Smart Meetings

NOVEMBER 7, 2024

Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. Holograms as Speaker Catcher “The No.

Speakers 246

Speakers Technology Trade Shows Events 246

Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Embrace corporate-wide event strategies.

Marketing 360

Marketing Sustainability Insurance 2023 360

Event Marketer

JUNE 14, 2021

Breaking down the psychology of event engagement. Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels.

Event Marketing 358

Event Marketing Marketing Food and Beverage Travel 358

Event Marketer

AUGUST 11, 2022

Erin McElroy, Head of Innovation for Global Events, IBM. In our inaugural episode of Event Peeps, we discuss how the industry is doing and feeling in a mid-year update on the back-to-live with Erin McElroy, head of innovation for global events within IBM’s event and experience marketing group.

Event Marketing 264

Event Marketing Marketing Fashion Retail 264

Prestige Events Magazine

MAY 23, 2023

Marketing now demands tech, data science, and behavioural science Marketers must adapt event strategies to foster a culture of belonging We’re all in the powerful business of distinction What do King Charles III and Ozzy Osborne have in common? Hambley added: “The global event space has been transformed over the past few years.

Marketing 244

Marketing Global Events Consulting Events 244

Event Marketer

APRIL 2, 2025

Shoptalk 2025, a global event for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Mattel, Canada Goose and P&G.

Trade Shows 301

Trade Shows 2025 Retail Ecommerce 301

Event Marketer

OCTOBER 18, 2024

The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. Bourbon-glazed fried chicken with fluffy biscuits, Barbie Jelly Belly and Orange Cream Coke… it was enough to convert any health-food addict into a convenience store connoisseur.

2024 312

2024 Retail Trade Shows Fashion 312

EventMB

JANUARY 24, 2024

Skift Take: Through its acquisition of MGME, InteleTravel is looking to leverage its leisure travel experience to grow in the meetings and incentives market. Andrea Doyle Read the Complete Story On Skift Meetings

Global Events 214

Global Events Travel Meetings Marketing 214

Smart Meetings

JANUARY 10, 2025

One of our biggest challenges is global competitionother countries are stepping up their game, investing heavily in tourism infrastructure and marketing, reported Dixon. as the ultimate destination for leisure, business events, and cultural experiences, he concluded. Department of Commerce, he said. truly extraordinary, he said.

Travel 166

Travel Tourism 2028 2026 166

Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS.

2025 204

2025 Trade Shows Sponsorships Marketing 204

Event Marketer

OCTOBER 11, 2021

After nearly 18 months, the industry gathers in-person to gain insights into a new chapter of events. These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The two discussed YouTube’s pivot into digital events and how hyper-personalization continues to guide strategy for 2022.

Marketing 246

Marketing 2021 Global Events Technology 246

Prestige Events Magazine

NOVEMBER 12, 2024

Element is a market-leading prize, reward and incentive specialist with more than 15 years’ experience in delivering promotions, activations and reward programmes for leading global brands in FMCG, entertainment, finance, technology and telecoms. We want to establish a global offering with a presence in each key market.

Travel 264

Travel Entertainment Global Events Marketing 264

Event Marketer

APRIL 15, 2025

The Summit kicked into gear with afternoon workshops and sessions that catapulted the shows Big Bold Future theme into action, followed by an opening reception that offered attendees a range of opportunities to demo new products and services, network with likeminded marketers and indulge in some curated bites and beverages.

2025 155

2025 Trade Shows Sustainability Entertainment 155

Event Marketer

JULY 26, 2021

Storytelling has always been the beating heart of experiential marketing. The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. It’s that connective tissue that holds your event together.

Marketing 312

Marketing 2020 Event Marketing Speakers 312

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Attendease

SEPTEMBER 28, 2020

The novel coronavirus outbreak has had a significant impact on the events industry, from venues and vendors to speakers and sponsors. We feel great sympathy for all affected by COVID-19 and the ripple effects this global pandemic has caused.”. Want to learn how event planners are adjusting -- and even thriving -- in this “new normal”?

Global Events 221

Global Events Speakers 2020 Tech 221

Event Marketer

FEBRUARY 21, 2025

EM sat down with Stacey Gromlich , senior director-audience engagement and global events at Siemens, for a deeper dive into the brands robust approach to measurement and the insights that informed its exhibit program. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on Event Marketer.

Trade Shows 189

Trade Shows 2025 2024 2023 189

SpotMe Blog

AUGUST 30, 2021

One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. What Are the Benefits of a Global Event? Increased attendance.

Global Events 130

Global Events Event Planning Social Media Event Apps 130

Event Marketer

JULY 11, 2024

Indeed, what we’ve learned over the years is that cultural waves of change and market forces are often felt first by b-to-b event and trade show marketers. We asked our 2024 honorees for their takes on the future of events and trends to watch. How do you connect with those three generations in one event?

2024 312

2024 Trade Shows Sustainability 2016 312

Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Bleisure’ is influencing how your event attendees are booking travel. percent increase in hotel rates.

2024 324

2024 Travel Trade Shows 2023 324

Event Marketer

SEPTEMBER 28, 2021

For the first time in nearly two years, event professionals will have the opportunity to raise a glass with their peers in the flesh at the 19th annual Experiential Marketing Summit. Among EMS’s slate of A-list instructors is keynoter Alex Sapiz, vp-global events at Cisco, who takes the stage Oct. Taking place Oct.

2021 323

2021 Global Events Marketing Event Marketing 323

Picatic by Eventbrite

APRIL 20, 2020

Since the beginning of worldwide shelter in place orders due to coronavirus (COVID-19), we’ve admired the global event marketing community’s heart and ingenuity. Whether you promote multi-day festivals, cozy club shows, or yoga workshops, no event has been untouched during this crisis.

Global Events 307

Global Events Event Marketing Marketing Events 307

Smart Meetings

NOVEMBER 26, 2024

Designing accessible events topped almost all meetings industry event agendas in 2024, but few planners understand what is required to make everyone feel welcome even as equal access moves from the desired to the required column in their job descriptions. Let’s learn more. It’s ugly and scary. Nobody wants to offend anyone.

Transportation 246

Transportation 2024 Contracts Speakers 246

Event Marketer

APRIL 25, 2024

The MGM Grand Las Vegas came alive with the sounds of lively networking, industry speak, music and laughter, as attendees took part in day one of the Experiential Marketing Summit (EMS) on April 24. I encourage you to borrow from friends in improv and say, ‘Yes, and…’” said Jessica Heasley, group editor and publisher of Event Marketer.

2024 288

2024 Trade Shows Healthcare Marketing 288

Prestige Events Magazine

MAY 16, 2023

Global events agency emc3 hosted a groundbreaking event at The Hemlock in San Francisco, focusing on transforming experiences through AI and emerging technologies. The event also delved into how to gain data-driven insights to stay ahead of the curve, identify prospects, and optimise and improve customer journeys.

Technology 246

Technology Global Events Speakers Marketing 246

Prestige Events Magazine

OCTOBER 6, 2023

Award-winning global events agency, emc3, hosted an intimate dining experience for marketing and events professionals at Zuma Boston, located in the Back Bay neighbourhood of the city in September to celebrate the launch of their new online community. Daniel Curtis, CSO, emc3.

Marketing 147

Marketing Event Marketing 2022 Global Events 147

Prestige Events Magazine

AUGUST 1, 2024

IBTM World is the leading global event for the business events and experiences industry. Designed by event planners, for event planners, IBTM World brings together over 12,000 exhibitors, buyers and attendees to do business, learn from inspirational speakers, and network with peers.

2024 262

2024 Hotels 2023 Global Events 262

Smart Meetings

NOVEMBER 30, 2022

The acquisition of IME Connect follows the merger of Miami-based A-Plus Meetings & Events and Utah-based Columbus Travel into M-Plus Global Events earlier in 2022. The way companies join forces at this point in the recovery may not follow traditional models of hostile takeovers and mass mergers. Newest Acquisition.

Meetings 264

Meetings Global Events Contracts Travel 264

Prestige Events Magazine

SEPTEMBER 12, 2023

In Response to Continued Demand, the Agency Has Filled a Key International Growth Role with Matt Culverhouse Opus Agency , a global experience agency and member of The Opus Group network , announces the hiring of Matt Culverhouse as Director of Strategic Accounts and Growth for our Europe, Middle East, and Northern Africa markets.

Global Events 147

Global Events Hospitality Hotels Marketing 147

Event Marketer

FEBRUARY 2, 2024

Starting as an event coordinator in the health care sector, Sara Gorlick discovered an unexpected passion for planning events and conferences. Now, almost 20 years later, Gorlick is vp-events at Rakuten, where she has worked for 14 years. I think as event planners, you’re always trying to improve upon your last event. “I

Event Apps 278

Event Apps Global Events Tech Conference 278

EventMB

AUGUST 22, 2019

This is a sponsored post by Maritz Global Events. More information about Event Manager Blog’s sponsored posts. It’s no secret that event planners are experiencing more pressure than ever to apply the hottest marketing trends to their own industry. What’s […].

Global Events 195

Global Events Marketing Event Management Events 195

SpotMe Blog

MARCH 9, 2023

It hosts 1,000+ events in different countries every year. And every business unit has its own way of doing things, including its own event request form and approval process. Plus, it’s almost impossible to track events on a global scale. What is an event request form? You work for a huge enterprise.

Global Events 130

Global Events Food and Beverage Management Events 130

Event Marketer

FEBRUARY 26, 2025

And that makes it critical for conference organizers to ensure that their first-time attendees are set up for successparticularly as a tidal wave of newcomers continues to flood the b-to-b event landscape. Some people self-select and give us that survey information, says Trevor Drewry, head of experiential marketing at Webflow.

Conference 200

Conference 2024 Food and Beverage Event Apps 200

Event Marketer

JULY 11, 2024

Still, Sundance isn’t the only festival (possibly) on the move; it joins a growing list of big events and conferences that are set to relocate or expand to new cities. Cargill Philanthropies. This news follows last year’s successful showing in the Asia-Pacific region for the weeklong, inaugural SXSW Sydney , returning Oct.

2026 276

2026 2025 2027 2009 276

Prestige Events Magazine

JULY 16, 2024

The Business of Events (TBOE) has today announced its partnership with Marketing Manchester and Manchester Central to host the very first TBOE North of England Advocacy Forum. This landmark event, set to take place on 23rd January 2025, will be hosted in the heart of Manchester, at Manchester Central.

Marketing 147

Marketing Government 2025 2024 147

Prestige Events Magazine

SEPTEMBER 13, 2024

Identity is a full-service live events agency with over 20 years of experience delivering large-scale global events, including COP26, the G7 and NATO Summits, working closely with clients to create impactful experiences. In 2023, the Emirate recorded 1.22

Tourism 264

Tourism 2023 Sustainability Financial 264

Eventmobi

JUNE 26, 2024

Upon their arrival at your venue, enabling attendees to check in and collect their badges without waiting in long lines will make a lasting positive first impression that sets the tone for the entire event. One essential tool you will need is event badge printing software.

2024 313

2024 Events Speakers Global Events 313