Event Marketer

FEBRUARY 21, 2025

EM sat down with Stacey Gromlich , senior director-audience engagement and global events at Siemens, for a deeper dive into the brands robust approach to measurement and the insights that informed its exhibit program. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on Event Marketer.

Trade Shows 208

Trade Shows 2024 2025 2023 208

Bizzabo

NOVEMBER 15, 2018

The most authoritative 2019 tech conferences directory on the web. Searching for top technology events to attend in 2019? Scouring the internet for event information could be an overwhelming task. This carefully curated conference directory features over 200 (and growing) 2019 tech conferences across multiple industries.

Tech 168

Tech 2019 Conference Technology 168

Event Marketer

JULY 11, 2024

Still, Sundance isn’t the only festival (possibly) on the move; it joins a growing list of big events and conferences that are set to relocate or expand to new cities. Cargill Philanthropies. Collision will rebrand to Web Summit Vancouver and relocate to the city from Toronto in 2025.

2026 278

2026 2025 2027 2009 278

Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.

2025 221

2025 Trade Shows Sponsorships Marketing 221

Prestige Events Magazine

AUGUST 1, 2024

IBTM World is the leading global event for the business events and experiences industry. Designed by event planners, for event planners, IBTM World brings together over 12,000 exhibitors, buyers and attendees to do business, learn from inspirational speakers, and network with peers.

2024 262

2024 Hotels 2023 Global Events 262

Event Marketer

FEBRUARY 2, 2024

Starting as an event coordinator in the health care sector, Sara Gorlick discovered an unexpected passion for planning events and conferences. Now, almost 20 years later, Gorlick is vp-events at Rakuten, where she has worked for 14 years. I think as event planners, you’re always trying to improve upon your last event. “I

Event Apps 279

Event Apps Global Events Tech Conference 279

Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Bleisure’ is influencing how your event attendees are booking travel. percent increase in hotel rates.

2024 325

2024 Travel Trade Shows 2023 325

Prestige Events Magazine

MAY 23, 2023

Marketing now demands tech, data science, and behavioural science Marketers must adapt event strategies to foster a culture of belonging We’re all in the powerful business of distinction What do King Charles III and Ozzy Osborne have in common? Hambley added: “The global event space has been transformed over the past few years.

Marketing 244

Marketing Global Events Consulting Events 244

Smart Meetings

NOVEMBER 26, 2024

Designing accessible events topped almost all meetings industry event agendas in 2024, but few planners understand what is required to make everyone feel welcome even as equal access moves from the desired to the required column in their job descriptions. Let’s learn more. It’s ugly and scary. Nobody wants to offend anyone.

Transportation 246

Transportation 2024 Contracts Speakers 246

Smart Meetings

JANUARY 5, 2022

The global event marketing agency Hamilton has been recognized with an EDDIE award for an exceptionally smart move in February. The company transitioned from immersive brand events to vaccination events. Event on Ivy Tech Community College campus in Sellersburg; Photo credit: Courtney Cantor.

2021 244

2021 2020 Government Tech 244

Eventmobi

JUNE 23, 2020

Are hybrid events a short-term solution to current conditions or a long-term shift in the events space? We asked Event Planners if they are planning to incorporate a hybrid strategy for events going forward, and if yes, to share their insights into how that will work. Adeola Fowodu, Celebration Events Management.

Events 362

Events Travel Trade Shows Food and Beverage 362

Event Marketer

JANUARY 19, 2024

Our motto is that technology transforms the everyday for everyone,” says Stacey Gromlich, senior director-audience engagement and global events at Siemens. “We Photo Credits: Freeman The post CES 2024 Coverage: How Siemens Builds Stories into its Exhibits appeared first on Event Marketer.

2024 317

2024 Technology Global Events Tech 317

Smart Meetings

APRIL 29, 2025

Whether you’re an event planner, AI enthusiast, or leader in live event management, theres something here for everyone. First, we dive into Our KPI is Joy by Tahira Endean, which focuses on the transformative power of live events.

Trade Shows 130

Trade Shows Education Corporate Meetings Sustainability 130

Prestige Events Magazine

OCTOBER 1, 2024

With £130 million in funding from the City of London Corporation, it is delivering an expansive calendar of events, from open-air festivals to educational forums, whilst improving the area’s accessibility and pedestrianisation. Barbican’s Head of Sales, Jenny Waller, will represent the Barbican at IMEX America. E1817 at IMEX America.

2024 257

2024 Financial 2025 Banking 257

Event Industry News

SEPTEMBER 5, 2019

In July 2014, Dr James Morgan, Principal Lecturer at the University of Westminster set up the Event Tech Lab. The idea in setting up the virtual incubator, was to help and mentor start up event technology companies wanting to get into the event space, globally.

Event Tech 107

Event Tech Tech 2014 2015 107

Smart Meetings

JANUARY 25, 2022

When the creative brief from your initial event strategy session calls for brand and reputational impact, how do you measure if you are successful? Event planners don’t always have time to go to a class or read a book. That way, it is not calculated per night, but over the course of the event, which may zero out the impact.

Negotiating 246

Negotiating Contracts Hotels Entertainment 246

Event Marketer

SEPTEMBER 12, 2024

Nine ways the internal event got a festival-inspired upgrade It was out with the old and in with the new at Quest Software’s 2024 internal sales conference in Anaheim, CA, as the brand overhauled the annual event with a festival-inspired theme designed to support its forward-looking company vision. What’s new? What’s next?

Conference 299

Conference Apparel 2024 Tech 299

Event Marketer

MAY 9, 2022

Despite the progress made in the return to in-person, event marketers are facing a new set of challenges related to meeting the expectations of changed audiences and fighting the urge to return to the status quo of pre-pandemic programming. Embrace corporate-wide event strategies. Hyper-target markets. Create unifying experiences.

Marketing 360

Marketing Sustainability Insurance 2023 360

Smart Meetings

JUNE 17, 2021

The announcement yesterday that London-based virtual streaming giant Hopin was purchasing the physical event services company Boomset was another step in the direction of an end-to-end hybrid meeting solution. Our goal is to empower event managers to succeed with any event format,” the company said in a post. Is Bigger Better?

Meetings 218

Meetings Tech Event Tech Wireless 218

PCMA Convene

MARCH 10, 2025

One of the things that drives me forward is my passionate belief in the events industrys capacity to create social progress and economic transformation, and the meaningful role our industry plays in solving the pressing problems we face in the world today. Today, Spark has more than 10,000 users in 120-plus countries.

Global Events 52

Global Events 2025 Education Tech 52

Event Industry News

NOVEMBER 13, 2017

ILEA UK Chapter has outlined its educational strategy and key themes for the next 12 months, once again looking to start a conversation about the future of the events industry and the role of experience. The main themes are Millennial and Centennial Mindsets, Creative Play and Global Event Technology Trends.

Global Events 61

Global Events Event Tech Tech Education 61

Prestige Events Magazine

MAY 10, 2023

Winter Gardens Blackpool also joins mia as a venue member Both Meet Blackpool and Winter Gardens Blackpool have joined the Meetings Industry Association (mia), one of the fastest growing associations in the conference, meetings and events sector, further cementing the town’s dedication to the global events industry.

Meetings 241

Meetings Sports Hotels Venues 241

Smart Meetings

DECEMBER 27, 2021

These are challenging times for large, in-person events, and companies are aware of participants’ concerns. Gary Shapiro, president and CEO of Consumer Technology Association (CTA), said in a statement that their organization’s flagship event is responding to pandemic concerns. Meanwhile, Amazon has opted out entirely. Safe Travels.

Meetings 264

Meetings 2022 2015 Retail 264

Prestige Events Magazine

AUGUST 2, 2023

Ang joins events management and engagement agency Live Group from global market intelligence firm IDC, bringing with him a wealth of experience in international account management spanning across key markets in North America, Hong Kong, China, Japan and Southeast Asia.

Event Management 130

Event Management Management Global Events Financial 130

Event Industry News

MAY 6, 2021

Heidi Legein is the founder and Chief Executive Guru at The MICE Guru, a full-service destination management company consulting in – and producing all types of MICE events for global brands virtually or in destination; all over Norway. How long have you worked in the events industry and what keeps you interested in it?

Event Tech 94

Event Tech Tech 2021 Meetings 94

Event Industry News

NOVEMBER 18, 2019

Crowd Connected, whose visitor tracking technology is widely used across the global events industry, and Mapwize, a leading indoor mapping provider, today announced the availability of an integration of their respective platforms. This is a game changer in the event industry.”.

Event Tech 93

Event Tech Tech Technology Event Technology 93

Event Industry News

JUNE 15, 2021

The first Event Tech Live (ETL) US & Canada wrapped on Thursday 10th June, content keeping to the high mark set on days one and two, Top Tech to Embrace to Achieve Effective Gamification and Back to the Future, Perhaps among the sessions and Canapii winning gold in the coveted Start-Up Competition. Bring it on!”.

Event Tech 80

Event Tech Tech 2030 2022 80

Event Marketer

APRIL 25, 2024

1 conference for creators of the brand experience immersed a global audience of b-to-b and b-to-c marketers, trade show organizers, agency executives, meeting planners, event strategists and tech specialists in hands-on workshops, creative group work, panel sessions, booth exhibits and a festival-themed Ex Awards ceremony.

2024 290

2024 Trade Shows Healthcare Marketing 290

Event Industry News

SEPTEMBER 10, 2024

Event Tech Live (ETL) London, the leading global event technology expo, is thrilled to announce a dynamic new partnership for 2024 with Premagic, an AI-powered event tech platform designed to revolutionize organic event marketing.

Event Tech 64

Event Tech Tech 2024 Global Events 64

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Eventmobi

JULY 18, 2019

The global events industry is growing more and more every year. And with that growth is the need for event technology that will enable planners to meet the needs and expectations of attendees. Here are seven specific ways digitization is benefiting the event planning experience. Event app adoption. event program).

Event Apps 199

Event Apps Advertising Tech Social Media 199

Prestige Events Magazine

OCTOBER 6, 2023

Award-winning global events agency, emc3, hosted an intimate dining experience for marketing and events professionals at Zuma Boston, located in the Back Bay neighbourhood of the city in September to celebrate the launch of their new online community. Daniel Curtis, CSO, emc3.

Marketing 147

Marketing Event Marketing 2022 Global Events 147

Event Industry News

SEPTEMBER 16, 2021

Based in Boston, Massachusetts, Devin Cleary is the VP of global events at award-winning digital platform Bizzabo – multiple-winner of the Event Tech Awards ’ coveted People’s Choice gong. Cleary also looks at in-person sponsorships and how the event marketing landscape has changed over the longer term – from 2010 on.

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2010 B2B Sponsorships Event Tech 130

SpotMe Blog

MAY 9, 2023

LAUSANNE, Switzerland, May 9, 2023 — SpotMe, the enterprise event platform that audiences love, is pleased to announce a new partnership with Wordly AI, a leading AI-powered live translation and captioning tool for any event format and the largest AI translation solution for meetings. “We

Tech 147

Tech 2023 Event Tech Event Apps 147

Event Industry News

AUGUST 18, 2021

Intrado Corporation (“Intrado”), a global leader in technology-enabled services, announced on Friday that it has acquired Hubb, a leader in hybrid event management technology. By collecting, managing, and marketing event data more efficiently, Hubb powers high-impact, immersive, and personalized experiences.

Global Events 92

Global Events Financial B2B Technology 92

Smart Meetings

JANUARY 13, 2023

As meeting professionals begin to plan events for 2023, Mike Dominguez, president and CEO of Associated Luxury Hotels International (ALHI), joined Editorial Director JT Long for his annual Smart Chat Live! He saw international air lift as a bottleneck constricting global events. “We No Recession for Meetings.

2023 246

2023 Hotels Food and Beverage Travel 246

Event Industry News

NOVEMBER 4, 2019

Global event industry PPC specialist firm, Tag Digital , has been announced as the first ever sponsor of Event Tech Live’s (ETL) new MarTech Stage. The stage has been introduced to provide a dedicated area for speakers and panellists to discuss the technology used for event marketing.

Event Tech 68

Event Tech Tech 2019 Banking 68