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Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The large-scale events, which typically take place from 6 p.m. to anywhere between midnight and 2 a.m.,
Millennials and Gen Z , in particular, are craving a trip down memory lane, and marketers are responding with events that evoke the warm-and-fuzzies, and as a result, foster personal, and memorable, connections. With 90s- and Y2K-era activations leading the waysometimes with a newstalgia twist nostalgia marketing is having a moment.
According to Julie Smolyansky, president and ceo at Lifeway Foods, the brand has doubled its business over the last five years, and continues to invest in events to help maintain that trajectory. Julie Smolyansky, CEO, Lifeway Foods EventMarketer: Tell us about Lifeways origins and introducing kefir to a U.S.
The event industrys leading information resource on face-to-face marketing,EventMarketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals.
Set yourself and your team up for success with tried and tested strategies and insights from eventmarketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Picture this: You’ve just landed your dream role in event planning, and your first major project is right around the corner. The excitement is real, but so is the pressure to deliver a great event. This is where an event planning workback schedule can help! Today’s events are more complex than ever. The best part?
Taylor Swift heads to Toronto where the city is already preparing for “Toronto’s Version: Taylgate ’24,” a citywide experience of happenings and activations captured in an Event Map designed by local artist Alysha Dawn. Leg of Taylor Swift’s Eras Tour is Sparking In-market Engagement Strategies appeared first on EventMarketer.
Identity, a leading brand experience agency within The Human Network, announces the appointment of Martin Fullard as Marketing and Communications Director, marking a significant enhancement to its senior leadership team.
Science and beauty have always been at the foundation of Neutrogenas brand, and at this years American Academy of Dermatology (AAD) Annual Meeting (the worlds largest event of its kind), the brand blended that heritage with its most recent innovations in a science lab-themed environment. 1 in social video views versus its competitors.
Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. The Atlanta event kicked things off in style at the historic Pullman Yards, which formerly operated as a repair site for cargo and luxury passenger railcars. We choose a [U.S.]
EventMarketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. As the official U.S.
by Adam Quigley, Founder & CEO The Events Consultant As we move into 2025, the events industry is facing both challenges and opportunities. Below is a comprehensive analysis of these trends, with a focus on the implications for event organisers and venues. This marks the baseline from which subsequent trends can be measured.
EventMarketer has partnered with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The collaboration provides experiential marketers with important tools and resources designed to help them track and measure the success of their events.
Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! SpotMe is the event management platform for B2B marketers. SpotMe is the event management platform for B2B marketers.
UKEVENTS, the umbrella organisation of the UK’s events industry, is pleased to announce the findings of its anticipated UK Events Report 2024. Key findings from the report include: Corporate events such as conferences, trade shows, exhibitions and product launches, generating £33.6
Welcome to the latest eventmarketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Gabriel has held positions at MC, SPOON Exhibits & Events, and EEI Global, Inc. 20-year-old Atlanta agency WM Events has unveiled new headquarters near downtown Atlanta.
Industry voices reveal how to craft brand experiences that truly connect This years Experiential Marketing Summit (EMS) offered no shortage of big ideas, but one of the most memorable moments happened away from the mainstage. Trust isnt just earnedits felt. The answers were refreshingly thoughtfuland rooted in emotion.
Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. Holograms as Speaker Catcher “The No.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Gamification has evolved beyond simply adding a game to an event. HOW ARE YOUR EVENT EXPERIENCES EVOLVING?
Fifteen percent of your attendees probably dont want the event experience youre planning. That means that one in five event attendees is neurodivergent. And that also means that many best practices the event industry employs to engage audiences may miss the mark or squander the opportunity to connect effectively with this population.
Analysing the forces shaping the meetings and events industry on a global scale, the report underlines the importance of talent to the future of the industry, and charts its evolution in a post-pandemic world. It is this skill for adaptability that is driving growth in the global eventsmarket.
In an increasingly globalized world, events are not just about gathering people in a room but about fostering meaningful connections across different cultures. Multicultural events have the unique power to bridge gaps, celebrate heritage, and create experiences that resonate deeply with diverse audiences.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Download “How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video” today.
Imagine crafting an event like preparing a Thanksgiving dinner, where every ingredient, every dish, and every seat at the table has been considered with intention and care. Today, the events industry is cooking up something different—a transformation fueled by deeper human connection, inclusivity, and a touch of technological magic.
CBS’s Comfy Blue Sofa Tour has been on the road this fall promoting a slate of programming, but the network’s hit action-drama, “Tracker,” warranted standalone events of its own. End-to-End Programming The key to the success of CBS’s sleepover events was the programming. 2-3), and New York’s Catskill Mountains (Oct.
Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences. Action-oriented.
Look out for even more coverage as well as exclusive interviews with corporate event trade show marketers on the show floor. Additional reporting by Anna Huddleston, EventMarketer trade shows editor. EventMarketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025.
Women in Events 2024 All-new Women in Events Research How are salaries stacking up in 2024 for women in the industry? Are women finding career opportunities in their event roles or taking on more “invisible” work? How are mothers and caregivers faring in this fast-paced world? Download your copy of the report below.
Butlins has announced the appointment of Ervina Kiezaite as the new National Sales Manager for Conferences & Events. With over 12 years of experience in sales, events, and marketing, Ervina is set to lead the continued growth of Butlins Conference & Events across its three resorts in Bognor Regis, Skegness, and Minehead.
Event networking experiences often revolve around the bar. It wasnt until Laura Nelson was invited to speak at a womens entrepreneurial conference on a wellness panel, that she realized she wasnt alone in her perception of alcohols role in events. So, we sat down with Nelson to dig into the why, and the how, for event planners.
– Gather25 uses Interprefy to engage worshipers in churches, campuses, arenas and living rooms across the world – Gather25 , a 25-hour international live-stream worship event, recently took place in Malaysia, attracting 53,000 participants from 192 countries.
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Whether you’re hosting an in-person, virtual, or hybrid event, your nonprofit’s fundraising events rely on audience engagement to succeed. Your engagement approach likely focuses on participants—after all, you’ll only hit your fundraising goal if they register for the event and have a good time! Let’s dive in! A call to action.
Both are former Davis Events Agency clients who loved the teams work so much they joined the agency. He was a member of the board at Innovate Dublin, serving as the organisation’s chairman for two years, and was lead lecturer in event management at the Fitzwilliam Institute for the last 17 years.
at a content rich launch event attended by leading figures from the corporate, creative and events industries. The paper examines emergent trends impacting the business events landscape; shedding light on the importance of generational diversity, hyperconnectivity, and the future of human engagement in an increasingly digital world.
Corporate event management agency, Eventurous have had the year no one predicted. Eventurous started out as a small team building company, going on to excel and expand into a multi-award winning corporate event agency, offering premium corporate event management services.
by Simon Hainsworth, Corporate Sporting Events When athletes or business people come together for a sporting or corporate event, theyre not just creating opportunities for people inside the stadium or conference hall to win. The big names Overall, the value of the business events industry is estimated to be 61.65
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Focused on meeting customers where they are, Walmart chose a range of locations for the Style Tour, from festivals to parks to shopping centers, in established markets where the brand operates several stores and in growth markets like larger, densely populated cities where Walmart doesn’t have a brick-and-mortar presence.
Robert Kenward the leading senior specialist in event and brand experience industry recruitment, is pleased to share his latest quarterly report on recruitment trends for the fourth quarter of 2024. Salary Settlements “Salaries are beginning to stabilize after a period of significant increases.
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Last night, {10-11} Carlton House Terrace – home of The British Academy for humanities and social sciences – officially launched three brand-new, double-height event spaces in its transformed venue. The event spaces were dressed using the in-house AV facilities and with beautiful displays from InWater Flowers. Following a £9.6
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