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ALTEC LANSING The industry is progressively making concerted efforts to support neurodiverse attendees through event touchpoints like tranquility lounges and sensory kits. While these elements have often been relegated to b-to-b events, audio electronics brand Altec Lansing is taking the strategy to the field. The goal?
Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Gamification has evolved beyond simply adding a game to an event. HOW ARE YOUR EVENT EXPERIENCES EVOLVING?
Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. To wash it down, there were themed craft beverages that paired with the dishes, like the Maritime Marg, as well as mocktail options. gun policies to prevent mass shootings.
sports for the better part of the last 16 months: fans. For sports sponsors, the shuttered stadiums and limited game-day opportunities triggered by the pandemic required new methods of engaging fans (and partners) without the benefit of connecting in a physical setting. Let’s play ball.
16, National Almond Day, at a public pop-up event hosted at Blue Diamonds Sacramento, CA-based headquarters. to make the case that its Zero Sugar beverage should be the victor of the flavor wars. the brand hosted a Prets Matcha Moment event on Jan. Built in Dallas, the nut-shaped vehicle took more than 1,150 hours to complete.
Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. The booths main event was a purple pedal bar topped with a canopy in the shape of a football. Partners: Allied Sports, experiential; ASV Inc., Morial Convention Center, Feb.
Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. WILSON SPORTING GOODS. This year’s competition, taking place Aug. MERCEDES-BENZ.
The event included an update on the economic status of Las Vegas, a discussion about WrestleMania 41 at Allegiant Stadium and a talk about what makes Sphere such an appealing attraction to visitors. It’ll be a week-long event. How does Las Vegas keep pushing the envelope? The third Preview Las Vegas, held Jan. I doubt it.
No one has watched this tailgating evolution more closely than Jay Freedman, president of NFuse 360 Marketing, which produces The Tailgate Tour, billed as the largest and longest running fan experience in college sports. It goes without saying, but “for the ’gram” is still very important when it comes to events.
Labor Day is in the rearview mirror, and for many sports fans, that can only mean one thing: It’s football season. COCA-COLA Coca‑Cola Zero Sugar is partnering with Electronic Arts (EA) this college football season as the exclusive CPG sponsor of the new EA SPORTS College Football 25 video game.
Among brands embracing the micro-event trend of 2022 is Subaru, which has reimagined its WinterFest platform as a music and mountain lifestyle adventure tour featuring small, curated and high-touch experiences under the umbrella of its large presence at eight resorts across the country. 11-13, and will wrap in Bend, OR, at Mt. Agency: Powdr.
Since the Supreme Court legalized sports betting at the national level this year, gaming properties have made millions and are positioned to capitalize on the coming football season while diversifying their appeal for large groups of visitors. It’s called the gambilization of sports. New Wave of Casino Hotels Crash into Atlantic City.
The summer of 2023 will herald a new era of meetings in South Lake Tahoe with the arrival of the over $100-million Tahoe South Events Center. The site of the events center, currently under construction at Stateline, Nevada, is conveniently located near major hotels and casinos including Harveys Lake Tahoe, Harrah’s Lake Tahoe and others.
The weekend-long, community-driven event was designed to not only support the shops, but to inspire attendees to pursue their business goals and embrace the entrepreneurial spirit. More Events for Entrepreneurs: Revolt TV’s Annual Summit Returns to in-Person with a Hyper-local Program. Agency: CSM Sport & Entertainment.
The beverage has become nearly as symbolic of the tennis tournament as the matches themselves, and this year marked the 15th anniversary of its debut. More on Sports Sponsorship: How Seven Sponsors are Serving up Fan Experiences at the 2021 US Open. Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year.
A 14-year hospitality and events veteran, she has also been event planning manager and executive housekeeper at Hyatt Regency Hill Country Resort and Spa in San Antonio, Texas. With 20 years of hospitality and business development experience, Arrogante most recently worked for Maritz Global Events as its global event strategist.
Over the last four decades, the brand has perfected a successful formula for the event held annually in Queens, NY, with core elements that resonate with attendees, including the Chase Lounge, an indoor hospitality area for Chase customers with tournament tickets, and the outdoor Chase Terrace, introduced last year. “We
At a recent conference for business-event planners, executives from four hotel-ownership companies sat on stage and presented the ugly truth: Costs for just about every element of group events are up a lot compared to pre-pandemic days. population lives within an eight-hour drive of the Cincinnati/Northern Kentucky metro area.
Nicholas Rowland, Senior Marketing Manager, Seedlip As an event marketer, you’ve likely been exposed to an array of non-alcoholic (NA) spirits, wine and beer products over the last 12 months—the industry’s explosive growth has been hard to miss. It’s good as a brand to be able to kind of control that.” 26-27, is a prime example.
What better way for a brand to showcase its luxury hospitality services than to tap into a luxury sports market? The installation, which was built on a custom trailer system and driven right onto each golf course, was first experienced by sports personality Mark Zecchino from “Golf Talk Canada,” followed by influencers and media.
Companies such as InHouse Physicians and Clear Health Pass are offering pre-event vaccine verification and wellness tests along with on-site temperature monitoring and screening. But meeting professionals are still tasked with designing the level of screening required and communicating expectations appropriately.
While most recent events have been more traditional in set-up, we have seen some smaller groups have enhanced their space in creative ways. We’re also seeing some ‘return to work’ celebration events, with companies looking to re-energize employees returning to an office environment after working remote for more than a year.
F&B as a Competitive Sport Global Copper Skillet winner Katie Keith, Deloitte University One of the centerpieces of every IACC Knowledge Exchange is the culmination of a Global Copper Skillet competition that brings together the four best conference center chefs from across the world for a cook-off styled after television cooking shows.
But most importantly, they need to make sure it’s something that’s appropriate for the event, setting, and company culture. In the following, we’ll cover a list of some entertaining and versatile corporate event themes that are a safe fit for just about any company. Food: Burgers, hot dogs, potato salad.
Gloucester-based Freemans Event Partners, a leading food & beverage solutions provider in the events industry has appointed Jason Mumby as Client Development Director, a brand new role that will focus on shaping the sales strategy, pricing, and scoping of key areas for targeted, profitable growth for the family owned-business.
How to incorporate a sense of belonging into the attendee event experience The phrase “sense of belonging” is defined as the psychological feeling of connectedness to a social, spatial, cultural, professional or other type of group or community (Hurtado & Carter, 1997).
How do you infuse the upbeat yet relaxed persona of summer into your meetings and events? Wellness by the Water Amrit Ocean Resort South Florida’s newest luxury wellness resort on the beachfront, Amrit Ocean Resort , is all about incorporating its wellness ethos and programming into meetings and events. The Lotus Room, at 860 sq.
Newly opened Thompson Austin is tailored to the needs of meetings and events professionals. of indoor and outdoor event space between one ballroom, four boardrooms and a fourth-floor restaurant. The full-floor fitness center is complemented by a virtual sports simulator. Thompson Austin has more than 10,000 sq. With 799 sq.
The streaming service partnered with events platform Black Restaurant Week and dating app BLK for the activations. Couples were greeted by a “Love Life” neon sign at the participating restaurants and presented with themed placemats and customized food and cocktail menus inspired by the series and its characters. and New York City.
Knowing how to prepare a venue for an event is one of the key points in event planning. Choosing a venue for an event is also one of the first negotiation points as well. If you’re lucky, the event market will offer a variety of good venues. The time of day and season of the event. The type of event.
He recounted last April when he visited a farm and had a meal where all the food was local. A great example of Virginia Beach tapping into its local farms for events at Virginia Beach Convention Center was the Virginia Farm Bureau Federation Conference held in November 2023. That’s helping with our carbon emission reduction.
Holidays, historic occasions, themes, fruits, vegetables, sports, animals and all types of food are celebrated by costumed people marching down a street. Have you been thinking about including a parade in your next event? Continue reading for professional tips to consider as you build your parade plan.
She brings over 10 years of experience in hospitality sales and marketing and a specialty in weddings, milestone anniversary celebrations, reunions and more special events. She will oversee all catering and planning for locally catered events. In her new role, she will oversee all sales for the hotel’s group events.
In fact, this year’s Opening Day drew 74,641 fans, marking the biggest single-day crowd in the event’s 56-year history. And that’s been a victory for tournament sponsors who’ve had the opportunity to engage with legions of sports fanatics at what has become a high-profile affair. At IHG’s Grand Slam Social event on Aug.
Based on our deep analysis of dozens of shows, the former are the event business models being disrupted most. B2B buying is a team sport — an average of 5.4 There are two primary segments that leverage the traditional exhibit business model — conferences with an expo and expos with a conference. people are involved in the decision.
Because September is right around the corner and now is the perfect time of year to plan Fall events. We have you covered with ideas to make your next fall event a hit! For more, here’s everything you need to know about planning the perfect Fall event. Popular Themes for Fall Events. Fall sportingevents.
Planning a corporate event? The secret ingredient to an engaging and memorable event is…drumroll please… the theme ! A creative theme brings cohesion to all the moving parts of your event — from décor, activities, catering, and more. But coming up with a corporate event theme idea is easier said than done.
Throughout his years in the industry, he has worked across many departments including front desk, housekeeping, food & beverage, accounting and more, and has established a reputation for collaborative work budget creation, improving service scores and building strong cultures. He brings 37 years of experience in public events.
15 winning brand activations that hyped up NFL Fans and Las Vegas locals Up and down the Las Vegas Strip, excitement for Super Bowl LVIII—in one of the most active event and tourist cities—was in the air. Caesars Palace wowed football fans with rotating Super Bowl-themed projection displays on the side of its hotel.
With more than 25 years working in the meeting and event industry, I’ve seen many trends come and go, but one thing that remains constant is the importance of team building to drive bonds and connections. I’ve seen groups work together to prepare extra meals at a welcome reception which are then donated to a local food bank.
The hotel’s guestrooms, lobby, food and beverage offerings and indoor meeting spaces have all been refurbished by Gensler, a global design firm with local, Morristown roots. Groups will now have the availability to host events at a new outdoor venue at adjacent Pioneer Park courtyard beginning in April. The property’s 31,000 sq.
At a recent conference for business-event planners, executives from four hotel-ownership companies sat on stage and presented the ugly truth: Costs for just about every element of group events are up a lot compared to pre-pandemic days. population lives within an eight-hour drive of the Cincinnati/Northern Kentucky metro area.
Morgan Simo Morgan Simo, Visit Panama City Beach Visit Panama City Beach promotes Simo to the role of special events operations manager. After joining the team in 2023 as sports and special events coordinator, Simo has demonstrated immense passion and dedication for her projects. Louis as a leading destination.
Stuttgart is constantly evolving, offering a unique setting for hosting business events. In this blog post, I’ll showcase the unique opportunities Stuttgart offers for your event, from hotels and venues to experiences, all with sustainability woven into the event planning process.
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