Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.

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Event Marketer

APRIL 15, 2025

WORKSHOPS AND FIRST-TIMER ROADMAPS There was content for event profs of every type during day one workshops and sessions. Part get-to-know-your-peers and part strategic tour, newcomers walked away with the lowdown on the sessions to see and events not to missand a few new friends.

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Event Marketer

JANUARY 16, 2024

Stacey Gromlich, Senior Director-Audience Engagement and Global Events, Siemens Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and global events at Siemens Digital Industries Software. Social is huge for us.

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Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. The team offers a guide on environmentally conscious travel to its show, as well.

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Prestige Events Magazine

MARCH 12, 2024

The Business of Events (TBOE), the Think Tank and Advocacy Network for the global events sector, has today published its Plan of Activity for 2024/5. These connections will help ensure that the UK remains at the forefront of the global business events industry and continues to meet the needs of planners and delegates.

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Event Marketer

JULY 11, 2024

Indeed, what we’ve learned over the years is that cultural waves of change and market forces are often felt first by b-to-b event and trade show marketers. We asked our 2024 honorees for their takes on the future of events and trends to watch. How do you connect with those three generations in one event?

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Event Marketer

APRIL 25, 2024

1 conference for creators of the brand experience immersed a global audience of b-to-b and b-to-c marketers, trade show organizers, agency executives, meeting planners, event strategists and tech specialists in hands-on workshops, creative group work, panel sessions, booth exhibits and a festival-themed Ex Awards ceremony.

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2024 Trade Shows Healthcare Marketing 288

Smart Meetings

AUGUST 18, 2023

IMEX America Moves Toward a Sustainable Events Future IMEX America 2022 was the greenest one yet. A detailed report prepared by MeetGreen explained how the largest industry event made progress toward its Net Zero Carbon Events goal while pointing to even more improvements IMEX and other event organizers can make in the future.

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SpotMe Blog

AUGUST 30, 2021

One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. What Are the Benefits of a Global Event?

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Smart Meetings

MARCH 26, 2022

More than 2,000 meetings industry folks gathered at Gaylord National Resort and Convention Center for the launch of Business Events Industry Week , a concentration of events designed to illustrate the Power of Purpose exercised when people come together. The Power of Purpose.

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Eventmobi

JUNE 23, 2020

Are hybrid events a short-term solution to current conditions or a long-term shift in the events space? We asked Event Planners if they are planning to incorporate a hybrid strategy for events going forward, and if yes, to share their insights into how that will work. Adeola Fowodu, Celebration Events Management.

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Endless Events

AUGUST 10, 2018

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Then, try to really engage visitors to achieve your event goal: to get leads.

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Smart Meetings

SEPTEMBER 16, 2022

UBQ Materials, developer of the world’s first bio-based thermoplastic, is helping create the first global event built from landfill waste. 21, 2022, will be the first time a trade show reduces its own construction’s carbon footprint. And that is where UBQ comes into play. What Is UBQ?

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Smart Meetings

AUGUST 23, 2023

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

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Smart Meetings

NOVEMBER 17, 2022

The good news is that the associations are returning to in-person events in great numbers. The challenge is designing events that speak to the needs of an audience that changed over the last three years. Most of our larger events have gone to face-to-face, especially when there’s that B2B trade show component.

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Maritz Global Events

JANUARY 8, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. For many trade show exhibitors, GDPR stands for “gosh-darned problematic regulation.”

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Smart Meetings

AUGUST 15, 2022

Now that events are going back to in person, how can meeting professionals deliver the same level of detailed success metrics to the executive team about the range of value delivered on the investment? Spoiler alert: It starts with understanding the purpose of the event and getting everyone to align behind that. . Meet the Experts.

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Eventmobi

MARCH 6, 2024

As an event organizer, your to-do list is likely never-ending. You have to juggle all of your event goals, priorities, vendors, sponsors, and attendees at once. With so many tasks on your plate, how can you ensure everything gets done while still creating an immersive, engaging event experience?

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Smart Meetings

OCTOBER 5, 2023

Heike Mahmoud , CMP, was one of the first European meeting professionals to earn the Certified Meting Professional (CMP) designation through the Events Industry Council (EIC) in 2006. Now, she feels inspired as she sees the certification’s global spread. “It

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EventMB

JUNE 2, 2022

Organizers reported 9,000 attendees, including close to 3,000 buyers, and 2,300 exhibiting companies taking part, making it the largest event industry trade show to take place since the start of the Covid pandemic. This is the first major international event industry show for many. Restrictions to entering the U.S.

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Event Industry News

FEBRUARY 16, 2021

Leading event technology innovators have today announced the launch of Twigged, a brand-new technology product which aims to enhance attendees’ experiences at events. . Matt Coyne, known throughout the industry for his previous roles at GES and ASP Events, co-founded AMMP Digital to revolutionise the event attendee experience.

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Event Marketer

JANUARY 19, 2024

Our motto is that technology transforms the everyday for everyone,” says Stacey Gromlich, senior director-audience engagement and global events at Siemens. “We Photo Credits: Freeman The post CES 2024 Coverage: How Siemens Builds Stories into its Exhibits appeared first on Event Marketer.

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Social Tables

AUGUST 4, 2017

The inspiration for your events can come from just about anywhere: event planning magazines, colleagues, other events, or social media. These event planning magazines, both digital and print, can help inspire your next big event idea. Gain an edge over competitors by staying relevant with current event trends.

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Prestige Events Magazine

AUGUST 12, 2024

The country’s newly appointed Prime Minister, Sir Keir Starmer, made multiple references to both the tourism and events sector leading up to and during the election, specifically sporting events such as the UEFA European Football Championship, ICC Women’s T20 World Cup and the Invictus Games.

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Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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PCMA Convene

FEBRUARY 14, 2025

Business events have long been designed with this one-off/single-use mentality. A lot of times when we are deciding which building were going to go to, we have these conversations upfront about whats going to be expected, if they can fulfill it, said Katie Gilham, event director, Greenbuild International Conference & Expo.

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Maritz Global Events

JANUARY 21, 2020

You can also encourage the show organizer to add your question to their list of event registration questions, which will assist with your pre-show research. Be sure to study the event prospectus beforehand to understand who will be in attendance. Lead Retrieval App for Trade Shows. That’s versatility!

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Event Marketer

MARCH 27, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Exhibit and display solutions partner The Rogers Company acquired SCALISE Exhibits, a trade show design and fabrication company based in Erie, Pennsylvania. Submit your news here.

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Event Marketer

MAY 24, 2023

People are coming back face-to-face, but they’re doing it differently, and we had to adapt to that,” Colleen Bisconti, vp-global conferences and events at IBM, described ahead of IBM Think 2023. “A Johnson, IBM’s experiential agency of record for more than 20 years, which helped architect the modern IBM global event portfolio.

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EventMB

JUNE 21, 2022

While destinations and venues are open, a lack of trained and experienced staff is adding unwanted challenges in hosting all types of events. For Courtney McGee, president and CEO of Event Logistics, challenges began just before 3,000 attendees were set to arrive in Nashville for a convention. Pinch Hitting for Banquet Staff.

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Hotels Transportation Trade Shows Contracts 172

Smart Meetings

MARCH 4, 2024

Smart Meetings founder Marin Bright built her career in hospitality, first in luxury hotels at Mandarin Oriental and then in the meetings and events B2B publishing industry. The bright light comes in the evening as each winner is awarded and thanked for their contribution to elevating events in the midst of their peers and family.

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Prestige Events Magazine

DECEMBER 14, 2022

ICC Wales has been named winner in the Best Legacy Award category at ABPCO’s Excellence Awards, for its work in educating the global events sector on the incoming Protect Duty (Martyn’s Law). The latest award comes less than a month after ICC Wales was awarded the ICCA Best Marketing Award for its Protect Duty campaign.

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Hubilo Blog

MARCH 7, 2020

This International Women’s Day, we would like to raise a toast to the empowerment and diversity in our events industry. They may be event tech enthusiasts, event planners , event speakers , but all of them are influencers for event enthusiasts and followers. She even launched her own events agency DAHLIA+.

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Prestige Events Magazine

NOVEMBER 7, 2022

The South Wales venue has been announced as a finalist for the ICCA Best Marketing Award and in the Best Legacy category at the ABPCO Excellence Awards for its work educating the global events sector on the upcoming Protect Duty (Martyn’s Law).

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Bizzabo

JANUARY 7, 2019

Each month we interview an events professional who is breaking the mold. This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. Tailoring events to the buyer's journey.

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Event Industry News

FEBRUARY 13, 2020

According to the Event Industry Council’s Global Economic Significance of Business Events report, 1.5 billion people attend events every year. In the UK alone, the event sector is worth £42.3billion. These can be addressed in every event from conferences and seminars, to trade shows and festivals.

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Event Industry News

OCTOBER 4, 2023

Top executives of the world’s leading business events organisers convened at the Asia CEO Summit on 3-5 October 2023 at JW Marriott Singapore South Beach to discuss the best ways forward in investing and bringing high-quality conferences, trade shows, and exhibitions to meet the demand of Asian businesses.

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