gift guide to press and influencers, this year Canadian fashion brand Roots staged.

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Event Marketer

AUGUST 18, 2024

Dubbed the “marketplace at the crossroads of pet culture and business,” the trade show was a launchpad for over 800 products, with some of the busiest categories on the show floor including natural, fashion, growing, and small animal and aquatic. The post Field Report: Six Exhibit Trends from SuperZoo 2024 appeared first on Event Marketer.

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Event Marketer

MARCH 23, 2022

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach. ALLY FINANCIAL.

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Event Marketer

JANUARY 3, 2023

The evidence that audiences are more judicious than ever about which events they’re willing to commit their time to in a post-pandemic world is overwhelming. Because as Intel’s events program manager, Victor Torregroza, puts it, “If you’re going to leave your house, your family, your kids, your job, it’s got to check all the boxes.”.

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Event Marketer

JANUARY 16, 2023

Through the years, redditors have kept their fingers on the pulse of the latest trends in tech—often predicting the next big thing through subreddits like r/electricvehicles (started in 2009) and r/bitcoin (established in 2010). More B-to-B Event Strategies: Inside Reddit’s Explorer-themed Cannes Lions Activation. Agency: Giant Spoon.

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Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. Agency: 15|40.

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GEVME

AUGUST 15, 2019

Even if your 2018 events made an incredible impression, in 2019–2020, you should learn how to make these experiences even more memorable and impressive. The most important goal remains to consider everything—absolutely all modern tips and tactics to improve your event with our current event trends. Improving event check-in.

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Event Marketer

JANUARY 15, 2024

From exclusive soirees to public pop-ups, the best brand experiences from the 2023 event had art at the forefront and storytelling at the core. The brand teamed up with French photographer JR for the event, and his artwork was exhibited throughout. 7, IKEA Open House Miami launched as a private press event, then opened Dec.

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Event Marketer

JULY 9, 2024

Taco Bell rewrites the playbook on experiential earned media with a big-tech-style launch event Live Más LIVE garnered more than 7 billon media impressions and 632 pieces of media coverage of onstage announcements, including the new Cheez-It Crunchwrap Supreme. at Taco Bell. The showcase took place on Feb.

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Event Marketer

JULY 3, 2023

Reddit’s future-forward b-to-b-to-c event campaign attracts brand partners with a strategy steeped in discovery and connection that lets its communities do the talking At Cannes, the Reddit Explorers Club enticed creatives with consumer-style engagements that showcased Reddit’s unique storytelling and collaboration opportunities.

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Eventtia

JANUARY 28, 2025

Event planning is like juggling ten tasks at once from logistics and budgets to last-minute changes all while staying calm under pressure. Thats why having an event planning checklist and a clear plan is key. Now were sharing those insights to help you streamline your planning and have events that really stand out.

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Event Marketer

SEPTEMBER 25, 2023

For more than just packing travel essentials, luggage has become its own fashion statement, with the features and tech to match. Keeping with the theme, events at The BÉIS Hotel were called “Room Service” during the day and “Turndown Service” in the evening.

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Event Marketer

NOVEMBER 22, 2022

From the installations to the panels to the sponsor activations to the fusion of art with music, fashion and film, SCOPE is slated to be an affair to remember, particularly as post-pandemic audiences become more comfortable attending live events. The show , taking place this year Nov. 29 to Dec. The show , taking place this year Nov.

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PCMA Convene

DECEMBER 3, 2018

Event professionals are well familiar with the headlines about the industry’s continuing technological transformation. As costs come down for some of the most exciting digital technologies, Haas says he believes that meetings and events will welcome some of the tools that have matured over the last few years.

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zkipster

FEBRUARY 8, 2017

New York Fashion Week, kicking off a month of global fashion events, is often considered one of the most important weeks to watch in the industry. Event pros: as more designers integrate technology in their shows, it’s important to keep in touch with how Fashion Week guests are using technology to interact with fashion events.

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Smart Meetings

JULY 21, 2023

Following the ever-changing trends of the event production industry This summer marks the 30th year event and entertainment production company Empire has been putting on live events across six continents. Miller says more concrete pre-event questions are being asked. Founded by J.B.

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