Event Marketer

JANUARY 14, 2025

In recent years, brand activations and events have also become essential to the upscale events ecosystem, and during Miami Art Week 2024 (Dec. Afterward, participants could enjoy live music and wellness-enhancing food and beverages (assuming they could still feel their limbs). 7 Food is Art event could interact with.

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SpotMe Blog

SEPTEMBER 23, 2021

Event planning is no easy feat. The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . What Are Event Sponsorships? Food and beverage.

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Sponsorships 2021 Food and Beverage Marketing 242

Event Marketer

FEBRUARY 10, 2025

16, National Almond Day, at a public pop-up event hosted at Blue Diamonds Sacramento, CA-based headquarters. to make the case that its Zero Sugar beverage should be the victor of the flavor wars. the brand hosted a Prets Matcha Moment event on Jan. Built in Dallas, the nut-shaped vehicle took more than 1,150 hours to complete.

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Food and Beverage Fashion 2025 Retail 245

Event Marketer

FEBRUARY 13, 2023

And savvy marketers are carving out time and space within their events and activations to ensure that those riding the alcohol-free wagon feel comfortable, welcome and seen. Naturally, non-alcoholic brewers and zero-proof beverage makers, who create complex drinks that mimic cocktails without the alcohol, are leading the charge.

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Food and Beverage Sponsorships Events Consulting 330

Event Marketer

FEBRUARY 13, 2025

The Snack Yard, influenced by Jackson Square Garden, featured benches, gazebos, string lights, grass, plants, a topiary shaped like Chester Cheetah, a cart with branded postcards, and food stands, like the Lays Wavy Fried Green Tomatoes, inspired by a New Orleans culinary staple.

Food and Beverage 275

Food and Beverage Hotels Event Marketing Marketing 275

Eventmobi

FEBRUARY 3, 2022

Establishing an event budget is a crucial step during the planning phase, right after setting your goals and objectives. A budget is a detailed forecast of what will be happening financially at your event. It helps control your expenses and revenues, and measures the success of your meeting or event performance.

Food and Beverage 361

Food and Beverage Financial Sponsorships Technology 361

Event Marketer

OCTOBER 22, 2024

One turn of the key, and a curated beverage bar magically appears. During Barry Can’t Swim’s dj set at the ADE opening event, Heineken implemented tech that delivered a message via infrared lighting, which was invisible to the naked eye, but appeared when fans held their phones up to record the performance.

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Food and Beverage 2025 Hotels Social Media 296

Eventmobi

JULY 5, 2023

Ever need help generating event sponsorship ideas? And having strong sponsor support can mean the difference between a good event and a great one. So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. You’re not alone!

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Sponsorships Social Media Trade Shows Food and Beverage 195

Event Marketer

SEPTEMBER 9, 2024

Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. There, the brand invited consumers attending the event’s pregame FanFest to celebrate their passion for college football through activations, food and performances.

Sports 286

Sports Sponsorships Food and Beverage Apparel 286

Event Marketer

SEPTEMBER 27, 2021

The beverage has become nearly as symbolic of the tennis tournament as the matches themselves, and this year marked the 15th anniversary of its debut. For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. Aleco Azqueta.

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Sponsorships Food and Beverage Sports 2021 310

Event Marketer

SEPTEMBER 11, 2023

“We’re looking to use this investment and this event to help drive our business objectives. Coke’s roots in music run deep, from countless festival sponsorships and partnerships with legendary artists through the years, to the Coke Studio global music platform launched in 2022.

Food and Beverage 320

Food and Beverage Retail 2022 Sponsorships 320

Attendease

OCTOBER 19, 2021

We recently spoke to Lindsay Martin-Bilbrey, CEO at Nifty Method , about the concept of all-in-one event management software, why this concept is flawed, and what approach can tech providers and event planners take. Here are some key takeaways from the conversation with Lindsay, where she debunks the myth of all-in-one event tech.

Event Management 356

Event Management Management Food and Beverage Tech 356

Event Marketer

SEPTEMBER 6, 2021

Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. In addition to the courts, the brand provided an open-air lounge offering food and drinks.

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2021 Food and Beverage Sports Hotels 359

Event Marketer

FEBRUARY 12, 2025

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. The booths main event was a purple pedal bar topped with a canopy in the shape of a football. One would have never guessed the event was staged on an empty parking lot.

Apparel 272

Apparel Sports Food and Beverage Fashion 272

Event Marketer

APRIL 18, 2024

The Indio, CA-based event at the Empire Polo Club, hosted this year April 12-14 and April 19-21, features headlining performances by No Doubt, Lana Del Ray, Tyler, The Creator and Doja Cat; a new blockchain-based scavenger hunt dubbed Coachella Quests; and a new stage that’s home to extended sets.

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2024 Marketing Food and Beverage Sponsorships 310

Event Marketer

SEPTEMBER 4, 2024

The brand scooped up some delish pre-event buzz with an ice cream truck pop-up across New York City, Aug. At the Chase Lounge, air conditioning, food, drinks and clean bathrooms awaited cardmembers. At IHG’s Grand Slam Social event on Aug. The event served as a nod toward the brand’s expanding luxury and lifestyle portfolio.

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2024 Sponsorships Fashion Food and Beverage 296

Event Farm

JUNE 9, 2021

Events are coming back but planning an event looks nothing like it used to. Event budgets were the focus of part IV of our virtual series on Pandemic Compliance and Safety at Live Events. Event budgets were the focus of part IV of our virtual series on Pandemic Compliance and Safety at Live Events.

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2021 Food and Beverage Entertainment Events 317

Showclix

MARCH 28, 2023

Festival season is upon us, bringing with it all the food, fun, and entertainment we’ve come to know and love! While ticket sales will most likely make up the bulk of your event’s revenue, many festivals also rely on sponsorships to help them succeed.

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Sponsorships Food and Beverage Social Media Entertainment 97

Event Marketer

JULY 12, 2021

Surprise content, concierge service and a sense of place and mission—these were among the elements that led to the success of the Essence Festival of Culture, which took place as a hybrid event over two weekends, June 25 to 27 and July 2 to 4. For more insight, we asked Jones to share her tips for a hosting a successful hybrid event program.

Food and Beverage 358

Food and Beverage Travel Events Technology 358

Eventmobi

OCTOBER 6, 2022

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Pop-up events are very popular in the UK and interest is spreading to North America. What are pop-up events? By definition, most events are temporary.

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

Velvet Chainsaw

FEBRUARY 27, 2023

Credit: iStock Event organizers are feeling the pinch as industry suppliers, venues and transportation companies rebound from the pandemic. Event venues are raising rates for basic services like electrical, internet, trash management and catering. Travel costs are rising due to strong demand (led by the leisure sector).

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2023 Food and Beverage 2022 Transportation 221

Event Marketer

MAY 5, 2022

Yep, the energy was as high as the Las Vegas temps at the milestone event, April 27-29 at the MGM Grand, where the industry gathered with an extra spring in its step as it cautiously eyed the light at the end of this two-year tunnel. For the early risers, there were morning 5K run/walks and breakfast roundtables covering hot industry topics.

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Marketing Food and Beverage Sponsorships Tech 348

Maritz Global Events

MAY 8, 2019

The search for innovative ways to reduce your event’s costs and increase revenue is not a new concept. Neither is the use of event sponsorships to achieve these goals. But the expense for food and beverage at events can be a steep one. Challenges and Opportunities of Event Sponsorships .

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Sponsorships Food and Beverage Trade Shows Conference 74

Event Marketer

SEPTEMBER 19, 2024

31 at the University of Florida and over 14 weeks will travel to campuses around the country, offers fans a free pregame experience that showcases beverage, CPG, personal care and wireless brands through booths, photo ops, sampling and giveaways. It goes without saying, but “for the ’gram” is still very important when it comes to events.

Food and Beverage 287

Food and Beverage Sports Wireless Social Media 287

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. More on Event Technology: Extreme Personalization: 10 Ideas to Customize Engagement for Attendees. LIVE VIRTUAL GUIDES.

Tech 363

Tech Food and Beverage Retail Technology 363

Eventbrite UK

NOVEMBER 10, 2022

Creators often recruit potential sponsors to help offset the budget required to pull off a successful event. Sponsors can provide funds or donations, such as merchandise, food, or beverages in return for brand promotion.

Sponsorships 78

Sponsorships Food and Beverage Events 78

Attendease

OCTOBER 19, 2021

We recently spoke to Lindsay Martin-Bilbrey, CEO at Nifty Method , about the concept of all-in-one event management software, why this concept is flawed, and what approach can tech providers and event planners take. Here are some key takeaways from the conversation with Lindsay, where she debunks the myth of all-in-one event tech.

Event Management 195

Event Management Management Food and Beverage Tech 195

Smart Meetings

SEPTEMBER 5, 2018

Building your event budget can be a daunting task. Your event budget becomes your guide throughout the event planning process to help you make key decisions. Creating a detailed and realistic budget template goes hand-in-hand with a successful event. More: Hack Your Event Budget with Smart Meetings. Venue Fees.

Entertainment 267

Entertainment Travel Advertising Sponsorships 267

Smart Meetings

JUNE 28, 2024

Challenging event inflationary times call for fresh ideas. Event Structure and Scheduling The who, how long and in what format can impact the bottom line tremendously. Produce as a hybrid event, with some attending in-person and some virtual sessions for a wider audience. This reduces travel, housing and F&B costs.

Food and Beverage 187

Food and Beverage 2030 2024 Negotiating 187

Smart Meetings

JUNE 27, 2023

Payne, CMP, CMM, strategic partner at INNOV8 Meetings + Events , to get her take on the current marketplace and its impact on meeting planners, and some helpful tips and tricks planners should be looking at when drafting up a contract with a hotel or venue. Make sure that you’re charged correctly.

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Negotiating Contracts 2026 Hotels 231

Eventmobi

JANUARY 24, 2019

Developing an event budget is a crucial element when planning your meeting or event. It’s the next step after setting your overall event objectives. To begin building your budget, it’s best to determine what financial success means for your event and how you want to measure it.

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Food and Beverage Meetings Financial Advertising 153

Event Marketer

MAY 9, 2022

Months of pent-up energy was unleashed at the event, which notably dropped its mask and vaccine mandates, where thousands of fans gathered to catch performances by the likes of The Weekend, Billie Eilish and Megan Thee Stallion, and experience a range of large-scale art installations. Agency: MKG. Photo credit: Marissa Joy Photography.

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2022 Food and Beverage Apparel Fashion 357

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. to cover your event costs. Co-host the event.

2019 150

2019 Food and Beverage B2B Social Media 150

Planning Pod

APRIL 12, 2020

Want to know the secret to planning a successful event? Let’s take a look at the nine critical steps of event management strategy that will put you on the path to event success. The same can be said for event planning. Or a fundraising event to collect donations and communicate your charity’s vision and accomplishments.

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Food and Beverage Social Media Insurance Entertainment 206

Attendease

APRIL 9, 2024

Planning a corporate event? The secret ingredient to an engaging and memorable event is…drumroll please… the theme ! A creative theme brings cohesion to all the moving parts of your event — from décor, activities, catering, and more. But coming up with a corporate event theme idea is easier said than done.

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Corporate Events Food and Beverage Entertainment Events 195

Social Tables

JULY 31, 2018

Planning fundraising events successfully comes with it’s own unique strategy and plenty of moving parts. In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. Build a great team.

Sponsorships 149

Sponsorships Food and Beverage Social Media Technology 149

Attendease

DECEMBER 13, 2023

Events are a critical channel for healthcare organizations to engage with their key audiences. From large-scale medical conferences to intimate seminars, events enable healthcare event planners to strengthen relationships, generate leads, and position their brands as thought leaders. What are your measurable goals?

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Healthcare Event Ideas Food and Beverage Social Media 195