SpotMe Blog

SEPTEMBER 23, 2021

Event planning is no easy feat. The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . What Are Event Sponsorships? Food and beverage.

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Event Marketer

FEBRUARY 10, 2025

16, National Almond Day, at a public pop-up event hosted at Blue Diamonds Sacramento, CA-based headquarters. to make the case that its Zero Sugar beverage should be the victor of the flavor wars. the brand hosted a Prets Matcha Moment event on Jan. Built in Dallas, the nut-shaped vehicle took more than 1,150 hours to complete.

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Event Marketer

FEBRUARY 13, 2023

And savvy marketers are carving out time and space within their events and activations to ensure that those riding the alcohol-free wagon feel comfortable, welcome and seen. Naturally, non-alcoholic brewers and zero-proof beverage makers, who create complex drinks that mimic cocktails without the alcohol, are leading the charge.

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Event Marketer

FEBRUARY 13, 2025

The Snack Yard, influenced by Jackson Square Garden, featured benches, gazebos, string lights, grass, plants, a topiary shaped like Chester Cheetah, a cart with branded postcards, and food stands, like the Lays Wavy Fried Green Tomatoes, inspired by a New Orleans culinary staple.

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Eventmobi

FEBRUARY 3, 2022

Establishing an event budget is a crucial step during the planning phase, right after setting your goals and objectives. A budget is a detailed forecast of what will be happening financially at your event. It helps control your expenses and revenues, and measures the success of your meeting or event performance.

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Eventmobi

JULY 5, 2023

Ever need help generating event sponsorship ideas? And having strong sponsor support can mean the difference between a good event and a great one. So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. You’re not alone!

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Event Marketer

APRIL 24, 2025

Photo credit: Jones Crow ANKER The official charging partner of the festival kept attendees devices juiced up throughout the event with its network of high-speed, solar-assisted charging stations across the festival. Surprise programming, bottomless electrolyte-infused beverages and exclusive giveaways were all in the mix.

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Event Marketer

SEPTEMBER 9, 2024

Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. There, the brand invited consumers attending the event’s pregame FanFest to celebrate their passion for college football through activations, food and performances.

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Event Marketer

SEPTEMBER 27, 2021

The beverage has become nearly as symbolic of the tennis tournament as the matches themselves, and this year marked the 15th anniversary of its debut. For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. Aleco Azqueta.

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Event Marketer

SEPTEMBER 11, 2023

“We’re looking to use this investment and this event to help drive our business objectives. Coke’s roots in music run deep, from countless festival sponsorships and partnerships with legendary artists through the years, to the Coke Studio global music platform launched in 2022.

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Attendease

OCTOBER 19, 2021

We recently spoke to Lindsay Martin-Bilbrey, CEO at Nifty Method , about the concept of all-in-one event management software, why this concept is flawed, and what approach can tech providers and event planners take. Here are some key takeaways from the conversation with Lindsay, where she debunks the myth of all-in-one event tech.

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Event Marketer

FEBRUARY 12, 2025

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. The booths main event was a purple pedal bar topped with a canopy in the shape of a football. One would have never guessed the event was staged on an empty parking lot.

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Event Marketer

SEPTEMBER 4, 2024

The brand scooped up some delish pre-event buzz with an ice cream truck pop-up across New York City, Aug. At the Chase Lounge, air conditioning, food, drinks and clean bathrooms awaited cardmembers. At IHG’s Grand Slam Social event on Aug. The event served as a nod toward the brand’s expanding luxury and lifestyle portfolio.

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Showclix

MARCH 28, 2023

Festival season is upon us, bringing with it all the food, fun, and entertainment we’ve come to know and love! While ticket sales will most likely make up the bulk of your event’s revenue, many festivals also rely on sponsorships to help them succeed.

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Event Marketer

JULY 12, 2021

Surprise content, concierge service and a sense of place and mission—these were among the elements that led to the success of the Essence Festival of Culture, which took place as a hybrid event over two weekends, June 25 to 27 and July 2 to 4. For more insight, we asked Jones to share her tips for a hosting a successful hybrid event program.

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Event Marketer

FEBRUARY 29, 2024

Agency: Studio Wyse, graphic design) Related Stories: Pinterest and Anthropologie Host a Trendy Holiday Showhouse Based on User Data 2024 Food & Beverage Trends to Inspire Your Event Menus The Brief: Weed Sponsorships and Predictive Palettes 1. Here’s the breakdown.

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Eventmobi

OCTOBER 6, 2022

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Pop-up events are very popular in the UK and interest is spreading to North America. What are pop-up events? By definition, most events are temporary.

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Event Marketer

MARCH 14, 2024

So we were thinking, ‘What can we do with this [Throwback Thursday] event that attracts those fans, leverages our partners and gives them a good experience?’” —Cavender Neutze, Marketing Manager, Arnold Palmer Invitational presented by Mastercard Golf fans enjoyed the action on the green, as well as the Florida wildlife and scenery.

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Event Marketer

SEPTEMBER 12, 2022

It’s the kind of strategic thinking that led Hilton to golf sponsorship, and more specifically, money-can’t-buy fan experiences that appeal to its core audience. To boot, they were given access to luxury food and beverage options on the course grounds. The unique stay was capped off with breakfast delivered by room service.

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Velvet Chainsaw

FEBRUARY 27, 2023

Credit: iStock Event organizers are feeling the pinch as industry suppliers, venues and transportation companies rebound from the pandemic. Event venues are raising rates for basic services like electrical, internet, trash management and catering. Travel costs are rising due to strong demand (led by the leisure sector).

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Event Marketer

MAY 5, 2022

Yep, the energy was as high as the Las Vegas temps at the milestone event, April 27-29 at the MGM Grand, where the industry gathered with an extra spring in its step as it cautiously eyed the light at the end of this two-year tunnel. For the early risers, there were morning 5K run/walks and breakfast roundtables covering hot industry topics.

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Event Marketer

SEPTEMBER 19, 2024

31 at the University of Florida and over 14 weeks will travel to campuses around the country, offers fans a free pregame experience that showcases beverage, CPG, personal care and wireless brands through booths, photo ops, sampling and giveaways. It goes without saying, but “for the ’gram” is still very important when it comes to events.

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Event Marketer

FEBRUARY 21, 2024

But in recent years, it has also inspired innovative sponsorship tactics that reach beyond VIP soirees—and the winter 2024 edition was no exception. Whether acting as official NYFW 2024 partners or simply seizing on the event’s hype, a select group of brands brought fresh thinking to the Big Apple. Well played.

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Maritz Global Events

MAY 8, 2019

The search for innovative ways to reduce your event’s costs and increase revenue is not a new concept. Neither is the use of event sponsorships to achieve these goals. But the expense for food and beverage at events can be a steep one. Challenges and Opportunities of Event Sponsorships .

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Eventbrite UK

NOVEMBER 10, 2022

Creators often recruit potential sponsors to help offset the budget required to pull off a successful event. Sponsors can provide funds or donations, such as merchandise, food, or beverages in return for brand promotion.

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Attendease

OCTOBER 19, 2021

We recently spoke to Lindsay Martin-Bilbrey, CEO at Nifty Method , about the concept of all-in-one event management software, why this concept is flawed, and what approach can tech providers and event planners take. Here are some key takeaways from the conversation with Lindsay, where she debunks the myth of all-in-one event tech.

Event Management 195

Event Management Management Food and Beverage Tech 195

Smart Meetings

SEPTEMBER 5, 2018

Building your event budget can be a daunting task. Your event budget becomes your guide throughout the event planning process to help you make key decisions. Creating a detailed and realistic budget template goes hand-in-hand with a successful event. More: Hack Your Event Budget with Smart Meetings. Venue Fees.

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Smart Meetings

JUNE 27, 2023

Payne, CMP, CMM, strategic partner at INNOV8 Meetings + Events , to get her take on the current marketplace and its impact on meeting planners, and some helpful tips and tricks planners should be looking at when drafting up a contract with a hotel or venue. Make sure that you’re charged correctly.

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Smart Meetings

JUNE 28, 2024

Challenging event inflationary times call for fresh ideas. Event Structure and Scheduling The who, how long and in what format can impact the bottom line tremendously. Produce as a hybrid event, with some attending in-person and some virtual sessions for a wider audience. This reduces travel, housing and F&B costs.

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Eventmobi

JANUARY 24, 2019

Developing an event budget is a crucial element when planning your meeting or event. It’s the next step after setting your overall event objectives. To begin building your budget, it’s best to determine what financial success means for your event and how you want to measure it.

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Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. to cover your event costs. Co-host the event.

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Planning Pod

APRIL 12, 2020

Want to know the secret to planning a successful event? Let’s take a look at the nine critical steps of event management strategy that will put you on the path to event success. The same can be said for event planning. Or a fundraising event to collect donations and communicate your charity’s vision and accomplishments.

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Social Tables

JULY 31, 2018

Planning fundraising events successfully comes with it’s own unique strategy and plenty of moving parts. In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. Build a great team.

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Attendease

DECEMBER 13, 2023

Events are a critical channel for healthcare organizations to engage with their key audiences. From large-scale medical conferences to intimate seminars, events enable healthcare event planners to strengthen relationships, generate leads, and position their brands as thought leaders. What are your measurable goals?

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Attendease

APRIL 9, 2024

Planning a corporate event? The secret ingredient to an engaging and memorable event is…drumroll please… the theme ! A creative theme brings cohesion to all the moving parts of your event — from décor, activities, catering, and more. But coming up with a corporate event theme idea is easier said than done.

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Endless Events

APRIL 27, 2023

As event professionals, we’re constantly striving to create meaningful experiences for attendees and stakeholders while working within limited resources and a budget. In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution. Let’s dive in!

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GEVME

JULY 21, 2021

Virtual events have become common, and almost all types of events that were referred to earlier as physical-only, are now being transformed into stunning online events. Almost every event imaginable can be conducted virtually including trade shows, conferences, career expos, corporate events, etc. Eco-friendly: .

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