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Q&A: Lifeway Foods Talks Festivals, Events for Kids and Marketing an Ancient Recipe

Event Marketer

Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S.

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Focus on Sustainability: Marriott Bonvoy Events Embrace Innovative Practices in Meetings and Events

Smart Meetings

Sustainability in hospitality is no longer a trend but rather a foundational set of practices, including for Marriott Bonvoy Events. From locally sourcing food and provisions to waste reduction programs, hotels and restaurants alike are integrating smart measures to ensure a better future and greater guest satisfaction.

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New and Renovated: Eat Well to Meet Well

Smart Meetings

Intimate seating vignettes encourage social connection for every visitor, whether gathering for an event across the 12,000 sq. Planners can transform visuals to suit their event theme, adding logos, videos, branded content and dynamic imagery to immerse guests in a space like no other.

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Competent logistics are the new meeting minimum

Conferences that Work

And they assume that when attendees are not in sessions, we should ply them with food and drink and entertainment. Far more space is devoted to entertainment and food and beverage. A “creative” event design is one with a novel venue and/or decor and lighting and/or food and beverage.

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Food Halls are the New Trend in Group Dining

Smart Meetings

A food hall. Smart Meetings has rounded up food halls across the country that not only provide a wide variety of cuisine for groups to choose from and reconvene in the dining area but are also located in buildings connected to the history and culture of the destination they are set in. An easy solution?

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Mastering Event Contracts: Essential Negotiation Strategies for Meeting Planners in 2025

Smart Meetings

Avoid pitfalls and protect your event Contracts are the lifeblood and backbone of the meetings industry. Warner also suggests adding a frustration of purpose clause if the reason the event was planned is no longer viable. If your event is an afternoon lunch, consider not including dessert; it will help reduce the overall cost.

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Hosting Conscious Events in Toronto

Smart Meetings

From key industries such as finance, life sciences and technology to stunning venues and eco-conscious hotels, Toronto continues to initiate, innovate and inspire the meeting and events industry. As well, the MTCC’s Food and Beverage Program has donated more than 500,000 meals.